डाटा एनालिटिक्स दो शब्दों से मिल के बना है – डाटा का अर्थ है आंकड़े और एनालिटिक्स का अर्थ है विश्लेषण | डाटा एनालिटिक्स का क्या अर्थ हुआ – आंकड़ों का विश्लेषण |
मार्केटिंग, रिसर्च और बिज़नस को बढाने के लिए जब आंकड़ों का विश्लेषण किया जाता है उसे डाटा एनालिटिक्स या बिग डाटा कहते हैं |
आंकड़ों को स्प्रेडशीट या टेबल में लिखना फिर उसको ग्राफ या चार्ट बना के विश्लेषण करना विश्लेषण करने के बाद प्राप्त की गयी जानकारी को सामान्य भाषा में लिख के देना जिससे की उसपर विचार करके उपयुक्त निर्णय लिया जा सकते | इस पूरी प्रक्रिया को डाटा एनालिटिक्स कहते हैं |
डाटा एनालिटिक्स का उपयोग प्रायः सभी व्यवसायों में होता है | डाटा एनालिटिक्स का प्रयोग करने वाले कुछ प्रमुख बिज़नस सेक्टर निम्नलिखित हैं :
डाटा एनालिटिक्स हमें अपने या हमारे क्लाइंट के व्यवसाय से जुडी हर ज़रूरी जानकारी देता है | इस जानकारी से हमें उन बातोँ का पता चलता है जो हमारे व्यवसाय को ऊपर की और ले जा रही हैं और उन बातोँ का भी पता चलता है जिसकी वजह से हमारे व्यवसाय को हानि हो रही है |
हम इन आंकड़ों की मदद से नए आईडिया सोच सकते हैं और अपने व्यवसाय को कामयाबी की तरफ ले जा सकते है |
डाटा एनालिटिक्स के लिए निम्लिखित टूल्स का प्रयोग किया जाता है :
R प्रोग्रामिंग लैंग्वेज
Python प्रोग्रामिंग लैंग्वेज
Slidescope Provides Summer Training for Engineering Students from Computer Science and Information Technology. BCA and MCA Students also take part in our Summer Training and Internship Courses.
Students get the advantage of facing real time Industrial Requirements and challenges which helps them in building a better career.
Students get practical experience of working on live client projects.
Summer Training is very important for students of professional degree courses like B.Tech, B.E, BCA, MCA etc. Summer Training is pursued to get practical knowledge of the theory that students learn in their course. Working on Practical Applications provide a fair amount of industrial exposure to engineering and MCA students. We have the best summer training institutes in Lucknow associated with us.
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In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.
Research shows that 93-94% of people who are into digital marketing use Facebook.
If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.
One part of facebook marketing strategy is very simple and it includes following steps:
Finding relevant groups is very important in Facebook Marketing.
Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.
Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.
Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.
If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.
You can write blogs having answers to the questions of these group members.
You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.
Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.
Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.
To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.
This post will guide you and let you know How to integrate Facebook analytics on website.
Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.
These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.
If you are unable to integrate facebook analytics on your website you can Contact Us.
We have successfully integrated analytics on our new website Ghar jaisa khana.
Please share your experience in the comments below.
Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.
This can easily improve your engagement stats and you might get more interactions with your visitors.
Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.
While providing their contact information they feel a little bit worried or bored.
Logged In users can now chat with your Official Facebook Business Page directly from your website.
DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.
PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.
Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.
डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |
Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.
This article is dedicated to instagram users who own or manage marketing activities for any business.
In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:
“Switch to business profile”.
A business profile can publish ads directly from instagram without the help of facebook ads manager.
You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.
You can see:
You can use tools like www.Canva.com to create beautiful and eye catching images of your products, latest offers etc.
You can create short promotional videos as well and post stories about the products or services you want to promote.
You can post information about upcoming products to keep your audience engaged.
You can use images to create polls and get reactions from your followers.
An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.
You can create contests and give some gifts or discounts to your followers.
Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.
You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.
Age Group you want to target
Hobbies or Interest you want to target
Location of user etc.
Go live on intagram to promote events, seminars and product launches.
If you want to learn how to earn money online you can follow our 100% working guide on online money making. Earning online is a bit tricky and it requires some work to be done. You cannot become rich in a day. You must follow some protocols to get success in online world.
Here are top 10 techniques to earn money online:
If you have basic knowledge of English language or your native language then you can earn online by writing articles. These articles will be mainly for Digital Marketing and promotion purpose. You must do certain amount of domain and keyword research before writing an article.
You can sign up on www.iwriter.com . It is a legitimate website where you can earn online by writing articles.
You can also try writearticles.swapthebook.com to earn online.
If you are passionate about writing articles or blogs then you have a great chance of earning decent income online. You can write about topics of your expertise. You can start with free blogging tools like:
Blogger and wordpress.com do not require a domain name or hosting to start a new blog.
You can start with a free subdomain from blogger or wordpress.com which looks like this:
Your website will be seo friendly. You will get free website hosting. Blogger websites are also accepted by major Advertising networks like Google Adsense and Media.net for monetization.
You can also create a self hosted blog by using CMS like WordPress.org.
A domain name and a hosting with wordpress support is mandatory in this case.
Our website is also built using WordPress.org CMS. Other CMS scripts are:
If you are proficient in Asp.net/C# or PHP, you can create your own scripts to create a blog.
You blog posts will generate traffic from search engines and social media networks. Advertisers will start bidding for AD Spaces on your blog. They will be benefited with impressions on Ads and you will get monetary benefits.
Ads on blog can be:
Ad payments are made on following basis:
Cost Per Click – CPC
Cost Per Mille or Thousand Impressions – CPM
Cost Per View – CPV
Affiliate Marketing is a very useful and powerful technique to earn money online. Affiliate Advertising networks pay a percentage of sales amount to bloggers if sales are made via their blogs or websites. If you don’t own a website then also you can earn via affiliate networks by sharing affiliate links in blogs, forums, emails and chat messengers.
You can start by writing a review of any product and then you can paste the affiliate url so that visitors can purchase with the help of your urls.
Affiliate marketing networks will pay you on the basis of Cost Per Sale or Cost Per Acquisition.
All major shopping networks like Amazon.com or Flipkart.com offer opportunities for affiliates to earn online by recommending and selling their products. You will get a percentage of sales amount. There are many software tools, web tools that offer commission on sales. You have to create a successful referral in order to earn online.
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