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Hurricane Harvey Search interest in last 7 days – Live Data

This is a live feed of US: Search interest in last 7 days for Hurricane Harvey and it is related to

  • FEMA
  • American Red Cross
  • Salvation Army

It is for those people who want to keep an eye on the latest trends related to google search queries on Hurricane Harvey :

You can also refer to top search queries that users are posting in US about Hurricane Harvey to get updates :

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Top Ad Networks for Blog Publishers to earn online

Top Ad Networks for Blog Publishers to earn online

Any website or blog publisher can take help of Ad Networks to Earn Online. Online Ad Networks are managed by experts from the industry with many years of research in the field of Digital Marketing. Choice of a good ad network should be done keeping many factors in mind.

Points to Consider Before Choosing an Ad Network:

  1. Authoritativeness of the Ad Network.
  2. Business age of Ad Network.
  3. Online reviews about that ad network.
  4. Userbase and type of advertisers that network has.

We have worked with many ad networks in the past and currently working with most of them. We are sharing our picks for the top ad networks for website and blog owners. This of Ad networks is as follows:

  1. Media.net

Media.net is the display advertising network owned by Yahoo and Bing (Microsoft). Display ads of Media.net are a list of text that is displayed horizontally or vertically in various standard ad sizes. Content of the ads is related to the content of your page and hence chances of getting clicks for relevant queries, increases.

Eligibility: A website with minimum of 50-60 articles and decent amount of traffic. The url must be top level domain and preferably self hosted. Traffic must be primarily from USA, UK and Canada.

Difficulty of Approval: Getting approval in this ad network is slightly difficult.

Minimum Payment Threshold: 100 USD, you must have a minimum of 100 USD in your account to initialize payment request.

Payment Method: Via Paypal

Payment is Made on NET30 Basis – Payments for August 2017 if more than or equal to 100 USD will be transferred to your account on 29 – 30 September.

Payment Contract: Cost Per Click – CPC


  1. Google Adsense

Google Adsense is undoubtedly the biggest online ad network in the world. They have millions of active publisher who are earning a good some of money every month. A lot has been written about

Type of Ads: Display Ads, Text Ads, Responsive Ads, Video Ads in various standard ad sizes, Native Ads – For Articles and Feeds.

Payment Contract: Cost Per Click Basis mainly.

Eligibility for Adsense: Blogger blog or a website with a minimum of 25-30 unique visitors per day and atleast 20 – 25 articles with 300 Words or more (per article)

Difficulty of Approval: If your website follows certain guidelines then getting approved for Adsense becomes easy.

Minimum Payment Threshold: 100 USD

Payment Method: Via Cheque

Note: Google Adsense network is very strict for fraudulent clicks and paid traffic.


  1. Infolinks

Infolinks is amongst top advertisement networks. Infolinks is there in the industry for a long time. It is a legitimate advertisement network which provides contextual advertising like other two networks mentioned above. Infolinks crawls text of your web page and highlight it with some links. When those links are hovered visitors an advertisement pops up, if visitors click on those advertisement then you will get paid.

Type of Ads: Intext Ads, Tag Cloud, Sliding Text and Image Banners from top and side.

Minimum Payment Threshold: 50 USD

Payment Method: Paypal

Payment Contract: Cost Per Impression – CPM mainly.

Difficulty of Approval: Not Difficult

Eligibility for Infolinks: Blogspot or a website with atleast 15-20 posts with 300 words each.

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How to Display Corporate Contact Information in the Google Search Rich Cards

Corporate Contact information helps business owners in displaying various contact numbers and details on the search engine results page in the Google Knowledge Panel for business.

Let’s consider a simple example If you have a business and you want to display your company’s Customer Support Number to the searchers with and information about toll charges on the number then you can use the Structured Data code on your website at prescribed locations.

If a user searched for Customer Care Number of Flipkart, the SERP on desktop web appeared as follows:

 Google Search Rich Cards

You can see the Card Result with customer care number and also the Customer Service number in Orange Circle which is Google Knowledge panel in searches.

 

Also look at this result in mobile based search for same query and here also you can see the number clearly display in bold and increased font size.

This is done to help searchers in finding accurate results without much hassle. It saves time of searchers as well.

Business owners publish these Corporate Contact information numbers in order to help their customers in finding correct information.

Here you can see Logo of the Organization as well and in order to publish it you have to use following code in your website:

<script type=”application/ld+json”>

{

  “@context”: “http://schema.org”,

  “@type”: “Organization”,

  “url”: “http://www.SlideScope.com”,

  “logo”: “http://slidescope.com/slide-scope-logo.png”,

  “contactPoint”: [{

    “@type”: “ContactPoint”,

    “telephone”: “+91-8604000569”,

    “contactType”: “customer service”

  }]

}

</script>

You have to replace your details with our contact details.

You can also add the Area Served Option and Type of Contact Number as well:

“contactOption”: “TollFree”,

    “areaServed”: “US”

Note: You can see that last entry is written without a comma. Remember this to avoid mistakes.

Where to Place the Structured Data JSON-LD code to get rich cards in search results?

You can place the above given JSON-LD code in the HTML of your Contact Us page or About Us Page.

Please make sure that your code is correct as per the standards of Structured Data Schema Markup.

You can use the Schema Markup Testing Tool to verify the correctness of your code:

Visit:  https://search.google.com/structured-data/testing-tool

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How to add Video Object Rich Card in website or blog

In order to get a Fully enhanced Rich Card for video objects in your website you have to use the Structured Data Markup for Videos.
If your website supports AMP – Accelerated Mobile Pages, then Google Search will work as an entry point for Searching and viewing videos and you will see rich cards of your video in search results.

There are three conditions or solutions to Add Video Structured Data in your website.

1. IF you are Using AMP and want to use JSON-LD code.
2. IF you are not using AMP and want to use JSON-LD code.
3. If you want to use the Microdata code for video objects which is the Standard video markup.

Video Markup results appear with a badge which encourages users to click on them.

For Case 1-
AMP and JSON-LD Code You can take reference of following code –

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “VideoObject”,
“name”: “Website Development Training Using Php and MySql”,
“description”: “Learn website development from scratch. Learn the concepts of Core and Advanced PHP with MySql Database Management”,
“thumbnailUrl”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2017/08/ista.png”,
“uploadDate”: “2017-08-25T08:00:00+08:00”,
“duration”: “PT2M56S”,
“publisher”: {
“@type”: “Organization”,
“name”: “Slidescope”,
“logo”: {
“@type”: “ImageObject”,
“url”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2017/08/green.png”,
“width”: 240,
“height”: 40
}
},
“contentUrl”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2016/09/Rec-057.mp4”,
“embedUrl”: “http://digital-marketing-course.slidescope.com/website-development-training/”,
“interactionCount”: “250”
}
</script>

You have to replace the content of your video with our content.

Change – Name, Description,
ThumbnailUrl – Web address of the Video Thumbnail you want to show,
date of video upload in the format given above,
duration of the video in the format given – 2 minutes and 56 seconds is PT2M56S,

For Case 2
IF you want to use JSON-LD code for a non AMP version of your website you can use this code in script tags:

{
“@context”: “http://schema.org”,
“@type”: “VideoObject”,
“name”: “Your video title here”,
“description”: “Your Video description here”,
“thumbnailUrl”: “urlofthumbnail.jpg”,
“uploadDate”: “2017-02-05T08:00:00+08:00”,
“duration”: “PT2M34S”,
“contentUrl”: “http://www.example.com/video567.flv”,
“embedUrl”: “http://www.example.com/videoplayer.swf?video=567”,
“interactionCount”: “1234”
}

For Case 3 – If You want to add schema to your page in Microdata format you have to change the HTML of you video object refering to following code :-

<div itemscope itemtype=”http://schema.org/VideoObject”>
<span itemprop=”name”>Title of your video</span>
<span itemprop=”description”>Your Video description here</span>
<img itemprop=”thumbnailUrl” src=”https://www.example.com/thumbnail1.jpg” alt=”thumbnail text”/>
<meta itemprop=”uploadDate” content=”2015-02-05T08:00:00+08:00″/>
<meta itemprop=”duration” content=”PT1M33S” />
<link itemprop=”contentUrl” href=”http://www.slidescope.com/video567.mp4″ />
<link itemprop=”embedUrl” href=”http://www.slidescope.com/videoplayer.swf?video=567″ />
<meta itemprop=”interactionCount” content=”4321″ />
</div>

In all the cases the interaction count is the number of times the video has been interacted.

You can refer to official Google Help Page for Structured Data Type = Videos – https://developers.google.com/search/docs/data-types/videos

 

BySlide Scope

10 Steps to Get Adsense account approved ( 100% )

Before Applying for Adsense or any other ad network consider these points :

I am sharing these points based on my experience with ad networks for more than a decade.

1. Use a website / blog that is atleast 1 months old. In some cases the minimum duration is 6 months.

  • There is no official statement about domain age in Adsense but a new domain name will not be approved easily.

2. Write atleast 20 Unique Articles (to avoid insufficient content issue) with a minimum of 300 Words Per Article.

  • Most Adsense accounts are not approved because of insufficient content in website. If you are planning to get some serious income from your websites, you must focus on writing decent amount of articles.

3. Provide an About Us, Contact Us pages which will give more authencity to your website.

4. Write Terms & Conditions of Use, Privacy Policy / Cookie Policy Pages for users.

5. Use images in your articles for better user experience and use compressed images to ensure faster page loading.

6. Add your website to Google Webmaster, Bing Webmaster, etc and submit sitemaps as well.

This will help your website in getting search engine indexing. Properly indexed websites have better chance of approval in ad networks like adsense.

7. Test your website for broken URLs.

  • Broken URLs result in page not found and other errors which is bad for user experience.

8. Check your website for grammatical errors and correct them.

BySlide Scope

What are Accelerated Mobile Pages and what do they actually do

What are Accelerated Mobile Pages?

Accelerated Mobile Pages is a project of Google for making user experience better and faster on mobile devices. User count of mobile devices like smartphones, tablets etc. is increasing rapidly. Number of visitors from mobile devices is a serious number to consider. If your website is not optimized for mobile then you might be losing potential clients. Google and other search engines are also taking the mobile compatibility factor seriously for evaluating the search engine rankings of website.

In simple words – Websites that are optimized for mobile viewing will get advantage in search engine ranking methodology and algorithms.

Why are Mobile Compatible Websites so important afterall?

  1. Mobile consumes less electricity than laptops and desktop computers and has almost same computing power if viewing websites for getting information is considered.
  2. Number of users who own a laptop or laptop is less than the number of smartphone and tablet owners.
  3. Mobile devices have better portability.

There are many other factors that conclude importance of mobile devices for searching information on internet and visiting websites.

Mobile Data Charges are considerably high and users get a limited amount of data in a month. Desktop version of website consumes more data and all the components are really not required to be loaded on mobile version of the same website.

Media size, page size, etc can be reduced and compressed for mobile screen which will save data and hence data consumption charges.

AMP – Accelerated Mobile Pages is a technology that can be used to build separate mobile pages for your website with the same content that is already created for the main website. The only difference will be the page size and removal of unnecessary scripts and media.

In short – AMP produces lightweight and fast loading pages for mobile devices.

You will get a better chance of ranking your website higher in search engines for mobile originated searches.

Users will be automatically redirected to your AMP enabled website if they are searching from their mobile devices.

You can see a Desktop Version of my website:

http://digital-marketing-course.slidescope.com/

& the Amp enabled version of the same website.

http://digital-marketing-course.slidescope.com/amp

You will notice that the AMP version loads much faster than the Desktop version but the desktop version is way prettier than the AMP version.

I am keeping both of them and majority of users on my website are from Web (Desktop).

After installing and configuring AMP for my website I am able to see a small AMP logo besides my listing on Google search result from my android smartphone.

How to get amp logo on search result

In order to check number of AMP pages indexed in search engine you can see your Google Webmaster Tool Dashboard.

Accelerated Mobile Pages in Google Webmaster Tools

How to Get Started with AMP?

If you are using a CMS like WordPress then it is a lot more easier to setup AMP on your website by using a plugin that will do almost everything for you.

If you have website which is not built on any CMS tool then you have to do some basic coding to get things done.

You must be familiar with Basic HTML coding, CSS and Javascripts to better understand AMP coding.

You can get started by following this documents:

https://www.ampproject.org/docs/getting-started/

If you want AMP enabled for your website you can Contact Us

BySlide Scope

Points to consider before buying GST billing Software

Year 2017 has witnessed one of the biggest tax reforms in India.

  • It is known as GST – Goods and Services Tax.
  • It is an indirect tax.
  • It has replaced multiple cascading taxes imposed by the central and state governments.
  • It was Introduced by current Finance Minister of India – Sri Arun Jaitley on 1st July 2017.
  • It was Presented as The Constitution (One Hundred and First Amendment) Act 2017.

GST has changed the process of tax collection and hence various retailers, wholesalers and distributors have to register for their
GST identification numbers.

Many retailers used software tools to manage their billing and invoicing activities smoothly.

This tax reform requires some updates in the previously used billing sofware tools.

Developers have taken necessary measures an GST enabled billing software applications are available in IT industy.

Because of so many options that are avaialable it is hard(for business owners) to decide which application to chose.

We are suggesting few points to consider before buying GST billing Software :-

1. Use a fully working demo of the software before paying for it. Many software companies are offering free demo for GST Billing Application.
2. Ask you accountant to check the processing speed. Many softwares have short cut keys to perform various tasks. These keys help in smooth and faster data handling.
If the software uses mouse to access various windows in the software then make sure that navigation is clear and easy.
3. It is better go for a software that has been tested and used by some organization.
4. You can ask the vendor about data handling capability of the software. How much data it can store and process.
5. Ask the vendor about backup and restore functionality. Process of backup and restoring the database should be smooth.
Without and option for backup and restore you will lose valuable information in case the system crashes.
6. If you have a retail store with multiple billing points then you must check and understand the networking capability of the software.
7. For POS – Point of Sale, you can check, understand and explore the barcode printing and scanning options.
8. In GST, taxes are imposed on the basis of various product categories. Tax rates are different for different categories, make sure about this feature.

If you want a GST enabled software with all above mentioned features you can book your demo now. – CALL US

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What is ReCaptcha ? Spam protection in web forms

Luis von Ahn is the founder of reCAPTCHA
Invented in 2003 to stop spamming on internet.

He is a professor and his research includes CAPTCHAs and Human Computation.

Meaning of Captcha is –

Completely Automated Public Turing test to tell Computers and Humans Apart.

What is a Turing Test ?

Turing test – is a test of a machine’s ability to exhibit intelligent behavior  equivalent to, or indistinguishable from, that of a human.

When millions of people started solving reCaptcha, their founders started thinking about applying the power of human brain for something more useful.
They decided to use it for scanning and converting old books to digital books

This Project Was Named reCaptcha and its slogan was – “Stop Spam and Read Books

In the year 2009 Google Acquired Recaptcha to use its digitizing power and converting old books and
news papers to digital.

Power of computers is increasing at a rapid rate and some bot programs were able to solve these CAPTCHA images.

Hence a new and improved reCAPTCHA was introduced which was called as No Captcha reCAPTCHA.
CAPTCHA Images were imposiible to be solved by blind people.
CAPTCHA Images for also super annoying for dyslexic people.

We have prepared a video presentation on reCaptcha as well :

BySlide Scope

Reliance Jio Feature Phone Launch

Reliance Industries has launched it’s new gadget in the market which is a 4G Feature Phone.
It was unveiled by Chairman Mr. Mukesh Ambani.
Launch of this feature phone is dedicated to majority of Indian customers who do not have a smartphone.
This feature phone will help them use all the features of a 4G Phone.
This phone is free of cost. Users will submit a refundable amount of INR 1500/- to the company to get this phone and this ammount will be refunded back to users after three years.
This phone is 4G VoLTE-Capable and is able to run smart apps.

What are tariff plans for JIO Feature Phone?

There are two monthly prepaid plans for Jio users using this phone.
153 Rs and 309 Rs.

In 153 Rs plan there will be no tv cable to cast your phone screen to bigger screens.

In 309 Rs plan users will be able to use all apps and cast screen using a TV cable.

BySlide Scope

एफिलिएट मार्केटिंग क्या है ?

एफिलिएट मार्केटिंग को समझने से पहले हमें ये समझना जरुरी है की एफिलिएट शब्द का क्या अर्थ है | एफिलिएट का शाब्दिक अर्थ है सहबद्ध या एक प्रकार की साझेदारी जिसमे एक व्यक्ति या कंपनी दुसरे व्यक्ति या कंपनी के प्रोडक्ट्स और सेवाओं को प्रमोट करता है औए सेल्स को बढाता है | सेल्स होने पर बिक्री के दाम में से कुछ प्रतिशत हिस्सा एफिलिएट को मिलता है |

एफिलिएट मार्केटिंग इसी प्रकार से अपने प्रोडक्ट्स या सेवाओं को बढ़ावा देने के लिए प्रयोग किया जाने वाला तरीका है |

एफिलिएट मार्केटिंग में निर्माता कंपनी अपने उत्पादों को ऑनलाइन बिक्री के लिए किसी वेबसाइट पे डिस्प्ले करती है | विजिटर सीधा इन वेबसाइट से भी सामान को खरीद सकता है | कई ब्लॉगर और वेबसाइट के मालिक ये जानते है की उनकी वेबसाइट पे उन्हें अच्छा ट्रैफिक मिलता है | अच्छे ट्रैफिक के कारण कुछ प्रतिशत विजिटर वेबसाइट मालिकों द्वारा लगाये गए विज्ञापनों पे भी प्रतिक्रिया करते है | ये विज्ञापन किसी ऐसे उत्पाद के भी हो सकते है जिनको वेबसाइट मालिक एफिलिएट के तौर पे प्रमोट कर रहे हो | यदि विजिटर उन विज्ञापनों पे प्रतिक्रिया करने के बाद उत्पाद की निर्माता कंपनी की वेबसाइट पे पहुच जता है और उस उत्पाद को खरीद लेता है तो निर्माता कंपनी का तो सीधा लाभ होता ही है साथ में जिस वेबसाइट पे विज्ञापन को क्लिक करके वो खरीदार आया है उस वेबसाइट के मालिक को भी कुछ प्रतिशत कमीशन मिल जाता है |

इस प्रकार की मार्केटिंग में दोनों का ही फायेदा है | अधिकतर उत्पाद के निर्माता अपने सामान की बिक्री के लिए किसी बड़े शौपिंग पोर्टल पे सेलर के तौर पे पंजीकृत होते हैं | इस तरह के बड़े शौपिंग पोर्टल के उदाहरण है – AMAZON, FLIPKART, EBAY इत्यादि | ये सभी पोर्टल भी बिक्री को बढ़ाने के डिजिटल मार्केटिंग का सहारा लेती हैं जैसे की डायरेक्ट ऐड, सर्च इंजन ऐड, एफिलिएट मार्केटिंग इत्यादि |

इस तरह के बड़े पोर्टल सेलर को तो पंजीकृत करते ही है साथ में एफिलिएट को भी पंजीकृत करते है | एफिलिएट को पंजीकरण के समय अपनी पर्सनल डिटेल, बिलिंग डिटेल और अपनी वेबसाइट या ब्लॉग की जानकारी भी देनी होती है | ये वेबसाइट या ब्लॉग वो माध्यम है जिसपे एफिलिएट शौपिंग पोर्टल के प्रोडक्ट्स को प्रोमोट करता है |

एफिलिएट मार्केटिंग में उत्पादों के URL (वेब एड्रेस) के अंत में एफिलिएट ID जोड़ दी जाती है | एफिलिएट इन एफिलिएटेड वेब एड्रेस को अपनी वेबसाइट, फ़ोरम् में, सोशल मीडिया पे या व्हात्सप्प पे भी प्रमोट कर सकता है | इस तरह से उस प्रोडक्ट को लोकप्रियता मिलती है जो की डिजिटल मार्केटिंग का एक प्रमुख उद्देश्य है | किसी भी उत्पाद को हज़ारों एफिलिएट प्रोमोट करते है क्युकी उनको उस उत्पाद की बिक्री पे कमीशन मिलता है |