Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.
Social media optimization of website is essential step in controlling the content that will be shared on social networks.
Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.
We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.
SEO professionals should do proper research on these keywords and use them in articles creatively.
If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.
Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.
After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.
Migrating to HTTPS will help you in :
Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.
Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization
You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:
Last Point in this list but not the least
There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks
There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.
If you think you can suggest any other method for SEO please share your thoughts in the comment section.
Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.
In order to enable Instant Articles on any facebook page you have to sign up on https://instantarticles.fb.com/
Signup with a facebook ID that has admin rights of Facebook Fan Page as well.
After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.
Here you have to select your page which receives good traffic.
After selecting the page you will be redirected to Publishing Tools tab of your page.
Here you have to open this tab.
Then you will see new menu of Instant Articles in your page, see this image.
Here you have to go to the Configuration section.
In Configuration section go to Tools Section and Click – Connect Your Site
You site will work as a source of articles.
Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.
To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.
<meta property=”fb:pages” content=”12212121″ />
Here content is your Facebook Page ID. Replace it accordingly.
If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.
After verification you will see Your Registered URLs as you can see in my image.
In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.
In WordPress Simply Put /feed after your home url.
In Blogger Put /rss.xml to get the feed url.
If you are on PHP or Asp.net website then you have to create and XML feed from your database and enter here.
Once you will put feeds correctly you will see you latest articles in the Production Articles Section.
These are you instant articles.
Articles will be in Unpublished state because they must be reviewed and approved by facebook.
After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.
Form is an important element in website development process.
Forms are used to collect actionable data from users. Without forms, users won’t be able to contact business owners easily.
Forms are also important in increasing engagement on your website.
WordPress has thousands of plugins that can be used to create interactive and attractive contact forms.
We are sharing our list of Form Plugins in wordpress which are used by us on more than 200 websites.
Contact Form 7 is one of the most famous and used plugin on wordpress depository. It is used by millions of users because it is awesome.
Using Contact form 7 you can create contact forms in minutes. You can select any form element from the tabs given in this plugins setting window.
Once the form is created, you will get a SHORTCODE which can be placed inside any Page, Post or Widget.
One big advantage of Contact form 7 is that it is automatically styled in any theme.
You can also use reCaptcha to prevent bots and spammers from posting useless crap.
Submitted values are automatically sent to your administrative email.
You can download it for free from this url –
You can see this plugin in action –
There are other plugins which can be used in conjunction with Contact form 7 to store the values in database as well.
We are a fan of VFB. It has a unique style which fits it in any theme. We have used this plugin on many websites. Form creation is very easy. You can use simple drag and drop to insert any form input in your form. You can apply validations as well.
All the values that are submitted in this plugin can be viewed in the Entries section in wordpres dashboard.
This plugin also has a math captcha inbuilt.
You can see this plugin in action –
Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.
We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.
Pop-Up tools are very important in getting:
Some of those tools are listed below:
Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:
You can see Hello bar Customization window here:
You can see Hello Bar in Action on this screenshot:
2. Mailerlite – Free and Paid.
Mailerlite is an alternative to Mail-Chimp.
Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
3. Wishloop – Paid Plans
It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.
4. Mailchimp – Email Marketing Platform
Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up or Static forms.
These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.
We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.
It has become mandatory to link or attach your Aadhar Card Number your mobile phone number. Various telecom services like Wifi Dongles, Mobile Phone etc. that have SIM cards in them need verification of user.
By linking your mobile to your AADHAR CARD you will be able to verify your phone numbers. A biometric verification was also required alongwith phone number verification. This biometric verification was the finger print verification which was also provided at the time of AADHAR CARD application.
Banking Services and all Telecom services need AADHAR Verification. Users were facing a lot of difficulties in biometric verification. Scanners were not working well. Scanned Finger prints were required to be submitted to local SIM card retailers.
But there is a relief in the process. UIDAI has tweeted from their official profile that – “From December 1, 2017 there will be no need of providing your biometric information to local SIM card retailers. Users will be able to link the mobile numbers from the comfort of their home. Users will receive OTP on their mobile phone and they can enter the OTP to verify phone numbers.”
Last Date to Link your AADHAR CARD to mobile number is 6th of February 2018
Dwell time is an important metrics for SEO auditors; it helps them in analyzing how their website is performing on search results.
Dwell time can be evaluated with the help of mainly three factors:
Let me explain these factors one by one-
You can see Average Session Duration and Bounce Rate Percentage in the Google Analytics report Dashboard for any website.
You get impressions in search results and out of every 100 impressions the number of times your website’s URL gets clicked by a user is the CTR in the SERP.
You can see CTR in Google Webmasters Tools >> Search Analytics section.
These three factors are very important for computing the DWELL TIME.
Lower bounce rate good CTR value and higher Average Time Per User for our website will help our website in gaining better ranking and SEO.
Please comment below if you have any doubt or suggestions.
Enroll in our Digital Marketing Course if you want to learn Digital Marketing.
If you want to participate in free exams and quiz related to dwell time go to – Jobs and Exams
App store optimization will help your mobile app in getting more installs and popularity. We are publishing our list of best Tools for ASO.
TheTool is a Mobile App Marketing & ASO Tool, It is used for App Stores Analytics.
It has a free trial of 14 days.
It can be used to track and analyze –
It is the oldest App Analytics and App Data Company based at San-Francisco, California.
It is available on Software as a Service Model.
You can get started for free and contact sales for paid plans.
It is not only app store Analytics Company but also have a specified module for App Stores Optimization.
Sensor Tower is a Mobile App Store Marketing Intelligence Software / Web Application.
It provides Sales Metrics, Store Intelligence and other insights. It can be used for App Stores Optimization related suggestions and planning.
It is available for Apple iOS Store and Google Play Store.
Pricing starts from 79USD. Free trial is available.
Just like other tools Appfollow is a Reviews & Updates Monitor available for App Store & Google Play. It works on SaaS model.
You will get
It can be used by AppFollow API and Google Sheets.
For 2 Apps and 2 Countries it is free. For Small Business it has a plan of 9 USD per month and for companies and publishers 99 USD.
ASOdesk is an App Store Optimization (ASO) Tool that works with data driven marketing technologies.
Its key points are:
It has a forever free plan and there are plenty other plans as per your requirements.
It you want APP Store Optimization Service You can contact us.
SEO auditing tools are very important for digital marketing professionals.
You must analyze SEO score of websites regularly.
Analysis and Auditing of SEO score will help you in taking business growth related decisions.
SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.
You can take insights from these reports and present it to your clients as well.
Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.
Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.
SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.
Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.
Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.
Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.
Reportgarden.com/seo-reports is a free SEO reporting tool for clients.
There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.
SEO Score tells us that how well a website can perform in search engine results ranking.
If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us
Slidescope has a team of Software Engineers with 6 Years of experience in developing web applications using PHP and MySql.
In our Free PHP & MySql Tutorial for Beginners we are sharing Step by Step Process of Installing PHP and MySql.
With the help of our articles and video lectures students will be able to develop and host advanced applications using PHP.
Students can share their problems related to coding and web development with our community and we will be happy to help them.
We introduced PHP to students in the Part 1 of this tutorial. In order to run PHP locally or in your computer or laptop you will need following resources:
Note – Nginx (high-performance HTTP server), lightspeed (open-source web server) etc. are some alternatives to Apache.
You can download php from www.php.net/downloads
Needed to Create and Test Databases.
These three resources must be present in your computer in order to run and test PHP code.
PHP can run on any operating system from Microsoft, Linux and Mac-OS if you have necessary resources installed.
If you don’t want to install php manually you can use a simple tool that will install APACHE, PHP, PERL and MYSQL in your computer.
You will need Web Browser like Google Chrome or Mozilla to run your web pages.
We suggest you to use any of the following tools to Install Server for PHP and MySql in your PC or laptop:
XAMPP is commonly used for running PHP websites in local server but AMPPS is also as efficient as XAMPP.
These tools will install all resources needed to run PHP in Local Server.
After Installing XAMPP you will get a folder in your default drive (or chosen drive while installing) named XAMPP.
Inside XAMPP folder you will find configuration files for all resources which you can see in this image.
Inside the XAMPP folder you will see HTDOCS folder. This HTDOCS folder is the root folder of your local website hosting.
Directories created within HTDOCS folder will represent new Websites.
For Example: If you will create a directory named SLIDESCOPE in your HTDOCS folder then inside the SLIDESCOPE named folder you will put your web pages and files.
After Installing XAMPP you will find XAMPP CONTROL PANEL in your computer. It looks like this:
Yu can see that it is showing the Operating System Details and the status of APACHE and MYSQL server.
In order to run PHP and MySql you have to start the APACHE and MySQL in control panel.