Author Archive Slide Scope

BySlide Scope

Top 10 SEO techniques for 2018

In this article we are discussing top 10 seo techniques for 2018 that are going to work perfectly.

1. Content Marketing

Create quality content with some unique information.
Avoid grammatical mistakes. Use small and meaningful sentences.
Content has always been king for SEO. Use professional images in your content for keywords optimization.

2. Optimize Website Speed

Your website should load within 5 seconds.
Use minified Css, Html and Javascript to achive fast loading speed.
Use tools like google page speed insights to regularly monitor you page speed. Rectify issues mentioned in the google website speed tool.
Use compressed images to make your website faster.

3. Mobile Friendly Websites

Most of the users are using mobile devices to access internet.
Responsive websites are very important for better user experience and faster loading time.

4. Social Media Marketing and Optimization

Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.

Social media optimization of website is essential step in controlling the content that will be shared on social networks.

5. Use Long Tail Keywords in articles and posts

Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.

6. Voice Search Optimized Keywords

We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.

SEO professionals should do proper research on these keywords and use them in articles creatively.

7. Use HTTPS instead of HTTP

If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.

Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.

After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.

Migrating to HTTPS will help you in :

  • Data Encryption
  • Data Integrity
  • Authentication

Work on Security of your website

Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.

8. Historical Optimization of posts

Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization

9. Work on better UX and UI

You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:

  1. Look and feel of website
  2. Content Quality
  3. Website’s loading speed, etc.

Last Point in this list but not the least

10. Gain Quality Backlinks

There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks

There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.

If you think you can suggest any other method for SEO please share your thoughts in the comment section.

BySlide Scope

How to Monetize Facebook Audience Network Instant Articles

Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.

In order to enable Instant Articles on any facebook page you have to sign up on https://instantarticles.fb.com/

Signup with a facebook ID that has admin rights of Facebook Fan Page as well.

instant-article-signup

After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.

select-page-name-instant-article

Here you have to select your page which receives good traffic.

After selecting the page you will be redirected to Publishing Tools tab of your page.

go-to-publishing-tools-in-page

Here you have to open this tab.

Then you will see new menu of Instant Articles in your page, see this image.

instant-article-setup-in-facebook

Here you have to go to the Configuration section.

In Configuration section go to Tools Section and Click – Connect Your Site

connect-website-to-instant-articles

You site will work as a source of articles.

Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.

To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.

<meta property=”fb:pages” content=”12212121″ />

Here content is your Facebook Page ID. Replace it accordingly.

fb-page-id-setting-in-instant-articles-setup

If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.

After verification you will see Your Registered URLs as you can see in my image.

In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.

In WordPress Simply Put /feed after your home url.

In Blogger Put /rss.xml to get the feed url.

facebook-instant-articles-feed-setup

If you are on PHP or Asp.net website then you have to create and XML feed from your database and enter here.

Once you will put feeds correctly you will see you latest articles in the Production Articles Section.

These are you instant articles.

Articles will be in Unpublished state because they must be reviewed and approved by facebook.

After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.

BySlide Scope

Best WordPress Plugins for creating stunning Forms

Form is an important element in website development process.

Forms are used to collect actionable data from users. Without forms, users won’t be able to contact business owners easily.

Forms are also important in increasing engagement on your website.

WordPress has thousands of plugins that can be used to create interactive and attractive contact forms.

We are sharing our list of Form Plugins in wordpress which are used by us on more than 200 websites.

  1. Contact Form 7

Contact Form 7 is one of the most famous and used plugin on wordpress depository. It is used by millions of users because it is awesome.

Using Contact form 7 you can create contact forms in minutes. You can select any form element from the tabs given in this plugins setting window.

Once the form is created, you will get a SHORTCODE which can be placed inside any Page, Post or Widget.

One big advantage of Contact form 7 is that it is automatically styled in any theme.

You can also use reCaptcha to prevent bots and spammers from posting useless crap.

Submitted values are automatically sent to your administrative email.

You can download it for free from this url –

You can see this plugin in action –

Contact-form-7 in action

There are other plugins which can be used in conjunction with Contact form 7 to store the values in database as well.

  1. Visual Form Builder Plugin

We are a fan of VFB. It has a unique style which fits it in any theme. We have used this plugin on many websites. Form creation is very easy. You can use simple drag and drop to insert any form input in your form. You can apply validations as well.

All the values that are submitted in this plugin can be viewed in the Entries section in wordpres dashboard.

This plugin also has a math captcha inbuilt.

You can see this plugin in action –

visual form builder in action - WordPress Plugins for creating stunning Forms

BySlide Scope

Pop-Up Form Tools for Conversion and Email Lists

Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.

We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.

All of these tools provide a JavaScript code that can be added just before the Closing </body> tag. After adding the tag pop-up forms start working.

Pop-Up tools are very important in getting:

  1. More Subscribers
  2. Increased Traffic
  3. More Leads
  4. Reduced Bounce Rate
  5. More average time per visitor.

Some of those tools are listed below:

  1. Hello Bar  – Free and Paid Options Available

Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:

  • Liking a Facebook Page.
  • Clicking on a Shop Now Link.
  • Navigating to Some URL etc.

You can see Hello bar Customization window here:

hello bar pop up form setup

You can see Hello Bar in Action on this screenshot:

2. Mailerlite – Free and Paid.

Mailerlite is an alternative to Mail-Chimp.

Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
You will get a JavaScript code that you have to paste in the HTML of your website to finish the setup.

Pop-Up Form Tools

3. Wishloop – Paid Plans

Wishloop is also a famous conversion online engine software.

It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.

4. Mailchimp – Email Marketing Platform

Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up  or Static forms.

These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.

We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.

 

BySlide Scope

How to Link AAADHAR NUMBER to Phone Number

November Update

It has become mandatory to link or attach your Aadhar Card Number your mobile phone number. Various telecom services like Wifi Dongles, Mobile Phone etc. that have SIM cards in them need verification of user.

By linking your mobile to your AADHAR CARD you will be able to verify your phone numbers. A biometric verification was also required alongwith phone number verification. This biometric verification was the finger print verification which was also provided at the time of AADHAR CARD application.

Banking Services and all Telecom services need AADHAR Verification. Users were facing a lot of difficulties in biometric verification. Scanners were not working well. Scanned Finger prints were required to be submitted to local SIM card retailers.

But there is a relief in the process. UIDAI has tweeted from their official profile that – “From December 1, 2017 there will be no need of providing your biometric information to local SIM card retailers. Users will be able to link the mobile numbers from the comfort of their home. Users will receive OTP on their mobile phone and they can enter the OTP to verify phone numbers.”

Last Date to Link your AADHAR CARD to mobile number is 6th of February 2018

How to Link AAADHAR NUMBER to Phone Number

BySlide Scope

What is Dwell time and how it affects SEO?

Dwell time is an important metrics for SEO auditors; it helps them in analyzing how their website is performing on search results.

Dwell time can be evaluated with the help of mainly three factors:

  1. Average Session Duration
  2. Bounce Rate Percentage
  3. Click through rate in Search Engine Results Page

Let me explain these factors one by one-

  1. Average Session Duration is the mathematical average of amount of time that users spend on a website. Example: If there are three visitors who spend 2 Minutes, 3 Minutes and 4 Minutes on a website before closing it or going back to the search engine, the average time will be 3 Minutes.
  2. Bounce Rate Percentage represents the amount of visitors that leave our website without visiting the second page. If 100 users visit our website and 60 of them leave the website by closing the page, clicking back button of the browser or opening some other tab then the bounce rate will be 60 %.

What is Dwell time in SEO and how it affects SEO?

You can see Average Session Duration and Bounce Rate Percentage in the Google Analytics report Dashboard for any website.

  1. CTR in the SERP is very important for determining what percentage of visitors clicks our links in the search results as compared to other links. If you will search any keyword on google you will find 10 organic results on the SERP by default. If 1 result Out of those 10 results is of your website then user may or may not click your link from the SERP.

You get impressions in search results and out of every 100 impressions the number of times your website’s URL gets clicked by a user is the CTR in the SERP.

You can see CTR in Google Webmasters Tools >> Search Analytics section.

These three factors are very important for computing the DWELL TIME.

Lower bounce rate good CTR value and higher Average Time Per User for our website will help our website in gaining better ranking and SEO.

Please comment below if you have any doubt or suggestions.

Enroll in our Digital Marketing Course if you want to learn Digital Marketing.

If you want to participate in free exams and quiz related to dwell time go to – Jobs and Exams

BySlide Scope

List of Best Tools for ASO

App store optimization will help your mobile app in getting more installs and popularity. We are publishing our list of best Tools for ASO.

TheTool:

App Store Analytics - TheTool

TheTool is a Mobile App Marketing & ASO Tool, It is used for App Stores Analytics.

It has a free trial of 14 days.

It can be used to track and analyze –

  • Keywords rankings
  • Top charts
  • Conversion rate
  • User ratings
  • Installs

App Annie –

App Store Optimization Tool - App Annie

It is the oldest App Analytics and App Data Company based at San-Francisco, California.

It is available on Software as a Service Model.

You can get started for free and contact sales for paid plans.

It is not only app store Analytics Company but also have a specified module for App Stores Optimization.


Sensor Tower –

sensor tower app store optimization tool

Sensor Tower is a Mobile App Store Marketing Intelligence Software / Web Application.

It provides Sales Metrics, Store Intelligence and other insights. It can be used for App Stores Optimization related suggestions and planning.

It is available for Apple iOS Store and Google Play Store.

Pricing starts from 79USD. Free trial is available.

AppFollow:

appfollow app store optimization tool

Just like other tools Appfollow is a Reviews & Updates Monitor available for App Store & Google Play. It works on SaaS model.

You will get

  • App reviews
  • keywords
  • ranks
  • reports

It can be used by AppFollow API and Google Sheets.

For 2 Apps and 2 Countries it is free. For Small Business it has a plan of 9 USD per month and for companies and publishers 99 USD.

ASOdesk –

asodesk free app store optimization tool

ASOdesk is an App Store Optimization (ASO) Tool that works with data driven marketing technologies.

Its key points are:

  • Accurate Keywords Traffic Score Related Data
  • Competitor Analysis Reports
  • Notifications regarding app updates, etc.

It has a forever free plan and there are plenty other plans as per your requirements.

It you want APP Store Optimization Service You can contact us.

 

BySlide Scope

List of best SEO auditing tools

SEO auditing tools are very important for digital marketing professionals.

You must analyze SEO score of websites regularly.

Analysis and Auditing of SEO score will help you in taking business growth related decisions.

SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.

You can take insights from these reports and present it to your clients as well.

Here are some of the most famous SEO auditing tools :

1. Seo Site Checkup

Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.

 seo report and score of slidescope

Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.

2. Small SEO tools

SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.

3. SEO Optimer

Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.

4. SEO Mator

Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.

5. SEM Rush

Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.

6. Reportgarden SEO Report Tool

Reportgarden.com/seo-reports is a free SEO reporting tool for clients.

There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.

SEO Score tells us that how well a website can perform in search engine results ranking.

If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us

BySlide Scope

PHP & MySql Tutorial for Beginners

Slidescope has a team of Software Engineers with 6 Years of experience in developing web applications using PHP and MySql.

In our Free PHP & MySql Tutorial for Beginners we are sharing Step by Step Process of Installing PHP and MySql.

With the help of our articles and video lectures students will be able to develop and host advanced applications using PHP.

Students can share their problems related to coding and web development with our community and we will be happy to help them.

PHP & MySql Tutorial Articles

  1. Introduction to PHP
  2. Important tools to run PHP on local server

 

BySlide Scope

Tools needed to Run PHP on local server – PHP Tutorial Part 2

We introduced PHP to students in the Part 1 of this tutorial. In order to run PHP locally or in your computer or laptop you will need following resources:

  1. Apache Web Server

Note – Nginx (high-performance HTTP server), lightspeed (open-source web server) etc. are some alternatives to Apache.

  1. PHP

You can download php from www.php.net/downloads

  1. MySql Server

Needed to Create and Test Databases.

These three resources must be present in your computer in order to run and test PHP code.

PHP can run on any operating system from Microsoft, Linux and Mac-OS if you have necessary resources installed.

If you don’t want to install php manually you can use a simple tool that will install APACHE, PHP, PERL and MYSQL in your computer.

You will need Web Browser like Google Chrome or Mozilla to run your web pages.

We suggest you to use any of the following tools to Install Server for PHP and MySql in your PC or laptop:

  1. XAMPP – https://www.apachefriends.org/download.html
  2. AMPPS – http://www.ampps.com/download

XAMPP is commonly used for running PHP websites in local server but AMPPS is also as efficient as XAMPP.

These tools will install all resources needed to run PHP in Local Server.

After Installing XAMPP you will get a folder in your default drive (or chosen drive while installing) named XAMPP.

xampp-folder

 

Inside XAMPP folder you will find configuration files for all resources which you can see in this image.

Tools needed to Run PHP in local server

Inside the XAMPP folder you will see HTDOCS folder. This HTDOCS folder is the root folder of your local website hosting.

step by step php tutorial

Directories created within HTDOCS folder will represent new Websites.

For Example: If you will create a directory named SLIDESCOPE in your HTDOCS folder then inside the SLIDESCOPE named folder you will put your web pages and files.

After Installing XAMPP you will find XAMPP CONTROL PANEL in your computer. It looks like this:

 

xampp-control-panel

 

 

Yu can see that it is showing the Operating System Details and the status of APACHE and MYSQL server.

In order to run PHP and MySql you have to start the APACHE and MySQL in control panel.