SEO Tutorial Syllabus
Module 1: Introduction to SEO
- What is SEO?
- Definition and Importance
- How Search Engines Work
- Organic vs Paid Search
- Types of SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Module 2: Keyword Research
- Importance of Keywords
- Understanding Search Intent
- Short-Tail vs Long-Tail Keywords
- Tools for Keyword Research
- Google Keyword Planner
- Ahrefs, SEMrush, Moz
- Google Trends
- Finding the Right Keywords
- Keyword Volume, Competition, and Difficulty
- Latent Semantic Indexing (LSI) Keywords
- Competitor Analysis
- Identifying Competitors’ Keywords
Module 3: On-Page SEO
- Content Optimization
- Writing for Users and Search Engines
- Content Length and Quality
- Keyword Placement
- HTML Tags
- Title Tags
- Meta Descriptions
- Header Tags (H1, H2, etc.)
- Image Optimization
- ALT Text
- File Names and Compression
- Internal Linking
- Importance of Anchor Text
- Structuring Links for Better Crawlability
Module 4: Off-Page SEO
- Backlink Basics
- What are Backlinks?
- Types of Backlinks (DoFollow vs NoFollow)
- Link Juice
- Building Quality Backlinks
- Guest Blogging
- Broken Link Building
- Social Bookmarking
- Social Media Integration
- Role of Social Media in SEO
- Using Social Media Platforms for Engagement
Module 5: Technical SEO
- Website Architecture
- Sitemap Creation
- Robots.txt File
- URL Structure
- Core Web Vitals
- Page Speed Optimization
- Mobile-Friendliness
- Structured Data and Schema Markup
- Importance of Schema
- Writing Basic Schema Queries
- Handling Website Issues
- Fixing Broken Links
- Avoiding Duplicate Content
Module 6: Local SEO
- Optimizing Google My Business
- Setting Up and Verifying GMB
- Adding Business Information and Photos
- NAP Consistency
- Name, Address, Phone Across Platforms
- Local Keywords
- Finding and Targeting Localized Keywords
- Managing Reviews
- Importance of Positive Reviews
- How to Respond to Reviews
Module 7: Analytics and Performance Monitoring
- Introduction to Google Analytics
- Setting Up and Understanding Key Metrics
- Traffic Sources and Audience Insights
- Google Search Console
- Submitting Sitemaps
- Fixing Crawl Errors
- Tracking SEO Performance
- Measuring Keyword Rankings
- Click-Through Rate (CTR) and Bounce Rate
- A/B Testing for SEO
Module 8: Advanced SEO Strategies
- Voice Search Optimization
- Adapting Content for Voice Queries
- Using Long-Tail Conversational Keywords
- Video SEO
- Optimizing Video Content for Search Engines
- YouTube SEO Basics
- International SEO
- Using Hreflang Tags
- Managing Multilingual Content
- E-Commerce SEO
- Optimizing Product Pages
- Creating User-Friendly Category Structures
Module 9: SEO for Emerging Trends
- AI and SEO
- How AI Is Changing Search
- Using AI Tools for SEO
- Future of SEO
- SEO in a Cookie-Less World
- Predicting Trends in Search Algorithms
Module 10: Final Project
- Hands-On SEO Campaign
- Choose a Website to Optimize
- Perform Keyword Research and Competitor Analysis
- Create an SEO Plan
- Measure and Report Results
