“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.
It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.
This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.
Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.
There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.
Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :
Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.
As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.
Interactive Marketing as the name suggests is a Marketing Strategy which involves interaction of customers and business being promoted. Meaning of the word Interaction is “a kind of action that occurs as two or more objects have an effect upon one another.”
It can be defined as “Real-Time Customer Targeting” as well.
In traditional marketing, communication mode was simplex, advertiser had no control or analysis of user reaction. A well developed advertisement would be showcased on various devices without proper accounting of converted leads or facility to open a dialogue.
Marketing experts have realized that inbound marketing was better than interrupt marketing in many ways. Inbound marketing would bring clients that were interested in your products and services and you would have reports to analyse returns.
Nowadays customers are becoming more alert and demanding about the kind of services and products they want to buy. Customers read feedback about products before buying.
Customers get attached to a brand and they want to provide their valuable feedback to make the brand better. They want to become respected participants in brands overall performance.
Brand managers on the other hand receive positive and negative keywords, which helps in making a better brand with better products.
According to an online survey 55% of customers prefer those brands where customers are allowed to interact with service providers.
A very easy to understand model for Interactive Marketing can be analyzed in E-commerce websites. Shopping websites track the activities of a user by storing products / category of products that she views most of the times or purchased. There is “Suggested For You” section on the page that presents products of her interest only. Websites often present a small survey form to make services better for customers.
Search Engines like Google / Bing Show results that are based on user queries. Only Relevant Results and advertisements are displayed to the client which increases probability of conversion.
Some Examples of Interactive Marketing using Digital Media are :
Nilansh Theme Park & Resort is the best wedding destination in Lucknow.
It is first Day & Night Water Park in Lucknow with non-stop entertainment and amusement.
Nilansh Water Park and Resorts is situated on beautiful river side location as a premium looking themed destination.
Nilansh group is offering it’s Theme Park for various events like :
This beautiful and luxurious theme park offers great cuisine.
Nilansh theme park has best caterers and most creative and innovative tent decorators in India.
If you want to enquire more about plans prices you can call : +91-9793084447
Many websites on internet are 5-10 + years old and the content on those blogs is old as well. Here the term Historical is being used to represent those old blog posts that were written few years ago.
Experts have tested optimization of those old posts by improving the content with more useful information and keywords and found that there is a significant increase in the amount of traffic on those posts.
In some cases the increase in visitor traffic is upto 200%.
Old useful posts are always liked by internet because of positive user reviews and feedbacks. Expertise of an author increases with time. Author can include new information or points to improve the usefulness of that post. Search engines are now focusing on giving priority to those websites in search results which have a better and useful answer for any query that is posted by users. Improvement in the answers that were already useful will definitely increase the chances of getting better rank in search results
This optimization technique is gaining popularity in the business to business content marketing planning as well.
Revisiting and improving an old content is easier than writing something new as it requires less amount of research and analysis (which was already done while writing the post originally).
Many posts that were written with some technology in mind became outdated as technology improved and some new versions of that technology became popular. Rewriting your post comparing the new and old technology and giving advantages of the new technology will be more useful for visitors.
If your leads are directly proportional to the number of visits you receive for particular posts then there is a chance that the percentage of lead conversion will increase using historical optimization as well.
If you have any suggestions or personal experience related to historical optimization please comment below. If you want to contact us regarding professional consulting on digital marketing techniques Contact Us for Historical Optimization
|<meta name=”generator” content=”WordPress <?php bloginfo(’version’); ?>” />|
and remove the php code and make it look like:
|<meta name=”generator” content=”WordPress | Or Whatever You want here” />|
If you can’t find the meta tag:
Place this line of code in your functions.php file.
This will remove <meta name=”generator” > tag from wordpress. Changing this meta tag is important because of spammers. If they know the version of your wordpress website it becomes easy for them to post spam comments. It also prevents hack attempts.
Simply write this line in your .htaccess :
SetEnvIfNoCase User-Agent “^Libwww-perl” bad_bot
<Limit GET POST>
Allow from all
Deny from env=bad_bot
To do this Go to You Hosting >> Root Domain of your site >> Find .htaccess file and past the code just above the line “# END WordPress”
This step will help you in improving your SEO score as well.
User-agent: *Disallow: /abc/wp-admin/Allow: /abc/wp-admin/admin-ajax.php Here “abc” is the directory where you have installed your wordpress.
Please comment below if you have more suggestions security of a wordpress website.
Slidescope brings an opportunity for all visitors and enthusiasts who are passionate about writing.
This is an amazing opportunity If you are a professional
You will receive money for Good Quality and unique articles. Your articles and content will be showcased to various clients looking for Copywriters / Freelance Writers.
Readers of this post might have following questions in your mind ?
You can earn an average of 500 Rs Per 600-700 Words good quality article. Articles that require professional skills can give you INR 2000 – 3000 Per article.
Elementary Level article writers will get a sum of 50 Rs per article of 300 + Words.
If a Client likes your article then you can set your own rate or you can accept the cost that a client will offer you.
Articles must be original and written in English. Copied / translated or rewritten articles will not be published and evaluated.
Articles should not contain abusive language or hatred towards any community, country, person or religion.
Demand of Good articles writers in Hindi is increasing day by day. We have a separate website for our Hindi readers/ users – www.डिजिटलमार्केटिंग.com
You can definitely write in Hindi and you can expect amount of money as a revenue from your articles.
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Hospital Management Software is better known as a Hospital Management Information System (HMIS). It is used to manage all the activities and operations that are performed while running a hospital business. Hospital Management Software is used mainly for Billing and Accounting Purpose. Reports are published in Digital format that can be printed using standard printers.
A Fully Functional Demo of Hospital Management Software is Available at this link – Click Here
If you want to try Demo of Hospital Software Contact Us
In London, Scientists doing research on cancer have found that with the help of process of hibernation for a period of one week, cancer can be cured. Experts are positive thinking about curing cancer of very serious cases in 10 years time.
Professor Durante of Trento Institute for Fundamental Physics and Applications said that the temperature of body will be between 14 and 37 degree celcius during this process of hibernation and treatment.
In the state of hibernation, patient’s body will be able to fight with the infected cells and get cured more easily with the medication process.
Everything you must know about website technology.
This article is for aspirants who want to build their career in website designing or development industry or as a digital marketing manager.
The term “web” on internet can be a part of following two technologies:
What is a Website?
A Website is generally used for Information purpose. A Basic Website has 6-7 pages titled as Home, About Us, Contact Us, Products and Services etc. A website is an essential part of Online Presence and Digital Marketing Strategy for any organization. A website may or may not have a contact form which can be filled by users to contact the business owners.
A web application is used creating, reading, updating and deleting internal records. In simple words a web application is developed for managing data.
Websites are also categorized as following:
Dynamic Websites have static pages and options to Add, Delete or Modify records. Dynamic websites are mainly connected with a database where records are inserted and later fetched using scripting languages like PHP, C# and Databases like MySql / MS-Sql queries.
A Website is also categorized in these two parts:
A Dynamic Website Coding is divided into two parts:
A client side scripting or coding is done for designing web pages. Technologies like HTML, CSS, Jquery are used from creating design templates.
Server side scripting is done to fetch and insert records from / to database tables. Server side denotes “done on a web server”. Languages like C#, PHP, Java etc. are server side scripting languages.
If you want to learn web development or designing – Contact Slidescope
If you have any doubts / suggestions regarding Basics of WebSite Technology please comment below.
Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).
Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.
There are ad networks which register “influencers” and “advertisers”.
Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.
Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.
The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.
Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.
The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.
Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)
Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.
You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :
If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.