Author Archives: Slide Scope

BySlide Scope

What are Accelerated Mobile Pages and what do they actually do

What are Accelerated Mobile Pages?

Accelerated Mobile Pages is a project of Google for making user experience better and faster on mobile devices. User count of mobile devices like smartphones, tablets etc. is increasing rapidly. Number of visitors from mobile devices is a serious number to consider. If your website is not optimized for mobile then you might be losing potential clients. Google and other search engines are also taking the mobile compatibility factor seriously for evaluating the search engine rankings of website.

In simple words – Websites that are optimized for mobile viewing will get advantage in search engine ranking methodology and algorithms.

Why are Mobile Compatible Websites so important afterall?

  1. Mobile consumes less electricity than laptops and desktop computers and has almost same computing power if viewing websites for getting information is considered.
  2. Number of users who own a laptop or laptop is less than the number of smartphone and tablet owners.
  3. Mobile devices have better portability.

There are many other factors that conclude importance of mobile devices for searching information on internet and visiting websites.

Mobile Data Charges are considerably high and users get a limited amount of data in a month. Desktop version of website consumes more data and all the components are really not required to be loaded on mobile version of the same website.

Media size, page size, etc can be reduced and compressed for mobile screen which will save data and hence data consumption charges.

AMP – Accelerated Mobile Pages is a technology that can be used to build separate mobile pages for your website with the same content that is already created for the main website. The only difference will be the page size and removal of unnecessary scripts and media.

In short – AMP produces lightweight and fast loading pages for mobile devices.

You will get a better chance of ranking your website higher in search engines for mobile originated searches.

Users will be automatically redirected to your AMP enabled website if they are searching from their mobile devices.

You can see a Desktop Version of my website:

http://digital-marketing-course.slidescope.com/

& the Amp enabled version of the same website.

http://digital-marketing-course.slidescope.com/amp

You will notice that the AMP version loads much faster than the Desktop version but the desktop version is way prettier than the AMP version.

I am keeping both of them and majority of users on my website are from Web (Desktop).

After installing and configuring AMP for my website I am able to see a small AMP logo besides my listing on Google search result from my android smartphone.

How to get amp logo on search result

In order to check number of AMP pages indexed in search engine you can see your Google Webmaster Tool Dashboard.

Accelerated Mobile Pages in Google Webmaster Tools

How to Get Started with AMP?

If you are using a CMS like WordPress then it is a lot more easier to setup AMP on your website by using a plugin that will do almost everything for you.

If you have website which is not built on any CMS tool then you have to do some basic coding to get things done.

You must be familiar with Basic HTML coding, CSS and Javascripts to better understand AMP coding.

You can get started by following this documents:

https://www.ampproject.org/docs/getting-started/

If you want AMP enabled for your website you can Contact Us

BySlide Scope

Points to consider before buying GST billing Software

Year 2017 has witnessed one of the biggest tax reforms in India.

  • It is known as GST – Goods and Services Tax.
  • It is an indirect tax.
  • It has replaced multiple cascading taxes imposed by the central and state governments.
  • It was Introduced by current Finance Minister of India – Sri Arun Jaitley on 1st July 2017.
  • It was Presented as The Constitution (One Hundred and First Amendment) Act 2017.

GST has changed the process of tax collection and hence various retailers, wholesalers and distributors have to register for their
GST identification numbers.

Many retailers used software tools to manage their billing and invoicing activities smoothly.

This tax reform requires some updates in the previously used billing sofware tools.

Developers have taken necessary measures an GST enabled billing software applications are available in IT industy.

Because of so many options that are avaialable it is hard(for business owners) to decide which application to chose.

We are suggesting few points to consider before buying GST billing Software :-

1. Use a fully working demo of the software before paying for it. Many software companies are offering free demo for GST Billing Application.
2. Ask you accountant to check the processing speed. Many softwares have short cut keys to perform various tasks. These keys help in smooth and faster data handling.
If the software uses mouse to access various windows in the software then make sure that navigation is clear and easy.
3. It is better go for a software that has been tested and used by some organization.
4. You can ask the vendor about data handling capability of the software. How much data it can store and process.
5. Ask the vendor about backup and restore functionality. Process of backup and restoring the database should be smooth.
Without and option for backup and restore you will lose valuable information in case the system crashes.
6. If you have a retail store with multiple billing points then you must check and understand the networking capability of the software.
7. For POS – Point of Sale, you can check, understand and explore the barcode printing and scanning options.
8. In GST, taxes are imposed on the basis of various product categories. Tax rates are different for different categories, make sure about this feature.

If you want a GST enabled software with all above mentioned features you can book your demo now. – CALL US

BySlide Scope

What is ReCaptcha ? Spam protection in web forms

Luis von Ahn is the founder of reCAPTCHA
Invented in 2003 to stop spamming on internet.

He is a professor and his research includes CAPTCHAs and Human Computation.

Meaning of Captcha is –

Completely Automated Public Turing test to tell Computers and Humans Apart.

What is a Turing Test ?

Turing test – is a test of a machine’s ability to exhibit intelligent behavior  equivalent to, or indistinguishable from, that of a human.

When millions of people started solving reCaptcha, their founders started thinking about applying the power of human brain for something more useful.
They decided to use it for scanning and converting old books to digital books

This Project Was Named reCaptcha and its slogan was – “Stop Spam and Read Books

In the year 2009 Google Acquired Recaptcha to use its digitizing power and converting old books and
news papers to digital.

Power of computers is increasing at a rapid rate and some bot programs were able to solve these CAPTCHA images.

Hence a new and improved reCAPTCHA was introduced which was called as No Captcha reCAPTCHA.
CAPTCHA Images were imposiible to be solved by blind people.
CAPTCHA Images for also super annoying for dyslexic people.

We have prepared a video presentation on reCaptcha as well :

BySlide Scope

Reliance Jio Feature Phone Launch

Reliance Industries has launched it’s new gadget in the market which is a 4G Feature Phone.
It was unveiled by Chairman Mr. Mukesh Ambani.
Launch of this feature phone is dedicated to majority of Indian customers who do not have a smartphone.
This feature phone will help them use all the features of a 4G Phone.
This phone is free of cost. Users will submit a refundable amount of INR 1500/- to the company to get this phone and this ammount will be refunded back to users after three years.
This phone is 4G VoLTE-Capable and is able to run smart apps.

What are tariff plans for JIO Feature Phone?

There are two monthly prepaid plans for Jio users using this phone.
153 Rs and 309 Rs.

In 153 Rs plan there will be no tv cable to cast your phone screen to bigger screens.

In 309 Rs plan users will be able to use all apps and cast screen using a TV cable.

BySlide Scope

एफिलिएट मार्केटिंग क्या है ?

एफिलिएट मार्केटिंग को समझने से पहले हमें ये समझना जरुरी है की एफिलिएट शब्द का क्या अर्थ है | एफिलिएट का शाब्दिक अर्थ है सहबद्ध या एक प्रकार की साझेदारी जिसमे एक व्यक्ति या कंपनी दुसरे व्यक्ति या कंपनी के प्रोडक्ट्स और सेवाओं को प्रमोट करता है औए सेल्स को बढाता है | सेल्स होने पर बिक्री के दाम में से कुछ प्रतिशत हिस्सा एफिलिएट को मिलता है |

एफिलिएट मार्केटिंग इसी प्रकार से अपने प्रोडक्ट्स या सेवाओं को बढ़ावा देने के लिए प्रयोग किया जाने वाला तरीका है |

एफिलिएट मार्केटिंग में निर्माता कंपनी अपने उत्पादों को ऑनलाइन बिक्री के लिए किसी वेबसाइट पे डिस्प्ले करती है | विजिटर सीधा इन वेबसाइट से भी सामान को खरीद सकता है | कई ब्लॉगर और वेबसाइट के मालिक ये जानते है की उनकी वेबसाइट पे उन्हें अच्छा ट्रैफिक मिलता है | अच्छे ट्रैफिक के कारण कुछ प्रतिशत विजिटर वेबसाइट मालिकों द्वारा लगाये गए विज्ञापनों पे भी प्रतिक्रिया करते है | ये विज्ञापन किसी ऐसे उत्पाद के भी हो सकते है जिनको वेबसाइट मालिक एफिलिएट के तौर पे प्रमोट कर रहे हो | यदि विजिटर उन विज्ञापनों पे प्रतिक्रिया करने के बाद उत्पाद की निर्माता कंपनी की वेबसाइट पे पहुच जता है और उस उत्पाद को खरीद लेता है तो निर्माता कंपनी का तो सीधा लाभ होता ही है साथ में जिस वेबसाइट पे विज्ञापन को क्लिक करके वो खरीदार आया है उस वेबसाइट के मालिक को भी कुछ प्रतिशत कमीशन मिल जाता है |

इस प्रकार की मार्केटिंग में दोनों का ही फायेदा है | अधिकतर उत्पाद के निर्माता अपने सामान की बिक्री के लिए किसी बड़े शौपिंग पोर्टल पे सेलर के तौर पे पंजीकृत होते हैं | इस तरह के बड़े शौपिंग पोर्टल के उदाहरण है – AMAZON, FLIPKART, EBAY इत्यादि | ये सभी पोर्टल भी बिक्री को बढ़ाने के डिजिटल मार्केटिंग का सहारा लेती हैं जैसे की डायरेक्ट ऐड, सर्च इंजन ऐड, एफिलिएट मार्केटिंग इत्यादि |

इस तरह के बड़े पोर्टल सेलर को तो पंजीकृत करते ही है साथ में एफिलिएट को भी पंजीकृत करते है | एफिलिएट को पंजीकरण के समय अपनी पर्सनल डिटेल, बिलिंग डिटेल और अपनी वेबसाइट या ब्लॉग की जानकारी भी देनी होती है | ये वेबसाइट या ब्लॉग वो माध्यम है जिसपे एफिलिएट शौपिंग पोर्टल के प्रोडक्ट्स को प्रोमोट करता है |

एफिलिएट मार्केटिंग में उत्पादों के URL (वेब एड्रेस) के अंत में एफिलिएट ID जोड़ दी जाती है | एफिलिएट इन एफिलिएटेड वेब एड्रेस को अपनी वेबसाइट, फ़ोरम् में, सोशल मीडिया पे या व्हात्सप्प पे भी प्रमोट कर सकता है | इस तरह से उस प्रोडक्ट को लोकप्रियता मिलती है जो की डिजिटल मार्केटिंग का एक प्रमुख उद्देश्य है | किसी भी उत्पाद को हज़ारों एफिलिएट प्रोमोट करते है क्युकी उनको उस उत्पाद की बिक्री पे कमीशन मिलता है |

BySlide Scope

Acting and Dancing Institute in Lucknow

Mumbai Film Institute is one of the leading Institutes for Acting, Dancing and Film Making courses in India. MFI has a pool of skilled and experienced faculty for all courses.

Some of their famous courses are :

They start the course with Introduction of Hindi Cinema then Dialogue Delivery, Solo and Group Acting, Pronunciation, Scene Study Techniques, Character Study Techniques, Solo and Group acting methods etc. all are taught in detail.

Mumbai Film Institute Conducts useful Workshops on regular basis. Students who want to build their career in the field of Acting, Dancing, Film Making or Professional Photography can take part in workshops to gain practical experience.

Motivational Speech and counseling sessions by celebrities are held time to time in order to motivate students and solve their queries.

You can visit Mumbai Film Institute Website for more details.

Note: This is a promotional post for Mumbai Film Institute. If you want to enquire about promotional posts : Contact Us

BySlide Scope

Data Analytics Course: Data Analytics Certification Training

Big amount of Data is needed for efficient growth of any organization. Data Analytics is the process of getting meaningful and actionable conclusions by detailed examination of any information. Data Analytics Course focuses on improving the technical, qualitative and quantitative ability of any individual to analyze data from various resources. Data in every sector is growing day by day at a great pace and it is expected that by the year 2020 the data will be forty five times more as compared to today’s data.

The rate at which data is increasing is very high as compared to the persons who can analyze data efficiently. Data analytics is needed mostly in following fields:

  • Arts and Humanities
  • Business
  • Computer Science
  • Data Science
  • Life Sciences
  • Math and Logic
  • Personal Development
  • Physical Science and Engineering
  • Social Sciences
  • Language Learning

You can see that almost every business sector is covered in the list.

In Information Technology there are many tools that can be used to analyze data.

Tools that will be covered in this Course are:

  • Python
  • Git
  • Advanced MS Excel
  • Tableau
  • R Studio
  • R
  • Jupyter
  • SAAS
  • SQL

Why you should chose us as a mentor for Data Analytics Course?

  • We have faculty with 12 + Years of IT Experience and Business Analytics Certification from Indian Institute of Management, Lucknow.
  • The syllabus of this course is developed by professionals from IIM and IIT with considerable experience.
  • You will work on live projects and get practical experience of methods and techniques used in large enterprises for data analytics.
  • We have small batches for students which ensures proper attention on queries of each and every student.
  • We focus on providing the core knowledge and concepts of data analytics that can be applied on any field of study or work.

Is this course is beneficial for programmers only?

This course is helpful for Programmers and Non Programmers both. This course is designed in such a way that anyone can easily learn everything.

Key Elements of Syllabus of Data Analytics Course

  • Descriptive Statistics
  • Inferential Statistics
  • Regression & ANOVA (Analysis of Variance)
  • Machine Learning: Introduction and Concepts
  • Unsupervised Learning and Challenges for Big Data Analytics

We have provided successful job oriented training and placement assistance for Students belonging to Lucknow, Kanpur, Varanasi, Sultanpur, Faizabad, Delhi, Pune and Mumbai.

BySlide Scope

How to integrate google analytics code in your website

Step for Adding Google analytics code in your website

  1. Step 1 – Go to Google.com/analytics and login with your gmail account.
  2. Step 2 – Go to Admin Section and From the First Dropdown in the Account Column Select Create New Account.
  3. You will be asked to enter details of your new account like Website where you want to track using analytics code.
  4. Chose your website category accordingly.
  5. Click on Get Tracking ID and read terms and conditions and continue if you agree.
  6. You will get a script like this –

<script>

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,’script’,’https://www.google-analytics.com/analytics.js’,’ga’);

 

ga(‘create’, ‘UA-ABCDEFG-1, ‘auto’);

ga(‘send’, ‘pageview’);

 

</script>

Here UA-ABCDEFG-1 is your unique google analytics ID. Tracking ID

It can be accessed from your google account only or by any person with whom you share your google analytics data.

  1. Copy the code provided by GA from Step 6 and open the code of your website.
  2. Place (Paste in HTML) this code in every page of your website which you want to track. If your website is built using HTML and has pages like Home.html, About.html, Contact.html etc. Then you have to place this code just before the closing body tag of every HTML page.
  3. If your website is built using a CMS like wordpress then you can place your code in either header.php just before closing header tag OR in footer.php just before closing body tag. In my opinion it is better to have analytics code placed in footer because it helps in analyzing the website performance after the page elements have completely loaded.

Footer.php is located in: Dashboard >> Appearance>> Editor >> Footer.php

Since footer.php file executes in every page and post of WordPress, it is not necessary to place the code in all pages separately.

After placing the code wait for 2-3 days to get some data and click home tab to see some analytics report.

BySlide Scope

Speedtest application to check network speed

This Speedtest Application work faster than flash based applications.

Slidescope has launched an application which can be used to check the internet speed, ping, latency and jetter.

This is a lightweight application that can be used in mobile browsers as well.

This Speedtest Application work faster than flash based applications.

You can checkout this application at – http://Speedtest.Slidescope.com

This application is built using HTML5, Bootstrap, Gauge.js, Charts.js and Php.

If you want to know more about this application or want a free speedtest application of your own Contact Us

BySlide Scope

Some Must Have Meta Tags for SMO of your Website

Meta tags that are used for Social Media Optimization

Social Media Optimization is incomplete without the use of some useful Meta tags that can be placed in between the opening and closing “head” tag of your html document.

Summary of Topics we will learn in this Article:

  1. Open Graph Meta Tags for Facebook and Linked In.
  2. Twitter Cards for SMO of Twiiter.
  3. Google + tags
  4. Pinterest Pins

Why are these tags required?

Many Website owners write impressive content and that content can be useful for someone. If a reader finds any content on your website useful, interesting or influencing, he/she may share that content on their social media profiles. When any URL of your website is shared on the social media pages, timeline or boards etc. some content like Post / Page Titile, Description, Featured Image and Site Url etc. are automatically fetched and displayed.

For example when someone shares http://slidescope.com On their Facebook profile, he will see something like this:

Social Media Optimization Basics

Social Media Optimization Basics

The information displayed here is automatically fetched from the URL and now this will be posted on the social media profile.

  • This information is fetched from the default html tags.
  • Post Title is fetched from <title> tag
  • Post Description (extract) is fetched from <meta name=”description” …. > tag
  • Site URL is fetched from the Shared URL
  • And A Random Image on the page is displayed as post image.

The above points are for the case when social media optimization tags were not being used.

What if we want to control the data which is displayed when someone shares any URL of our page?

The answer is Social Media Optimization Tags.

For Facebook and Linked in :

We use Open Graph Meta Tags. This is done to make any webpage as a rich object in a social graph.

And you can place following tags in your <head>

<meta property=”og:locale” content=”en_US” />

  • To define the default language used on your website page being shared

<meta property=”og:type” content=”website” />

  • Type of content being shared | Eg: video.movie, music.song, article, book, etc.

<meta property=”og:title” content=”Weather Reporting APP by Slidescope” />

  • Title of your post

<meta property=”og:description” content=”Weather Application of Slidescope Displays the Current Weather Conditions of any city.” />

  • Description of your post when viewed on facebook or linked in.

<meta property=”og:url” content=”http://weather.slidescope.com/” />

  • Url of post which is displayed on the rich card on facebook or linked in.

<meta property=”og:site_name” content=”Slide Scope” />

  • Sitename of the post.

<meta property=”og:image” content=”http://weather.slidescope.com/img/slidescope-weather.png” />

  • Using this property you can control which image will be displayed on Facebook or Linked in.

After adding these tags on the website html code and saving the content whenever the URL will be shared on Social Media Websites like Google + , Linked In ; it will look like this :

Use of Social Media Optimization Meta Tags Open Graph on Linked In

Meta Tags for SMO

SMO of Website for Google Plus – Meta Tags for SMO

These are some Meta Tags for SMO.