Author Archives: Slide Scope

BySlide Scope

What is Google’s Fred Update?

“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.

It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.

This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.

Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.

What are Low value and ad heavy websites considering Fred Update?

There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.

Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :

What is wrong in making money from website traffic?

Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.

As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.


What should we do to avoid decrease in traffic after this update?

  1. Write content in such a way that it answers all queries of the visitor.
  2. Place social share links on your article to increase its social following.
  3. Write précised post Titles with lesser amount of stop words
  4. Do not write your articles with too many focused keywords.
  5. Some webmasters are suggesting removing “tag” pages from sitemaps. Search engine indexed tag pages are considered to offer little value to users.
  6. Do not write blog posts with sole purpose of selling something from affiliate links write something useful for visitors.
BySlide Scope

Interactive Marketing will increase your sales by 20%

What is Interactive Marketing?

Interactive Marketing as the name suggests is a Marketing Strategy which involves interaction of customers and business being promoted. Meaning of the word Interaction is “a kind of action that occurs as two or more objects have an effect upon one another.”

It can be defined as “Real-Time Customer Targeting” as well.

How is Interactive Marketing Different?

In traditional marketing, communication mode was simplex, advertiser had no control or analysis of user reaction. A well developed advertisement would be showcased on various devices without proper accounting of converted leads or facility to open a dialogue.

Marketing experts have realized that inbound marketing was better than interrupt marketing in many ways. Inbound marketing would bring clients that were interested in your products and services and you would have reports to analyse returns.

Nowadays customers are becoming more alert and demanding about the kind of services and products they want to buy. Customers read feedback about products before buying.

Customers get attached to a brand and they want to provide their valuable feedback to make the brand better. They want to become respected participants in brands overall performance.

Brand managers on the other hand receive positive and negative keywords, which helps in making a better brand with better products.

According to an online survey 55% of customers prefer those brands where customers are allowed to interact with service providers.

A very easy to understand model for Interactive Marketing can be analyzed in E-commerce websites. Shopping websites track the activities of a user by storing products / category of products that she views most of the times or purchased. There is “Suggested For You” section on the page that presents products of her interest only. Websites often present a small survey form to make services better for customers.

Search Engines like Google / Bing Show results that are based on user queries. Only Relevant Results and advertisements are displayed to the client which increases probability of conversion.

Some Examples of Interactive Marketing using Digital Media are :

  • Search Engine
  • Email Marketing
  • Content Writing.
  • Social Media Marketing
  • Customer Targeting


BySlide Scope

Best wedding destination in Lucknow

Nilansh Theme Park & Resort is the best wedding destination in Lucknow.

It is first Day & Night Water Park in Lucknow with non-stop entertainment and amusement.
Nilansh Water Park and Resorts is situated on beautiful river side location as a premium looking themed destination.
Nilansh group is offering it’s Theme Park for various events like :

  • Marriage Parties
  • Marriage Anniversary Parties
  • Birthday Parties
  • Corporate Events
  • Theme Parties
  • Musical Parties
  • School Picnic
  • Alumni Get-together and much more.

This beautiful and luxurious theme park offers great cuisine.

Nilansh theme park has best caterers and most creative and innovative tent decorators in India.

If you want to enquire more about plans prices you can call : +91-9793084447

BySlide Scope

Use the concept of Historical Optimization to double the visitor traffic and leads

What is Historical Optimization ?

Many websites on internet are 5-10 + years old and the content on those blogs is old as well. Here the term Historical is being used to represent those old blog posts that were written few years ago.

Experts have tested optimization of those old posts by improving the content with more useful information and keywords and found that there is a significant increase in the amount of traffic on those posts.

In some cases the increase in visitor traffic is upto 200%.

Old useful posts are always liked by internet because of positive user reviews and feedbacks. Expertise of an author increases with time. Author can include new information or points to improve the usefulness of that post.  Search engines are now focusing on giving priority to those websites in search results which have a better and useful answer for any query that is posted by users. Improvement in the answers that were already useful will definitely increase the chances of getting better rank in search results

This optimization technique is gaining popularity in the business to business content marketing planning as well.

Revisiting and improving an old content is easier than writing something new as it requires less amount of research and analysis (which was already done while writing the post originally).

Many posts that were written with some technology in mind became outdated as technology improved and some new versions of that technology became popular. Rewriting your post comparing the new and old technology and giving advantages of the new technology will be more useful for visitors.

If your leads are directly proportional to the number of visits you receive for particular posts then there is a chance that the percentage of lead conversion will increase using historical optimization as well.

If you have any suggestions or personal experience related to historical optimization please comment below. If you want to contact us regarding professional consulting on digital marketing techniques Contact Us for Historical Optimization

BySlide Scope

Important tips for Security of a WordPress Website

Security of a WordPress Website

  1. Protect from Spammers : Find this line in the header.php file of your wordpress –
<meta name=”generator” content=”WordPress <?php bloginfo(’version’); ?>” />

and remove the php code and make it look like:

<meta name=”generator” content=”WordPress  | Or Whatever You want here” />

If you can’t find the meta tag:

Place this line of code in your functions.php file.


remove_action(‘wp_head’, ‘wp_generator’);


This will remove <meta name=”generator” > tag from wordpress.  Changing this meta tag is important because of spammers. If they know the version of your wordpress website it becomes easy for them to post spam comments. It also prevents hack attempts.

  1. Use Passwords that are atleast of 8 characters with mix of numbers, special characters, capital and small alphabets etc.
  2. Use plugins to restrict number of login attempts, there are many security plugins like wordference, etc. to protect your site from unauthorized access as well.
  3. You must protect your /wp-admin/ directory using the .htaccess file in your root folder. You can set access controls to particular IP addresses.
  4. Protect your website from BAD BOTS which try to hack your site using Libwww-perl .

Simply write this line in your .htaccess :

SetEnvIfNoCase User-Agent “^Libwww-perl” bad_bot

<Limit GET POST>

Order Allow,Deny

Allow from all

Deny from env=bad_bot


To do this Go to You Hosting >> Root Domain of your site >> Find .htaccess file and past the code just above the line “# END WordPress”

This step will help you in improving your SEO score as well.


  1. You can use robots.txt file to allow or disallow directory access for search engine bots –

User-agent: *Disallow: /abc/wp-admin/Allow: /abc/wp-admin/admin-ajax.php Here “abc” is the directory where you have installed your wordpress.


  1. When you are on the urge of installing a new theme or a plugin make sure to have a look at it’s rating, reviews and bugs report. Install trustworthy plugins with considerable amount of installations.

Please comment below if you have more suggestions security of a wordpress website.

BySlide Scope

Earn Online by Writing Articles on Slidescope

Slidescope brings an opportunity for all visitors and enthusiasts who are passionate about writing.

This is an amazing opportunity If you are a professional

  • blogger
  • self employed professional
  • house-wife
  • successful entrepreneur
  • content writing expert
  • copywriter
  • freelancer
  • student etc.

You will receive money for Good Quality and unique articles. Your articles and content will be showcased to various clients looking for Copywriters / Freelance Writers.

Readers of this post might have following questions in your mind ?

How much will You Earn Online by Writing Articles on Slidescope ?

You can earn an average of 500 Rs Per 600-700 Words good quality article. Articles that require professional skills can give you INR 2000 – 3000 Per article.

Elementary Level article writers will get a sum of 50 Rs per article of 300 + Words.

If a Client likes your article then you can set your own rate or you can accept the cost that a client will offer you.

Terms and Conditions for Articles to be accepted in Slidescope?

Articles must be original and written in English. Copied / translated or rewritten articles will not be published and evaluated.

Articles should not contain abusive language or hatred towards any community, country, person or religion.


Can I write in Hindi ?

Demand of Good articles writers in Hindi is increasing day by day. We have a separate website for our Hindi readers/ users – www.डिजिटलमार्केटिंग.com

You can definitely write in Hindi and you can expect amount of money as a revenue from your articles.

Register Here :

Get Registered as an Article Writer



BySlide Scope

Best Hospital Management Software 2017

Hospital Management Software is better known as a Hospital Management Information System (HMIS). It  is used to manage all the activities and operations that are performed while running a hospital business. Hospital Management Software is used mainly for Billing and Accounting Purpose. Reports are published in Digital format that can be printed using standard printers.

Why is a Hospital Management Software Needed ?

  1. A software helps administration in automating the process.
  2. Reports, accounting and calculations done via a HMIS are error free.
  3. All the departments of a hospital are interconnected and access levels can be set for each department easily.
  4. Patients can be easily registered with a unique ID. Their accounts can be managed easily with complete transaction details.
  5. Patients can download reports from the comfort of their home, using smartphones or laptops/ desktop computer.
  6. Stock and Inventory Management becomes easy and less time consuming.
  7. Patients can pay online. Simple payment gateway interfaces are used. Credit cards, debit cards and net banking are the most common mode of online payment.
  8. Administration can set prices for beds that can be modified as per requirement.

Features / Modules of A Hospital Management System

  • Patient Registration,
  • OPD Management,
  • IPD / Wards Management,
  • Radiology Management,
  • Pathology Management,
  • Pharmacy Management,
  • Store & Inventory Management,
  • Human Resource & Payroll Management,
  • Financial Accounting Management,
  • Virtual Help Desk,
  • Kitchen & Laundry Management
  • Medical Records and
  • MIS Reports

Demo of Hospital Management Software

A Fully Functional Demo of Hospital Management Software is Available at this link – Click Here

If you want to try Demo of Hospital Software Contact Us

BySlide Scope

A hibernation of One Week can cure cancer

In London, Scientists doing research on cancer have found that with the help of process of hibernation for a period of one week, cancer can be cured. Experts are positive thinking about curing cancer of very serious cases in 10 years time.

Professor Durante of Trento Institute for Fundamental Physics and Applications said that the temperature of body will be between 14 and 37 degree celcius during this process of hibernation and treatment.

In the state of hibernation, patient’s body will be able to fight with the infected cells and get cured more easily with the medication process.

BySlide Scope

Basics of WebSite Technology

What are Basics of WebSite Technology?

Everything you must know about website technology.

This article is for aspirants who want to build their career in website designing or development industry or as a digital marketing manager.

The term “web” on internet can be a part of following two technologies:

  1. Web Applications
  2. Web Site

What is a Website?

A Website is generally used for Information purpose. A Basic Website has 6-7 pages titled as Home, About Us, Contact Us, Products and Services etc. A website is an essential part of Online Presence and Digital Marketing Strategy for any organization.  A website may or may not have a contact form which can be filled by users to contact the business owners.

What is a Web Application?

A web application is used creating, reading, updating and deleting internal records. In simple words a web application is developed for managing data.

Websites are also categorized as following:

  1. Static Websites
  2. Dynamic Websites

What are Static Websites?

Static Websites are the ones which have static information pages with titles as mentioned above and without any data management facility from front end. These websites are built using client side technologies like HTML, CSS and Javascript only. Changes in these websites are done using the hosting control panels or ftp clients (like filezilla).

What are Dynamic Websites?

Dynamic Websites have static pages and options to Add, Delete or Modify records. Dynamic websites are mainly connected with a database where records are inserted and later fetched using scripting languages like PHP, C# and Databases like MySql / MS-Sql queries.


A Website is also categorized in these two parts:

  1. Frontend – What users see, the main GUI of a Website.
  2. Back End- What developers, administrators, editors see. The Content management part of the website.

A Dynamic Website Coding is divided into two parts:

  1. Client Side Scripting
  2. Server Side Scripting

What is Client Side Scripting?

A client side scripting or coding is done for designing web pages. Technologies like HTML, CSS, Jquery are used from creating design templates.

What is Server Side Scripting?

Server side scripting is done to fetch and insert records from / to database tables. Server side denotes “done on a web server”. Languages like C#, PHP, Java etc. are server side scripting languages.

If you want to learn web development or designing – Contact Slidescope

If you have any doubts / suggestions regarding Basics of WebSite Technology please comment below.

BySlide Scope

What is Influencer Marketing ?

Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).

Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.

There are ad networks which register “influencers” and “advertisers”.

Who are Advertisers ?

Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.

Who are Infuencers ?

Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.

The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.

Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.

The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.

How does Influencer Marketing works ?

Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)

Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.

Things to consider before choosing a perfect influencer ?

You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :

  1. Relevance to your niche / style / genre / business sector
  2. Number of Inflenced People and Potential Reach
  3. Expertise
  4. How much value he can add to your brand / products / services.

If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.