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Digital Marketing Quiz September Leaderboard

Leaderboard for Digital Marketing Quiz

1. None-100%
2. None-100%
3. Ramesh-100%
4. aa-100%
5. Mahendra Kumawat-90%
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Free Digital Marketing Quiz

Welcome to Digital Marketing Quiz

Your Name
Which of the following Meta Tags has least impact on Search Engine Crawlers?
What is the most commonly used full form of CPM in Online Advertising?
Which one of the following options is not a Search Engine ?
What is the full form of UX ?
What should be the correct length of Ttile Tag Content for SEO ?
Which of the following company owns Adwords?
What should be the correct length of Meta Description Tag's Content ?
The term CTR is associated with which of the following ?
What is the full form of SMO?
What is the most commonly used full form of CPC in Digital Marketing?

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How to Customize Blogger Blog for SEO

Learn customizing blogger / blogspot blog for Search Engine Optimization.

We have prepared a three videos tutorial to create, optimize and publish a blogspot blog.

Step – 1

Step -2

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How to initiate an SEO Project?

Follow These Steps to Initiate an SEO Project

  1. Analyze the core technology of website.

A website can be built using Client Side Technologies or with the help of Server Side Programming Languages.

SEO procedure is different for different technologies.

You can check all technologies behind a website using this tool:

www.builtwith.com

CASE 1

If a website is developed using Basic HTML, CSS, JAVASCRIPT (Including Bootstrap and custom responsive CSS and Javascript), you can start with customizing code of individual pages.

Every page will have a separate Page Title and Meta Description. You can customize them accordingly. ( i.e, as per the content).

You can include Schema.org markup as well according to the type of post content.

You can also include Social Media Optimization – SMO tags:

OG: Title, Og: Description, Og: Image etc. and Twitter Card Tags.

CASE 2 – PHP Web Applications

If a website is developed using PHP or any other server side coding script.

You have to use the concept of Master Pages.

In PHP A page is divided into three or four parts:

  • Header
  • Content
  • Sidebar
  • Footer

How to initiate an SEO Project?

This is done because same header and footer code is written again and again in all the pages of any website.

Example: If a website has 6 pages then the same header code with TITLE TAG, META TAGS, CSS LINKS, JS LINKS and NAVIGATION MENU CODE will be written again and again in all the pages, also the same static footer Information is written repetitively. This can be avoided by using website structure as follows:

Here every page contains a code that includes header code and footer code in it.

Dynamic page titles and Meta Tags are used as per the content of code.

This can be done by connecting your application to a database.

Create a Database Table which contains ID of your page, SEO Title, SEO Description and URL of page.

Whenever a page browsed by a user its ID and URL are changed and hence respective SEO Title and SEO Description are fetched and placed inside Header.php file code.

There can be two types of pages in these websites:

  • Static Pages – Content is written manually in the code.
  • Dynamic Pages – Content is fetched dynamically from a database or a data source.

Dynamic pages are virtually created when ID of Posts change in URL. These pages are not present in our website folder as static pages are present in our website root folder.

Dynamic Pages are called when URLs are opened by visitors.

These URLs are hyperlinked using our Website Navigation Menu.

CASE 3 – ASP.net Web Applications

If a website is developed using C# – ASP.NET Framework, (Web forms) you will get Master Pages and dynamically changing page titles.

In Visual Studio Tool -2013 at the time of creation of a project you can select an empty website or a Asp.net Web Application which comes with inbuilt Pages and a Site Master for Desktop and Mobile respectively. It has Bootstrap library included for responsive websites.

Pretty URL structure is already there and you will get dynamic SEO Title as per page name.

If you want to further customize SEO Title and SEO description you can connect your application with a database and fetch SEO Tags dynamically as explained above for PHP.

This is a screenshot of dashboard for managing a post in an application built using ASP.Net framework and C#:

Here users can manage SEO tags for all posts separately.

How to initiate an SEO Project? How to initiate an SEO Project?

CASE 4 – CMS TOOLS

If your website is developed using a CMS tool Like WordPress, Magento, Joomla, Drupal, Blogger etc.

In these CMS tools there are many modules and plugins that can be added to get SEO functionality ready.

For WordPress:

You can install: Yoast SEO or All in One SEO pack Plugin.

For Magento:

Magento has an inbuilt basic SEO management module.

If you are not using a SEO plugin or module then also you will have dynamic SEO titles and Description in these CMS tools.

Blogger websites have Schema.org markup for Type: Blog – posting already included in its code. They have Open Graph Meta Tags inbuilt as well. Content in these SEO, SMO and Shema.org markup tags is changed dynamically.

For other CMS tools, SEO Plugins will let you include SMO and Schma.org functionally to your website.

These are some cases to analyze conditions and initiate an SEO project.

 

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What is Macro Environment ?

Reference – Slideshare

Every business has an aim of improving its performance by fundamental and creative strategies. There are certain factors affecting the decision making capabilities of an organization and  these factors  can not be controlled.

You can refer to the slides given above and the points mentioned in those slides along-with some examples to understand Macro Environment in depth.

 

  • 2. MACRO ENVIRONMENT • The major external and uncontrollable factors that influence an organization’s decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. • Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations.
  • 3. FORCES IN COMPANY’S MACRO ENVIRONMENT
  • 4. DEMOGRAPHIC ENVIRONMENT • Demography is the study of human populations in term of sizes, density, location, age, gender, race, occupation, and other statistics. The demographic environment is a major interest to marketers because it involves people, and people make up markets.
  • 5. ECONOMIC ENVIRONMENT • The economic environment consist of factors affecting consumers purchasing power and spending patterns both across and within their world markets.
  • 6. NATURAL ENVIRONMENT •The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
  • 7. TECHNOLOGICAL ENVIRONMENT • The technological environment is perhaps the most dramatic force now shaping our destiny. Forces that create new technologies, create new product and market opportunities.
  • 8. POLITICAL ENVIRONMENT • The political environment consist of laws, government agencies, and pressure groups that influence and limit various organizations and individuals in the given society.
  • 9. CULTURAL ENVIRONMENT • The cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors.
  • 10. CASE STUDY ON RELIANCE INDUSTRIES • Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. The company operates in five major segments: exploration and production, refining and marketing, petrochemicals, retail and telecommunications. • The group is present in many business sectors across India including petrochemicals, construction, communications, energy, health care, science and technology, natural resources, retail, textiles, and logistics. • RIL is the second-largest publicly traded company in India by market capitalization and is the second largest company in India by revenue after the state-run Indian Oil Corporation. The company is ranked No. 99 on the Fortune Global 500 list of the world’s biggest corporations, as of 2013.RIL contributes approximately 14% of India’s total exports.
  • 11. Is Mukesh Ambani falling out with the Narendra Modi government? Mukesh and Reliance Industries Ltd (RIL) have been at the receiving end of a couple of “strong” government decisions — the biggest one being to keep gas price hike in abeyance. UPA-II had set April 1 as the date for the hike, but left it to the next government to take a final decision later. “It was expected that no sooner does Narendra Modi come to power, the hike would be announced. But that has not happened, giving the first indication that all was not well between Mukesh and the government,” said a source in the BJP. Sources also speculate that the government may be buying time before helping RIL. An e-mail sent to RIL late evening did not elicit any response. “It is too short a notice,” said the spokesperson. That has not happened in the first 45 days of Modi’s rule. This is being read as proof of a “rift between RIL and the Modi government”. That Reliance decided to hit back by deferring investments in fresh fields like the R-cluster in KG-D6 Block is also being taken as proof of a “fall from grace’ for RIL and Mukesh Ambani. A second reason, cited by sources in the BJP, for the alleged fallout between Mukesh and the government is linked to the CAG reports on 2G that indicated that RIL had rigged conditions in its favour to bag the 4G contract, and which it used to launder money. There is an AAP angle to this allegation, too. Supreme Court lawyer and AAP member Prashant Bhushan has filed a petition for the cancellation of RIL’s 4G deal. Coming in handy for Bhushan was the Modi government’s decision to bring back black money stashed away abroad in six months, for which the government set up a special investigation team (SIT).
  • 12. The AAP troubleshooter forwarded a loaded letter to SIT on Black Money, alleging that Mukesh Ambani was a common money launderer, who used the 4G contract route to turn black money to white. “Reliance is laundering its ill-gotten profits from KG Basin through Singapore and depositing the same into accounts of Mr. Mukesh Ambani,” Bhushan wrote in his letter to ML Meena, member secretary, SIT on Black Money. “There have been two detailed CAG reports that says RIL is involved in inflation of capital expenditure, over-invoicing and siphoning of money from the KG Basin D6 Block. There is clear indication that such amounts are being laundered and funneled back into Reliance companies,” he said. The latest proof that RIL and the Modi government are not on the same page and that Modi will not go out of his way to smoothen things out for RIL is the $579million fine the government has slapped on RIL for continuous shortfall in KG Basin gas production. Gas price hike deferment led RIL and its other partners in KG-D6 basin Niko Resources and British Petroleum to file arbitration against the government, which many considered as an arm-twisting exercise. Nonetheless, the new government has made it amply clear over the last two months through various announcements that it is not in favour of a sharp rise in gas price.. The oil ministry also slapped an additional penalty of $579 million for natural gas production shortfall from KG-D6 block for the financial year 2013- 14. The penalty in the form of disallowing costs incurred on the field is for missing the target in 2013-14. With this, the total costs disallowed to RIL will increase to $2.375 billion. Another recent document which was passed by oil ministry to the cabinet committee also indicated that RIL should not be allowed new gas price for KG-D6 produce until it is able to meet the shortfall in gas output over the last four years.

 

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How to create a child theme in WordPress?

A WordPress child theme is a part of main WordPress theme which inherits the property of its parent theme and ads some functionality and style of its own to the main theme.

Why is Child Theme Important?

Child theme is very important when theme customization are taken into account.  WordPress is an open-source website building tool.  Open-source tools can be customized to any extent as per requirement. If customized code is written in the theme files and the theme owner releases an update to the theme, all customization will be erased by the updated theme. To avoid the hassle of rewriting the code (example: theme functions) again and again we can take help of a Child Theme.

Advantages of Child Theme

Instead of creating a new theme from initial level you can simply use any theme and its functionality and modify it as per your requirement.

Updates will not be able remove your code.

In case if the code of child theme fails, there is always a working parent theme to serve clients.

Step by Step Child Theme Development

You will need two files in your child theme initially:

  1. Functions.php – To modify theme functions.
  2. Style.css – To modify or adapt parent theme styling.

Create a folder with above mentioned files.

Rename the folder as done in the image above:

 

As you can see clearly in image Twentyseventeen Child is written as “parenttheme-child”.

Rename the Folder with –child in the end.

Now in your Style.css file paste following code:

/*

 Theme Name: 2017 Child by Slidescope

 Theme URI: https:// slidescope.com

 Author: Ankit Srivastava

 Author URI: https:// slidescope.com/ankit

 Template: twentyseventeen

 Description: Child theme for Twenty Seventeen.

 Version: 0.1

 License: GNU General Public License v2 or later

 License URI: http://www.gnu.org/licenses/gpl-2.0.html

 Tags:

 Text Domain: twentyseventeen-child

 */

You have to modify author name, url and website as per your records..

And in your Functions.php file place the following code:

<?php

 add_action( ‘wp_enqueue_scripts’, ‘theme_enqueue_styles’ );

 function theme_enqueue_styles() {

 wp_enqueue_style( ‘parent-style’, get_template_directory_uri() . ‘/style.css’ );

 }

This code will inherit Parent Theme’s style.css styling.

Now you can create your own functions by editing the Child Theme’s Functions.php file from wordpress editor.

If you have any problems in setting up a child theme like this you can comment your problems below.

If you liked this post you can share it in your groups and social media.

BySlide Scope

Country Code Top Level Domains – ccTLD and SEO

What are ccTLD Domains?

ccTLD stand for Country Code Top Level Domain name extensions. We are familiar with common domain name extensions and their purpose:
.com – Commercial
.net – Networking
.org – Organization (Main Non Profit)

Every country has an ISO 3166-1 alpha-2 country codes and their respective country codes can be used as domain extensions too.
Country code of India is IN and hence the ccTLD of India is: “.in”
Similarly country code of USA is US and hence its ccTLD is: “.us”

How do ccTLD Affect SEO?

Search Engines results are based on the précised location of individuals initiating search queries. Google search engine even redirect users to their country specific Google Search.
USA – Google.com
INDIA – Google.co.in
CANADA – Google.ca
United Kingdom – Google.co.uk
Similarly for every country there are their respective Google search engine domain names.
If a website belongs to India then it will be easily recognized by local audience and it can be optimized for India specific search queries.

There are some ccTLDs which are not allowed to be registered directly.

There is also a Country Code Second Level Domain, i.e commonly called ccSLD and it is not like Top Level Domain.

Like mentioned above if ccTLD is .IN its ccSLD version is .CO.IN.

First preference of every customer is a .COM domain name. .Com domain names are so common that most of the common words are not available. .IN and .CO.IN are also cheaper than .COM domain names (by many domain name registrars).

ccTLD domain names have gained huge amount of popularity in the recent past and they can be seen competing with other TLDs in search result.

Search Results are also giving more preference to factors like Page Authority, Domain Authority and Content Value rather than domain name extensions but many users prefer common TLDs over comparatively new TLDs.

We have seen great results for .IN domain names as far as SEO is concerned.

.IN is shorter to type and can be remembered easily as it mixes with domain names in some cases. Similar is the case with domain names like .IT, .US etc.

Note: There are some exceptions in ccTLDs.

Country Code of United Kingdom is ‘GB’ but it’s ccTLD is .UK.

Please share your experience with ccTLDs for in our comment section.

If you are planning to buy a ccTLD for your company or online business please share your views.

You can also Contact us for Digital Marketing Consulting or Training.

BySlide Scope

Website SILO Architecture for SEO

SILO Architecture is a kind of website structure that can be applied in websites for the sake of optimizing it for Search engines.

If Silo is applied correctly in any website then according to statistics that website will start getting higher rankings in search engine results.

Silo Architecture uses the concept of grouping posts and articles that belong to same category, together.

If your blog is about any single category of topic then you can keep writing your articles without labeling the category but most of the websites and blogs write articles in different categories, users may or may not be interested in reading articles belonging to all categories. If we can present pages that are dedicated to a certain label or category Eg: Computers and Electronics, Money Making, Digital Marketing etc.

Stacking Posts of same category together in one page and providing easily navigable url of that page in the home page, top menu will let users in finding topics of their choice easily.

Sometimes we use information like Our Services in our website and Our Services can be further classified into sub categories and in the pages of those sub categories there can be a list of pages belonging to respective category.

You can refer to this example –

Website using SILO Arhitecture

You can view this image which is taken from the Wikipedia page of Silo Architecture –

Ofiicial SILO Architecture

And you can compare it with the example of one website given above.

This structure will result in better indexing of grouped pages. Every page can be optimized for respective keywords.

We can take example of these squares.

If I ask you to find All Red Squares in this image then you will be able to find them but let us take another example

Website SILO Architecture

Which of them was easier to find All Red Squares?

Grouped Pages also work in a similar way. Users and Search Engines will be able to recognize and find articles and content related to a particular topic easily.

If you have anything to share with us on Silo Architecture, please comment below.

If you worked on this architecture to create a website please share the name and link of your website so that our students and other users can analyze.

BySlide Scope

What is the Difference between UX and UI Designing?

There is a huge debate about UX and UI Designing on web.

Many people are still confused about difference between UX and UX.

We are writing this article based on our research and our understanding of these topics.

UX stands for User Experience and UI stands for User Interface.

We will deal with the topics of UX and UI one by one in order to understand them clearly.

What is UX Design?

User Experience is the measurement of overall satisfaction level of any visitor who interacts with our website and hence UX Design is the process of improving that satisfaction by providing elements on our website that or easier to interact.

User Experience Design is done after analysis of various factors.

We can think ourselves as website visitors and we shall write down some points that make our experience on any website smooth and hassle free.

An easily navigable website structure is one such point.

Process of finding the content based on our query in any website easily is another point.

If the content loads quickly then the user will be more satisfied with our website. A good but slow loading content will ruin user experience.

All these points are winding up to one thing that the overall experience of user on our website should be good.

Everything that is mentioned here has a lot to deal with the design of website or application but you can easily figure out the points that are improving user experience.

User Experience is achieved using non-digital and non programming methods. It is achieved using cognition.

Analysis of how the user will react to certain elements if presented in the way in which we are planning.

User Experience Design is done after Research and Development, Analytics, Testing various outputs and choosing the best for improving user experience.

What is UI Design?

User Interface Design is like an art and is performed using Digital tools. Digital tools include use of programming and development frameworks to create beautiful user interfaces.

UI designing can be compared to painting. Flawless strokes of brush and usage of elegant colors can make any painting alluring.

Think about a painting without any theme or planning in the mind of artist and random use of brushes. Such painting can randomly look attractive but it might not be pleasing to those users who look for deep meanings and hidden messages in painting. A meaningful painting can only be created with the help of planning and research and understanding of the respective topic.

In a similar way it is possible that an interface is eye pleasing but it is not upto the standards of user experience and it is also possible that something meets user experience criteria but is not good looking at all.

Many Government websites provide required information that visitors are looking for but most of them have average looking interface.

Having a balance between User Experience and User Interface is very important.

A good looking, fast loading, easily navigable page with tiny animations on page load (if needed), attractive images, light weight sliders, beautiful forms and buttons etc. will provide good UX and UI both.

These are two very important elements in design of any product.

Many users on internet are confused between these terms. Our article will help them in clearly understanding the difference between them

Great Job Opportunities are there in the field of UX Design and UI design.

If you are creative and artistic and you think you can design better looking interfaces you can chose UI Design and it you are more analytical in your approach towards things and you thing you can provide a better user experience based on your analysis you can go for UX Design.

Proper understanding of both UX and UI design will be needed in any case.

BySlide Scope

What is SEO and Why it is Important?

SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.

People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.

  1. SEO helps in Growing a Business.
  2. SEO helps in Meeting Business Objectives.
  3. SEO helps in improving Online Reputation of any brand.
  4. SEO helps in getting more visitors to your website.

Search engine optimization is classified into two parts:

  1. On-Page SEO Topics:

These optimizations are fully in our control

Optimizing Website Structure or Architecture

Knowledge:

Understanding Domain Names and Extensions

Understanding Basic HTML Structure

Better UX and UI.

Activities:

Optimizing HTML Code

  • Analyzing Deprecated Tags and replacing them.
  • In-page, in-line and external CSS & JavaScript

Optimizing Meta Tags

  • Title Tag
  • Meta Description
  • Social Media Optimization Meta Tags

Optimizing Content

  • Keyword Density
  • Use of Heading Tags
  • Optimized Paragraph Tags
  • Optimized Images

Images Optimization

  • Alternate Text Attribute
  • Title Attribute
  • Image Compression

Website Speed Optimization

  • Compressed HTML
  • Compressed CSS
  • Minified JavaScript

Optimized Page URLs

  • Pretty Permalinks Setup

Optimized File URLs

Google Analytics Integration

Sitemaps Creation

  • Dynamic Sitemaps
  • Static Sitemaps

RSS, Atom, Comments Feeds – XML

Optimizing Robots.txt

Canonical attribute in link tags of web pages for duplicate content.

 

Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website

 

  1. Off-Page SEO Topics

Understanding Domain Authority & Page Authority

Understanding Page Rank

Back-link Building Strategies

Google Business Page Optimization

Directory Listing

Classified Advertisement that works

Linking website to Social Media Profiles

Forum Participation

Commenting on Blogs (Non –Spam)

Webmaster Tools for Submitting Websites to Search Engines

  • Google Webmasters
  • Bing Webmasters
  • Yandex Webmaster

Online Reputation Management

Guest Blogging Concept

We have a Module of Search Engine Optimization in our Digital Marketing Course.