E-commerce websites are most common type of website published by various companies. Companies invest money and put a lot of efforts to make their website successful. E-Commerce websites as discussed in the previous Lessons have monetary transactions in them. ‘E’ stands for Electronic and Commerce represents ‘Commercial and Financial Activities’. Most common type of E-Commerce website are Shopping Portals and Travel Portals. Users Pay money online to get the desired products and services. Online Payment is done Using Payment Gateways that are integrated with E-Commerce websites. Using Payment Gateways is not the only method of accepting payments;
Other Popular methods of accepting payments by E-Commerce Website are:
A Digital Marketing Professional must be familiar with the terms mentioned above.
Structure of E-Commerce Websites
In this article we will discuss the structure of Shopping Portals. Understanding the Structure of a website is a key factor in planning Digital Marketing Strategy.
A Shopping website can be categories as:
Single Vendor Website
Multi-Vendor websites come with single product category or multiple product categories.
An example of multi-vendor website selling only Chikan Embroidery products – www.ChikanStore.com
Solar Panels Manufacturer and Supplier, Colorstech Enterprises is providing Electrical Energy Consulting, Installation & Commissioning for Industrial and Residential Loads in Uttar Pradesh. Colorstech Enterprises has a team of Experienced Engineers with experience in
Colorstech has an official Shopping Website for Electrical and Electronics Appliances :- http://electrical.bazaronweb.com
Services of Colorstech Enterprises
Apnapropertywala.com is one of the leading property portals in India. As the name suggests, it is a friendly portal where you can list your properties and search for properties in the real estate categories like Sell, Rent and Buy. We have an advanced filter to search properties. You can filter amenities, locations, plot area, floor area etc. Apnapropertywala.com has Featured Property Section that can be bought at nominal charges. 600 + Property owners are registered on the website so far.
You can post your queries and the consultants from real estate industry will handle your problems.
ApnaPropertywala offers featured pages for property owners.
Web Development is the art and technology of creating Websites and Web Applications. There are various coding languages used to develop and design web applications. Coding Languages and technologies like :
are used t0 create stunning and useful applications that are the backbone of many business now a days.
We are experts in optimizing and developing WordPress, Opencart and Drupal websites.
We have created more than 160 Websites for different niche and business sectors.
Some common applications are :
We recommend Colorstech Enterprises for IT Consulting.
As an IT consultant we have experience of 10 + Years with 250 + Projects Successfully handled and delivered so far.
Our Portfolio will speak for the quality of our work.
Some of our clients are:
If you are looking for Best Website Designing and Website Development Services in Lucknow, Kanpur, Barabanki and nearby locations then you can contact us at – +91 – 8604000569 or fill this simple enquiry form – http://slidescope.com/contact-us/
For People Who are asking “when will lucknow metro start? ”
Good news for Lucknowites regarding Lucknow Metro Rail. Officials have declared the date of first run of Lucknow metro for public on 6 September 2017.
Trials will be done in December upto Mavaiya only. A special bridge is under construction and is scheduled to be completed in December Last or
January (First Week) . After completion of the root testing will be done on the main route and after successful testings the route will be open for
public to travel from 6 September 2017.
We have learn about basics of Digital Marketing Technology so far. If you are viewing this Lesson I suggest you to have a look at our previous Lessons on Basics of Digital Marketing.
Those who are following the tutorial or want to read about Different Types of Websites and CMS tools can continue reading.
As a Digital Marketing expert you must be aware about the structure of websites and technology used to create a website. Base of every website is HTML (Hyper Text Markup Language). Our Web Browsers like Chrome, Mozilla, and Opera Mini etc. display only HTML. If you will look at the Page Source of any webpage (Press ctrl + u on your keyboard while viewing a webpage) you will find the basic HTML code.
You must be aware of basic HTML structure. If you are not familiar with basics of HTML, don’t worry. We will deal with that in the later Chapters of this tutorial.
Different Types of Website
Based on the basic functionality of a website it can be categorized as:
This type of website is also called a Content Management System. There are many CMS Tools available on internet. WordPress, Joomla, Drupal etc. are famous CMS tools which can be used to change the content of any website, add pages, add posts, add media etc. Above mentioned coding languages and frameworks can also be used to create such dynamic websites. These websites have database. MySql, MS-Sql server, MongoDB, Sqlite etc. are some commonly used databases in dynamic applications. Database are needed to store the content and retrieve data to display in the pages.
Social Networking and Community Websites are one of the most common websites being used now a days. A famous example is Facebook. Facebook is used by billions of people. Some other famous names are Twitter, Linked in etc. These websites provide a platform where people sharing common interests can connect with each other. Website of a college is also a social networking website where new and old students can interact with each other. Users can create groups, pages, forums etc. and people interested in the content of that group can join and participate in group posts. Matrimonial websites are also social networking sites where one can find a perfect match. You can use various filters to find people and send messages and friend requests to connect with each other. These website are one of the biggest source of Digital Marketing.
4. E-Commerce Websites
E-Commerce stands for Electronic Commerce or Online Commerce. Commerce refer to the commercial activities that are performed online. Majority of startups are based on Online Selling of Products and Services. People Book Rail Tickets, Flight Tickets and Hotels Online. Shopping of Groceries, Electronics Item, Apparels and almost everything online is very common now a days. A Digital Marketing expert must be aware about the front-end (client / user) and back-end(administrator) operations of these websites. You must be familiar with the Basics of operations of Travel Industry, Trading, Stocks, Inventory, Categories of Good etc.
Portfolio websites are created by / for Artists, Music Bands, Authors, Photographers or any professional service provider. A portfolio website contains introductory information of the person / enterprise, professional experience and mainly detail of the works performed by them with Images, Videos and Trials etc. Before planning a Digital Marketing strategy for portfolio websites an in-depth keyword research, competitor analysis and understanding the basics of services offered is very important.
Classifieds website are those website which allow users to post classifieds advertisement on their websites. Classifieds can be also called Categorized in this case. There are various categories and sub categories in this kind of website. Users post Buy, Sell, Rent or Requirement related advertisement on online classifieds website. These ads can be searched using specific keywords and category filters. Information like Business / Product Name, Email, Phone, Business Address etc. are usually taken while posting ads. An example of Classifieds Website developed by us is www.Trademyad.com .
Online Procurement system also known as E-Procurement System or software tools are the web based application that is used to provide procurement solutions to Buyers and Suppliers from various categories of business.
The creative minds behind this E-Bidding Procurement App | Website noticed the problems of Suppliers and Buyers waking up early in the morning, facing climatic difficulties to rush to the market for checking prices and sourcing.
Most of the vegetable and fruit sellers wake up very early in the morning and rush to the vegetable or fruit MANDI so that they get the best prices and fresh stock for their stores.
How is KisanServ beneficial for Buyers ?
KisanServ is the Best E-Procurement system that helps buyers chose the products for their stores and raise requirements from anywhere using mobile phone or website. It saves time, it saves money and they don’t have to wake up early and rush to market. Their stock requirements are fulfilled by the Suppliers from their desired location. Suppliers bid on the requirements with their respective prices. Buyers have the option to chose from the best price options available. They get the quality assured products for their stores.
How is KisanServ beneficial for Suppliers ?
KisanServ has a separate portal for Suppliers where they get the notifications of latest requirements raised by buyers. They can see the requirements open for E-Bidding in their dashboard where they can perform desired actions like Placing Bid etc.
If you need Procurement Solutions for your business, visit official website of KisanServ.
Digital Marketing Certification is provided to the candidates who pursue and complete Digital Marketing Training | Course.
A Digital Marketing Training | Course has a specific Syllabus which covers all topics related to Online Marketing, Branding and Advertising Activities. Effective Advertising is one of the most important step for growth of any business. Internet is a huge source of potential customers for almost any business. Digital Marketing Targets these potential client.
Digital Marketing Certification is Beneficial :
If you are a certified Digital Marketing Professional then any agency will be happy to recruit you in your team.
You will learn the business knowledge required to execute marketing projects .
Call Us : 8605000569 for more details on fees and digital marketing training .
Let’s take the general meaning of the word No + Follow: Asking something to not follow on the Other hand Do-Follow tells to follow the link. These instructions are for the search engine crawlers from Google, Bing and Yahoo etc. Humans will simply click the link and will reach the destination url in the link.
No-Follow Concept was introduced in the year 2005 by Matt Cutts and Jason Shellen.
An Example of “nofollow” link
<a href=”http://swapthebook.com” rel=”nofollow”>Swapthebook</a>
An Example of “dofollow” link
<a href=”http://chikanstore.com”> ChikanStore</a>
But if we want to use DoFollow the tag Rel=”dofollow” doesn’t exist. It means that all the links in our website have “dofollow” attribute by default. It means that if “nofollow” attribute is not used, both Humans and Search Engine Crawlers will follow the link and the “link juice” (– an important factor for SEO) will be passed to that link.
Nofollow Attribute in the HTML Anchor and Meta Tags is used to prevent the search engines from evaluating and influencing the search engine rankings of the Links that are provided.
If you run a blog, you will always find people commenting on your posts with spam links. If your website ranks higher, these spam links on your website will get an advantage that they don’t deserve. It is not good for search engine results because these links may not be valuable to internet users. Search engine theory says valuable links are picked, indexed and ranked automatically on the basis of their content and good and allowed SEO techniques.
If you don’t want to pass the so called link juice to the particular URL’s/ Links in your website simply use NOFOLLOW. Proper Syntax is provided in the example used above.
If you want to instruct crawlers not to follow any link on the page simply use –
<meta name=”robots” content=”nofollow” />
Use this in the <head></head> TAG of your page and no links from the page will be followed by search engine spiders, crawlers and robots etc.
Recent updates in the google search results algorithm have mentioned about counting the nofollow links as an outgoing link when it comes to page rank distribution from the webpage in which the links are places.
What do think about our explanation of the Difference between nofollow and dofollow links ?
Please leave your comments if you disagree with us or have anything to share or ask.
Steps to Make Digital Marketing Strategy for any Website.
First and foremost, analyze the niche / genre / business category of the website you want to promote. There can be one or more sub categories but mainly there must be a single business category.
Do some research on the performance, keywords, services, products, website content, social media presence and search positions of top companies belonging to the category you analyzed in step 1.
Build and Plan a Strategy to write quality content with rich keywords you analyzed in step 3. A good and useful content will always get the attention of visitors. People will share the content on their social profiles and subscribe to your content. Content is the King in Digital Marketing. Use creative banners and images to attract and impress the visitors.
For Example : If you are planning to write content for an E-Commerce store : write detailed product description with usual manuals, key benefits, user reviews and articles about why should someone use that product etc.
Till now you have written content which has a good readability score for visitors, now you must think about the Search engine crawlers. SEO of the website plays an important role in the search engine indexing and search position of your website for a particular keyphrase or keyword. For Good SEO: Use Keywords in your <title>HERE</title>. Title Tag, Use Good Meta Description for your articles, page or content. A Good SEO plan also requires Keyword Research, Link Building Strategies and Social Media Management of your website’s content.
Interruption marketing is the continuous use of advertisements for the purpose of promoting any business. This type of promotion works and gives you fast results, but the process costs more. Search Results are not permanent in Interruption Marketing. Inbound marketing plan ensures permanent positions in search results for a fairly longer duration of time. A useful article with good SEO will always give you traffic and potential customers. Advertisement in the search results are ignored most of the time by internet users. Results on the first page of search results are clicked 70% of the time.
Use a logical menu for content. Visitors of your website should be able to navigate through the sections easily. If they are looking any particular content then they should find it easily on your website. Follow some standard website structure. Use sitemaps in your website.
What do you think about our list?
Do you want to suggest some other points?
Do you have confusion about any particular point or term used in this articles / lesson?
Please comment below to start the discussion.