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Government will sell 15 % Shares of NBCC India Limited

Central Cabinet has decided  to sell 15% shares of the Public Sector Undertaking NBCC India Limited in INR 1706 Crores. The purpose is to meet the target of INR 56,500 Crores in the financial year 2016 -2017. NBCC has witnessed a drop of 12% in the shares after this decision of Central Cabinet.

The information about this decision of Central Cabinet was provided by Law Minister Shri Ravi Shankar Prasad.  Currently the shares of Government in the PSU are 90 %. They have decided to reduce their shares to 75 % to meet the target mentioned above. Current Market cap of the company is INR 14274 Crores .

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डिजिटल मार्केटिंग क्या है ?

ये लेख हिंदी में लिखने का मेरा मुख्य उद्देश्य मेरे ब्लॉग के उपभोक्ताओं को डिजिटल मार्केटिंग की व्यक्ख्या हिंदी में करना है | इस लेख को पढने के बाद आप जानेंगे कि :

  • डिजिटल मार्केटिंग क्या है ?
  • सभी लोग अचानक ऑनलाइन क्यों जा रहे हैं ?
  • डिजिटल मार्केटिंग से क्या लाभ होता है ?
  • डिजिटल मार्केटिंग आखिर किन अन्य विषयों से मिल कर बनी है ?
  • डिजिटल मार्केटिंग किस प्रकार से विकसित हुई ?
  • सर्च इंजन ऑप्टीमाईज़ेशन क्या होता है ?
  • पे पर क्लिक मार्केटिंग का क्या अर्थ है ?
  • सोशल मीडिया मार्केटिंग क्या होती है ?
  • डिजिटल मार्केटिंग का मूल्याङ्कन कैसे किया जाता है ?

डिजिटल मार्केटिंग क्या है ?

डिजिटल मार्केटिंग दो मुख्य शब्दों से मिल के बना है –

डिजिटल और मार्केटिंग | सबसे पहले हम इन शब्दों के अर्थ को समझते हैं –

 

डिजिटल क्या है ?

यहाँ पर डिजिटल का अभिप्राय इलेक्ट्रॉनिक और कंप्यूटर से है और मुख्य रूप से इन्टरनेट से है जो एक इलेक्ट्रॉनिक नेटवर्क है जिस नेटवर्क का हिस्सा दुनिया का हर वो व्यक्ति है जो किसी भी डिजिटल उपकरण के द्वारा इन्टरनेट का प्रयोग करता है |

 

मार्केटिंग क्या है ?

मार्केटिंग का शाब्दिक अर्थ है विपणन | किसी भी बिज़नस या सर्विक को सबसे पहले उसके उत्पादक ही जानते है उसके बाद वो लोग जानते हैं जो लोग उस उत्पाद से जुड़े हुए हैं और जान्ने वाले लोगों का दायरा काफी सीमित होता है | उपभोक्ताओं को जब तक उस उत्पाद या सर्विस के बारे में सूचना न मिले तब तक उन्हें पता भी नहीं चलेगा की ऐसी कोई सर्विस या उत्पाद बाज़ार में उपलब्ध है |

नए या पहले से मौजूद उत्पादों या सर्विस की सूचना मौखिक और लिखित प्रारूप में लक्षित उपभोक्ताओं तक पहुचने की प्रक्रिया को मार्केटिंग कहते हैं |

डिजिटल का अभिप्राय इन्टरनेट से है, मार्केटिंग का अर्थ है विपणन | अपने व्यवसाय एवं सेवओं को इन्टरनेट (ऑनलाइन) के माध्यम से अपने ग्राहकों के समक्ष प्रस्तुत करने की प्रक्रिया को डिजिटल मार्केटिंग कहते हैं | इस प्रक्रिया को कई खंडो में विभाजित किया जा सकता है :

१. अपने व्यवसाय एवं सेवाओं के सारांश को एक विज्ञापन में संजोना |

२. अपने विज्ञापन को अपनी वेबसाइट या किसी अन्य ऑनलाइन समुदाय, वर्गीकृत, इत्यादि वेबसाइट में प्रकाशित करना |

३. प्रकाशित विज्ञापन या लेख का लक्षित दर्शको / उपभोक्ताओ तक पहुचना

इन्टरनेट संभावित उपभोक्ताओं का भंडार है | इन्टरनेट मार्केटिंग के माध्यम से आपका विज्ञापन जितने अधिक से अधिक लोगों तक पहुचता है आपकी सफलता की प्रायिकता उतनी ही बढ़ती जाती है |

सभी लोग अचानक ऑनलाइन क्यों जा रहे हैं ?

  • नए उत्पादों, सेवाओं एवं स्थानों की जानकारी हेतु
  • अपने प्रश्नों के उत्तर हेतु
  • किसी प्रकार की सहायता हेतु
  • किसी व्यक्ति विशेष की जानकारी हेतु
  • व्यवसाय के नए अवसरों की तलाश में
  • ऑनलाइन व्यापर करने हेतु
  • अपनी संस्था के लिए कर्मचारियों को नियुक्त करने के लिए
  • ऑनलाइन बिल का भुगतान करने के लिए

इसके इलावा अन्य कई कारण है जिनकी वजह से लोग अपने अधिकतर कार्य ऑनलाइन ही कर लेते है | ऐसा करने से उनके समय एवं पैसे , दोनों की बचत होती है | छोटे व्यवसायों के लिए लोगो तक पहुचना आसन हो जाता है | जिस प्रकार लोग अन्य वेबसाइट तक पहुचते है उसी प्रकार आपकी वेबसाइट तक भी पहुच सकते है |

डिजिटल मार्केटिंग से क्या लाभ होता है ?

पारंपरिक मार्केटिंग की तुलना में डिजिटल मार्केटिंग निम्नलिखत कारणों से उपयोगी है :

  • किफायती होता है
  • इसका विश्लेषण किया जा सकता है
  • नियंत्रण उपभोक्ताओं के हाथ में रहता है
  • अधिक सुविधाजनक है
  • अधिक संतुष्टि प्रदान करता है
  • ब्रांड की निष्ठा को बढ़ाता है
  • बिक्री की प्रक्रिया को तेज़ करता है
  • बिक्री के समस्त खर्चो को कम करता है
  • ब्रांड के शशक्तिकरण में सहायक होता है
  • लक्षित परिणाम मिलते है

डिजिटल मार्केटिंग किन मूल तत्वों से मिले के बना है ?

निम्नलिखित विषयों को डिजिटल मार्केटिंग की आधारशिला माना गया है :

  • वेबसाइट के पृष्टों के साथ उपभोक्ताओं का अनुभव
  • एस . ई. ओ ( search engine optimizaton )
  • पे पर क्लिक विज्ञापन
  • व्यवसाय के लिए सोशल मीडिया का प्रबंधन
  • लेखों के द्वारा उपभोक्ताओं तक अपने व्यवसाय एवं अपनी सेवाओं की जानकारी पहुचना
  • इन्टरनेट पे बैनर द्वारा विज्ञापन करना
  • अपने ब्रांड की छवि का इन्टरनेट पे प्रचार, प्रसार एवं प्रबंधन

For English Version of Digital Marketing (The Topics) – http://slidescope.com/digital-marketing-syllabus/
ऑनलाइन मार्केटिंग क्या है ?

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Top 10 Characteristics of Successful Entrepreneurs

If you are wondering how successful businessman & entrepreneurs deal with the challenging situations then you must read these

10 Characteristics of Successful Entrepreneurs :

  1. They are Independent

    Being independent means they do not rely on others for their regular tasks. They take the decisions on their own .

  2. Highly Optimistic & Passionate

    They are Enthusiastic and Optimistic about their ideas and never hesitate in backing those ideas. Their passion for their work is unparalleled to anything else.

  3. They do not hesitate in taking risks:

    There are many entrepreneurs who have risked it all for the sake of their ideas and business. Everyone of them did not succeed. Difference between successful and unsuccessful entrepreneurs is the analytical and logical risk taking ability.

  4. They have the hunger to learn new things:

    They always have desire of learning and accepting new technologies and their practical applications to make things easier.

  5. Not Afraid of Failure & Rejection

    Successful entrepreneurs are never afraid of failure and rejection. They learn from their mistakes and come strong and well prepared for their another attempt.

  6. They do not take shortcuts:

    They always follow the protocol and never follow unlawful paths. Shortcuts are always harmful for the longevity of business.

  7. They are social

    Being professional is always considered a good trait for entrepreneurs but the ability to manage Social Networks for the betterment of their business makes them more successful. It includes activities like: Going to parties and events, wishing people on special occasions, respecting everyone etc.

  8. Planning and Management Skills:

    Successful entrepreneurs always plan their moves before execution. Remember, too much planning for anything can be harmful sometimes. Optimum Management of resources is necessary for success of an enterprise.

  9. Not afraid to get their hands dirty:

    They do not hesitate in doing frustrating and irritating tasks no matter how small or big they are for their organization. They lead from the front and always set examples .

  10. Not Jealous of other peoples success

    This is one of the most important quality of successful people. They always learn from the success of others and try to focus on improvement.  If a team member learns some new traits and want to perform for the company they always encourage them instead of demotivating them. They give full credit to the work of team members no matter how big or small the contribution is. People who are jealous of success of their team members, colleagues etc. can never succeed.

Do you agree with my points ?

What do you think are the Top 10 Characteristics of Successful Entrepreneurs?

Please comment below with you suggestions, answers or thoughts.

Post Written By Ankit Srivastava

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Qualitative Reasoning Coaching in Lucknow

Qualitative Reasoning is one of the four major sections that are covered in the banking and other competitive examinations. Qualitative as the name suggests requires Qualitative information for solving problems rather than Quantitative Information. Slidescope provides professional coaching in Lucknow on all problems related to Reasoning asked in examinations. Our coaching is beneficial for students belonging to Kanpur, Unnao, Sitapur, Itaunja, Barabanki, Rae Bareli etc.

What is meant by Qualitative ?

Qualitative is originated from Latin word “Qualitas” ; it was recalled as Qualitativus in the Late Latin vocabularies. It is equivalent to English word “Quality” and in Later English vocabularies is called “Qualitative” i.e
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(Reference :Google Search result for Meaning of Qualitative )

What is the Syllabus of Qualitative Reasoning for bank, railway, engineering, ssc, pcs and other competitive exams ?

 

  • Number series
  • Letter & Symbol Series
  • Statement and argument
  • Logical problems
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  • Number ranking
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Quantitative Aptitude Coaching in Lucknow

We at Slidescope provide best coaching for General Aptitude training in LUCKNOW and nearby areas like Kanpur, Unnao, Hardoi, Sitapur, Sandila, Barabanki, Rae-Bareli etc.

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Why Slidescope for Quantitative Aptitude Coaching ?

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Syllabus of Quantitative Aptitude for Competitive Exams is as follows :

  • Area
  • Compound Interest
  • Average
  • Problems on Age
  • Alligation or Mixture
  • Problems on Percentage
  • Banker’s Discount
  • HCF and LCM related problems
  • Boats and Streams
  • Simple Interest
  • Surds and Indices
  • Problems on Trains
  • Ratio and Proportion
  • Profit and Loss
  • Pipes and Cisterns
  • Square Root and Cube Root
  • Partnership
  • Time and Distance
  • Volume and Surface Area
  • Time and Work

Quantitative Aptitude Coaching is helpful for banking exams, po exams, ibps clerk exams, ssc exams, railway exams, Gate, IAS exams, PCS exams and IES etc.

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Digital Marketing training In Lucknow

Digital Marketing Training is necessary if you want to prepare yourself for Online Marketing Related work. We have teachers with 5+ Years of knowledge and practical experience in Digital Marketing, Branding and Software Development. Training on basics of Marketing will be provided by Marketing Gurus with 25 + Years of experience in Core marketing and advertising industry.

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Digital Marketing Clients :

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Students will learn working on following tools during their course.

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We Provide :
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Fill this Short Enquiry form to Contact Us for Digital Marketing Course

 

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You can take our free Digital Marketing Course Exam  – Jobs and Exams