Reference – Slideshare
Every business has an aim of improving its performance by fundamental and creative strategies. There are certain factors affecting the decision making capabilities of an organization and these factors can not be controlled.
You can refer to the slides given above and the points mentioned in those slides along-with some examples to understand Macro Environment in depth.
Business Environment can be defined as a sum, aggregate or total of all those external factors that affect the operation and the business itself. We all live in an Environment which affects us in many ways. We cannot live a healthy life in a polluted environment. A Business can also not survive in an environment which is not favorable for its nature.
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Knowledge of Indian Business Environment is required by investors who want to invest in business.