Author Archives: Slide Scope

BySlide Scope

Reliance Jio Feature Phone Launch

Reliance Industries has launched it’s new gadget in the market which is a 4G Feature Phone.
It was unveiled by Chairman Mr. Mukesh Ambani.
Launch of this feature phone is dedicated to majority of Indian customers who do not have a smartphone.
This feature phone will help them use all the features of a 4G Phone.
This phone is free of cost. Users will submit a refundable amount of INR 1500/- to the company to get this phone and this ammount will be refunded back to users after three years.
This phone is 4G VoLTE-Capable and is able to run smart apps.

What are tariff plans for JIO Feature Phone?

There are two monthly prepaid plans for Jio users using this phone.
153 Rs and 309 Rs.

In 153 Rs plan there will be no tv cable to cast your phone screen to bigger screens.

In 309 Rs plan users will be able to use all apps and cast screen using a TV cable.

BySlide Scope

एफिलिएट मार्केटिंग क्या है ?

एफिलिएट मार्केटिंग को समझने से पहले हमें ये समझना जरुरी है की एफिलिएट शब्द का क्या अर्थ है | एफिलिएट का शाब्दिक अर्थ है सहबद्ध या एक प्रकार की साझेदारी जिसमे एक व्यक्ति या कंपनी दुसरे व्यक्ति या कंपनी के प्रोडक्ट्स और सेवाओं को प्रमोट करता है औए सेल्स को बढाता है | सेल्स होने पर बिक्री के दाम में से कुछ प्रतिशत हिस्सा एफिलिएट को मिलता है |

एफिलिएट मार्केटिंग इसी प्रकार से अपने प्रोडक्ट्स या सेवाओं को बढ़ावा देने के लिए प्रयोग किया जाने वाला तरीका है |

एफिलिएट मार्केटिंग में निर्माता कंपनी अपने उत्पादों को ऑनलाइन बिक्री के लिए किसी वेबसाइट पे डिस्प्ले करती है | विजिटर सीधा इन वेबसाइट से भी सामान को खरीद सकता है | कई ब्लॉगर और वेबसाइट के मालिक ये जानते है की उनकी वेबसाइट पे उन्हें अच्छा ट्रैफिक मिलता है | अच्छे ट्रैफिक के कारण कुछ प्रतिशत विजिटर वेबसाइट मालिकों द्वारा लगाये गए विज्ञापनों पे भी प्रतिक्रिया करते है | ये विज्ञापन किसी ऐसे उत्पाद के भी हो सकते है जिनको वेबसाइट मालिक एफिलिएट के तौर पे प्रमोट कर रहे हो | यदि विजिटर उन विज्ञापनों पे प्रतिक्रिया करने के बाद उत्पाद की निर्माता कंपनी की वेबसाइट पे पहुच जता है और उस उत्पाद को खरीद लेता है तो निर्माता कंपनी का तो सीधा लाभ होता ही है साथ में जिस वेबसाइट पे विज्ञापन को क्लिक करके वो खरीदार आया है उस वेबसाइट के मालिक को भी कुछ प्रतिशत कमीशन मिल जाता है |

इस प्रकार की मार्केटिंग में दोनों का ही फायेदा है | अधिकतर उत्पाद के निर्माता अपने सामान की बिक्री के लिए किसी बड़े शौपिंग पोर्टल पे सेलर के तौर पे पंजीकृत होते हैं | इस तरह के बड़े शौपिंग पोर्टल के उदाहरण है – AMAZON, FLIPKART, EBAY इत्यादि | ये सभी पोर्टल भी बिक्री को बढ़ाने के डिजिटल मार्केटिंग का सहारा लेती हैं जैसे की डायरेक्ट ऐड, सर्च इंजन ऐड, एफिलिएट मार्केटिंग इत्यादि |

इस तरह के बड़े पोर्टल सेलर को तो पंजीकृत करते ही है साथ में एफिलिएट को भी पंजीकृत करते है | एफिलिएट को पंजीकरण के समय अपनी पर्सनल डिटेल, बिलिंग डिटेल और अपनी वेबसाइट या ब्लॉग की जानकारी भी देनी होती है | ये वेबसाइट या ब्लॉग वो माध्यम है जिसपे एफिलिएट शौपिंग पोर्टल के प्रोडक्ट्स को प्रोमोट करता है |

एफिलिएट मार्केटिंग में उत्पादों के URL (वेब एड्रेस) के अंत में एफिलिएट ID जोड़ दी जाती है | एफिलिएट इन एफिलिएटेड वेब एड्रेस को अपनी वेबसाइट, फ़ोरम् में, सोशल मीडिया पे या व्हात्सप्प पे भी प्रमोट कर सकता है | इस तरह से उस प्रोडक्ट को लोकप्रियता मिलती है जो की डिजिटल मार्केटिंग का एक प्रमुख उद्देश्य है | किसी भी उत्पाद को हज़ारों एफिलिएट प्रोमोट करते है क्युकी उनको उस उत्पाद की बिक्री पे कमीशन मिलता है |

BySlide Scope

Acting and Dancing Institute in Lucknow

Mumbai Film Institute is one of the leading Institutes for Acting, Dancing and Film Making courses in India. MFI has a pool of skilled and experienced faculty for all courses.

Some of their famous courses are :

They start the course with Introduction of Hindi Cinema then Dialogue Delivery, Solo and Group Acting, Pronunciation, Scene Study Techniques, Character Study Techniques, Solo and Group acting methods etc. all are taught in detail.

Mumbai Film Institute Conducts useful Workshops on regular basis. Students who want to build their career in the field of Acting, Dancing, Film Making or Professional Photography can take part in workshops to gain practical experience.

Motivational Speech and counseling sessions by celebrities are held time to time in order to motivate students and solve their queries.

You can visit Mumbai Film Institute Website for more details.

Note: This is a promotional post for Mumbai Film Institute. If you want to enquire about promotional posts : Contact Us

BySlide Scope

Data Analytics Course: Data Analytics Certification Training

Big amount of Data is needed for efficient growth of any organization. Data Analytics is the process of getting meaningful and actionable conclusions by detailed examination of any information. Data Analytics Course focuses on improving the technical, qualitative and quantitative ability of any individual to analyze data from various resources. Data in every sector is growing day by day at a great pace and it is expected that by the year 2020 the data will be forty five times more as compared to today’s data.

The rate at which data is increasing is very high as compared to the persons who can analyze data efficiently. Data analytics is needed mostly in following fields:

  • Arts and Humanities
  • Business
  • Computer Science
  • Data Science
  • Life Sciences
  • Math and Logic
  • Personal Development
  • Physical Science and Engineering
  • Social Sciences
  • Language Learning

You can see that almost every business sector is covered in the list.

In Information Technology there are many tools that can be used to analyze data.

Tools that will be covered in this Course are:

  • Python
  • Git
  • Advanced MS Excel
  • Tableau
  • R Studio
  • R
  • Jupyter
  • SAAS
  • SQL

Why you should chose us as a mentor for Data Analytics Course?

  • We have faculty with 12 + Years of IT Experience and Business Analytics Certification from Indian Institute of Management, Lucknow.
  • The syllabus of this course is developed by professionals from IIM and IIT with considerable experience.
  • You will work on live projects and get practical experience of methods and techniques used in large enterprises for data analytics.
  • We have small batches for students which ensures proper attention on queries of each and every student.
  • We focus on providing the core knowledge and concepts of data analytics that can be applied on any field of study or work.

Is this course is beneficial for programmers only?

This course is helpful for Programmers and Non Programmers both. This course is designed in such a way that anyone can easily learn everything.

Key Elements of Syllabus of Data Analytics Course

  • Descriptive Statistics
  • Inferential Statistics
  • Regression & ANOVA (Analysis of Variance)
  • Machine Learning: Introduction and Concepts
  • Unsupervised Learning and Challenges for Big Data Analytics

We have provided successful job oriented training and placement assistance for Students belonging to Lucknow, Kanpur, Varanasi, Sultanpur, Faizabad, Delhi, Pune and Mumbai.

BySlide Scope

How to integrate google analytics code in your website

Step for Adding Google analytics code in your website

  1. Step 1 – Go to Google.com/analytics and login with your gmail account.
  2. Step 2 – Go to Admin Section and From the First Dropdown in the Account Column Select Create New Account.
  3. You will be asked to enter details of your new account like Website where you want to track using analytics code.
  4. Chose your website category accordingly.
  5. Click on Get Tracking ID and read terms and conditions and continue if you agree.
  6. You will get a script like this –

<script>

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,’script’,’https://www.google-analytics.com/analytics.js’,’ga’);

 

ga(‘create’, ‘UA-ABCDEFG-1, ‘auto’);

ga(‘send’, ‘pageview’);

 

</script>

Here UA-ABCDEFG-1 is your unique google analytics ID. Tracking ID

It can be accessed from your google account only or by any person with whom you share your google analytics data.

  1. Copy the code provided by GA from Step 6 and open the code of your website.
  2. Place (Paste in HTML) this code in every page of your website which you want to track. If your website is built using HTML and has pages like Home.html, About.html, Contact.html etc. Then you have to place this code just before the closing body tag of every HTML page.
  3. If your website is built using a CMS like wordpress then you can place your code in either header.php just before closing header tag OR in footer.php just before closing body tag. In my opinion it is better to have analytics code placed in footer because it helps in analyzing the website performance after the page elements have completely loaded.

Footer.php is located in: Dashboard >> Appearance>> Editor >> Footer.php

Since footer.php file executes in every page and post of WordPress, it is not necessary to place the code in all pages separately.

After placing the code wait for 2-3 days to get some data and click home tab to see some analytics report.

BySlide Scope

Speedtest application to check network speed

This Speedtest Application work faster than flash based applications.

Slidescope has launched an application which can be used to check the internet speed, ping, latency and jetter.

This is a lightweight application that can be used in mobile browsers as well.

This Speedtest Application work faster than flash based applications.

You can checkout this application at – http://Speedtest.Slidescope.com

This application is built using HTML5, Bootstrap, Gauge.js, Charts.js and Php.

If you want to know more about this application or want a free speedtest application of your own Contact Us

BySlide Scope

Some Must Have Meta Tags for SMO of your Website

Meta tags that are used for Social Media Optimization

Social Media Optimization is incomplete without the use of some useful Meta tags that can be placed in between the opening and closing “head” tag of your html document.

Summary of Topics we will learn in this Article:

  1. Open Graph Meta Tags for Facebook and Linked In.
  2. Twitter Cards for SMO of Twiiter.
  3. Google + tags
  4. Pinterest Pins

Why are these tags required?

Many Website owners write impressive content and that content can be useful for someone. If a reader finds any content on your website useful, interesting or influencing, he/she may share that content on their social media profiles. When any URL of your website is shared on the social media pages, timeline or boards etc. some content like Post / Page Titile, Description, Featured Image and Site Url etc. are automatically fetched and displayed.

For example when someone shares http://slidescope.com On their Facebook profile, he will see something like this:

Social Media Optimization Basics

Social Media Optimization Basics

The information displayed here is automatically fetched from the URL and now this will be posted on the social media profile.

  • This information is fetched from the default html tags.
  • Post Title is fetched from <title> tag
  • Post Description (extract) is fetched from <meta name=”description” …. > tag
  • Site URL is fetched from the Shared URL
  • And A Random Image on the page is displayed as post image.

The above points are for the case when social media optimization tags were not being used.

What if we want to control the data which is displayed when someone shares any URL of our page?

The answer is Social Media Optimization Tags.

For Facebook and Linked in :

We use Open Graph Meta Tags. This is done to make any webpage as a rich object in a social graph.

And you can place following tags in your <head>

<meta property=”og:locale” content=”en_US” />

  • To define the default language used on your website page being shared

<meta property=”og:type” content=”website” />

  • Type of content being shared | Eg: video.movie, music.song, article, book, etc.

<meta property=”og:title” content=”Weather Reporting APP by Slidescope” />

  • Title of your post

<meta property=”og:description” content=”Weather Application of Slidescope Displays the Current Weather Conditions of any city.” />

  • Description of your post when viewed on facebook or linked in.

<meta property=”og:url” content=”http://weather.slidescope.com/” />

  • Url of post which is displayed on the rich card on facebook or linked in.

<meta property=”og:site_name” content=”Slide Scope” />

  • Sitename of the post.

<meta property=”og:image” content=”http://weather.slidescope.com/img/slidescope-weather.png” />

  • Using this property you can control which image will be displayed on Facebook or Linked in.

After adding these tags on the website html code and saving the content whenever the URL will be shared on Social Media Websites like Google + , Linked In ; it will look like this :

Use of Social Media Optimization Meta Tags Open Graph on Linked In

Meta Tags for SMO

SMO of Website for Google Plus – Meta Tags for SMO

These are some Meta Tags for SMO.

BySlide Scope

How to use openweathermap api with PHP

Openweathermap api with PHP

In this tutorial we are going to discuss about a useful API from openweathermap.org. Its API can be used to display Current weather and 13 day Forecast data.

It displays following data:

  • Minimum Temperature
  • Maximum Temperature
  • Wind Speed
  • Humidity Value
  • Weather Condition and other details.

Using PHP to Develop your own weather checking website :

Step 1 – Go to Openweathermap.org and register to get your free or paid api key (app_id).

Step 2 – Create a PHP file and write HTML code for a Simple Form.

<form method=”post”>

<label for=”city”>

Enter Location Name :

</label>

<input class=”form-control” id=”searchTextField” name=”city” placeholder=”Enter a location” autocomplete=”on”>

<!–<label for=”cc”>

Country Code (Eg: IN for India):

</label>

<input class=”form-control” name=”cc”>–>

<button class=”btn btn-success” type=”submit” name=”sub”>View</button>

</form>

Using the form given above users will enter the name of their city.

Step – 3 Write the following php code:

<?php

                if (isset($_POST[‘sub’])){

$city = $_POST[‘city’];

$country = $_POST[‘cc’];

$url=”http://api.openweathermap.org/data/2.5/weather?q=”.$city.”,”.$country.”&units=metric&cnt=7&lang=en&appid={Your-APi-key}”;

//Replace your API key with your key.

//When user will submit the query, $_POST variable will be set and you have supply these variable in the url.

//The above given url produced JSON output. Now write:

$json=file_get_contents($url);

$data=json_decode($json,true);

echo “<h2>Current Temperature in ” . $city . ” is :<button class=’btn btn-success’>” . $data[‘main’][‘temp’] . “&#176; Celcius</button></h2>”;

echo “<h2>Wind Speed is :<u>” . $data[‘wind’][‘speed’] . “</u> KMPH</h2>”;

echo “<h2>Humidity is :<u>” . $data[‘main’][‘humidity’] . “</u> %</h2>”;

 

echo  “<h2>Weather condition:<u>” . $data[‘weather’][0][‘main’]  . “</u>”;

 

echo “<img src=’http://openweathermap.org/img/w/” .$data[‘weather’][0][‘icon’]. “.png’ width=’90’ height=’90’></h2>”;

?>

You will see a form and when you will enter name of any city in the Input field and hit enter your application will get the data from following JSON:

In this example we have checked our URL with “Lucknow”.

This is a pretty json output:

{
  "coord": {
    "lon": 80.92,
    "lat": 26.85
  },
  "weather": [
    {
      "id": 721,
      "main": "Haze",
      "description": "haze",
      "icon": "50d"
    }
  ],
  "base": "stations",
  "main": {
    "temp": 40,
    "pressure": 1005,
    "humidity": 16,
    "temp_min": 40,
    "temp_max": 40
  },
  "visibility": 3000,
  "wind": {
    "speed": 1
  },
  "clouds": {
    "all": 0
  },
  "dt": 1492077600,
  "sys": {
    "type": 1,
    "id": 7817,
    "message": 0.0125,
    "country": "IN",
    "sunrise": 1492042451,
    "sunset": 1492088381
  },
  "id": 1264733,
  "name": "Lucknow",
  "cod": 200
}

You can see Live Demo at this URL : http://weather.slidescope.com

 

BySlide Scope

3rd Indian Steel Expo 2017 is going to take place in the month of April

3rd Indian Steel Expo 2017 will take place in the capital city of Maharashtra.
This expo will be organized by The Ministry of Steel, Government of India, in collaboration with the Federation of Indian Chambers of Commerce and Industry (FICCI)
Venue for this steel expo will be Hall #5, Mumbai Exhibition Centre, Mumbai, Maharashtra
Date of Exhibition : 19 April 2017 to 21 April 2017
It is the third Expo.
You can get details of :

  • Visitor Registration
  • Exhibitor Participation Query.
  • Conference Agenda.
  • Confirmed Participants
  • Exhibitor Login and many other things at official website http://www.indiasteelexpo.in/ .

Title of Exhibition :
3rd International Exhibition & Conference On Steel Industry
19th – 21st April, 2017

BySlide Scope

Digital Marketing Strategy & Implementation for a Politician

A Politician or a Political Leader is a public figure who is well known in his / her locality, city or state. Politicians, who are able to win assembly or parliament elections, become very popular nation-wide and globally as well.

As a Digital Marketing Manager for a politician one question that might come to your mind is:

Q #1 “Which platform(s) should I choose to reach more people?”

Q # 2 “What will be the layout and structure of Website?”

Let us deal with both queries one by one. For question #1 answer is: You can use all Popular Social Media Networks like – Facebook, Twitter, Instagram, Youtube and Whatsapp etc. You can do On Page SEO and if you have enough budget then definitely PPC campaigns .

Facebook and Twitter are equally important for a Politician or a public figure. One major point of consideration is “number of targeted users/followers”.  Number of active users on Facebook is considerably more than number of users on Twitter.

Step 1 is to create an official fan page on Facebook and a Profile on Twitter. People who know the politician will be able to search and like / follow his page / profile.

Step 2 is to create an official website with domain name www.politician’s-name-surname.com.  Choice of domain name is a subject to availability. Political leaders may have a common name. If “.com”, “.net”, etc. TLD extensions are not available; you can go for extensions like “.in”, “.me” etc.

Official website is very important.

Answer for Q #2 is: Create a website with following pages:

About Me Page: Provide a Detailed Social Profile, Political Profile and Details of Startups / Entrepreneurial activities if any.

Aim, Vision and Mission Page: Provide a detailed answer to people about – “Why Should they Chose Him / Her as their leader?”

Event Invitations: If someone wants to invite the politician at a local event he will fill a simple form and details will be received. Politicians do take part in various events as a chief guest, guest of honor or merely for social networking.

Suggestions and Problems form:  A web-form to share suggestions or problems with the leader. This form helps the politician in knowing common problems of citizens around him. A Leader can easily escalate problems of common people to higher authorities.

Blog Posts: Write blog posts with your recent activities, vision and aim to make the society better.

Step 3: Update daily activities of the Politician. Social Welfare Activities, Public Meetings (Jan Sabha), Media Coverage Details (Scanned News Paper Clips) on the social media profiles.

Step 4 is to Join Local groups related to issues like – Politics, Development, Grievances, and Social Welfare Societies etc. in facebook with 10K + likes where there is a higher probability of getting users that will recognize and follow the politician.  You can participate in group discussion and share posts on your blog, social media fan pages and profiles.

Step 5 Use “GO LIVE” feature of facebook and youtube. Followers and other public will be able to view the activities of the political candidate. You can record video messages and post them on your social profiles and website.

Our team has created a website for a Politician which ranks good in search engine results and has all the features explained in this articles. If you want to see that website please comment below.