Meta tags that are used for Social Media Optimization
Social Media Optimization is incomplete without the use of some useful Meta tags that can be placed in between the opening and closing “head” tag of your html document.
Summary of Topics we will learn in this Article:
Why are these tags required?
Many Website owners write impressive content and that content can be useful for someone. If a reader finds any content on your website useful, interesting or influencing, he/she may share that content on their social media profiles. When any URL of your website is shared on the social media pages, timeline or boards etc. some content like Post / Page Titile, Description, Featured Image and Site Url etc. are automatically fetched and displayed.
For example when someone shares http://slidescope.com On their Facebook profile, he will see something like this:
The information displayed here is automatically fetched from the URL and now this will be posted on the social media profile.
The above points are for the case when social media optimization tags were not being used.
What if we want to control the data which is displayed when someone shares any URL of our page?
The answer is Social Media Optimization Tags.
For Facebook and Linked in :
We use Open Graph Meta Tags. This is done to make any webpage as a rich object in a social graph.
And you can place following tags in your <head>
<meta property=”og:locale” content=”en_US” />
<meta property=”og:type” content=”website” />
<meta property=”og:title” content=”Weather Reporting APP by Slidescope” />
<meta property=”og:description” content=”Weather Application of Slidescope Displays the Current Weather Conditions of any city.” />
<meta property=”og:url” content=”http://weather.slidescope.com/” />
<meta property=”og:site_name” content=”Slide Scope” />
<meta property=”og:image” content=”http://weather.slidescope.com/img/slidescope-weather.png” />
After adding these tags on the website html code and saving the content whenever the URL will be shared on Social Media Websites like Google + , Linked In ; it will look like this :
These are some Meta Tags for SMO.