Digital Marketing

BySlide Scope

How to integrate google analytics code in your website

Step for Adding Google analytics code in your website

  1. Step 1 – Go to Google.com/analytics and login with your gmail account.
  2. Step 2 – Go to Admin Section and From the First Dropdown in the Account Column Select Create New Account.
  3. You will be asked to enter details of your new account like Website where you want to track using analytics code.
  4. Chose your website category accordingly.
  5. Click on Get Tracking ID and read terms and conditions and continue if you agree.
  6. You will get a script like this –

<script>

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,’script’,’https://www.google-analytics.com/analytics.js’,’ga’);

 

ga(‘create’, ‘UA-ABCDEFG-1, ‘auto’);

ga(‘send’, ‘pageview’);

 

</script>

Here UA-ABCDEFG-1 is your unique google analytics ID. Tracking ID

It can be accessed from your google account only or by any person with whom you share your google analytics data.

  1. Copy the code provided by GA from Step 6 and open the code of your website.
  2. Place (Paste in HTML) this code in every page of your website which you want to track. If your website is built using HTML and has pages like Home.html, About.html, Contact.html etc. Then you have to place this code just before the closing body tag of every HTML page.
  3. If your website is built using a CMS like wordpress then you can place your code in either header.php just before closing header tag OR in footer.php just before closing body tag. In my opinion it is better to have analytics code placed in footer because it helps in analyzing the website performance after the page elements have completely loaded.

Footer.php is located in: Dashboard >> Appearance>> Editor >> Footer.php

Since footer.php file executes in every page and post of WordPress, it is not necessary to place the code in all pages separately.

After placing the code wait for 2-3 days to get some data and click home tab to see some analytics report.

BySlide Scope

Some Must Have Meta Tags for SMO of your Website

Meta tags that are used for Social Media Optimization

Social Media Optimization is incomplete without the use of some useful Meta tags that can be placed in between the opening and closing “head” tag of your html document.

Summary of Topics we will learn in this Article:

  1. Open Graph Meta Tags for Facebook and Linked In.
  2. Twitter Cards for SMO of Twiiter.
  3. Google + tags
  4. Pinterest Pins

Why are these tags required?

Many Website owners write impressive content and that content can be useful for someone. If a reader finds any content on your website useful, interesting or influencing, he/she may share that content on their social media profiles. When any URL of your website is shared on the social media pages, timeline or boards etc. some content like Post / Page Titile, Description, Featured Image and Site Url etc. are automatically fetched and displayed.

For example when someone shares http://slidescope.com On their Facebook profile, he will see something like this:

Social Media Optimization Basics

Social Media Optimization Basics

The information displayed here is automatically fetched from the URL and now this will be posted on the social media profile.

  • This information is fetched from the default html tags.
  • Post Title is fetched from <title> tag
  • Post Description (extract) is fetched from <meta name=”description” …. > tag
  • Site URL is fetched from the Shared URL
  • And A Random Image on the page is displayed as post image.

The above points are for the case when social media optimization tags were not being used.

What if we want to control the data which is displayed when someone shares any URL of our page?

The answer is Social Media Optimization Tags.

For Facebook and Linked in :

We use Open Graph Meta Tags. This is done to make any webpage as a rich object in a social graph.

And you can place following tags in your <head>

<meta property=”og:locale” content=”en_US” />

  • To define the default language used on your website page being shared

<meta property=”og:type” content=”website” />

  • Type of content being shared | Eg: video.movie, music.song, article, book, etc.

<meta property=”og:title” content=”Weather Reporting APP by Slidescope” />

  • Title of your post

<meta property=”og:description” content=”Weather Application of Slidescope Displays the Current Weather Conditions of any city.” />

  • Description of your post when viewed on facebook or linked in.

<meta property=”og:url” content=”http://weather.slidescope.com/” />

  • Url of post which is displayed on the rich card on facebook or linked in.

<meta property=”og:site_name” content=”Slide Scope” />

  • Sitename of the post.

<meta property=”og:image” content=”http://weather.slidescope.com/img/slidescope-weather.png” />

  • Using this property you can control which image will be displayed on Facebook or Linked in.

After adding these tags on the website html code and saving the content whenever the URL will be shared on Social Media Websites like Google + , Linked In ; it will look like this :

Use of Social Media Optimization Meta Tags Open Graph on Linked In

Meta Tags for SMO

SMO of Website for Google Plus – Meta Tags for SMO

These are some Meta Tags for SMO.

BySlide Scope

Digital Marketing Strategy & Implementation for a Politician

A Politician or a Political Leader is a public figure who is well known in his / her locality, city or state. Politicians, who are able to win assembly or parliament elections, become very popular nation-wide and globally as well.

As a Digital Marketing Manager for a politician one question that might come to your mind is:

Q #1 “Which platform(s) should I choose to reach more people?”

Q # 2 “What will be the layout and structure of Website?”

Let us deal with both queries one by one. For question #1 answer is: You can use all Popular Social Media Networks like – Facebook, Twitter, Instagram, Youtube and Whatsapp etc. You can do On Page SEO and if you have enough budget then definitely PPC campaigns .

Facebook and Twitter are equally important for a Politician or a public figure. One major point of consideration is “number of targeted users/followers”.  Number of active users on Facebook is considerably more than number of users on Twitter.

Step 1 is to create an official fan page on Facebook and a Profile on Twitter. People who know the politician will be able to search and like / follow his page / profile.

Step 2 is to create an official website with domain name www.politician’s-name-surname.com.  Choice of domain name is a subject to availability. Political leaders may have a common name. If “.com”, “.net”, etc. TLD extensions are not available; you can go for extensions like “.in”, “.me” etc.

Official website is very important.

Answer for Q #2 is: Create a website with following pages:

About Me Page: Provide a Detailed Social Profile, Political Profile and Details of Startups / Entrepreneurial activities if any.

Aim, Vision and Mission Page: Provide a detailed answer to people about – “Why Should they Chose Him / Her as their leader?”

Event Invitations: If someone wants to invite the politician at a local event he will fill a simple form and details will be received. Politicians do take part in various events as a chief guest, guest of honor or merely for social networking.

Suggestions and Problems form:  A web-form to share suggestions or problems with the leader. This form helps the politician in knowing common problems of citizens around him. A Leader can easily escalate problems of common people to higher authorities.

Blog Posts: Write blog posts with your recent activities, vision and aim to make the society better.

Step 3: Update daily activities of the Politician. Social Welfare Activities, Public Meetings (Jan Sabha), Media Coverage Details (Scanned News Paper Clips) on the social media profiles.

Step 4 is to Join Local groups related to issues like – Politics, Development, Grievances, and Social Welfare Societies etc. in facebook with 10K + likes where there is a higher probability of getting users that will recognize and follow the politician.  You can participate in group discussion and share posts on your blog, social media fan pages and profiles.

Step 5 Use “GO LIVE” feature of facebook and youtube. Followers and other public will be able to view the activities of the political candidate. You can record video messages and post them on your social profiles and website.

Our team has created a website for a Politician which ranks good in search engine results and has all the features explained in this articles. If you want to see that website please comment below.

BySlide Scope

What is Google’s Fred Update?

“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.

It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.

This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.

Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.

What are Low value and ad heavy websites considering Fred Update?

There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.

Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :

What is wrong in making money from website traffic?

Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.

As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.

 

What should we do to avoid decrease in traffic after this update?

  1. Write content in such a way that it answers all queries of the visitor.
  2. Place social share links on your article to increase its social following.
  3. Write précised post Titles with lesser amount of stop words
  4. Do not write your articles with too many focused keywords.
  5. Some webmasters are suggesting removing “tag” pages from sitemaps. Search engine indexed tag pages are considered to offer little value to users.
  6. Do not write blog posts with sole purpose of selling something from affiliate links write something useful for visitors.
BySlide Scope

Interactive Marketing will increase your sales by 20%

What is Interactive Marketing?

Interactive Marketing as the name suggests is a Marketing Strategy which involves interaction of customers and business being promoted. Meaning of the word Interaction is “a kind of action that occurs as two or more objects have an effect upon one another.”

It can be defined as “Real-Time Customer Targeting” as well.

How is Interactive Marketing Different?

In traditional marketing, communication mode was simplex, advertiser had no control or analysis of user reaction. A well developed advertisement would be showcased on various devices without proper accounting of converted leads or facility to open a dialogue.

Marketing experts have realized that inbound marketing was better than interrupt marketing in many ways. Inbound marketing would bring clients that were interested in your products and services and you would have reports to analyse returns.

Nowadays customers are becoming more alert and demanding about the kind of services and products they want to buy. Customers read feedback about products before buying.

Customers get attached to a brand and they want to provide their valuable feedback to make the brand better. They want to become respected participants in brands overall performance.

Brand managers on the other hand receive positive and negative keywords, which helps in making a better brand with better products.

According to an online survey 55% of customers prefer those brands where customers are allowed to interact with service providers.

A very easy to understand model for Interactive Marketing can be analyzed in E-commerce websites. Shopping websites track the activities of a user by storing products / category of products that she views most of the times or purchased. There is “Suggested For You” section on the page that presents products of her interest only. Websites often present a small survey form to make services better for customers.

Search Engines like Google / Bing Show results that are based on user queries. Only Relevant Results and advertisements are displayed to the client which increases probability of conversion.

Some Examples of Interactive Marketing using Digital Media are :

  • Search Engine
  • Email Marketing
  • Content Writing.
  • Social Media Marketing
  • Customer Targeting

 

BySlide Scope

Use the concept of Historical Optimization to double the visitor traffic and leads

What is Historical Optimization ?

Many websites on internet are 5-10 + years old and the content on those blogs is old as well. Here the term Historical is being used to represent those old blog posts that were written few years ago.

Experts have tested optimization of those old posts by improving the content with more useful information and keywords and found that there is a significant increase in the amount of traffic on those posts.

In some cases the increase in visitor traffic is upto 200%.

Old useful posts are always liked by internet because of positive user reviews and feedbacks. Expertise of an author increases with time. Author can include new information or points to improve the usefulness of that post.  Search engines are now focusing on giving priority to those websites in search results which have a better and useful answer for any query that is posted by users. Improvement in the answers that were already useful will definitely increase the chances of getting better rank in search results

This optimization technique is gaining popularity in the business to business content marketing planning as well.

Revisiting and improving an old content is easier than writing something new as it requires less amount of research and analysis (which was already done while writing the post originally).

Many posts that were written with some technology in mind became outdated as technology improved and some new versions of that technology became popular. Rewriting your post comparing the new and old technology and giving advantages of the new technology will be more useful for visitors.

If your leads are directly proportional to the number of visits you receive for particular posts then there is a chance that the percentage of lead conversion will increase using historical optimization as well.

If you have any suggestions or personal experience related to historical optimization please comment below. If you want to contact us regarding professional consulting on digital marketing techniques Contact Us for Historical Optimization

BySlide Scope

Basics of WebSite Technology

What are Basics of WebSite Technology?

Everything you must know about website technology.

This article is for aspirants who want to build their career in website designing or development industry or as a digital marketing manager.

The term “web” on internet can be a part of following two technologies:

  1. Web Applications
  2. Web Site

What is a Website?

A Website is generally used for Information purpose. A Basic Website has 6-7 pages titled as Home, About Us, Contact Us, Products and Services etc. A website is an essential part of Online Presence and Digital Marketing Strategy for any organization.  A website may or may not have a contact form which can be filled by users to contact the business owners.

What is a Web Application?

A web application is used creating, reading, updating and deleting internal records. In simple words a web application is developed for managing data.

Websites are also categorized as following:

  1. Static Websites
  2. Dynamic Websites

What are Static Websites?

Static Websites are the ones which have static information pages with titles as mentioned above and without any data management facility from front end. These websites are built using client side technologies like HTML, CSS and Javascript only. Changes in these websites are done using the hosting control panels or ftp clients (like filezilla).

What are Dynamic Websites?

Dynamic Websites have static pages and options to Add, Delete or Modify records. Dynamic websites are mainly connected with a database where records are inserted and later fetched using scripting languages like PHP, C# and Databases like MySql / MS-Sql queries.

 

A Website is also categorized in these two parts:

  1. Frontend – What users see, the main GUI of a Website.
  2. Back End- What developers, administrators, editors see. The Content management part of the website.

A Dynamic Website Coding is divided into two parts:

  1. Client Side Scripting
  2. Server Side Scripting

What is Client Side Scripting?

A client side scripting or coding is done for designing web pages. Technologies like HTML, CSS, Jquery are used from creating design templates.

What is Server Side Scripting?

Server side scripting is done to fetch and insert records from / to database tables. Server side denotes “done on a web server”. Languages like C#, PHP, Java etc. are server side scripting languages.

If you want to learn web development or designing – Contact Slidescope

If you have any doubts / suggestions regarding Basics of WebSite Technology please comment below.

BySlide Scope

What is Influencer Marketing ?

Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).

Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.

There are ad networks which register “influencers” and “advertisers”.

Who are Advertisers ?

Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.

Who are Infuencers ?

Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.

The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.

Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.

The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.

How does Influencer Marketing works ?

Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)

Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.

Things to consider before choosing a perfect influencer ?

You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :

  1. Relevance to your niche / style / genre / business sector
  2. Number of Inflenced People and Potential Reach
  3. Expertise
  4. How much value he can add to your brand / products / services.

If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.

BySlide Scope

Basic Elements of an E-Commerce Website

What is E-Commerce ?

E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.

Some Examples of E-Commerce Websites and Mobile APPs?

1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.

As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing

(Basic Elements of an E-Commerce Website are as follows:)

From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.

2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports

3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.

If you are looking for E-Commerce Web Development Services – Contact

BySlide Scope

How to Post to Twitter Automatically from WordPress ?

Post to Twitter from WordPress Automatically

There are many plugins in the wordpress repository for the task.

We are showing you an example using Twitter Auto Publish by Xyzscripts

1. Step 1
Go to WordPress Plugins section and install “Twitter Auto Publish”

2. Step 2
When the installation is complete you will see Twitter Autopublish in your wordpress menu

3. Go to Dashboard >> Twitter Auto Publish > Settings and you will see a page with this form

4. Go to this URL https://apps.twitter.com/ and click “Create New App”

5. Fill name and description of your website / blog

6. You can leave callback url empty

7. Save these details and you will get your keys like
Consumer Key (API Key) in Keys and Access Tokens Tab

8. In the bottom of page you will see create access token option
Copy and paste the credentials in your wordpress form

9. In the form on wordpress – You can keep default value for Message format for posting
Variable You can use to format your twitter posts are
POST_TITLE – Title of your post
POST_EXCERPT – Short Description of your post
POST_CONTENT – Complete content of the article