Author Archive Slide Scope

BySlide Scope

What is DA and PA in SEO

What is DA in SEO

DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names: with DA 60/100 and with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.

What is PA in SEO

PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.

DA and PA depend on following factors:

Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.

डोमेन अथॉरिटी क्या होता है – डीए फैक्टर क्या होता है

डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |

BySlide Scope

How to Use Instagram for Effective Digital Marketing

Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.

This article is dedicated to instagram users who own or manage marketing activities for any business.

 Here is a list of activities that you can do to use Instagram for Effective Digital Marketing:

  1. Start Using Instagram as a Business Profile rather than Personal Account

In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:

“Switch to business profile”.

A business profile can publish ads directly from instagram without the help of facebook ads manager.

  1. Use Instagram Insights to Analyze Data

You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.

You can see:

  • Increase in number of followers
  • Percentage increase in reach of your content
  • Number of Actions performed during a particular period
  • Total number of profile visits lately
  • Discovery Information
  • Data about Impressions
  1. Use Instagram to Promote your Products

You can use tools like to create beautiful and eye catching images of your products, latest offers etc.

You can create short promotional videos as well and post stories about the products or services you want to promote.

You can post information about upcoming products to keep your audience engaged.

You can use images to create polls and get reactions from your followers.

An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.

You can create contests and give some gifts or discounts to your followers.

  1. Create Paid Ads on Instagram

Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.

You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.

Data like:

Age Group you want to target


Hobbies or Interest you want to target

Location of user etc.

5. Go Live On Instagram

Go live on intagram to promote events, seminars and product launches.

Instagram to promote your business live


BySlide Scope

How to earn money online – Complete Guide

If you want to learn how to earn money online you can follow our 100% working guide on online money making. Earning online is a bit tricky and it requires some work to be done. You cannot become rich  in a day. You must follow some protocols to get success in online world.

Here are top 10 techniques to earn money online:

  1. Earn online by Writing Articles

If you have basic knowledge of English language or your native language then you can earn online by writing articles. These articles will be mainly for Digital Marketing and promotion purpose. You must do certain amount of domain and keyword research before writing an article.

You can sign up on . It is a legitimate website where you can earn online by writing articles.

You can also try to earn online.

  1. Create a blog to earn online

If you are passionate about writing articles or blogs then you have a great chance of earning decent income online. You can write about topics of your expertise.  You can start with free blogging tools like:


Blogger and do not require a domain name or hosting to start a new blog.

You can start with a free subdomain from blogger or which looks like this:

Your website will be seo friendly. You will get free website hosting. Blogger websites are also accepted by major Advertising networks like Google Adsense and for monetization.

You can also create a self hosted blog by using CMS like

A domain name and a hosting with wordpress support is mandatory in this case.

Our website is also built using CMS. Other CMS scripts are:

If you are proficient in or PHP, you can create your own scripts to create a blog.

You blog posts will generate traffic from search engines and social media networks. Advertisers will start bidding for AD Spaces on your blog. They will be benefited with impressions on Ads and you will get monetary benefits.

Ads on blog can be:

  • Display Ads
  • Video Ads
  • In Text Ads
  • Pop Up Ads etc.


Ad payments are made on following basis:

Cost Per Click – CPC

Cost Per Mille or Thousand Impressions – CPM

Cost Per View – CPV

  1. Become an Affiliate to Earn Online

Affiliate Marketing is a very useful and powerful technique to earn money online. Affiliate Advertising networks pay a percentage of sales amount to bloggers if sales are made via their blogs or websites. If you don’t own a website then also you can earn via affiliate networks by sharing affiliate links in blogs, forums, emails and chat messengers.

You can start by writing a review of any product and then you can paste the affiliate url so that visitors can purchase with the help of your urls.

Affiliate marketing networks will pay you on the basis of Cost Per Sale or Cost Per Acquisition.

All major shopping networks like or offer opportunities for affiliates to earn online by recommending and selling their products. You will get a percentage of sales amount. There are many software tools, web tools that offer commission on sales. You have to create a successful referral in order to earn online.

BySlide Scope

SSC Coaching in Lucknow

Slidescope is the best SSC Coaching in Lucknow which provides professional classes on all competitive exams conducted by Staff Service Commission – SSC.

Why you should chose us for SSC Coaching in Lucknow?

  1. Our teachers and faculty members have teaching experience of 10 + years on SSC courses.
  2. We have trained thousands of happy students of SSC for the past seven years.
  3. We deal with problems of each and every student in our class individually.
  4. We provide in depth knowledge on every topic. Our study material and syllabus is a product of our years of research and analysis on competitive exams.
  5. We have developed an advanced SSC Mock Test Portal for Practice of Almost Real SSC Exams. Our students can participate in these mock tests to test their knowledge.

What is Duration Of SSC Coaching Course in Lucknow?

Duration of SSC Coaching Course in Lucknow is 6 Months

List of Competitive Exams conducted by SSC is as follows:

  • Combined Graduate Level Examination (CGL)
  • Combined Higher Secondary Level (CHSL) 10+2 Examination
  • Multitasking (Non-Technical) Staff Examination
  • Scientific Assistant Exam
  • SSC Constables (GD) in CAPFs, NIA & SSF Examination
  • Stenographers Grade ‘C’ and ‘D’ Examination
  • Sub Inspector In CPOs Exam
  • Junior Translators (CSOLS) /Junior Hindi Translators Examination
  • Junior Engineer (Civil & Elect) Examination
  • Section Officer (Audit | Commercial) Examination
  • Food Corporation of India (FCI) Examination
  • Lower Division Grade Limited Departmental Competitive Examination (LDC)

You can view latest SSC Exam Notifications on SSC official URL


BySlide Scope

How to host a website for free

How to host a website for free

In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :

  • .tk
  • .ml
  • .ga
  • .gq etc

These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.

Here is the list of free web hosting providers :

  • 000webhost by Hostinger
  • Awardspace

Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.

BySlide Scope

First Time WordPress Setup for SEO

Follow these steps for First Time WordPress Setup for SEO

Create a Page named Home and add introduction
Sometimes while creating a page, wp asks us to chose page template
Common page template name are – Homepage, Full Width, Default
Create a Page named Blog
Yoast >> Features >> Enable Advanced Setting Pages
Yoast >> First Time COnfigration
-> Necessary Schema will be added

Wp Dashboard >> Settings >> Permalinks Setting >> Post name

Themes >> Customize >> Set Home Page
settings >> reading >> set home pagee

Home page settings are in customize

Menu Mangement >> Go to appearance >> menu and create a new menu named “anything”
Set it as primary menu or header menu

BySlide Scope

MBA HR Training in Lucknow

MBA HR Training in Lucknow or Human Resource Training in Lucknow

Slidescope Provides Practical and Job Oriented HR Training in Lucknow. We have a team of experienced professionals with 8 Years of experience in the field of Human Resource Management and HR Consulting. As a team we have conducted various campus recruitments.
As a consulting group, We have worked for many industries like:
• Real Estate
• Industrial Procurement
• Training and Educational Research
• Healthcare & Pharmaceuticals
• Tour And Travel
• Information Technology
We try to bring in the global work ethics and best practices.

In our HR Training Module we provide hands on training on following modules:
1. Applications and Resume Management
2. Recruitment and Selection Management
3. Management of Payroll
4. Management of Welfare activities for employees
5. Management of Leaves and Attendance using HRM Software Application
6. Writing Business emails, Official Communication Letters and Content.
7. Excel Automation and Other Word Processing Tools like MS-Word.
8. Creation of Corporate Presentation using MS – PowerPoint and other online tools.
9. Basics of Data Analytics and Digital Marketing
10. Personality Development Program

BySlide Scope

How to Host a Website for Free with a free domain name

This video demonstrates the Step by step process of Hosting a Website for Free using a free domain name.

Benefits of This Video

You will learn how to buy a free domain name and host it for free

Step1: Go to 000webhost and make an account

Step 2: It will give you a free subdomain on 000webhostapp and file manager and cpanel hosting.

Step 3: Go to freenom and register a free domain name

Step 4 : 000webhost has an option to add custom domain name there you have to add your new domain name and then 000webhost will give you

2 nameservers

Step 5: Paste the nameservers in your domain name’s DNS settings

Step 6 : Your free domain name is now connected to free web hosting and now you can install wordpress or any other website as demonstrated in the step by step video tutorial on free website hosting.

If you are facing difficulties in installing Please Contact us


BySlide Scope

What is Retargeting and Remarketing

In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.

In general Retargeting and Remarketing are same.

A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.

In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.

You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.

How can we re-target clients online?

All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
We can paste a simple javascript code in our website and this code will save cookies in the browser of visitors when he/she visits our website for the first time.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.

If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.

BySlide Scope

Variables in PHP – Core PHP Tutorial Chapter 4

Variables are used in PHP and other programming languages to store dynamic values.

Variables can be used in any PHP program to store information.

How to create or declare a variable in PHP?

Variables are declared using $ (dolar) sign followed by _ (underscore) or alphabets.

If we want to declare a variable named First Name we can write it as:


A variable name can contain Alpha Numeric Characters with or without underscores.

A variable can store values of any data type like strings, bool, float, double or integer.

Remember that in PHP the variables are declared in the same line where a value is assigned to them.

Unlike other programming languages there is no need to firstly declare a variable and then assign a value to it.

You can assign values and declare a variable at the same time.

Here is an example:


$firstName = “Manish”;


If we want to print this variable we can simply write


$firstName = “Manish”;

echo $firstName;

//Outputs : Manish


Variables in PHP are case sensitive.

Note : In the example given above we have not used single quotes or double quotes while echoing or printing $firstName. But a string cannot be assigned to a variable without the use of double or single quotes.

Consider the example given below


$lang = “PHP”;

echo   “We are studying $lang”;

//Outputs : We are studying PHP.


In this example we have written $lang inside double quotes. We will not get any error because the assigned value to $lang variable was a string.

You can watch out Step by Step Tutorial About Variables in PHP

You can join out Php Training in Lucknow