Marketing

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What is Google’s Fred Update?

“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.

It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.

This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.

Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.

What are Low value and ad heavy websites considering Fred Update?

There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.

Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :

What is wrong in making money from website traffic?

Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.

As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.

 

What should we do to avoid decrease in traffic after this update?

  1. Write content in such a way that it answers all queries of the visitor.
  2. Place social share links on your article to increase its social following.
  3. Write précised post Titles with lesser amount of stop words
  4. Do not write your articles with too many focused keywords.
  5. Some webmasters are suggesting removing “tag” pages from sitemaps. Search engine indexed tag pages are considered to offer little value to users.
  6. Do not write blog posts with sole purpose of selling something from affiliate links write something useful for visitors.
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What is Influencer Marketing ?

Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).

Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.

There are ad networks which register “influencers” and “advertisers”.

Who are Advertisers ?

Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.

Who are Infuencers ?

Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.

The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.

Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.

The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.

How does Influencer Marketing works ?

Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)

Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.

Things to consider before choosing a perfect influencer ?

You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :

  1. Relevance to your niche / style / genre / business sector
  2. Number of Inflenced People and Potential Reach
  3. Expertise
  4. How much value he can add to your brand / products / services.

If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.

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Basic Elements of an E-Commerce Website

What is E-Commerce ?

E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.

Some Examples of E-Commerce Websites and Mobile APPs?

1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.

As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing

(Basic Elements of an E-Commerce Website are as follows:)

From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.

2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports

3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.

If you are looking for E-Commerce Web Development Services – Contact

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What are Search Operators ? | Digital Marketing Lesson 11

Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries.  You can use these operators for preparing reports as well.

List of Search Operators

site:
To search something within a given domain name or to see the number of urls indexed for a site
example –  site:slidescope.com

link:
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com

intititle:
If you want to find which websites are using a particular keyword in their title tag you can use this operator.

example – intitle:digital marketing

Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.

intext:
Use this operator If you are looking for websites with some text that should be there in the page content.

inurl:
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics

inanchor:
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.

example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane

inpostauthor:
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava

related:
Find sites that belong to the same category as entered sites.

example- related:facebook.com

Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.

For example – intitle:digital marketing AND intext:Lucknow

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Understanding SERP | Digital Marketing Lesson 10

SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.

What is SERP ?

SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :

  1. Paid / Sponsored Results (Top):

    These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.

  2. Organic Search Results :

    Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.

  3. Map Results :

    Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.

  4. Paid / Sponsored Results (Sidebar) :

    These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.

  5. Business Profile in Sidebar:

    These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.

  6. Business Wiki in Sidebar: 

    Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.

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Media.net: A Contextual Ad Network by Yahoo! Bing

What is Media.net?

Media.net is a contextual advertisement network by two internet giants – Yahoo and Bing.
It is one of the best alternative to Adsense, It can simply work together with Best Advertisement Platforms like Google Adsense as well.

What is a Contextual Ad Network ?

A Contextual Ad network work as an ad server with advertisements related to the content of articles or page on which the ad code is placed.

Why Media.net?

1.If you are owner of a blog or website with decent amount of new and returning visitors you can earn money using Media.net.
2.Media.net is a legitimate and impressive alternative if you adsense account has been disabled or disapproved.
3.Media.net is owned by Bing and yahoo and it has gained tremendous popularity in a short period of time.

How to Get Approved in Media.net Contextual Ad Network ?

Approval in Media.net is via a Request An Invite Form where you provide your details and details of your website.
Your website is reviewed by their staff and if your website qualifies you will get the login credentials.
You can log in to your Media.net account and you should provide your official details like Payment Information, Organization name etc.

What to do when your account is approved ?

You have to create your ad units and place the javascript code in your website. You can chose from different ad sizes and styles or customize the color theme as per your website’s theme.

If you have any questions regarding Media.net Contextual Ad Network for Bloggers and Website Owners, you can contact us.

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Search Engine Optimization Basics | Digital Marketing Lesson 8

Search Engine Optimization Basics will deal with the following topics :

  • What are Search engines and how they work ?
  • Architecture of Google Search
  • Process and Technique of Ranking
  • Basics if Search Engine Results Pages (SERP)
  • Search Operators for various types of Searches
  • Updates in Search Algorithms.
  • Panda, Penguin, Humming Bird and Pigeon Update

Search Engine Optimization Basics  is the Part 2 of our Step By Step Digital Marketing Tutorial. Part 1 is Digital Marketing Basics

We will deal with the topics Lesson by Lesson in our Part 2. In this current article ( Lesson 8 ) we will learn –

What are Search engines and how they work ?

Search Engine as the name suggests is a web tool that is used to Search Information about something we are looking for.

You can have a look at following image :

Search Engine Optimization Basics

This will explain you the working of Search Engines.

Search engines have virtual web crawlers (code) called web spiders. These spiders are programmed to crawl the Data in the meta tags and content of the website to understand the meaning and genre of web page.

Tags like <title> <meta name=”keywords”> <meta name=”description”> are detected and read by the crawlers mostly. The content in these tags is displayed in the search results as well .
Search results are ranked according to the relevancy with the searched keyword.

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Content Marketing Company | Slidescope

Content Marketing is an essential and strategical / analysis based part of brand building process which involves creation of eye catching, easily understandable quality content for any business of service. Main purpose of Content Marketing is to drive the attention of potential customers by means of Media, Articles and other published content.

Content marketing is very important part of Advertising and Digital Marketing. Good content marketing ensure increased amount of visitors and increased amount of visitors ensure increased amount of sales. Content Marketing is about the products and services which any company sells or offers.

What are Benefits of Content Marketing ?

We all are familiar with the Importance of Search Results Ranking for any website on famous search engines like Google, Yahoo, Bing etc.

These search engines always give preference to Content Writing. Better Written Content always get a higher rank .

A Good Content has following elements :

  1. A Good Title with Targeted Keywords
  2. A Grammatically correct article with Keywords in heading tags.
  3. A Fairly acceptable targeted keyword density of 1-2.5 %.
  4. A Image which relates to the topic or content and adds value to the article.
  5. Related tags and categories clearly mentioned.

As a good content marketing company, Slidescope obeys and follows the protocol of Standard Content Writing and Online and Offline Distribution. We have a team of experts for handling Social Media Promotion of the content, Search Engine Marketing and Promotion activities and distribution of Creative Images with Humor and Info-graphics to increase viewership and fan-base.

How is Content Distributed ?

Content is distributed offline and online in the form of :

  1. Blog Posts
  2. Article  in Electronic and offline Journals
  3. Article  in other websites
  4. Social Media Post
  5. Video
  6. Image
  7. PDF
  8. PPT – Presentation
  9. Flyers
  10. Posters
  11. Banners

If you are looking for a Content Marketing Company or want Content Marketing Services, you can contact us anytime by calling on +91 -8604000569 or filling this simple enquiry form – click here

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Difference between NoFollow and DoFollow Links : Basics of SEO

To Understand the Difference between NoFollow and DoFollow Links

Let’s take the general meaning of the word No + Follow:  Asking something to not follow on the Other hand Do-Follow tells to follow the link. These instructions are for the search engine crawlers from Google, Bing and Yahoo etc. Humans will simply click the link and will reach the destination url in the link.
No-Follow Concept was introduced in the year 2005 by Matt Cutts and Jason Shellen.

An Example of “nofollow” link

<a href=”http://swapthebook.com” rel=”nofollow”>Swapthebook</a>

An Example of “dofollow” link

<a href=”http://chikanstore.com”> ChikanStore</a>

But if we want to use DoFollow the tag Rel=”dofollow” doesn’t exist. It means that all the links in our website have “dofollow” attribute by default. It means that if “nofollow” attribute is not used, both Humans and Search Engine Crawlers will follow the link and the “link juice” (– an important factor for SEO) will be passed to that link.

Nofollow Attribute in the HTML Anchor and Meta Tags is used to prevent the search engines from evaluating and influencing the search engine rankings of the Links that are provided.

If you run a blog, you will always find people commenting on your posts with spam links. If your website ranks higher, these spam links on your website will get an advantage that they don’t deserve.  It is not good for search engine results because these links may not be valuable to internet users. Search engine theory says valuable links are picked, indexed and ranked automatically on the basis of their content and good and allowed SEO techniques.

If you don’t want to pass the so called link juice to the particular URL’s/ Links in your website simply use NOFOLLOW. Proper Syntax is provided in the example used above.

If you want to instruct crawlers not to follow any link on the page simply use –

<meta name=”robots” content=”nofollow” />        

Use this in the <head></head> TAG of your page and no links from the page will be followed by search engine spiders, crawlers and robots etc.

Recent updates in the google search results algorithm have mentioned about counting the nofollow links as an outgoing link when it comes to page rank distribution from the webpage in which the links are places.

What do think about our explanation of the Difference between nofollow and dofollow links ?

Please leave your comments if you disagree with us or have anything to share or ask.

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Traditional Media Vs Digital Media | Digital Marketing Lesson 3

Comparison and Difference between Traditional Media Vs Digital Media can be understood from the above image.

We are targeting users using different mediums of advertisement in our image.

Traditional Media uses marketing materials like: News Paper Ads, Radio and TV Commercials, Flyers and Brochures Distribution etc. to promote any business or service.

Digital Media uses Electronic Devices with Internet to promote business using graphical and text ads. Devices like Smartphones, Laptops, and Computers etc. with internet connectivity are used to promote business and services online. Thus the type of Marketing done using Digital Media is termed as Digital Marketing.

 

What are the Advantages of Digital Marketing over traditional Marketing Methods ?

OR

Traditional Media Vs Digital Media

Let’s consider some parameters like :
A. Costing
Digital Media is cheaper as compared to traditional media methods.
Example: You can start Digital Marketing (paid adverts) with any budget as low a 2$ or 120 Rs. approximately.
Things like setting up facebook pages, Google Plus profile, Twitter, Instagram for branding will not cost you a penny.
You can start sharing your brand’s content to your friends and colleagues instantly. If you want to create a website you can buy domain names starting from INR 199/- and hosting at INR 899/- Per year.
i.e Your website will be up and running in 1000/- Rs. If you know setting up things like wordpress etc.
If you are busy working and you don’t have time for setting up your digital profiles you can hire a Digital Marketing expert from approximately INR 3000/- Per Month for doing basic seo and smo of your website.
Costing depends as per the amount of users you are targeting. We have seen users succeeding with an initial budget of INR 5000/- Per month for Digital Marketing.
One case is if you have good amount to invest in branding and if you are already using expensive advertising methods like television commercials, big ad in newspapers, banner and hoarding advertising etc.
In that case you can decide any budget for Internet Advertising and the results will be proportional.
Budget of Various Traditional Marketing activities:

a. News Paper Ad : Minimum 1500 Rs for a small classifieds ad for one day with a reach of 1,00,000 readers
A Classifieds Ad in websites like Olx, Quikr, Trademyad is free with a global reach of upto 10-12 lakh viewers.

b. Television Ad : Cost of development = Approximately 10-12 Lakh minimum for 10 – 20 Seconds ad & cost of advertising in good channels is 1,40,000 Rs per second on an average.
A Video Ad can be promoted for free OR paid in youtube / facebook / instagram etc. and only in Rs. 1,00,000 budget you will do wonders.

c. Banners / Hoarding : Average cost per month of a hoarding in city like Lucknow / Kanpur / Varanasi is Maximum Average – 2-2.5 Lah and Minimum average – 10,000 Rs.
In this budget you can reach a National or Global audience of atleast 20,000 Unique customers who are specifically in search of services you are providing.

B. Analytics
This is a big advantage of Digital marketing over Traditional Marketing that how many people saw your advertisement can be accurately measured and analysed.
You will get details like
number of impressions you received on your ads,
number of converted leads,
unique visitors count,
returning visitors count,
nationality of users,
locality of users,
name of browser used,
operating system, etc.
Your analytics team can work on the numbers and take intelligent decisions.
It is very difficult to count number of people who viewed your newspaper ad, you cannot tell the exact amount of people who saw your hoarding, same thing applies to a television ad as well.
In case of analytics of traditional marketing methods you have to rely on the data provided by the advertising agencies which is a rough estimate based on .

C. Online Selling Vs Traditional Selling : Online selling requires less investment and audience reach is limitless.

D. Targeted Customers / Clients
You can target customers based on following parameters :
1. Location : Country, City, Area, zip / pin code wise etc.
Tools like google adwords manager or facebook adverts manager provide options to target clients in a particular location and you can invest as per your budget.

2. Gender : Male, Female or all.

3. Age Group : 15-20, 20-35, 35-50 etc.

4. Operating System / Device type etc.
Example: If you want to show your advertisements to user of Apple Macbook only. An example is If you have a software for mac users only.

Targeting customers in a location is possible in traditional media but targeting age / gender etc. is not possible.

Digital Marketing Online Tutorial Index Page – http://slidescope.com/step-step-digital-marketing-seo-tutorial/