Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).
Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.
There are ad networks which register “influencers” and “advertisers”.
Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.
Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.
The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.
Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.
The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.
Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)
Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.
You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :
If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.