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Traditional Media Vs Digital Media | Digital Marketing Lesson 3

Comparison and Difference between Traditional Media Vs Digital Media can be understood from the above image.

We are targeting users using different mediums of advertisement in our image.

Traditional Media uses marketing materials like: News Paper Ads, Radio and TV Commercials, Flyers and Brochures Distribution etc. to promote any business or service.

Digital Media uses Electronic Devices with Internet to promote business using graphical and text ads. Devices like Smartphones, Laptops, and Computers etc. with internet connectivity are used to promote business and services online. Thus the type of Marketing done using Digital Media is termed as Digital Marketing.

 

What are the Advantages of Digital Marketing over traditional Marketing Methods ?

OR

Traditional Media Vs Digital Media

Let’s consider some parameters like :
A. Costing
Digital Media is cheaper as compared to traditional media methods.
Example: You can start Digital Marketing (paid adverts) with any budget as low a 2$ or 120 Rs. approximately.
Things like setting up facebook pages, Google Plus profile, Twitter, Instagram for branding will not cost you a penny.
You can start sharing your brand’s content to your friends and colleagues instantly. If you want to create a website you can buy domain names starting from INR 199/- and hosting at INR 899/- Per year.
i.e Your website will be up and running in 1000/- Rs. If you know setting up things like wordpress etc.
If you are busy working and you don’t have time for setting up your digital profiles you can hire a Digital Marketing expert from approximately INR 3000/- Per Month for doing basic seo and smo of your website.
Costing depends as per the amount of users you are targeting. We have seen users succeeding with an initial budget of INR 5000/- Per month for Digital Marketing.
One case is if you have good amount to invest in branding and if you are already using expensive advertising methods like television commercials, big ad in newspapers, banner and hoarding advertising etc.
In that case you can decide any budget for Internet Advertising and the results will be proportional.
Budget of Various Traditional Marketing activities:

a. News Paper Ad : Minimum 1500 Rs for a small classifieds ad for one day with a reach of 1,00,000 readers
A Classifieds Ad in websites like Olx, Quikr, Trademyad is free with a global reach of upto 10-12 lakh viewers.

b. Television Ad : Cost of development = Approximately 10-12 Lakh minimum for 10 – 20 Seconds ad & cost of advertising in good channels is 1,40,000 Rs per second on an average.
A Video Ad can be promoted for free OR paid in youtube / facebook / instagram etc. and only in Rs. 1,00,000 budget you will do wonders.

c. Banners / Hoarding : Average cost per month of a hoarding in city like Lucknow / Kanpur / Varanasi is Maximum Average – 2-2.5 Lah and Minimum average – 10,000 Rs.
In this budget you can reach a National or Global audience of atleast 20,000 Unique customers who are specifically in search of services you are providing.

B. Analytics
This is a big advantage of Digital marketing over Traditional Marketing that how many people saw your advertisement can be accurately measured and analysed.
You will get details like
number of impressions you received on your ads,
number of converted leads,
unique visitors count,
returning visitors count,
nationality of users,
locality of users,
name of browser used,
operating system, etc.
Your analytics team can work on the numbers and take intelligent decisions.
It is very difficult to count number of people who viewed your newspaper ad, you cannot tell the exact amount of people who saw your hoarding, same thing applies to a television ad as well.
In case of analytics of traditional marketing methods you have to rely on the data provided by the advertising agencies which is a rough estimate based on .

C. Online Selling Vs Traditional Selling : Online selling requires less investment and audience reach is limitless.

D. Targeted Customers / Clients
You can target customers based on following parameters :
1. Location : Country, City, Area, zip / pin code wise etc.
Tools like google adwords manager or facebook adverts manager provide options to target clients in a particular location and you can invest as per your budget.

2. Gender : Male, Female or all.

3. Age Group : 15-20, 20-35, 35-50 etc.

4. Operating System / Device type etc.
Example: If you want to show your advertisements to user of Apple Macbook only. An example is If you have a software for mac users only.

Targeting customers in a location is possible in traditional media but targeting age / gender etc. is not possible.

Digital Marketing Online Tutorial Index Page – https://slidescope.com/step-step-digital-marketing-seo-tutorial/

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What is Digital Media ? – Digital Marketing Lesson 2

Media is the means of communication, it is plural of Medium. Internet is An Electronic Medium of Communication. Internet is accessed by Desktop Computers, Mobile Phones, Laptops etc. by users across the globe. Media in the Machine Readable formal that is created for the purpose of communication, information, entertainment & promotion etc. converted to human readable format by digital electronics devices is known as digital media. 

A Database to store values, an image, a short message, an electronic mail, a video game, a video etc. all are examples of Digital Media.

Digital Media is now being used as a source of promotion of internet. High Definition Videos, images creative articles, websites, blogs and various other things are used for Online Marketing and Promotion. Platforms like Social Media Websites, Forums and Personal Websites are used to distribute the content online and users are targeted using the promotional content.

Hindi Definition of Digital Media :

डिजिटल मीडिया को समझने से पहले हमें मीडिया को समझना चाहिए |

मीडिया का अर्थ है एक प्रकार का साधन | दूर संचार के लिए जिन साधनों का या MEDIUM का इस्तेमाल किया जाता है उसे संचार मीडिया कहा जाता है ठीक उसी प्रकार से यदि हमें किसी जानकारी को इन्टरनेट के माध्यम से पाना है या इन्टरनेट पे प्रकाशित करना है तो हमें वेबसाइट खोजनी या खोलनी पड़ती है  | ये वेबसाइट हमारे सामने तबतक नहीं आ सकती जब तक हम इन्टरनेट से जुड़े हुए न हों |
इस उदाहरण में इन्टरनेट एक साधन है  और डिजिटल मीडियम है | कई डिजिटल मीडियम मिल के डिजिटल मीडिया बन जाते है |

वेबसाइट को खोजने के लिए हमें एक फ़ोन या लैपटॉप चाहिए जिसमे इन्टरनेट होना चाहिए इन्टरनेट या तो LAN के माध्यम से या wifi के माध्यम से हमारे उपकरण से जुड़ा होता है | ये सभी साधन डिजिटल या इलेक्ट्रॉनिक मीडियम हैं |

इन सभी मध्यम का उपयोग मार्केटिंग में भी किया जा सकता है | हम ये भी कह सकते हैं की इन माध्यम का प्रयोग करने वाले उपभोक्ताओं को ध्यान में रख के मार्केटिंग के नए तरीके सोचे व् खोजे जा सकते हैं |

डिजिटल मीडिया पे मार्केटिंग करने की प्रक्रिया को डिजिटल मार्केटिंग कहते हैं |

If you are interested in a complete digital marketing course you can contact us .

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Step By Step Digital Marketing & SEO Tutorial

Slidescope has published a Step By Step Digital Marketing & SEO Tutorial For Students, Working Professionals, Bloggers, Authors and People who want to work from home. In this tutorial you will learn about all the technologies and methods that are covered in Digital Marketing.

The Syllabus

Here is an overview of what will be taught in the tutorial –https://slidescope.com/digital-marketing-syllabus/

Our Tutorial is divided in various Lessons . You can start learning by studying :

Lesson 1 – Basics of Advertising – https://slidescope.com/basics-advertising-digital-marketing-tutorial-step-by-step-1/

 

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Basics of Advertising – Digital Marketing Lesson 1

Digital Marketing Lesson 1

Basics of Advertising

The Definition – Advertising is the paid process of sharing information of offers, benefits and applications etc. of any particular business or service in a non-personal way of communication by identified sponsors.

Some Key Points about Basics of Advertising –

  1. Advertising is done using Eye Catching Images, Decorative Texts and Creative Videos etc.
  2. Advertising is not personal. The communication in advertising is not a “face to face communication”.
  3. There is a sponsor who pays for sharing the ideas, service information, usage benefits and anything he wants to communicate to potential customers.
  4. Advertising is targeted towards potential customers / consumers.
  5. Advertising is done for providing Information and notifications.

What are Key Functions of Advertising?

  1. Advertising improves image of a Brand.
  2. Advertising provides information about products and services of a brand.
  3. Advertising brings customer and client to a business and hence increases sales and profit.
  4. Advertising provides Official Notifications

Classifications of Advertising:

From the points mentioned above it is clear that advertising is directed or targeted towards a particular group of customers/ consumers / clients / people. Based on the genre of potential clients and advertisers ,  advertising can be classified as:

  1. Consumer Advertising – It is directed towards the users of Fast Moving Consumer Goods, daily usage products.
  2. Business to Business Advertising (B2B) – B2B advertising is directed towards those clients that are business owners. Schools, Colleges, Industries etc. belong to this category. Advertising products that are needed by these clients to run their organizations efficiently.
  3. Global Advertising – Many organizations and companies operate on a large international scale. They utilize global advertising techniques to attract customers. Their clients can be industries, organizations or a single consumer.
  4. Local Advertising – Local Advertising is targeted to a particular region, city or an area. For Example a Garments Store. A garment store will mostly get local clients hence the advertisements will be targeted to some areas only.
  5. Non – Profitable Advertising – We are using the term nonprofit because this type of advertising is done for a social cause or creating awareness in the society about something that can affect is a society in a good or a bad way. For Example – Creating Awareness about diseases etc.
  6. Political Advertising – Advertisers in this type of advertising are political parties or an individual candidate. Clients are the people who vote for them. Political advertising is done to inform people about the plans, schemes, activities and other things that are done for the welfare of the society.

These are some points related to Basics of Advertising. Users can discuss about advertising in great detail in the comment section below. We will do our best to answer all queries and respond to suggestions.

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Job Oriented Training Asp .net

Hello Friends, Slidescope introduces Job Oriented Training Asp .Net.

What is Asp .NET ?

Asp . Net is a powerful technology, it is a Framework that can be used to build Web Applications using Html, CSS, Javascripts and Server side Scripts.

Asp .NET basically works on 3 Development Models. These development models are selected initially in the project development.

  • Web Forms
  • Modal View Controller (Often referred to as MVC)
  • Web Pages

Which Software is Needed to Start web development using Asp . Net ?

It is a technology developed by Microsoft. It is advisable to use Visual Studio or Visual Web Developer Express to develop applications on Asp .Net Framework.

Why you should chose us as YOUR Mentor ?

  1. We provide complete training on Asp . Net framework from basic introduction to advanced applications.
  2. Our training is Job oriented, you will not only learn the basics but also the practical implementation in Software and Web Development industry.
  3. You will be ready to join any software or web development company as a experienced and skilled personnel.
  4. You will be ready to face difficult and tricky interview questions and situations.
  5. You will work on live projects and interact with clients for updates in requirement, demo sessions etc.
  6. You will learn about all the documentations involved in IT Projects practically.

Course Duration : 3 Months.

Center Location : Lucknow

Course Name :  Job Oriented Training Asp .Net

For More Details Call us on : +91 – 8604000569 or write to [email protected]

 

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Digital Marketing Course Training In Lucknow

Digital Marketing Training is necessary if you want to prepare yourself for Online Marketing Related work. We have teachers with 7+ Years of knowledge and practical experience in Digital Marketing, Branding and Software Development. Training on basics of Marketing will be provided by Marketing Gurus with 25 + Years of experience in Core marketing and advertising industry.

Digital Marketing Training is Beneficial For ?

  1. Working Professionals : Work Part time and earn some extra income.
  2. Students : Work from home and earn online to support your education or expenses.
  3. Entrepreneurs : Learn how to promote your business. Build and manage a team of marketing executives and lead them.
  4. Housewives : Work from home and earn from promotional activities performed online.
  5. Corporate Professionals : For Professionals belonging to Corporate industry it is very important to learn the art of Digital Marketing.
  6. Authors : Book & Article writers find Digital Marketing a handy tool to promote and distribute their work online. It gives them a power to manage all branding activities on their own.
  7. Bloggers : Bloggers or website owners earn mainly from the amount of traffic they receive on their website. Digital Marketing teaches how to get more and more relevant traffic to your website so that your earnings multiply.

 

Key Elements of Digital Marketing Course

  1. On Page Search Engine Optimization
  2. Search Engine Marketing – PPC – Google Adwords, Bing Search Ads etc.
  3. Social Media Optimization
  4. Social Media Marketing – Free and Paid Methods – Facebook Adverts, Pixels etc.
  5. Content Marketing – Inbound Marketing and Influencer Marketing.
  6. Data Analytics – Google Analytics, Facebook Analytics etc.
  7. Bing and Google Webmasters Tools – Practical Training.
  8. Your Own Website – You will be able to create your own website.
  9. Video Marketing
  10. Email Marketing
  11. Push Notifications Marketing
  12. Strategy Planning and Execution for Campaigns

Digital Marketing Course Content Overview

For Syllabus Of Digital marketing visit – https://slidescope.com/digital-marketing-syllabus/

Why you should Chose Us as a mentor of Digital Marketing Course?

  1. We have a team of Experienced Professionals from IT & Core Marketing Industry.
  2. We provide training of Live Projects. You will get industrial exposure.
  3. You will handle practical / actual problems and issues of clients.
  4. We provide training on proven methods.
  5. We give attention to students individually.

We are Best Institute for Digital Marketing Training Course in India. Our Branches are Located in Lucknow, Uttar Pradesh. We have Facility of Online Training as well. You can learn from the comfort of your home. Call Us for a Free Demo or for any queries.

For More Details Contact Us – +91 – 8604000569 OR 9454241494 , [email protected]

Call Us

Digital Marketing Clients :

  1. Futuristic Institute
  2. Wastrum Online Laundry Services
  3. Swapthebook
  4. ChikanStore
  5. Colorstech Enterprises
  6. NTR Group
  7. Kanity Solutions
  8. Mumbai Film Institute
  9. Gee Lko
  10. Enode Industries
  11. Kanity Solutions
  12. VPV Toyam Packaged Drinking Water
  13. SSEAS and many more

You Will Get following Certificates

  1. Google Analytics Academy Certificates
  2. Inbound Marketing – Hubspot Certificate
  3. Google Adwords Certificates
  4. Bing Ads Certificate
  5. Twitter Flight School Certificate
  6. Live Project Internship Certificate from reputed companies
  7. Training Course Certificate from Slidescope
  8. Google Tag Manager Certificate

Tools for Digital Marketing

Students will learn working on following tools during their course.

  • Website Analytics Tools: Google Tag Manager, Google Analytics, Facebook Analytics, Youtube Analytics, WP Statistics
  • Trend Analytics Tools: Google Trends
  • SEM Tools: Google Adwords
  • Keyword Suggesions Tools: UberSuggest
  • Market Intelligence – Hitwise, Similarweb
  • SEO Analytics Tool – Raven, Moz, Majestic, Semrush, Spyfu
  • Conversion Optimization Tools – Crazyegg, Feng GUI

We have two modules
✓ 3 Months   and  ✓ 6 Months

We Provide :
✓ 100% Placement Assistance

Fill this Short Enquiry form to Contact Us for Digital Marketing Course

 

Verification

You can take our free Digital Marketing Course Exam  – Jobs and Exams

What Our Students Say About Us

Mujahid Sultan: Earlier I had some demo classes in various digital marketing institutes in the city and i was crawling and eager to learn digital marketing . But wen ive vsited slidescope and their staff . The teaching methodology that this institution applies is just up to the mark . They pay attention to each and every query and the friendly and learning enviornment in the institute is just above and beyond any other coaching in the city . They teach you many SEO and online tools that earlier ive never heard off . Slidescope is the best Digital marketing training institute in lucknow . A must visit place for the once who want to learn digital marketing .

Saurabh Verma: Slidescope is a fantastic institute which provides placement as well. I am currently working in a leading fashion house in Lucknow and with the knowledge of trainers at slidescope I have developed a Web Portal of my own. I have named it Ejufy.

Mahesh Bisht: I am currently working in a Bat Manufacturing company as a Digital Marketing Manager. I am thankful to the teachers at Slidescope who have guided me with the help of live projects.

Vaibhav Singh: f you learn things slowly then I will suggest you to go to slide scope . They tteach new students individually and give full attention to their queries.

Deependra Nagar : Their syllabus is wide and they cover each and every detail related to digital marketing during their course. They provide practical training as well which helps in understanding the concepts quickly.

Our Brilliant Students


working students of the digital marketing course business owner students of the digital marketing course

Areas Served

  • Online Marketing Course in Indira Nagar
  • Vikas Nagar
  • Jankipuram
  • Hazratganj
  • Ashiana
  • Daliganj
  • Alambagh
  • Aliganj
BySlide Scope

Digital Marketing Syllabus

Highlights of Syllabus

Digital marketing syllabus

Digital Marketing Syllabus Key Contents :

  1. Website Marketing Module
  • Basics of Traditional Marketing
  • Basics of Digital Marketing
  • Basics of Search Engine Optimization
  • Usage of Google Webmaster Tools
  • Keywords Research and Analysis
  • WordPress / Drupal / Blogger CMS with HTML/CSS Basics
  • On-page Optimization
  • Strategies of Link Building
  • Local SEO
  • Reports and Info-graphics
  • Website Monetization
  • Google Analytics for SEO
  1. Search Engine Marketing
  • Introduction to Search Engine Marketing
  • Introduction to Google AdWords, Bing Ads Etc.
  • Campaign Setup
  • AdGroup and Keywords Setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad groups and Keywords Dashboard
  • Conversion Tracking
  • Display Ads / Remarketing / Mobile Marketing
  • Video Marketing
  • Shopping Campaign
  • AdWords Tools
  • AdWords Exam Guidelines
  • AdWords Mock Exam + Live AdWords Project

 

  1. Social Media Marketing & Optimization
  • Video Marketing using YouTube
  • FACEBOOK, TWITTER, LINKEDIN Marketing
  1. Email Marketing
  2. Brand Reputation Management
  3. In-Depth Traffic Analysis using Google Analytics, Bing Webmaster Tools etc.

This is an overview of the elements that are taught in the complete Digital Marketing Training. Digital Marketing is not a just course, it is a a complete process. In cities like Lucknow, Kanpur, Allahabad, Hardoi, Unnao, Sitapur, Delhi, Noida etc.

Digital Marketing or Online Marketing also known as Internet Marketing is becoming a famous professional course. People with sound knowledge of digital marketing can open their own marketing company or they can work for other companies as a employee or a freelancer. This Digital Marketing Syllabus is prepared after thorough Research and reference of many posts and articles are taken to prepare it.

BySlide Scope

Learn Digital Marketing from Experts

Using the online portal of Slidescope you will get free access to all the posts and tutorials related to Digital Marketing Training. Our posts are written by Experts from the Industry of Digital Marketing with 6 + years of professional working experience. You can read all the posts here .