Case Study: Scaling a DTC eCommerce Brand from $10K to $100K+ Monthly Ad Spend with Consistent ROAS
Industry: Direct-to-Consumer (DTC) eCommerce Product Type: Mid-priced lifestyle product (average order value ~$65)Primary Channels: Facebook/Instagram Ads, Google Search & ShoppingAd Spend Start Point: $10,000/monthFinal Ad Spend: $110,000/monthTarget ROAS: 2.5x+Timeframe: 6 months Objectives Challenges Strategy Overview Phase 1: Establishing Baseline (Month 1–2) Result: ROAS ~3.1x, first-party email list grew 22%, and customer acquisition cost (CAC) dropped …
