If you are a creator or a business, having verified instagram is very important for your Online Reputation and your branding. Here we are discussing 2 methods of Instagram Verification in 2025
🔵 1. Traditional (Free) Verification
This is what we talked about earlier:
- For public figures, brands, or notable entities
- Requires strong online presence, media coverage, and proof of notability
- Still available (Meta reviews applications), but approval is tough and selective
- Comes without a monthly fee
🧠 This is the one most people mean when they say “Instagram ne blue tick diya”.
💳 2. Paid Verification – Meta Verified (Since 2023)
Meta introduced Meta Verified, a paid subscription model for getting the verified badge.
🔐 Features:
- Blue tick (verification badge)
- Account impersonation protection
- Access to customer support
- Increased visibility
- Monthly charge:
- ~₹699/month on mobile in India (subject to change)
- ~₹599/month on web
- ID verification is still required
- Available for individuals only, not businesses (as of now)
🆚 Main Difference:
| Feature | Traditional Verification | Meta Verified (Paid) |
|---|---|---|
| Price | Free | Paid (monthly subscription) |
| Who Can Apply | Public figures, notable brands | Anyone with ID and clean profile |
| Notability / PR Needed | Yes | No |
| Access to badge | Difficult | Easy (if you pay) |
🔍 So, which one should you go for?
- If you’re a creator, coach, freelancer, or running a personal brand — Meta Verified is a good, fast option to build trust and visibility.
- If you’re aiming for long-term brand reputation and media mentions, go for traditional verification.
🧑🏫 From a teacher’s experience:
I guide my students like this:
- Start with building real identity and content base
- Opt for Meta Verified if you’re launching a personal brand or want early credibility
- Meanwhile, work toward traditional verification if you’re going for long-term PR, media mentions, and brand partnerships
