Monthly Archive March 2017

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3rd Indian Steel Expo 2017 is going to take place in the month of April

3rd Indian Steel Expo 2017 will take place in the capital city of Maharashtra.
This expo will be organized by The Ministry of Steel, Government of India, in collaboration with the Federation of Indian Chambers of Commerce and Industry (FICCI)
Venue for this steel expo will be Hall #5, Mumbai Exhibition Centre, Mumbai, Maharashtra
Date of Exhibition : 19 April 2017 to 21 April 2017
It is the third Expo.
You can get details of :

  • Visitor Registration
  • Exhibitor Participation Query.
  • Conference Agenda.
  • Confirmed Participants
  • Exhibitor Login and many other things at official website .

Title of Exhibition :
3rd International Exhibition & Conference On Steel Industry
19th – 21st April, 2017

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Digital Marketing Strategy & Implementation for a Politician

A Politician or a Political Leader is a public figure who is well known in his / her locality, city or state. Politicians, who are able to win assembly or parliament elections, become very popular nation-wide and globally as well.

As a Digital Marketing Manager for a politician one question that might come to your mind is:

Q #1 “Which platform(s) should I choose to reach more people?”

Q # 2 “What will be the layout and structure of Website?”

Let us deal with both queries one by one. For question #1 answer is: You can use all Popular Social Media Networks like – Facebook, Twitter, Instagram, Youtube and Whatsapp etc. You can do On Page SEO and if you have enough budget then definitely PPC campaigns .

Facebook and Twitter are equally important for a Politician or a public figure. One major point of consideration is “number of targeted users/followers”.  Number of active users on Facebook is considerably more than number of users on Twitter.

Step 1 is to create an official fan page on Facebook and a Profile on Twitter. People who know the politician will be able to search and like / follow his page / profile.

Step 2 is to create an official website with domain name www.politician’  Choice of domain name is a subject to availability. Political leaders may have a common name. If “.com”, “.net”, etc. TLD extensions are not available; you can go for extensions like “.in”, “.me” etc.

Official website is very important.

Answer for Q #2 is: Create a website with following pages:

About Me Page: Provide a Detailed Social Profile, Political Profile and Details of Startups / Entrepreneurial activities if any.

Aim, Vision and Mission Page: Provide a detailed answer to people about – “Why Should they Chose Him / Her as their leader?”

Event Invitations: If someone wants to invite the politician at a local event he will fill a simple form and details will be received. Politicians do take part in various events as a chief guest, guest of honor or merely for social networking.

Suggestions and Problems form:  A web-form to share suggestions or problems with the leader. This form helps the politician in knowing common problems of citizens around him. A Leader can easily escalate problems of common people to higher authorities.

Blog Posts: Write blog posts with your recent activities, vision and aim to make the society better.

Step 3: Update daily activities of the Politician. Social Welfare Activities, Public Meetings (Jan Sabha), Media Coverage Details (Scanned News Paper Clips) on the social media profiles.

Step 4 is to Join Local groups related to issues like – Politics, Development, Grievances, and Social Welfare Societies etc. in facebook with 10K + likes where there is a higher probability of getting users that will recognize and follow the politician.  You can participate in group discussion and share posts on your blog, social media fan pages and profiles.

Step 5 Use “GO LIVE” feature of facebook and youtube. Followers and other public will be able to view the activities of the political candidate. You can record video messages and post them on your social profiles and website.

Our team has created a website for a Politician which ranks good in search engine results and has all the features explained in this articles. If you want to see that website please comment below.

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What is Google’s Fred Update?

“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.

It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.

This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.

Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.

What are Low value and ad heavy websites considering Fred Update?

There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.

Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :

What is wrong in making money from website traffic?

Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.

As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.


What should we do to avoid decrease in traffic after this update?

  1. Write content in such a way that it answers all queries of the visitor.
  2. Place social share links on your article to increase its social following.
  3. Write précised post Titles with lesser amount of stop words
  4. Do not write your articles with too many focused keywords.
  5. Some webmasters are suggesting removing “tag” pages from sitemaps. Search engine indexed tag pages are considered to offer little value to users.
  6. Do not write blog posts with sole purpose of selling something from affiliate links write something useful for visitors.
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Interactive Marketing will increase your sales by 20%

What is Interactive Marketing?

Interactive Marketing as the name suggests is a Marketing Strategy which involves interaction of customers and business being promoted. Meaning of the word Interaction is “a kind of action that occurs as two or more objects have an effect upon one another.”

It can be defined as “Real-Time Customer Targeting” as well.

How is Interactive Marketing Different?

In traditional marketing, communication mode was simplex, advertiser had no control or analysis of user reaction. A well developed advertisement would be showcased on various devices without proper accounting of converted leads or facility to open a dialogue.

Marketing experts have realized that inbound marketing was better than interrupt marketing in many ways. Inbound marketing would bring clients that were interested in your products and services and you would have reports to analyse returns.

Nowadays customers are becoming more alert and demanding about the kind of services and products they want to buy. Customers read feedback about products before buying.

Customers get attached to a brand and they want to provide their valuable feedback to make the brand better. They want to become respected participants in brands overall performance.

Brand managers on the other hand receive positive and negative keywords, which helps in making a better brand with better products.

According to an online survey 55% of customers prefer those brands where customers are allowed to interact with service providers.

A very easy to understand model for Interactive Marketing can be analyzed in E-commerce websites. Shopping websites track the activities of a user by storing products / category of products that she views most of the times or purchased. There is “Suggested For You” section on the page that presents products of her interest only. Websites often present a small survey form to make services better for customers.

Search Engines like Google / Bing Show results that are based on user queries. Only Relevant Results and advertisements are displayed to the client which increases probability of conversion.

Some Examples of Interactive Marketing using Digital Media are :

  • Search Engine
  • Email Marketing
  • Content Writing.
  • Social Media Marketing
  • Customer Targeting


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Best wedding destination in Lucknow

Nilansh Theme Park & Resort is the best wedding destination in Lucknow.

It is first Day & Night Water Park in Lucknow with non-stop entertainment and amusement.
Nilansh Water Park and Resorts is situated on beautiful river side location as a premium looking themed destination.
Nilansh group is offering it’s Theme Park for various events like :

  • Marriage Parties
  • Marriage Anniversary Parties
  • Birthday Parties
  • Corporate Events
  • Theme Parties
  • Musical Parties
  • School Picnic
  • Alumni Get-together and much more.

This beautiful and luxurious theme park offers great cuisine.

Nilansh theme park has best caterers and most creative and innovative tent decorators in India.

If you want to enquire more about plans prices you can call : +91-9793084447

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Use the concept of Historical Optimization to double the visitor traffic and leads

What is Historical Optimization ?

Many websites on internet are 5-10 + years old and the content on those blogs is old as well. Here the term Historical is being used to represent those old blog posts that were written few years ago.

Experts have tested optimization of those old posts by improving the content with more useful information and keywords and found that there is a significant increase in the amount of traffic on those posts.

In some cases the increase in visitor traffic is upto 200%.

Old useful posts are always liked by internet because of positive user reviews and feedbacks. Expertise of an author increases with time. Author can include new information or points to improve the usefulness of that post.  Search engines are now focusing on giving priority to those websites in search results which have a better and useful answer for any query that is posted by users. Improvement in the answers that were already useful will definitely increase the chances of getting better rank in search results

This optimization technique is gaining popularity in the business to business content marketing planning as well.

Revisiting and improving an old content is easier than writing something new as it requires less amount of research and analysis (which was already done while writing the post originally).

Many posts that were written with some technology in mind became outdated as technology improved and some new versions of that technology became popular. Rewriting your post comparing the new and old technology and giving advantages of the new technology will be more useful for visitors.

If your leads are directly proportional to the number of visits you receive for particular posts then there is a chance that the percentage of lead conversion will increase using historical optimization as well.

If you have any suggestions or personal experience related to historical optimization please comment below. If you want to contact us regarding professional consulting on digital marketing techniques Contact Us for Historical Optimization

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Important tips for Security of a WordPress Website

Security of a WordPress Website

  1. Protect from Spammers : Find this line in the header.php file of your wordpress –
<meta name=”generator” content=”WordPress <?php bloginfo(’version’); ?>” />

and remove the php code and make it look like:

<meta name=”generator” content=”WordPress  | Or Whatever You want here” />

If you can’t find the meta tag:

Place this line of code in your functions.php file.


remove_action(‘wp_head’, ‘wp_generator’);


This will remove <meta name=”generator” > tag from wordpress.  Changing this meta tag is important because of spammers. If they know the version of your wordpress website it becomes easy for them to post spam comments. It also prevents hack attempts.

  1. Use Passwords that are atleast of 8 characters with mix of numbers, special characters, capital and small alphabets etc.
  2. Use plugins to restrict number of login attempts, there are many security plugins like wordference, etc. to protect your site from unauthorized access as well.
  3. You must protect your /wp-admin/ directory using the .htaccess file in your root folder. You can set access controls to particular IP addresses.
  4. Protect your website from BAD BOTS which try to hack your site using Libwww-perl .

Simply write this line in your .htaccess :

SetEnvIfNoCase User-Agent “^Libwww-perl” bad_bot

<Limit GET POST>

Order Allow,Deny

Allow from all

Deny from env=bad_bot


To do this Go to You Hosting >> Root Domain of your site >> Find .htaccess file and past the code just above the line “# END WordPress”

This step will help you in improving your SEO score as well.


  1. You can use robots.txt file to allow or disallow directory access for search engine bots –

User-agent: *Disallow: /abc/wp-admin/Allow: /abc/wp-admin/admin-ajax.php Here “abc” is the directory where you have installed your wordpress.


  1. When you are on the urge of installing a new theme or a plugin make sure to have a look at it’s rating, reviews and bugs report. Install trustworthy plugins with considerable amount of installations.

Please comment below if you have more suggestions security of a wordpress website.

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Earn Online by Writing Articles on Slidescope

Slidescope brings an opportunity for all visitors and enthusiasts who are passionate about writing.

This is an amazing opportunity If you are a professional

  • blogger
  • self employed professional
  • house-wife
  • successful entrepreneur
  • content writing expert
  • copywriter
  • freelancer
  • student etc.

You will receive money for Good Quality and unique articles. Your articles and content will be showcased to various clients looking for Copywriters / Freelance Writers.

Readers of this post might have following questions in your mind ?

How much will You Earn Online by Writing Articles on Slidescope ?

You can earn an average of 500 Rs Per 600-700 Words good quality article. Articles that require professional skills can give you INR 2000 – 3000 Per article.

Elementary Level article writers will get a sum of 50 Rs per article of 300 + Words.

If a Client likes your article then you can set your own rate or you can accept the cost that a client will offer you.

Terms and Conditions for Articles to be accepted in Slidescope?

Articles must be original and written in English. Copied / translated or rewritten articles will not be published and evaluated.

Articles should not contain abusive language or hatred towards any community, country, person or religion.


Can I write in Hindi ?

Demand of Good articles writers in Hindi is increasing day by day. We have a separate website for our Hindi readers/ users – www.डिजिटलमार्केटिंग.com

You can definitely write in Hindi and you can expect amount of money as a revenue from your articles.

Register Here :

Get Registered as an Article Writer