A Politician or a Political Leader is a public figure who is well known in his / her locality, city or state. Politicians, who are able to win assembly or parliament elections, become very popular nation-wide and globally as well.
As a Digital Marketing Manager for a politician one question that might come to your mind is:
Q #1 “Which platform(s) should I choose to reach more people?”
Q # 2 “What will be the layout and structure of Website?”
Let us deal with both queries one by one. For question #1 answer is: You can use all Popular Social Media Networks like – Facebook, Twitter, Instagram, Youtube and Whatsapp etc. You can do On Page SEO and if you have enough budget then definitely PPC campaigns .
Facebook and Twitter are equally important for a Politician or a public figure. One major point of consideration is “number of targeted users/followers”. Number of active users on Facebook is considerably more than number of users on Twitter.
Step 1 is to create an official fan page on Facebook and a Profile on Twitter. People who know the politician will be able to search and like / follow his page / profile.
Step 2 is to create an official website with domain name www.politician’s-name-surname.com. Choice of domain name is a subject to availability. Political leaders may have a common name. If “.com”, “.net”, etc. TLD extensions are not available; you can go for extensions like “.in”, “.me” etc.
Official website is very important.
Answer for Q #2 is: Create a website with following pages:
About Me Page: Provide a Detailed Social Profile, Political Profile and Details of Startups / Entrepreneurial activities if any.
Aim, Vision and Mission Page: Provide a detailed answer to people about – “Why Should they Chose Him / Her as their leader?”
Event Invitations: If someone wants to invite the politician at a local event he will fill a simple form and details will be received. Politicians do take part in various events as a chief guest, guest of honor or merely for social networking.
Suggestions and Problems form: A web-form to share suggestions or problems with the leader. This form helps the politician in knowing common problems of citizens around him. A Leader can easily escalate problems of common people to higher authorities.
Blog Posts: Write blog posts with your recent activities, vision and aim to make the society better.
Step 3: Update daily activities of the Politician. Social Welfare Activities, Public Meetings (Jan Sabha), Media Coverage Details (Scanned News Paper Clips) on the social media profiles.
Step 4 is to Join Local groups related to issues like – Politics, Development, Grievances, and Social Welfare Societies etc. in facebook with 10K + likes where there is a higher probability of getting users that will recognize and follow the politician. You can participate in group discussion and share posts on your blog, social media fan pages and profiles.
Step 5 Use “GO LIVE” feature of facebook and youtube. Followers and other public will be able to view the activities of the political candidate. You can record video messages and post them on your social profiles and website.
Our team has created a website for a Politician which ranks good in search engine results and has all the features explained in this articles. If you want to see that website please comment below.
“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.
It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.
This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.
Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.
There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.
Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :
Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.
As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.
Interactive Marketing as the name suggests is a Marketing Strategy which involves interaction of customers and business being promoted. Meaning of the word Interaction is “a kind of action that occurs as two or more objects have an effect upon one another.”
It can be defined as “Real-Time Customer Targeting” as well.
In traditional marketing, communication mode was simplex, advertiser had no control or analysis of user reaction. A well developed advertisement would be showcased on various devices without proper accounting of converted leads or facility to open a dialogue.
Marketing experts have realized that inbound marketing was better than interrupt marketing in many ways. Inbound marketing would bring clients that were interested in your products and services and you would have reports to analyse returns.
Nowadays customers are becoming more alert and demanding about the kind of services and products they want to buy. Customers read feedback about products before buying.
Customers get attached to a brand and they want to provide their valuable feedback to make the brand better. They want to become respected participants in brands overall performance.
Brand managers on the other hand receive positive and negative keywords, which helps in making a better brand with better products.
According to an online survey 55% of customers prefer those brands where customers are allowed to interact with service providers.
A very easy to understand model for Interactive Marketing can be analyzed in E-commerce websites. Shopping websites track the activities of a user by storing products / category of products that she views most of the times or purchased. There is “Suggested For You” section on the page that presents products of her interest only. Websites often present a small survey form to make services better for customers.
Search Engines like Google / Bing Show results that are based on user queries. Only Relevant Results and advertisements are displayed to the client which increases probability of conversion.
Some Examples of Interactive Marketing using Digital Media are :
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Many websites on internet are 5-10 + years old and the content on those blogs is old as well. Here the term Historical is being used to represent those old blog posts that were written few years ago.
Experts have tested optimization of those old posts by improving the content with more useful information and keywords and found that there is a significant increase in the amount of traffic on those posts.
In some cases the increase in visitor traffic is upto 200%.
Old useful posts are always liked by internet because of positive user reviews and feedbacks. Expertise of an author increases with time. Author can include new information or points to improve the usefulness of that post. Search engines are now focusing on giving priority to those websites in search results which have a better and useful answer for any query that is posted by users. Improvement in the answers that were already useful will definitely increase the chances of getting better rank in search results
This optimization technique is gaining popularity in the business to business content marketing planning as well.
Revisiting and improving an old content is easier than writing something new as it requires less amount of research and analysis (which was already done while writing the post originally).
Many posts that were written with some technology in mind became outdated as technology improved and some new versions of that technology became popular. Rewriting your post comparing the new and old technology and giving advantages of the new technology will be more useful for visitors.
If your leads are directly proportional to the number of visits you receive for particular posts then there is a chance that the percentage of lead conversion will increase using historical optimization as well.
If you have any suggestions or personal experience related to historical optimization please comment below. If you want to contact us regarding professional consulting on digital marketing techniques Contact Us for Historical Optimization
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and remove the php code and make it look like:
|<meta name=”generator” content=”WordPress | Or Whatever You want here” />|
If you can’t find the meta tag:
Place this line of code in your functions.php file.
This will remove <meta name=”generator” > tag from wordpress. Changing this meta tag is important because of spammers. If they know the version of your wordpress website it becomes easy for them to post spam comments. It also prevents hack attempts.
Simply write this line in your .htaccess :
SetEnvIfNoCase User-Agent “^Libwww-perl” bad_bot
<Limit GET POST>
Allow from all
Deny from env=bad_bot
To do this Go to You Hosting >> Root Domain of your site >> Find .htaccess file and past the code just above the line “# END WordPress”
This step will help you in improving your SEO score as well.
User-agent: *Disallow: /abc/wp-admin/Allow: /abc/wp-admin/admin-ajax.php Here “abc” is the directory where you have installed your wordpress.
Please comment below if you have more suggestions security of a wordpress website.
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