What is Hyper-Personalization?
Hyper-personalization is an advanced form of personalization that uses real-time data, AI, machine learning, and behavioral analytics to deliver highly tailored content, products, and experiences to individual users. Unlike basic personalization (e.g., using a customer’s name in an email), hyper-personalization adapts dynamically based on user behavior, preferences, past interactions, location, device, and more. 🔍 What …
