Central Cabinet has decided to sell 15% shares of the Public Sector Undertaking NBCC India Limited in INR 1706 Crores. The purpose is to meet the target of INR 56,500 Crores in the financial year 2016 -2017. NBCC has witnessed a drop of 12% in the shares after this decision of Central Cabinet.
The information about this decision of Central Cabinet was provided by Law Minister Shri Ravi Shankar Prasad. Currently the shares of Government in the PSU are 90 %. They have decided to reduce their shares to 75 % to meet the target mentioned above. Current Market cap of the company is INR 14274 Crores .
ये लेख हिंदी में लिखने का मेरा मुख्य उद्देश्य मेरे ब्लॉग के उपभोक्ताओं को डिजिटल मार्केटिंग की व्यक्ख्या हिंदी में करना है | इस लेख को पढने के बाद आप जानेंगे कि :
डिजिटल मार्केटिंग दो मुख्य शब्दों से मिल के बना है –
डिजिटल और मार्केटिंग | सबसे पहले हम इन शब्दों के अर्थ को समझते हैं –
यहाँ पर डिजिटल का अभिप्राय इलेक्ट्रॉनिक और कंप्यूटर से है और मुख्य रूप से इन्टरनेट से है जो एक इलेक्ट्रॉनिक नेटवर्क है जिस नेटवर्क का हिस्सा दुनिया का हर वो व्यक्ति है जो किसी भी डिजिटल उपकरण के द्वारा इन्टरनेट का प्रयोग करता है |
मार्केटिंग का शाब्दिक अर्थ है विपणन | किसी भी बिज़नस या सर्विक को सबसे पहले उसके उत्पादक ही जानते है उसके बाद वो लोग जानते हैं जो लोग उस उत्पाद से जुड़े हुए हैं और जान्ने वाले लोगों का दायरा काफी सीमित होता है | उपभोक्ताओं को जब तक उस उत्पाद या सर्विस के बारे में सूचना न मिले तब तक उन्हें पता भी नहीं चलेगा की ऐसी कोई सर्विस या उत्पाद बाज़ार में उपलब्ध है |
नए या पहले से मौजूद उत्पादों या सर्विस की सूचना मौखिक और लिखित प्रारूप में लक्षित उपभोक्ताओं तक पहुचने की प्रक्रिया को मार्केटिंग कहते हैं |
डिजिटल का अभिप्राय इन्टरनेट से है, मार्केटिंग का अर्थ है विपणन | अपने व्यवसाय एवं सेवओं को इन्टरनेट (ऑनलाइन) के माध्यम से अपने ग्राहकों के समक्ष प्रस्तुत करने की प्रक्रिया को डिजिटल मार्केटिंग कहते हैं | इस प्रक्रिया को कई खंडो में विभाजित किया जा सकता है :
१. अपने व्यवसाय एवं सेवाओं के सारांश को एक विज्ञापन में संजोना |
२. अपने विज्ञापन को अपनी वेबसाइट या किसी अन्य ऑनलाइन समुदाय, वर्गीकृत, इत्यादि वेबसाइट में प्रकाशित करना |
३. प्रकाशित विज्ञापन या लेख का लक्षित दर्शको / उपभोक्ताओ तक पहुचना
इन्टरनेट संभावित उपभोक्ताओं का भंडार है | इन्टरनेट मार्केटिंग के माध्यम से आपका विज्ञापन जितने अधिक से अधिक लोगों तक पहुचता है आपकी सफलता की प्रायिकता उतनी ही बढ़ती जाती है |
इसके इलावा अन्य कई कारण है जिनकी वजह से लोग अपने अधिकतर कार्य ऑनलाइन ही कर लेते है | ऐसा करने से उनके समय एवं पैसे , दोनों की बचत होती है | छोटे व्यवसायों के लिए लोगो तक पहुचना आसन हो जाता है | जिस प्रकार लोग अन्य वेबसाइट तक पहुचते है उसी प्रकार आपकी वेबसाइट तक भी पहुच सकते है |
पारंपरिक मार्केटिंग की तुलना में डिजिटल मार्केटिंग निम्नलिखत कारणों से उपयोगी है :
डिजिटल मार्केटिंग किन मूल तत्वों से मिले के बना है ?
निम्नलिखित विषयों को डिजिटल मार्केटिंग की आधारशिला माना गया है :
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ऑनलाइन मार्केटिंग क्या है ?
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Being independent means they do not rely on others for their regular tasks. They take the decisions on their own .
They are Enthusiastic and Optimistic about their ideas and never hesitate in backing those ideas. Their passion for their work is unparalleled to anything else.
There are many entrepreneurs who have risked it all for the sake of their ideas and business. Everyone of them did not succeed. Difference between successful and unsuccessful entrepreneurs is the analytical and logical risk taking ability.
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Successful entrepreneurs are never afraid of failure and rejection. They learn from their mistakes and come strong and well prepared for their another attempt.
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Being professional is always considered a good trait for entrepreneurs but the ability to manage Social Networks for the betterment of their business makes them more successful. It includes activities like: Going to parties and events, wishing people on special occasions, respecting everyone etc.
Successful entrepreneurs always plan their moves before execution. Remember, too much planning for anything can be harmful sometimes. Optimum Management of resources is necessary for success of an enterprise.
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This is one of the most important quality of successful people. They always learn from the success of others and try to focus on improvement. If a team member learns some new traits and want to perform for the company they always encourage them instead of demotivating them. They give full credit to the work of team members no matter how big or small the contribution is. People who are jealous of success of their team members, colleagues etc. can never succeed.
Do you agree with my points ?
What do you think are the Top 10 Characteristics of Successful Entrepreneurs?
Please comment below with you suggestions, answers or thoughts.
Post Written By Ankit Srivastava
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