Category Archive Digital Marketing

BySlide Scope

How to Display Corporate Contact Information in the Google Search Rich Cards

Corporate Contact information helps business owners in displaying various contact numbers and details on the search engine results page in the Google Knowledge Panel for business.

Let’s consider a simple example If you have a business and you want to display your company’s Customer Support Number to the searchers with and information about toll charges on the number then you can use the Structured Data code on your website at prescribed locations.

If a user searched for Customer Care Number of Flipkart, the SERP on desktop web appeared as follows:

 Google Search Rich Cards

You can see the Card Result with customer care number and also the Customer Service number in Orange Circle which is Google Knowledge panel in searches.

 

Also look at this result in mobile based search for same query and here also you can see the number clearly display in bold and increased font size.

This is done to help searchers in finding accurate results without much hassle. It saves time of searchers as well.

Business owners publish these Corporate Contact information numbers in order to help their customers in finding correct information.

Here you can see Logo of the Organization as well and in order to publish it you have to use following code in your website:

<script type=”application/ld+json”>

{

  “@context”: “http://schema.org”,

  “@type”: “Organization”,

  “url”: “http://www.SlideScope.com”,

  “logo”: “https://slidescope.com/slide-scope-logo.png”,

  “contactPoint”: [{

    “@type”: “ContactPoint”,

    “telephone”: “+91-8604000569”,

    “contactType”: “customer service”

  }]

}

</script>

You have to replace your details with our contact details.

You can also add the Area Served Option and Type of Contact Number as well:

“contactOption”: “TollFree”,

    “areaServed”: “US”

Note: You can see that last entry is written without a comma. Remember this to avoid mistakes.

Where to Place the Structured Data JSON-LD code to get rich cards in search results?

You can place the above given JSON-LD code in the HTML of your Contact Us page or About Us Page.

Please make sure that your code is correct as per the standards of Structured Data Schema Markup.

You can use the Schema Markup Testing Tool to verify the correctness of your code:

Visit:  https://search.google.com/structured-data/testing-tool

If you want to learn Digital Marketing Please Contact Us

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How to add Video Object Rich Card in website or blog

In order to get a Fully enhanced Rich Card for video objects in your website you have to use the Structured Data Markup for Videos.
If your website supports AMP – Accelerated Mobile Pages, then Google Search will work as an entry point for Searching and viewing videos and you will see rich cards of your video in search results.

There are three conditions or solutions to Add Video Structured Data in your website.

1. IF you are Using AMP and want to use JSON-LD code.
2. IF you are not using AMP and want to use JSON-LD code.
3. If you want to use the Microdata code for video objects which is the Standard video markup.

Video Markup results appear with a badge which encourages users to click on them.

For Case 1-
AMP and JSON-LD Code You can take reference of following code –

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “VideoObject”,
“name”: “Website Development Training Using Php and MySql”,
“description”: “Learn website development from scratch. Learn the concepts of Core and Advanced PHP with MySql Database Management”,
“thumbnailUrl”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2017/08/ista.png”,
“uploadDate”: “2017-08-25T08:00:00+08:00”,
“duration”: “PT2M56S”,
“publisher”: {
“@type”: “Organization”,
“name”: “Slidescope”,
“logo”: {
“@type”: “ImageObject”,
“url”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2017/08/green.png”,
“width”: 240,
“height”: 40
}
},
“contentUrl”: “http://digital-marketing-course.slidescope.com/wp-content/uploads/2016/09/Rec-057.mp4”,
“embedUrl”: “http://digital-marketing-course.slidescope.com/website-development-training/”,
“interactionCount”: “250”
}
</script>

You have to replace the content of your video with our content.

Change – Name, Description,
ThumbnailUrl – Web address of the Video Thumbnail you want to show,
date of video upload in the format given above,
duration of the video in the format given – 2 minutes and 56 seconds is PT2M56S,

For Case 2
IF you want to use JSON-LD code for a non AMP version of your website you can use this code in script tags:

{
“@context”: “http://schema.org”,
“@type”: “VideoObject”,
“name”: “Your video title here”,
“description”: “Your Video description here”,
“thumbnailUrl”: “urlofthumbnail.jpg”,
“uploadDate”: “2017-02-05T08:00:00+08:00”,
“duration”: “PT2M34S”,
“contentUrl”: “http://www.example.com/video567.flv”,
“embedUrl”: “http://www.example.com/videoplayer.swf?video=567”,
“interactionCount”: “1234”
}

For Case 3 – If You want to add schema to your page in Microdata format you have to change the HTML of you video object refering to following code :-

<div itemscope itemtype=”http://schema.org/VideoObject”>
<span itemprop=”name”>Title of your video</span>
<span itemprop=”description”>Your Video description here</span>
<img itemprop=”thumbnailUrl” src=”https://www.example.com/thumbnail1.jpg” alt=”thumbnail text”/>
<meta itemprop=”uploadDate” content=”2015-02-05T08:00:00+08:00″/>
<meta itemprop=”duration” content=”PT1M33S” />
<link itemprop=”contentUrl” href=”https://www.slidescope.com/video567.mp4″ />
<link itemprop=”embedUrl” href=”https://www.slidescope.com/videoplayer.swf?video=567″ />
<meta itemprop=”interactionCount” content=”4321″ />
</div>

In all the cases the interaction count is the number of times the video has been interacted.

You can refer to official Google Help Page for Structured Data Type = Videos – https://developers.google.com/search/docs/data-types/videos

 

BySlide Scope

What are Accelerated Mobile Pages and what do they actually do

What are Accelerated Mobile Pages?

Accelerated Mobile Pages is a project of Google for making user experience better and faster on mobile devices. User count of mobile devices like smartphones, tablets etc. is increasing rapidly. Number of visitors from mobile devices is a serious number to consider. If your website is not optimized for mobile then you might be losing potential clients. Google and other search engines are also taking the mobile compatibility factor seriously for evaluating the search engine rankings of website.

In simple words – Websites that are optimized for mobile viewing will get advantage in search engine ranking methodology and algorithms.

Why are Mobile Compatible Websites so important afterall?

  1. Mobile consumes less electricity than laptops and desktop computers and has almost same computing power if viewing websites for getting information is considered.
  2. Number of users who own a laptop or laptop is less than the number of smartphone and tablet owners.
  3. Mobile devices have better portability.

There are many other factors that conclude importance of mobile devices for searching information on internet and visiting websites.

Mobile Data Charges are considerably high and users get a limited amount of data in a month. Desktop version of website consumes more data and all the components are really not required to be loaded on mobile version of the same website.

Media size, page size, etc can be reduced and compressed for mobile screen which will save data and hence data consumption charges.

AMP – Accelerated Mobile Pages is a technology that can be used to build separate mobile pages for your website with the same content that is already created for the main website. The only difference will be the page size and removal of unnecessary scripts and media.

In short – AMP produces lightweight and fast loading pages for mobile devices.

You will get a better chance of ranking your website higher in search engines for mobile originated searches.

Users will be automatically redirected to your AMP enabled website if they are searching from their mobile devices.

You can see a Desktop Version of my website:

http://digital-marketing-course.slidescope.com/

& the Amp enabled version of the same website.

http://digital-marketing-course.slidescope.com/amp

You will notice that the AMP version loads much faster than the Desktop version but the desktop version is way prettier than the AMP version.

I am keeping both of them and majority of users on my website are from Web (Desktop).

After installing and configuring AMP for my website I am able to see a small AMP logo besides my listing on Google search result from my android smartphone.

How to get amp logo on search result

In order to check number of AMP pages indexed in search engine you can see your Google Webmaster Tool Dashboard.

Accelerated Mobile Pages in Google Webmaster Tools

How to Get Started with AMP?

If you are using a CMS like WordPress then it is a lot more easier to setup AMP on your website by using a plugin that will do almost everything for you.

If you have website which is not built on any CMS tool then you have to do some basic coding to get things done.

You must be familiar with Basic HTML coding, CSS and Javascripts to better understand AMP coding.

You can get started by following this documents:

https://www.ampproject.org/docs/getting-started/

If you want AMP enabled for your website you can Contact Us

BySlide Scope

What is Google’s Fred Update?

“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.

It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.

This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.

Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.

What are Low value and ad heavy websites considering Fred Update?

There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.

Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :

What is wrong in making money from website traffic?

Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.

As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.

 

What should we do to avoid decrease in traffic after this update?

  1. Write content in such a way that it answers all queries of the visitor.
  2. Place social share links on your article to increase its social following.
  3. Write précised post Titles with lesser amount of stop words
  4. Do not write your articles with too many focused keywords.
  5. Some webmasters are suggesting removing “tag” pages from sitemaps. Search engine indexed tag pages are considered to offer little value to users.
  6. Do not write blog posts with sole purpose of selling something from affiliate links write something useful for visitors.
BySlide Scope

Basic Elements of an E-Commerce Website

What is E-Commerce ?

E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.

Some Examples of E-Commerce Websites and Mobile APPs?

1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.

As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing

(Basic Elements of an E-Commerce Website are as follows:)

From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.

2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports

3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.

If you are looking for E-Commerce Web Development Services – Contact

BySlide Scope

What are Search Operators ? | Digital Marketing Lesson 11

Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries.  You can use these operators for preparing reports as well.

List of Search Operators

site:
To search something within a given domain name or to see the number of urls indexed for a site
example –  site:slidescope.com

link:
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com

intititle:
If you want to find which websites are using a particular keyword in their title tag you can use this operator.

example – intitle:digital marketing

Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.

intext:
Use this operator If you are looking for websites with some text that should be there in the page content.

inurl:
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics

inanchor:
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.

example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane

inpostauthor:
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava

related:
Find sites that belong to the same category as entered sites.

example- related:facebook.com

Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.

For example – intitle:digital marketing AND intext:Lucknow

BySlide Scope

Understanding SERP | Digital Marketing Lesson 10

SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.

What is SERP ?

SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :

  1. Paid / Sponsored Results (Top):

    These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.

  2. Organic Search Results :

    Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.

  3. Map Results :

    Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.

  4. Paid / Sponsored Results (Sidebar) :

    These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.

  5. Business Profile in Sidebar:

    These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.

  6. Business Wiki in Sidebar: 

    Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.

BySlide Scope

Media.net: A Contextual Ad Network by Yahoo! Bing

What is Media.net?

Media.net is a contextual advertisement network by two internet giants – Yahoo and Bing.
It is one of the best alternative to Adsense, It can simply work together with Best Advertisement Platforms like Google Adsense as well.

What is a Contextual Ad Network ?

A Contextual Ad network work as an ad server with advertisements related to the content of articles or page on which the ad code is placed.

Why Media.net?

1.If you are owner of a blog or website with decent amount of new and returning visitors you can earn money using Media.net.
2.Media.net is a legitimate and impressive alternative if you adsense account has been disabled or disapproved.
3.Media.net is owned by Bing and yahoo and it has gained tremendous popularity in a short period of time.

How to Get Approved in Media.net Contextual Ad Network ?

Approval in Media.net is via a Request An Invite Form where you provide your details and details of your website.
Your website is reviewed by their staff and if your website qualifies you will get the login credentials.
You can log in to your Media.net account and you should provide your official details like Payment Information, Organization name etc.

What to do when your account is approved ?

You have to create your ad units and place the javascript code in your website. You can chose from different ad sizes and styles or customize the color theme as per your website’s theme.

If you have any questions regarding Media.net Contextual Ad Network for Bloggers and Website Owners, you can contact us.

BySlide Scope

Search Engine Optimization Basics | Digital Marketing Lesson 8

Search Engine Optimization Basics will deal with the following topics :

  • What are Search engines and how they work ?
  • Architecture of Google Search
  • Process and Technique of Ranking
  • Basics if Search Engine Results Pages (SERP)
  • Search Operators for various types of Searches
  • Updates in Search Algorithms.
  • Panda, Penguin, Humming Bird and Pigeon Update

Search Engine Optimization Basics  is the Part 2 of our Step By Step Digital Marketing Tutorial. Part 1 is Digital Marketing Basics

We will deal with the topics Lesson by Lesson in our Part 2. In this current article ( Lesson 8 ) we will learn –

What are Search engines and how they work ?

Search Engine as the name suggests is a web tool that is used to Search Information about something we are looking for.

You can have a look at following image :

Search Engine Optimization Basics

This will explain you the working of Search Engines.

Search engines have virtual web crawlers (code) called web spiders. These spiders are programmed to crawl the Data in the meta tags and content of the website to understand the meaning and genre of web page.

Tags like <title> <meta name=”keywords”> <meta name=”description”> are detected and read by the crawlers mostly. The content in these tags is displayed in the search results as well .
Search results are ranked according to the relevancy with the searched keyword.

BySlide Scope

Content Marketing Company | Slidescope

Content Marketing is an essential and strategical / analysis based part of brand building process which involves creation of eye catching, easily understandable quality content for any business of service. Main purpose of Content Marketing is to drive the attention of potential customers by means of Media, Articles and other published content.

Content marketing is very important part of Advertising and Digital Marketing. Good content marketing ensure increased amount of visitors and increased amount of visitors ensure increased amount of sales. Content Marketing is about the products and services which any company sells or offers.

What are Benefits of Content Marketing ?

We all are familiar with the Importance of Search Results Ranking for any website on famous search engines like Google, Yahoo, Bing etc.

These search engines always give preference to Content Writing. Better Written Content always get a higher rank .

A Good Content has following elements :

  1. A Good Title with Targeted Keywords
  2. A Grammatically correct article with Keywords in heading tags.
  3. A Fairly acceptable targeted keyword density of 1-2.5 %.
  4. A Image which relates to the topic or content and adds value to the article.
  5. Related tags and categories clearly mentioned.

As a good content marketing company, Slidescope obeys and follows the protocol of Standard Content Writing and Online and Offline Distribution. We have a team of experts for handling Social Media Promotion of the content, Search Engine Marketing and Promotion activities and distribution of Creative Images with Humor and Info-graphics to increase viewership and fan-base.

How is Content Distributed ?

Content is distributed offline and online in the form of :

  1. Blog Posts
  2. Article  in Electronic and offline Journals
  3. Article  in other websites
  4. Social Media Post
  5. Video
  6. Image
  7. PDF
  8. PPT – Presentation
  9. Flyers
  10. Posters
  11. Banners

If you are looking for a Content Marketing Company or want Content Marketing Services, you can contact us anytime by calling on +91 -8604000569 or filling this simple enquiry form – click here