E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.
1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.
As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing
From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.
2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports
3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.
If you are looking for E-Commerce Web Development Services – Contact
There are many plugins in the wordpress repository for the task.
We are showing you an example using Twitter Auto Publish by Xyzscripts
1. Step 1
Go to WordPress Plugins section and install “Twitter Auto Publish”
2. Step 2
When the installation is complete you will see Twitter Autopublish in your wordpress menu
3. Go to Dashboard >> Twitter Auto Publish > Settings and you will see a page with this form
4. Go to this URL https://apps.twitter.com/ and click “Create New App”
5. Fill name and description of your website / blog
6. You can leave callback url empty
7. Save these details and you will get your keys like
Consumer Key (API Key) in Keys and Access Tokens Tab
8. In the bottom of page you will see create access token option
Copy and paste the credentials in your wordpress form
9. In the form on wordpress – You can keep default value for Message format for posting
Variable You can use to format your twitter posts are
POST_TITLE – Title of your post
POST_EXCERPT – Short Description of your post
POST_CONTENT – Complete content of the article
Pay Per Click is a paid part of Search Engine, Display Networks, Social Media Marketing.
1. As the name suggests when a company pays an advertising network on per click basis to display it’s advertisement on various publisher websites.
Who is an Advertiser ?
An advertiser is a company or individual who wants to advertise his products and / or services on advertising networks.
Who is an ad publisher ?
An ad publisher is a company or an individual who registers it’s website, app, social media page etc. on an advertising network and agrees to display advertisements on his web properties.
A Publisher sometimes makes an area/ segment of it’s website available for advertisement.
Advertisers can contact the publishers and they can sign a contract of displaying advertisements for a particular period of time.
Pricing is mainly decided on the basis of popularity of publisher’s website.
In most of the cases as a publisher it is hard to find advertisers on your own, hence Publishers sign up with an advertising network and agree to display advertisement on their website.
Example of such advertising networks are : Google, Yahoo, Bing, Infolinks etc.
In a similar way it is hard for advertisers to decide and chose a particular website to display ads and hence they also contact advertising networks to chose best publishers for them.
In short : An advertising network has registration options for both publishers and advertisers.
Example : If I want to advertise Slidescope’s services then I will register on these networks as an advertiser.
If I want to offer/rent a space on my website for ads from other advertisers to appear then I will apply as a publisher.
Advertising networks like Google or Yahoo have strong guidelines that a publisher’s website must follow in order to be accepted as a publisher.
Guidelines like :
Advertising networks display paid advertisements in Search Networks(Search Engine Results Page) and Display Networks (Publisher Websites, Youtube etc.)
As mentioned in Point 1 If an Advertiser Pays an Advertising Network (Like Google, Yahoo etc.) On per click basis and the advertising network pays the publisher some percentage of the Per Click Amount, this type of advertising is termed as Pay Per Click Advertising.
When is it needed ?
1. For Quick Results
When a website is launched, SEO and SMO may take some time for the results to appear, PPC advertising ensures quick results.
2. For Brand building
To keep the fight going with the competitors.
3. Expensive keywords for which SEO is very difficult
Example : Online Shopping is a famous keyword and bid rate for such keywords is very high.
“Bid Rate is decided on the basis of popularity of a keyword.”
Various advertisers want to appear first in the search results for a particular keyword.
You will find a form with following details :
A Screenshot from google adwords account setup is given below :
You can do pay per click advertising on : www.Google.com/Adwords
You can setup PPC Marketing campaigns in Facebook, Twitter, Yahoo / Bing etc. as well.
If you are owner of an online shopping website or you are managing digital marketing for an e-shopping company you can setup a Google Merchant Center Account for Product Ads in Search Results Page.
If you are not sure about PPC marketing you can hire a Digital Marketing Agency as well.
If you have any queries or suggestions to share please leave your comments below. If you are looking for Social Media Marketing Agency or Training Institute you can contact us.
This post is an overview of Strategy for Facebook Marketing.
This post is focused on facebook groups mainly.
What are facebook Notifications ? >> Notifications contain information about an activity.
Activity like :
Something Posted in a group of which we are a member.
Some content posted in a page of which we are a fan (or we like that page).
If the post is of our interest and links to a website we will not hesitate to click it. Clicking the link
takes us to website’s content and this in turn increases one pageview for the website. We might find other
content on the website useful and read that as well by clicking on their urls which increases number of pagevisits
to that website.
Number of pagevisits and unique pageviews and the amount of time (in seconds) that users spend on a website are some
important factors / parameters in declaring the world wide rank of that website.
This is the factor every content for users on your website should be shared with relevant audience on social media.
SEO is an activity that ensures visit of users in near future but social media content sharing gives you visitors instantly and for future as well.
You can share your content in :
>>Personal Profile with your Friends / Followers
>>Fan Page with your Followers indicated with N Number of Likes
* Fan page and Personal Profile belongs to you. The reach is limited to number of followers.
>>Group with Group Members with N Number of members
*Group could be created by you or any other group with millions of members.
Remember sharing an irrevant post / content might result in permanent ban from the group admins.
Lets consider an example of a Travel Blog with attractive tour package offers for tourists. In this case
we can search groups belonging to tour and travel categories.
Go to facebook search box and type “tour and travel” and hit enter.
You will see:
If you want to contact us regarding digital marketing or facebook marketing projects or training please contact us.
Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries. You can use these operators for preparing reports as well.
To search something within a given domain name or to see the number of urls indexed for a site
example – site:slidescope.com
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com
If you want to find which websites are using a particular keyword in their title tag you can use this operator.
example – intitle:digital marketing
Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.
Use this operator If you are looking for websites with some text that should be there in the page content.
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.
example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava
Find sites that belong to the same category as entered sites.
Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.
For example – intitle:digital marketing AND intext:Lucknow
SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.
SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :
These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.
Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.
Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.
These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.
These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.
Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.
Blogger.com is one of the oldest and free online tool by Google to create blogs.
You will get a “example.blogspot.com” url for your blog.
Millions of internet users have their blog on blogspot and they are earning decent money from the advertisements as well.
But after a certain point in your blogging experience, one question might come to your mind :
Answer is Yes. It is SEO friendly if you follow some tips and basic guidelines of SEO and digital marketing.
1. Write posts with at-least one targeted keyword in the title.
2. Use your targeted keyword in the custom permalink of your post / page. Blogger assigns default permalink to post and pages sometimes whic can be bad for a good SEO score.
3. Try using images in your articles and adding a featured image to your post. Click on your image and go to properties and you will get a form to fill the Title and Alt attlibute of your image tag. You can fill the text boxes with your targeted keyword you used in your title and custom permalink.
4. Use Subheading tags from the text-editor menu and put some keywords in your subheading tags. It is good for SEO.
5. Go to Dashboard >> Template >> Edit html and type Ctrl + F and find
This line in your <head> tag:
This is how blogger dynamically fetches the Page Title. You can compare this variable with the values in the image.
You will see that Trade My Ad: text is unnecessary because your post title is – New Classifieds Website Launched – Trademyad.com
So you can replace the tag within <title>…</title> with
<b:if cond= ‘data:blog.pageType == "index"’>
It will tell the blogger to Include Blog Title in <title> tag when the page is index page or homepage and for other pages / posts –
Only the Page Name (Title of your post or page).
There are various methods to get high Quality backlinks for your website or blog. Some methods are as follows :