Category Archive Marketing

BySlide Scope

List of free online SEO tools for Digital Marketers

Team Slidescope is excited to share a comprehensive list of free online seo tools for Digital Marketing Professionals. These tools are free to use and you can apply them in your daily digital marketing tasks.

  1. Google PageSpeed Insights

This tool is for Analysis of Web Page Loading Speed for Mobile and Desktop devices with suggestions to improve overall speed performance.

https://developers.google.com/speed/pagespeed/insights/

  1. Google, Yandex and Bing Webmaster Tools

SEO is one of the most exciting tasks in Digital Marketing. Webmaster Tools help you in proper indexing of your website in respective search engines and analytics of traffic from search results. These tools also help you in detecting problems in your website which can be rectified to get a Good SEO score.

  1. Keywords Research and Marketing Analysis

Analyze related search terms, Cost Per Click rates for Keywords, Search Volume etc. for all major search engines.

www.keywordtool.io

www.semrush.com

www.ahrefs.com

  1. MOZ Open Site Explorer for comprehensive url analysis.

https://moz.com/researchtools/ose/

  1. Keyword Planner by Google Adwords

http://adwords.google.com/keywordplanner

  1. Google Trends Explore

Graphical Analysis of Search Traffic and Data for Search Terms and Topics

https://trends.google.com/trends/explore

  1. Schema.org Markup Generator for Different Type of Content

https://hallanalysis.com/json-ld-generator/

free online SEO tools schema json-ld code generator

If you are trying to generate Microdata for a Local Business you can use this tool as well –

http://microdatagenerator.org/localbusiness-microdata-generator/

  1. Google Structured Data Testing Tool to Test, Preview and Validate Schema.org Markup

https://search.google.com/structured-data/testing-tool

  1. Keyword Position Checking Tools

To know the position of your website for respective keywords in Search Engine Results you can use these tools.

https://serps.com/tools/rank-checker/

free online SEO tools keywords position checker

Check Upto 5 Keywords

http://smallseotools.com/keyword-position/

Note: You can chose Search Engine Country and Specific area or location to know the position of any website in search results for respective search queries.

Reports show average monthly searches for that keyword as well. It will help you in analyzing the potential of that keyword.

  1. HTML, JSS and CSS Compression Tools

https://htmlcompressor.com/

This tool will help you in compressing your HTML, CSS and JavaScript code. Compression is an important step in optimizing page speed.

If you are using a CMS like WordPress, you can plugins like W3 Total Cache or Autoptimizer for the same job.

  1. Image Compression Tools

Image compression is an important task for SEO and Web Development professionals. It is always a good practice to compress your Images before uploading them to articles and pages. This tool will help you in compressing the images in bulk and one by one as well.

http://compressjpeg.com

  1. XML – Sitemap Generator Tools

Sitemap files are very important for proper indexing of website urls in search engines. There are many sitemap generator tools that can automatically create a Siitemap.xml or Sitemap.html file for your website which can be submitter in Google and Bing Web-Master tools.

If you are not using any famous CMS like WordPress, Drupal, Joomla etc. then you can use this tool to generate sitemap for your website.

https://smallseotools.com/xml-sitemap-generator/

Or this tool

https://www.xml-sitemaps.com/

These tools will generate static sitemap file. If your content change frequency is low then only this method is recommended.

CMS tools like WordPress have famous plugins like Yoast SEO, All in one seo pack etc. to generate dynamic sitemaps for you.

  1. LOCAL SEO Search by MOZ

Know the local seo score of your website in Search Results.

https://moz.com/local/search

 

BySlide Scope

Free Digital Marketing Quiz 2

Welcome to your Digital Marketing Quiz 2

Your Name
Which of the following is most important factor for DA Score ?
Which of the following is not a classifieds listing website?
Spot the invalid "Search Operator" from following options
Which of the following is not the correct method of writing Schema.org Markup code ?
Which of the following online tool tells Global and Country rank of any website ?
What can be a valid full form of CTA Button on a landing page?
What is correct full form of CPA in advertising ?
Who is the founder of Open Graph Protocol?
Which is the best way to improve online reputation of a Political Candidate?
Which of the following tools can be used for Search Position Analytics of a website?
Which of the following online tool can be used for competitor analysis?

Students can participate in Free Digital Marketing Quiz – 1 Also

BySlide Scope

How Schema.org markup can increase your website visits by 200%

Schema.org markup can be used to create and manage Schemas for Structured Data on website pages, emails etc.

Schema.org markup can be implemented on websites using RDFa, Microdata and JSON-LD formats.

Google, Yahoo, Microsoft and Yandex are founders of Schema.org markup.

All the content creators on internet have their own set of vocabulary terms to define and structure their content. It is very difficult to synchronize vocabularies of these many users. Analyzing and processing the structured data will be very difficult for Search Engine Companies.

Schema.org provides a vocabulary that everyone can use to create Structured Data on websites.

Schema.org markup can be applied for articles or content of any type and the structured data can be easily fetched by search engines.

For Example: If you writing about a Recipe on your website you will refer to – Schema.org/Recipe and you will find various properties like Preparation Time, Cooking time, Ingredients, Nutrition Facts lie fat and calories and much more.

You can modify the article content using any format like RDFa, Microdata or JSON-LD.

We have tested and applied Microdata and JSON-LD methods on various articles and now we are seeing some changes in the appearance of our web pages on search results.

Look at the image given below:

Schema.org markup for a Recipe

Here you will see that the search result has an Image, Star Rating, Cook Time and Nutrition Facts.

Statistics show that more regular searchers click on these results rather than results without structured data.

By Applying Schema.org markup on your website you are letting search engines to decorate your search results with some extra information. This extra information attracts searchers and the probability of getting visits on your article increases.

Schema.org markup for Knowledge Panel

Schema.org is also helpful in showing Rich Cards of your content on search results. These Rich Cards appear different than regular results and can be used for showing extra information about a business.

Information like:

  • Founder
  • Year of Establishment
  • User Reviews
  • Official Social Profiles
  • Customer Care Numbers

And many other properties can also be displayed on the knowledge panel:Google Search Rich Cardson search results

If someone searches for a brand name and he/she sees a knowledge panel on the search engine results page (serp), a positive image about that brand is created in his/her mind.

Information in the Knowledge Panel of a brand is fetched from the Structured Data code.

Shchema.org for Search Engine Sitelinks Searchbox

Websites with huge amount of articles or product have an advanced search tool of their own on the website. Sitelinks Searchbox is a tool that appears on the search engine results page itself and can be used to search data on the website only. Sitelinks Search box helps users in searching the article of their choice on the search page.

How Schema.org markup can increase your website visits by 200%

BySlide Scope

Free Digital Marketing Quiz

Welcome to Digital Marketing Quiz

Your Name
Which one of the following options is not a Search Engine ?
What is the full form of SMO?
The term CTR is associated with which of the following ?
Which of the following Meta Tags has least impact on Search Engine Crawlers?
What should be the correct length of Ttile Tag Content for SEO ?
What is the full form of UX ?
What is the most commonly used full form of CPM in Online Advertising?
What is the most commonly used full form of CPC in Digital Marketing?
Which of the following company owns Adwords?
What should be the correct length of Meta Description Tag's Content ?

BySlide Scope

How to initiate an SEO Project?

Follow These Steps to Initiate an SEO Project

  1. Analyze the core technology of website.

A website can be built using Client Side Technologies or with the help of Server Side Programming Languages.

SEO procedure is different for different technologies.

You can check all technologies behind a website using this tool:

www.builtwith.com

CASE 1

If a website is developed using Basic HTML, CSS, JAVASCRIPT (Including Bootstrap and custom responsive CSS and Javascript), you can start with customizing code of individual pages.

Every page will have a separate Page Title and Meta Description. You can customize them accordingly. ( i.e, as per the content).

You can include Schema.org markup as well according to the type of post content.

You can also include Social Media Optimization – SMO tags:

OG: Title, Og: Description, Og: Image etc. and Twitter Card Tags.

CASE 2 – PHP Web Applications

If a website is developed using PHP or any other server side coding script.

You have to use the concept of Master Pages.

In PHP A page is divided into three or four parts:

  • Header
  • Content
  • Sidebar
  • Footer

How to initiate an SEO Project?

This is done because same header and footer code is written again and again in all the pages of any website.

Example: If a website has 6 pages then the same header code with TITLE TAG, META TAGS, CSS LINKS, JS LINKS and NAVIGATION MENU CODE will be written again and again in all the pages, also the same static footer Information is written repetitively. This can be avoided by using website structure as follows:

Here every page contains a code that includes header code and footer code in it.

Dynamic page titles and Meta Tags are used as per the content of code.

This can be done by connecting your application to a database.

Create a Database Table which contains ID of your page, SEO Title, SEO Description and URL of page.

Whenever a page browsed by a user its ID and URL are changed and hence respective SEO Title and SEO Description are fetched and placed inside Header.php file code.

There can be two types of pages in these websites:

  • Static Pages – Content is written manually in the code.
  • Dynamic Pages – Content is fetched dynamically from a database or a data source.

Dynamic pages are virtually created when ID of Posts change in URL. These pages are not present in our website folder as static pages are present in our website root folder.

Dynamic Pages are called when URLs are opened by visitors.

These URLs are hyperlinked using our Website Navigation Menu.

CASE 3 – ASP.net Web Applications

If a website is developed using C# – ASP.NET Framework, (Web forms) you will get Master Pages and dynamically changing page titles.

In Visual Studio Tool -2013 at the time of creation of a project you can select an empty website or a Asp.net Web Application which comes with inbuilt Pages and a Site Master for Desktop and Mobile respectively. It has Bootstrap library included for responsive websites.

Pretty URL structure is already there and you will get dynamic SEO Title as per page name.

If you want to further customize SEO Title and SEO description you can connect your application with a database and fetch SEO Tags dynamically as explained above for PHP.

This is a screenshot of dashboard for managing a post in an application built using ASP.Net framework and C#:

Here users can manage SEO tags for all posts separately.

How to initiate an SEO Project? How to initiate an SEO Project?

CASE 4 – CMS TOOLS

If your website is developed using a CMS tool Like WordPress, Magento, Joomla, Drupal, Blogger etc.

In these CMS tools there are many modules and plugins that can be added to get SEO functionality ready.

For WordPress:

You can install: Yoast SEO or All in One SEO pack Plugin.

For Magento:

Magento has an inbuilt basic SEO management module.

If you are not using a SEO plugin or module then also you will have dynamic SEO titles and Description in these CMS tools.

Blogger websites have Schema.org markup for Type: Blog – posting already included in its code. They have Open Graph Meta Tags inbuilt as well. Content in these SEO, SMO and Shema.org markup tags is changed dynamically.

For other CMS tools, SEO Plugins will let you include SMO and Schma.org functionally to your website.

These are some cases to analyze conditions and initiate an SEO project.

 

BySlide Scope

Country Code Top Level Domains – ccTLD and SEO

What are ccTLD Domains?

ccTLD stand for Country Code Top Level Domain name extensions. We are familiar with common domain name extensions and their purpose:
.com – Commercial
.net – Networking
.org – Organization (Main Non Profit)

Every country has an ISO 3166-1 alpha-2 country codes and their respective country codes can be used as domain extensions too.
Country code of India is IN and hence the ccTLD of India is: “.in”
Similarly country code of USA is US and hence its ccTLD is: “.us”

How do ccTLD Affect SEO?

Search Engines results are based on the précised location of individuals initiating search queries. Google search engine even redirect users to their country specific Google Search.
USA – Google.com
INDIA – Google.co.in
CANADA – Google.ca
United Kingdom – Google.co.uk
Similarly for every country there are their respective Google search engine domain names.
If a website belongs to India then it will be easily recognized by local audience and it can be optimized for India specific search queries.

There are some ccTLDs which are not allowed to be registered directly.

There is also a Country Code Second Level Domain, i.e commonly called ccSLD and it is not like Top Level Domain.

Like mentioned above if ccTLD is .IN its ccSLD version is .CO.IN.

First preference of every customer is a .COM domain name. .Com domain names are so common that most of the common words are not available. .IN and .CO.IN are also cheaper than .COM domain names (by many domain name registrars).

ccTLD domain names have gained huge amount of popularity in the recent past and they can be seen competing with other TLDs in search result.

Search Results are also giving more preference to factors like Page Authority, Domain Authority and Content Value rather than domain name extensions but many users prefer common TLDs over comparatively new TLDs.

We have seen great results for .IN domain names as far as SEO is concerned.

.IN is shorter to type and can be remembered easily as it mixes with domain names in some cases. Similar is the case with domain names like .IT, .US etc.

Note: There are some exceptions in ccTLDs.

Country Code of United Kingdom is ‘GB’ but it’s ccTLD is .UK.

Please share your experience with ccTLDs for in our comment section.

If you are planning to buy a ccTLD for your company or online business please share your views.

You can also Contact us for Digital Marketing Consulting or Training.

BySlide Scope

Website SILO Architecture for SEO

SILO Architecture is a kind of website structure that can be applied in websites for the sake of optimizing it for Search engines.

If Silo is applied correctly in any website then according to statistics that website will start getting higher rankings in search engine results.

Silo Architecture uses the concept of grouping posts and articles that belong to same category, together.

If your blog is about any single category of topic then you can keep writing your articles without labeling the category but most of the websites and blogs write articles in different categories, users may or may not be interested in reading articles belonging to all categories. If we can present pages that are dedicated to a certain label or category Eg: Computers and Electronics, Money Making, Digital Marketing etc.

Stacking Posts of same category together in one page and providing easily navigable url of that page in the home page, top menu will let users in finding topics of their choice easily.

Sometimes we use information like Our Services in our website and Our Services can be further classified into sub categories and in the pages of those sub categories there can be a list of pages belonging to respective category.

You can refer to this example –

Website using SILO Arhitecture

You can view this image which is taken from the Wikipedia page of Silo Architecture –

Ofiicial SILO Architecture

And you can compare it with the example of one website given above.

This structure will result in better indexing of grouped pages. Every page can be optimized for respective keywords.

We can take example of these squares.

If I ask you to find All Red Squares in this image then you will be able to find them but let us take another example

Website SILO Architecture

Which of them was easier to find All Red Squares?

Grouped Pages also work in a similar way. Users and Search Engines will be able to recognize and find articles and content related to a particular topic easily.

If you have anything to share with us on Silo Architecture, please comment below.

If you worked on this architecture to create a website please share the name and link of your website so that our students and other users can analyze.

BySlide Scope

What is the Difference between UX and UI Designing?

There is a huge debate about UX and UI Designing on web.

Many people are still confused about difference between UX and UX.

We are writing this article based on our research and our understanding of these topics.

UX stands for User Experience and UI stands for User Interface.

We will deal with the topics of UX and UI one by one in order to understand them clearly.

What is UX Design?

User Experience is the measurement of overall satisfaction level of any visitor who interacts with our website and hence UX Design is the process of improving that satisfaction by providing elements on our website that or easier to interact.

User Experience Design is done after analysis of various factors.

We can think ourselves as website visitors and we shall write down some points that make our experience on any website smooth and hassle free.

An easily navigable website structure is one such point.

Process of finding the content based on our query in any website easily is another point.

If the content loads quickly then the user will be more satisfied with our website. A good but slow loading content will ruin user experience.

All these points are winding up to one thing that the overall experience of user on our website should be good.

Everything that is mentioned here has a lot to deal with the design of website or application but you can easily figure out the points that are improving user experience.

User Experience is achieved using non-digital and non programming methods. It is achieved using cognition.

Analysis of how the user will react to certain elements if presented in the way in which we are planning.

User Experience Design is done after Research and Development, Analytics, Testing various outputs and choosing the best for improving user experience.

What is UI Design?

User Interface Design is like an art and is performed using Digital tools. Digital tools include use of programming and development frameworks to create beautiful user interfaces.

UI designing can be compared to painting. Flawless strokes of brush and usage of elegant colors can make any painting alluring.

Think about a painting without any theme or planning in the mind of artist and random use of brushes. Such painting can randomly look attractive but it might not be pleasing to those users who look for deep meanings and hidden messages in painting. A meaningful painting can only be created with the help of planning and research and understanding of the respective topic.

In a similar way it is possible that an interface is eye pleasing but it is not upto the standards of user experience and it is also possible that something meets user experience criteria but is not good looking at all.

Many Government websites provide required information that visitors are looking for but most of them have average looking interface.

Having a balance between User Experience and User Interface is very important.

A good looking, fast loading, easily navigable page with tiny animations on page load (if needed), attractive images, light weight sliders, beautiful forms and buttons etc. will provide good UX and UI both.

These are two very important elements in design of any product.

Many users on internet are confused between these terms. Our article will help them in clearly understanding the difference between them

Great Job Opportunities are there in the field of UX Design and UI design.

If you are creative and artistic and you think you can design better looking interfaces you can chose UI Design and it you are more analytical in your approach towards things and you thing you can provide a better user experience based on your analysis you can go for UX Design.

Proper understanding of both UX and UI design will be needed in any case.

BySlide Scope

What is SEO and Why it is Important?

SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.

People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.

  1. SEO helps in Growing a Business.
  2. SEO helps in Meeting Business Objectives.
  3. SEO helps in improving Online Reputation of any brand.
  4. SEO helps in getting more visitors to your website.

Search engine optimization is classified into two parts:

  1. On-Page SEO Topics:

These optimizations are fully in our control

Optimizing Website Structure or Architecture

Knowledge:

Understanding Domain Names and Extensions

Understanding Basic HTML Structure

Better UX and UI.

Activities:

Optimizing HTML Code

  • Analyzing Deprecated Tags and replacing them.
  • In-page, in-line and external CSS & JavaScript

Optimizing Meta Tags

  • Title Tag
  • Meta Description
  • Social Media Optimization Meta Tags

Optimizing Content

  • Keyword Density
  • Use of Heading Tags
  • Optimized Paragraph Tags
  • Optimized Images

Images Optimization

  • Alternate Text Attribute
  • Title Attribute
  • Image Compression

Website Speed Optimization

  • Compressed HTML
  • Compressed CSS
  • Minified JavaScript

Optimized Page URLs

  • Pretty Permalinks Setup

Optimized File URLs

Google Analytics Integration

Sitemaps Creation

  • Dynamic Sitemaps
  • Static Sitemaps

RSS, Atom, Comments Feeds – XML

Optimizing Robots.txt

Canonical attribute in link tags of web pages for duplicate content.

 

Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website

 

  1. Off-Page SEO Topics

Understanding Domain Authority & Page Authority

Understanding Page Rank

Back-link Building Strategies

Google Business Page Optimization

Directory Listing

Classified Advertisement that works

Linking website to Social Media Profiles

Forum Participation

Commenting on Blogs (Non –Spam)

Webmaster Tools for Submitting Websites to Search Engines

  • Google Webmasters
  • Bing Webmasters
  • Yandex Webmaster

Online Reputation Management

Guest Blogging Concept

We have a Module of Search Engine Optimization in our Digital Marketing Course.

BySlide Scope

How to Display Corporate Contact Information in the Google Search Rich Cards

Corporate Contact information helps business owners in displaying various contact numbers and details on the search engine results page in the Google Knowledge Panel for business.

Let’s consider a simple example If you have a business and you want to display your company’s Customer Support Number to the searchers with and information about toll charges on the number then you can use the Structured Data code on your website at prescribed locations.

If a user searched for Customer Care Number of Flipkart, the SERP on desktop web appeared as follows:

 Google Search Rich Cards

You can see the Card Result with customer care number and also the Customer Service number in Orange Circle which is Google Knowledge panel in searches.

 

Also look at this result in mobile based search for same query and here also you can see the number clearly display in bold and increased font size.

This is done to help searchers in finding accurate results without much hassle. It saves time of searchers as well.

Business owners publish these Corporate Contact information numbers in order to help their customers in finding correct information.

Here you can see Logo of the Organization as well and in order to publish it you have to use following code in your website:

<script type=”application/ld+json”>

{

  “@context”: “http://schema.org”,

  “@type”: “Organization”,

  “url”: “http://www.SlideScope.com”,

  “logo”: “http://slidescope.com/slide-scope-logo.png”,

  “contactPoint”: [{

    “@type”: “ContactPoint”,

    “telephone”: “+91-8604000569”,

    “contactType”: “customer service”

  }]

}

</script>

You have to replace your details with our contact details.

You can also add the Area Served Option and Type of Contact Number as well:

“contactOption”: “TollFree”,

    “areaServed”: “US”

Note: You can see that last entry is written without a comma. Remember this to avoid mistakes.

Where to Place the Structured Data JSON-LD code to get rich cards in search results?

You can place the above given JSON-LD code in the HTML of your Contact Us page or About Us Page.

Please make sure that your code is correct as per the standards of Structured Data Schema Markup.

You can use the Schema Markup Testing Tool to verify the correctness of your code:

Visit:  https://search.google.com/structured-data/testing-tool

If you want to learn Digital Marketing Please Contact Us