Category Archive Digital Marketing

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Strategy for Facebook Marketing

This post is an overview of Strategy for Facebook Marketing.

This post is focused on facebook groups mainly.

What are facebook Notifications ? >> Notifications contain information about an activity.
Activity like :
Something Posted in a group of which we are a member.
Some content posted in a page of which we are a fan (or we like that page).

If the post is of our interest and links to a website we will not hesitate to click it. Clicking the link
takes us to website’s content and this in turn increases one pageview for the website. We might find other
content on the website useful and read that as well by clicking on their urls which increases number of pagevisits
to that website.
Number of pagevisits and unique pageviews and the amount of time (in seconds) that users spend on a website are some
important factors / parameters in declaring the world wide rank of that website.

This is the factor every content for users on your website should be shared with relevant audience on social media.

SEO is an activity that ensures visit of users in near future but social media content sharing gives you visitors instantly and for future as well.

Where to share your content ?

You can share your content in :
>>Personal Profile with your Friends / Followers
>>Fan Page with your Followers indicated with N Number of Likes
* Fan page and Personal Profile belongs to you. The reach is limited to number of followers.

>>Group with Group Members with N Number of members
*Group could be created by you or any other group with millions of members.
Remember sharing an irrevant post / content might result in permanent ban from the group admins.

How to find a relevant group for Facebook marketing ?

Lets consider an example of a Travel Blog with attractive tour package offers for tourists. In this case
we can search groups belonging to tour and travel categories.
Go to facebook search box and type “tour and travel” and hit enter.
You will see:

  • Latest
  • People
  • Photos
  • Videos
  • Pages
  • Places
  • Groups
  • AppsEventsFrom the search result page menu chose groups to filter group results only.
    If you want results from a particular region or country, use your region in the search query.
    You will find group in a variety of categories like Public Group, Closed Group etc.
    In a public group, the content and members name are visible to all unlike in a closed group where the content is
    visible to members only.
    You have to join the group to start posting / contributing.
    *Note : Do not try to spam groups with unwanted content. Read group rules before contributing.Contributions made by you might get published immediately or might be submitted for admin review.

If you want to contact us regarding digital marketing or facebook marketing projects or training please contact us.

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What are Search Operators ? | Digital Marketing Lesson 11

Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries.  You can use these operators for preparing reports as well.

List of Search Operators

site:
To search something within a given domain name or to see the number of urls indexed for a site
example –  site:slidescope.com

link:
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com

intititle:
If you want to find which websites are using a particular keyword in their title tag you can use this operator.

example – intitle:digital marketing

Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.

intext:
Use this operator If you are looking for websites with some text that should be there in the page content.

inurl:
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics

inanchor:
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.

example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane

inpostauthor:
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava

related:
Find sites that belong to the same category as entered sites.

example- related:facebook.com

Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.

For example – intitle:digital marketing AND intext:Lucknow

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Understanding SERP | Digital Marketing Lesson 10

SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.

What is SERP ?

SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :

  1. Paid / Sponsored Results (Top):

    These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.

  2. Organic Search Results :

    Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.

  3. Map Results :

    Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.

  4. Paid / Sponsored Results (Sidebar) :

    These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.

  5. Business Profile in Sidebar:

    These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.

  6. Business Wiki in Sidebar: 

    Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.

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5 Amazing SEO tips for Bloggers using blogspot

Blogger.com is one of the oldest and free online tool by Google to create blogs.
You will get a “example.blogspot.com” url for your blog.
Millions of internet users have their blog on blogspot and they are earning decent money from the advertisements as well.

But after a certain point in your blogging experience, one question might come to your mind :

Is Blogger Search Engine Optimization Friendly ?

Answer is Yes. It is SEO friendly if you follow some tips and basic guidelines of SEO and digital marketing.

Here are the SEO tips for Bloggers :

1. Write posts with at-least one targeted keyword in the title.
2. Use your targeted keyword in the custom permalink of your post / page. Blogger assigns default permalink to post and pages sometimes whic can be bad for a good SEO score.

SEO Tips for Bloggers
3. Try using images in your articles and adding a featured image to your post. Click on your image and go to properties and you will get a form to fill the Title and Alt attlibute of your image tag. You can fill the text boxes with your targeted keyword you used in your title and custom permalink.

SEO Tips for Bloggers Alt tag
4. Use Subheading tags from the text-editor menu and put some keywords in your subheading tags. It is good for SEO.

5 Amazing SEO tips for Bloggers
5. Go to Dashboard >> Template >> Edit html and type Ctrl + F and find
This line in your <head> tag:
<title><data:blog.pagetitle/></title>
This is how blogger dynamically fetches the Page Title. You can compare this variable with the values in the image.
You will see that Trade My Ad: text is unnecessary because your post title is – New Classifieds Website Launched – Trademyad.com

So you can replace the tag within <title>…</title> with

<b:if cond= ‘data:blog.pageType == &quot;index&quot;’>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>

5 Amazing SEO tips for Bloggers
It will tell the blogger to Include Blog Title in <title> tag when the page is index page or homepage and for other pages / posts –
Only the Page Name (Title of your post or page).

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How to get high quality backlinks for your website

There are various methods to get high Quality backlinks for your website or blog. Some methods are as follows :

  1. Submitting Your website to PR4+ website directories is a fantastic and easy way of getting high quality backlinks. Example is http://www.allthewebsites.org . Sometimes these directories require reciprocal links and in most of the cases it is not mandatory.
  2. Blog commenting is a classic way of getting Dofollow links. It should not be done in a “spam: way though because most websites require admin approval of comments, we should keep the content relevant.
  3. Creating your own free hosted blogs and placing relevant anchor tags to the content of your website. There are plenty of free hosted blogging platforms available like : Blogger.com, WordPress.com Google Sites, Tumblr etc.You have the freedom of writing any content and linking to any content using dofollow hyperlink html tags.
  4. Listing your business in Business Directory websites like Yelp, Just Dial etc. will help you in getting backlinks for your website.
  5. Submitting ads of your business / service in some classifieds advertisement websites also generates do-follow backlinks for your website. Many websites do not allow posting links in the main content area but most of the websites allow linking your websites to your classifieds advertisement.
  6. Creating profiles in freelancing websites and providing your website address in your profile.
  7. Participating in famous forums and providing links in your answer if necessary. Try not to spam else your account would be suspended
  8. Many blogs are offering free or sponsored posts / review services. If you find a blog with decent traffic and your niche, you can definitely give sponsored / free reviews a chance.
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Architecture of Google Search | Digital Marketing Lesson 9

A High Level Architecture of Google Search will be discussed in this post.

Google Searches work with the help of Web Crawlers.

Web Crawling is the process of downloading the web pages.

Downloading of web pages (web crawling) is not done by single crawler. It is done by various distributed crawlers.

It starts with URL Server that is there to send the list of all URLs that are needed to be fetched.

Fetched web pages are forwarded to Storeserver.

There is a repository to store the compressed web pages.

Note that a every webpage fetched has a url and a unique ID which is assigned to it.

It is known as docID.

Indexer box shown in the image does the process of indexing and sorting.

Indexer has some set of roles – Reading Repository, Uncompressing documents and parsing them.

All the documents are later converted into hits – Set of Word Occurrences.

Hits are there to fetch details like word and its position, font size capitalization etc.

Indexer distributes the hits into barrels. Here a partially sorted forward index is formed.

Indexer performs an important function of parsing every link in the web page and identifying the information hidden in anchor tags.

Indexer file has information to understand about the referring pages of the links and the text of links.

We can see that information from Anchors box is being forwarded to URL Resolver.

Url Resolver is a reader of anchor files and is a converter of Relative URL into Absolute URLs.

This gives the unique docID. Anchor text is not put into the forward index that is associated with the docID to which anchor is pointing.

A database of links (pair of docIDs) is generated, this Database of link is used to determine the PageRanks of documents.

Barrels are taken by Sorter. Barrels are sorted by docID. In order to generate the word index the Sorter resorts the barrels by wordID.

There is a program called DumpLexicon. List of wordIDs and the lexicon (a kind of vocabulary) that are produced by indexer are taken together by the DumpLexicon and a new lexicon to be used by the Searcher is produced.

A web server is used to run Searcher. The lexicon built by DumpLexicon, the inverted index, and the PageRank of documents are used together to answer the search queries by users.

This is how Architecture of Google Search works.

Reference of Article –

http://infolab.stanford.edu/~backrub/google.html

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Digital Marketing Course in Delhi, Noida, Gurgaon

Digital Marketing Course is a professional training for candidates who want to build a career in the field of Branding, Promotion and Marketing of Business and Services. Digital Marketing is often referred to as Online Marketing or Internet Marketing. Slidescope has many posts written to explain the meaning and benefits of digital marketing.

We have an online tutorial series of Digital Marketing, Lesson by Lesson – http://slidescope.com/category/training/digital-marketing-training/

This is the age of Digital Marketing. Our Government has introduced Digital India and Startup India schemes. Entrepreneurs are coming up with their brilliant Startup ideas in Delhi and National Capital Region, number of Startups are growing at a rapid pace.  Almost every business needs promotion and Digital Marketing is the most effective source of promotion and branding. As the amount of Startups is increasing and existing business are going Digital, need of Skilled Personnel for Digital Marketing is increasing as well.
We provide professional Digital Marketing training with working experience on live projects. You will deal with the requirement of Real Clients during your training.

Digital Marketing Clients are looking for Digital Marketing Strategy Planners and Experts. After completing this course you will be able to work as a professional for other companies or open your own digital marketing agency.

You can refer to our free articles which are written Chapter wise. If you have any queries feel free to comment or contact us.

Digital Marketing Course is gaining popularity and it’s scope is increasing day by day. We have written an article where you will find scope of digital marketing and for whom the course it is most beneficial for.

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Search Engine Optimization Basics | Digital Marketing Lesson 8

Search Engine Optimization Basics will deal with the following topics :

  • What are Search engines and how they work ?
  • Architecture of Google Search
  • Process and Technique of Ranking
  • Basics if Search Engine Results Pages (SERP)
  • Search Operators for various types of Searches
  • Updates in Search Algorithms.
  • Panda, Penguin, Humming Bird and Pigeon Update

Search Engine Optimization Basics  is the Part 2 of our Step By Step Digital Marketing Tutorial. Part 1 is Digital Marketing Basics

We will deal with the topics Lesson by Lesson in our Part 2. In this current article ( Lesson 8 ) we will learn –

What are Search engines and how they work ?

Search Engine as the name suggests is a web tool that is used to Search Information about something we are looking for.

You can have a look at following image :

Search Engine Optimization Basics

This will explain you the working of Search Engines.

Search engines have virtual web crawlers (code) called web spiders. These spiders are programmed to crawl the Data in the meta tags and content of the website to understand the meaning and genre of web page.

Tags like <title> <meta name=”keywords”> <meta name=”description”> are detected and read by the crawlers mostly. The content in these tags is displayed in the search results as well .
Search results are ranked according to the relevancy with the searched keyword.

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Understanding E-Commerce Websites | Strategy | Digital Marketing Lesson 6

E-commerce websites are most common type of website published by various companies. Companies invest money and put a lot of efforts to make their website successful. E-Commerce websites as discussed in the previous Lessons have monetary transactions in them. ‘E’ stands for Electronic and Commerce represents ‘Commercial and Financial Activities’. Most common type of E-Commerce website are Shopping Portals and Travel Portals. Users Pay money online to get the desired products and services. Online Payment is done Using Payment Gateways that are integrated with E-Commerce websites. Using Payment Gateways is not the only method of accepting payments;

Other Popular methods of accepting payments by E-Commerce Website are:

  1. Cash On Delivery – Users pay when they get products delivered to their home.
  2. Direct Bank Transfer – Users pay for services / products by transferring money to the bank account of business owner.
  3. Cheque / Demand Drafts – Users pay for services / products by issuing Cheque / DD in favor of business owner
  4. Using Coupons – Some websites offer payments using online coupons. Discount coupons are very common in E-Commerce industry.
  5. Using Electronic Wallets – Electronic wallet is just like a bank account. It lets you save money in the account that you can use to make payments. Paytm and Oxygen Wallet are examples of electronic wallet. Sometimes words like ‘CREDITS’ & ‘POINTS’ are used to tell the amount of money you have in your wallet.

A Digital Marketing Professional must be familiar with the terms mentioned above.

Structure of E-Commerce Websites

In this article we will discuss the structure of Shopping Portals. Understanding the Structure of a website is a key factor in planning Digital Marketing Strategy.

A Shopping website can be categories as:

Single Vendor Website

Multi-Vendor Website

  1. Single Vendor Websites: These websites are mostly owned by the manufacturers / product owners. These websites are created to increase sales by providing an online platform as well. These websites work as a source of Online Product Catalog as well where all the products and services of a company are showcased.
  2. Multi-Vendor Websites: These websites are mostly owned by marketing business owners and the owners of these website do not produce or manufacture any product that is sold on this kind of website. They provide a marketing platform where vendors belonging to various categories create their virtual stores online and place their products on the store. Website owners get some percentage of the amount of sales as a commission for their marketing services. Websites like Amazon, Flipkart, Snapdeal etc. are common examples of such websites.

Multi-Vendor websites come with single product category or multiple product categories.

An example of multi-vendor website selling only Chikan Embroidery products – www.ChikanStore.com

 

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Different Types of Websites and CMS tools – Digital Marketing Lesson 7

Different Types of Websites

We have learn about basics of Digital Marketing Technology so far. If you are viewing this Lesson I suggest you to have a look at our previous Lessons on Basics of Digital Marketing.
Those who are following the tutorial or want to read about Different Types of Websites and CMS tools can continue reading.
As a Digital Marketing expert you must be aware about the structure of websites and technology used to create a website. Base of every website is HTML (Hyper Text Markup Language). Our Web Browsers like Chrome, Mozilla, and Opera Mini etc. display only HTML. If you will look at the Page Source of any webpage (Press ctrl + u on your keyboard while viewing a webpage) you will find the basic HTML code.
You must be aware of basic HTML structure. If you are not familiar with basics of HTML, don’t worry. We will deal with that in the later Chapters of this tutorial.
Different Types of Website
Based on the basic functionality of a website it can be categorized as:

1. Static Information Website

This type of website is for the information purpose only. It contains Business or general information of an Organization or Service. Static means without any connectivity to a database. Content of this website can only be changed from the HTML editors in the hosting control panels or Local HTML Editors. Technologies like Basic HTML, JavaScript, jQuery, PHP, ASP.Net (With C#) and Java etc. are used to create these websites. One must be familiar with the coding languages to change the content of these websites. Business owners who want to provide information about the company profile, products and services with official contact details to the users on web, use this type of website. Developers usually charge some money to make changes in such websites.

2. Dynamic Information Website

This type of website is also called a Content Management System. There are many CMS Tools available on internet. WordPress, Joomla, Drupal etc. are famous CMS tools which can be used to change the content of any website, add pages, add posts, add media etc. Above mentioned coding languages and frameworks can also be used to create such dynamic websites. These websites have database. MySql, MS-Sql server, MongoDB, Sqlite etc. are some commonly used databases in dynamic applications. Database are needed to store the content and retrieve data to display in the pages.

3. Social Networking and Community Websites

Social Networking and Community Websites are one of the most common websites being used now a days. A famous example is Facebook. Facebook is used by billions of people. Some other famous names are Twitter, Linked in etc. These websites provide a platform where people sharing common interests can connect with each other. Website of a college is also a social networking website where new and old students can interact with each other. Users can create groups, pages, forums etc. and people interested in the content of that group can join and participate in group posts. Matrimonial websites are also social networking sites where one can find a perfect match. You can use various filters to find people and send messages and friend requests to connect with each other. These website are one of the biggest source of Digital Marketing.

4. E-Commerce Websites

E-Commerce stands for Electronic Commerce or Online Commerce. Commerce refer to the commercial activities that are performed online. Majority of startups are based on Online Selling of Products and Services. People Book Rail Tickets, Flight Tickets and Hotels Online. Shopping of Groceries, Electronics Item, Apparels and almost everything online is very common now a days. A Digital Marketing expert must be aware about the front-end (client / user) and back-end(administrator) operations of these websites. You must be familiar with the Basics of operations of Travel Industry, Trading, Stocks, Inventory, Categories of Good etc.

5. Portfolio Websites

Portfolio websites are created by / for Artists, Music Bands, Authors, Photographers or any professional service provider. A portfolio website contains introductory information of the person / enterprise, professional experience and mainly detail of the works performed by them with Images, Videos and Trials etc. Before planning a Digital Marketing strategy for portfolio websites an in-depth keyword research, competitor analysis and understanding the basics of services offered is very important.

6. Classifieds Website

Classifieds website are those website which allow users to post classifieds advertisement on their websites. Classifieds can be also called Categorized in this case. There are various categories and sub categories in this kind of website. Users post Buy, Sell, Rent or Requirement related advertisement on online classifieds website. These ads can be searched using specific keywords and category filters. Information like Business / Product Name, Email, Phone, Business Address etc. are usually taken while posting ads. An example of Classifieds Website developed by us is www.Trademyad.com .