Schema.org markup can be used to create and manage Schemas for Structured Data on website pages, emails etc.
Schema.org markup can be implemented on websites using RDFa, Microdata and JSON-LD formats.
Google, Yahoo, Microsoft and Yandex are founders of Schema.org markup.
All the content creators on internet have their own set of vocabulary terms to define and structure their content. It is very difficult to synchronize vocabularies of these many users. Analyzing and processing the structured data will be very difficult for Search Engine Companies.
Schema.org provides a vocabulary that everyone can use to create Structured Data on websites.
Schema.org markup can be applied for articles or content of any type and the structured data can be easily fetched by search engines.
For Example: If you writing about a Recipe on your website you will refer to – Schema.org/Recipe and you will find various properties like Preparation Time, Cooking time, Ingredients, Nutrition Facts lie fat and calories and much more.
You can modify the article content using any format like RDFa, Microdata or JSON-LD.
We have tested and applied Microdata and JSON-LD methods on various articles and now we are seeing some changes in the appearance of our web pages on search results.
Look at the image given below:
Here you will see that the search result has an Image, Star Rating, Cook Time and Nutrition Facts.
Statistics show that more regular searchers click on these results rather than results without structured data.
By Applying Schema.org markup on your website you are letting search engines to decorate your search results with some extra information. This extra information attracts searchers and the probability of getting visits on your article increases.
Schema.org is also helpful in showing Rich Cards of your content on search results. These Rich Cards appear different than regular results and can be used for showing extra information about a business.
And many other properties can also be displayed on the knowledge panel:on search results
If someone searches for a brand name and he/she sees a knowledge panel on the search engine results page (serp), a positive image about that brand is created in his/her mind.
Information in the Knowledge Panel of a brand is fetched from the Structured Data code.
Websites with huge amount of articles or product have an advanced search tool of their own on the website. Sitelinks Searchbox is a tool that appears on the search engine results page itself and can be used to search data on the website only. Sitelinks Search box helps users in searching the article of their choice on the search page.
Corporate Contact information helps business owners in displaying various contact numbers and details on the search engine results page in the Google Knowledge Panel for business.
Let’s consider a simple example If you have a business and you want to display your company’s Customer Support Number to the searchers with and information about toll charges on the number then you can use the Structured Data code on your website at prescribed locations.
If a user searched for Customer Care Number of Flipkart, the SERP on desktop web appeared as follows:
You can see the Card Result with customer care number and also the Customer Service number in Orange Circle which is Google Knowledge panel in searches.
Also look at this result in mobile based search for same query and here also you can see the number clearly display in bold and increased font size.
This is done to help searchers in finding accurate results without much hassle. It saves time of searchers as well.
Business owners publish these Corporate Contact information numbers in order to help their customers in finding correct information.
Here you can see Logo of the Organization as well and in order to publish it you have to use following code in your website:
“contactType”: “customer service”
You have to replace your details with our contact details.
You can also add the Area Served Option and Type of Contact Number as well:
Note: You can see that last entry is written without a comma. Remember this to avoid mistakes.
You can place the above given JSON-LD code in the HTML of your Contact Us page or About Us Page.
Please make sure that your code is correct as per the standards of Structured Data Schema Markup.
You can use the Schema Markup Testing Tool to verify the correctness of your code:
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In order to get a Fully enhanced Rich Card for video objects in your website you have to use the Structured Data Markup for Videos.
If your website supports AMP – Accelerated Mobile Pages, then Google Search will work as an entry point for Searching and viewing videos and you will see rich cards of your video in search results.
There are three conditions or solutions to Add Video Structured Data in your website.
1. IF you are Using AMP and want to use JSON-LD code.
2. IF you are not using AMP and want to use JSON-LD code.
3. If you want to use the Microdata code for video objects which is the Standard video markup.
Video Markup results appear with a badge which encourages users to click on them.
“name”: “Website Development Training Using Php and MySql”,
“description”: “Learn website development from scratch. Learn the concepts of Core and Advanced PHP with MySql Database Management”,
You have to replace the content of your video with our content.
Change – Name, Description,
ThumbnailUrl – Web address of the Video Thumbnail you want to show,
date of video upload in the format given above,
duration of the video in the format given – 2 minutes and 56 seconds is PT2M56S,
“name”: “Your video title here”,
“description”: “Your Video description here”,
<div itemscope itemtype=”http://schema.org/VideoObject”>
<span itemprop=”name”>Title of your video</span>
<span itemprop=”description”>Your Video description here</span>
<img itemprop=”thumbnailUrl” src=”https://www.example.com/thumbnail1.jpg” alt=”thumbnail text”/>
<meta itemprop=”uploadDate” content=”2015-02-05T08:00:00+08:00″/>
<meta itemprop=”duration” content=”PT1M33S” />
<link itemprop=”contentUrl” href=”http://www.slidescope.com/video567.mp4″ />
<link itemprop=”embedUrl” href=”http://www.slidescope.com/videoplayer.swf?video=567″ />
<meta itemprop=”interactionCount” content=”4321″ />
In all the cases the interaction count is the number of times the video has been interacted.
You can refer to official Google Help Page for Structured Data Type = Videos – https://developers.google.com/search/docs/data-types/videos