Category Archive SEO Basics

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Understanding SERP | Digital Marketing Lesson 10

SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.

What is SERP ?

SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :

  1. Paid / Sponsored Results (Top):

    These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.

  2. Organic Search Results :

    Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.

  3. Map Results :

    Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.

  4. Paid / Sponsored Results (Sidebar) :

    These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.

  5. Business Profile in Sidebar:

    These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.

  6. Business Wiki in Sidebar: 

    Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.

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Difference between NoFollow and DoFollow Links : Basics of SEO

To Understand the Difference between NoFollow and DoFollow Links

Let’s take the general meaning of the word No + Follow:  Asking something to not follow on the Other hand Do-Follow tells to follow the link. These instructions are for the search engine crawlers from Google, Bing and Yahoo etc. Humans will simply click the link and will reach the destination url in the link.
No-Follow Concept was introduced in the year 2005 by Matt Cutts and Jason Shellen.

An Example of “nofollow” link

<a href=”http://swapthebook.com” rel=”nofollow”>Swapthebook</a>

An Example of “dofollow” link

<a href=”http://chikanstore.com”> ChikanStore</a>

But if we want to use DoFollow the tag Rel=”dofollow” doesn’t exist. It means that all the links in our website have “dofollow” attribute by default. It means that if “nofollow” attribute is not used, both Humans and Search Engine Crawlers will follow the link and the “link juice” (– an important factor for SEO) will be passed to that link.

Nofollow Attribute in the HTML Anchor and Meta Tags is used to prevent the search engines from evaluating and influencing the search engine rankings of the Links that are provided.

If you run a blog, you will always find people commenting on your posts with spam links. If your website ranks higher, these spam links on your website will get an advantage that they don’t deserve.  It is not good for search engine results because these links may not be valuable to internet users. Search engine theory says valuable links are picked, indexed and ranked automatically on the basis of their content and good and allowed SEO techniques.

If you don’t want to pass the so called link juice to the particular URL’s/ Links in your website simply use NOFOLLOW. Proper Syntax is provided in the example used above.

If you want to instruct crawlers not to follow any link on the page simply use –

<meta name=”robots” content=”nofollow” />        

Use this in the <head></head> TAG of your page and no links from the page will be followed by search engine spiders, crawlers and robots etc.

Recent updates in the google search results algorithm have mentioned about counting the nofollow links as an outgoing link when it comes to page rank distribution from the webpage in which the links are places.

What do think about our explanation of the Difference between nofollow and dofollow links ?

Please leave your comments if you disagree with us or have anything to share or ask.