Broad Match – Shows ads for related searches, even if they don’t contain the exact keyword. Example: “digital marketing” can trigger searches like “online advertising” or “SEO services”.
Phrase Match – Ads appear for searches that include the keyword phrase in the exact order but may have words before or after. Example: “digital marketing services” can trigger “best digital marketing services near me”.
Exact Match – Ads only show for searches that match the keyword exactly or with very close variations. Example: [digital marketing services] may trigger “digital marketing services” or “digital marketing service”, but not “best digital marketing services”.
