Monthly Archives:January 2017

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Strategy for Facebook Marketing

This post is an overview of Strategy for Facebook Marketing.

This post is focused on facebook groups mainly.

What are facebook Notifications ? >> Notifications contain information about an activity.
Activity like :
Something Posted in a group of which we are a member.
Some content posted in a page of which we are a fan (or we like that page).

If the post is of our interest and links to a website we will not hesitate to click it. Clicking the link
takes us to website’s content and this in turn increases one pageview for the website. We might find other
content on the website useful and read that as well by clicking on their urls which increases number of pagevisits
to that website.
Number of pagevisits and unique pageviews and the amount of time (in seconds) that users spend on a website are some
important factors / parameters in declaring the world wide rank of that website.

This is the factor every content for users on your website should be shared with relevant audience on social media.

SEO is an activity that ensures visit of users in near future but social media content sharing gives you visitors instantly and for future as well.

Where to share your content ?

You can share your content in :
>>Personal Profile with your Friends / Followers
>>Fan Page with your Followers indicated with N Number of Likes
* Fan page and Personal Profile belongs to you. The reach is limited to number of followers.

>>Group with Group Members with N Number of members
*Group could be created by you or any other group with millions of members.
Remember sharing an irrevant post / content might result in permanent ban from the group admins.

How to find a relevant group for Facebook marketing ?

Lets consider an example of a Travel Blog with attractive tour package offers for tourists. In this case
we can search groups belonging to tour and travel categories.
Go to facebook search box and type “tour and travel” and hit enter.
You will see:

  • Latest
  • People
  • Photos
  • Videos
  • Pages
  • Places
  • Groups
  • AppsEventsFrom the search result page menu chose groups to filter group results only.
    If you want results from a particular region or country, use your region in the search query.
    You will find group in a variety of categories like Public Group, Closed Group etc.
    In a public group, the content and members name are visible to all unlike in a closed group where the content is
    visible to members only.
    You have to join the group to start posting / contributing.
    *Note : Do not try to spam groups with unwanted content. Read group rules before contributing.Contributions made by you might get published immediately or might be submitted for admin review.

If you want to contact us regarding digital marketing or facebook marketing projects or training please contact us.

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What are Search Operators ? | Digital Marketing Lesson 11

Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries.  You can use these operators for preparing reports as well.

List of Search Operators

site:
To search something within a given domain name or to see the number of urls indexed for a site
example –  site:slidescope.com

link:
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com

intititle:
If you want to find which websites are using a particular keyword in their title tag you can use this operator.

example – intitle:digital marketing

Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.

intext:
Use this operator If you are looking for websites with some text that should be there in the page content.

inurl:
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics

inanchor:
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.

example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane

inpostauthor:
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava

related:
Find sites that belong to the same category as entered sites.

example- related:facebook.com

Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.

For example – intitle:digital marketing AND intext:Lucknow

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Understanding SERP | Digital Marketing Lesson 10

SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.

What is SERP ?

SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :

  1. Paid / Sponsored Results (Top):

    These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.

  2. Organic Search Results :

    Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.

  3. Map Results :

    Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.

  4. Paid / Sponsored Results (Sidebar) :

    These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.

  5. Business Profile in Sidebar:

    These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.

  6. Business Wiki in Sidebar: 

    Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.

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वर्डप्रेस वेबसाइट को लोकल कंप्यूटर पर कैसे होस्ट करें ?

वर्डप्रेस वेबसाइट को लोकल कंप्यूटर पर होस्ट करने के लिए आपको निम्नलिखित सॉफ्टवेर टूल्स की आवश्यकता होगी :
१. विंडोज ऑपरेटिंग सिस्टम या लिनक्स ऑपरेटिंग सिस्टम वाला लैपटॉप या डेस्कटॉप कंप्यूटर

२. xampp या ampps  सॉफ्टवेर जो की आपके कंप्यूटर में ज़रूरी अपाचे सर्वर (Apache Server) और माईएसक्यूएल mysql सर्वर इनस्टॉल  कर देगा

३. इसके बाद आपको wordpress.org वेबसाइट पे जाकर wordpress की फाइल डाउनलोड करनी है

४. जब आप xampp या ampps इनस्टॉल करते है तो वो आपकी C: ड्राइव में एक फोल्डर बना देता है जिसमे htdocs नाम का फोल्डर होता है

५. wordpress से डाउनलोड की गयी ज़िप फाइल को htdocs में किसी फोल्डर में पेस्ट करें और एक्सट्रेक्ट करें

६. जिस नाम से अपने फोल्डर बनाया है वो आपकी वेबसाइट की तरह काम करेगी

७. आप xampp या ampps कण्ट्रोल पैनल से अपाचे सर्वर और mysql सर्वर को ओपन कर लें

८. गूगल क्रोम, मोजिल्ला फायरफाक्स जैसे किसी भी ब्राउसर में localhost/yourwebsitename टाइप करे

९. ब्राउज़र में localhost/phpmyadmin लिखें और एक नया डेटाबेस बना ले और उसका नाम उसके आईडी पासवर्ड के साथ लिख ले

१०. localhost/yourwebsitename में इनस्टॉल पे क्लिक करें और अपनी भाषा का चुनाव करें

११. डेटाबेस का नाम दर्ज करें और डाटाबेस का यूजर नाम  और पासवर्ड दर्ज करें

१२. अपनी वेबसाइट के administrator यूजरनेम और पासवर्ड को चुने और ईमेल दर्ज करें

१३. अब आपकी वेबसाइट के डैशबोर्ड में आप localhost/yourwebsitename/wp-admin लिख के पहुच सकते है

Read this post in English

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Alok Kumar Verma is the new CBI Director

Delhi Police Commissioner Shri Alok Kumar Verma has been appointed as the new director / chief of Central Bureau of Investigation. He is IPS officer of 1979 batch of AGMUT cadre.

ये  भारत के सबसे अनुभवी अफसरों में से एक हैं | ये तिहार जेल के डायरेक्टर जनरल भी रह चुके हैं |

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Media.net: A Contextual Ad Network by Yahoo! Bing

What is Media.net?

Media.net is a contextual advertisement network by two internet giants – Yahoo and Bing.
It is one of the best alternative to Adsense, It can simply work together with Best Advertisement Platforms like Google Adsense as well.

What is a Contextual Ad Network ?

A Contextual Ad network work as an ad server with advertisements related to the content of articles or page on which the ad code is placed.

Why Media.net?

1.If you are owner of a blog or website with decent amount of new and returning visitors you can earn money using Media.net.
2.Media.net is a legitimate and impressive alternative if you adsense account has been disabled or disapproved.
3.Media.net is owned by Bing and yahoo and it has gained tremendous popularity in a short period of time.

How to Get Approved in Media.net Contextual Ad Network ?

Approval in Media.net is via a Request An Invite Form where you provide your details and details of your website.
Your website is reviewed by their staff and if your website qualifies you will get the login credentials.
You can log in to your Media.net account and you should provide your official details like Payment Information, Organization name etc.

What to do when your account is approved ?

You have to create your ad units and place the javascript code in your website. You can chose from different ad sizes and styles or customize the color theme as per your website’s theme.

If you have any questions regarding Media.net Contextual Ad Network for Bloggers and Website Owners, you can contact us.

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5 Amazing SEO tips for Bloggers using blogspot

Blogger.com is one of the oldest and free online tool by Google to create blogs.
You will get a “example.blogspot.com” url for your blog.
Millions of internet users have their blog on blogspot and they are earning decent money from the advertisements as well.

But after a certain point in your blogging experience, one question might come to your mind :

Is Blogger Search Engine Optimization Friendly ?

Answer is Yes. It is SEO friendly if you follow some tips and basic guidelines of SEO and digital marketing.

Here are the SEO tips for Bloggers :

1. Write posts with at-least one targeted keyword in the title.
2. Use your targeted keyword in the custom permalink of your post / page. Blogger assigns default permalink to post and pages sometimes whic can be bad for a good SEO score.

SEO Tips for Bloggers
3. Try using images in your articles and adding a featured image to your post. Click on your image and go to properties and you will get a form to fill the Title and Alt attlibute of your image tag. You can fill the text boxes with your targeted keyword you used in your title and custom permalink.

SEO Tips for Bloggers Alt tag
4. Use Subheading tags from the text-editor menu and put some keywords in your subheading tags. It is good for SEO.

5 Amazing SEO tips for Bloggers
5. Go to Dashboard >> Template >> Edit html and type Ctrl + F and find
This line in your <head> tag:
<title><data:blog.pagetitle/></title>
This is how blogger dynamically fetches the Page Title. You can compare this variable with the values in the image.
You will see that Trade My Ad: text is unnecessary because your post title is – New Classifieds Website Launched – Trademyad.com

So you can replace the tag within <title>…</title> with

<b:if cond= ‘data:blog.pageType == &quot;index&quot;’>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>

5 Amazing SEO tips for Bloggers
It will tell the blogger to Include Blog Title in <title> tag when the page is index page or homepage and for other pages / posts –
Only the Page Name (Title of your post or page).

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How to get high quality backlinks for your website

There are various methods to get high Quality backlinks for your website or blog. Some methods are as follows :

  1. Submitting Your website to PR4+ website directories is a fantastic and easy way of getting high quality backlinks. Example is http://www.allthewebsites.org . Sometimes these directories require reciprocal links and in most of the cases it is not mandatory.
  2. Blog commenting is a classic way of getting Dofollow links. It should not be done in a “spam: way though because most websites require admin approval of comments, we should keep the content relevant.
  3. Creating your own free hosted blogs and placing relevant anchor tags to the content of your website. There are plenty of free hosted blogging platforms available like : Blogger.com, WordPress.com Google Sites, Tumblr etc.You have the freedom of writing any content and linking to any content using dofollow hyperlink html tags.
  4. Listing your business in Business Directory websites like Yelp, Just Dial etc. will help you in getting backlinks for your website.
  5. Submitting ads of your business / service in some classifieds advertisement websites also generates do-follow backlinks for your website. Many websites do not allow posting links in the main content area but most of the websites allow linking your websites to your classifieds advertisement.
  6. Creating profiles in freelancing websites and providing your website address in your profile.
  7. Participating in famous forums and providing links in your answer if necessary. Try not to spam else your account would be suspended
  8. Many blogs are offering free or sponsored posts / review services. If you find a blog with decent traffic and your niche, you can definitely give sponsored / free reviews a chance.
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जानिये भीम ऐप के बारे में | What is BHIM APP

भीम ऐप  हमारे प्रधानमंत्री श्री नरेंद्र मोदी जी द्वारा घोषित की हुई एंड्राइड ऐप है जिसका उपयोग डिजिटल लेन-देन में किया जा सकता है
भीम का अर्थ है भारत इंटरफ़ेस फॉर मनी । इस ऐप का नाम बाबासाहेब भीम राव आंबेडकर जी के नाम पर रखा गया है ।
यह ऐप आधार कार्ड के प्रयोग से भुगतान की प्रक्रिया के लिए है
इस ऐप का इस्तेमाल करके उपभोक्ता अपनी ऊँगली की छाप के आधार पर कर सकेंगे
यह ऐप डिजिटल भुगतान में सहायक है जो की NPCI द्वारा बनाई  गयी यूनिफाइड पेमेंट इंटरफ़ेस (unified payment interface) नामक प्रौद्योगिकी पर आधारित है |
यदि आपके पास UPI पर आधारित बैंक खाता है जो आपके मोबाइल नंबर से भी जुड़ा हुआ है तो आप इस ऐप  इस्तेमाल ऑनलाइन भुगतान हेतु कर सकते है  |

भारत बहुत तेज़ी से डिजिटल इंडिया मूवमेंट में अग्रसर है | टैक्स चोरी जैसे अपराधो की रोकथाम में इस प्रकार की ऐप अत्यंत लाभदायक है

भीम ऐप Download BHIM App

This app is available on Google Play.

How to Use BHIM App

BHIM App is developed to suppport ”Go Cashless India” movement. Aadhar Card holders can use this APP to make digital transactions.

This app is available for Android Users only. If official iOS and Windows versions will be launched, we will update the download links here.