SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.
People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.
Search engine optimization is classified into two parts:
These optimizations are fully in our control
Optimizing Website Structure or Architecture
Understanding Domain Names and Extensions
Understanding Basic HTML Structure
Better UX and UI.
Canonical attribute in link tags of web pages for duplicate content.
Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website
Understanding Domain Authority & Page Authority
Understanding Page Rank
Back-link Building Strategies
Google Business Page Optimization
Classified Advertisement that works
Linking website to Social Media Profiles
Commenting on Blogs (Non –Spam)
Webmaster Tools for Submitting Websites to Search Engines
Online Reputation Management
Guest Blogging Concept
We have a Module of Search Engine Optimization in our Digital Marketing Course.
Search Engine Optimization Basics will deal with the following topics :
Search Engine Optimization Basics is the Part 2 of our Step By Step Digital Marketing Tutorial. Part 1 is Digital Marketing Basics
We will deal with the topics Lesson by Lesson in our Part 2. In this current article ( Lesson 8 ) we will learn –
What are Search engines and how they work ?
Search Engine as the name suggests is a web tool that is used to Search Information about something we are looking for.
You can have a look at following image :
This will explain you the working of Search Engines.
Search engines have virtual web crawlers (code) called web spiders. These spiders are programmed to crawl the Data in the meta tags and content of the website to understand the meaning and genre of web page.
Tags like <title> <meta name=”keywords”> <meta name=”description”> are detected and read by the crawlers mostly. The content in these tags is displayed in the search results as well .
Search results are ranked according to the relevancy with the searched keyword.