How to Use Instagram for Effective Digital Marketing

Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.

This article is dedicated to instagram users who own or manage marketing activities for any business.

 Here is a list of activities that you can do to use Instagram for Effective Digital Marketing:

1. Start Using Instagram as a Business Profile rather than Personal Account

In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:

“Switch to business profile”.

A business profile can publish ads directly from instagram without the help of facebook ads manager.

1. Use Instagram Insights to Analyze Data

You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.

You can see:

• Increase in number of followers
• Percentage increase in reach of your content
• Number of Actions performed during a particular period
• Total number of profile visits lately
• Discovery Information
• Data about Impressions

1. Use Instagram to Promote your Products

You can use tools like www.Canva.com to create beautiful and eye catching images of your products, latest offers etc.

You can create short promotional videos as well and post stories about the products or services you want to promote.

You can post information about upcoming products to keep your audience engaged.

You can use images to create polls and get reactions from your followers.

An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.

You can create contests and give some gifts or discounts to your followers.

1. Create Paid Ads on Instagram

Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.

You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.

Data like:

Age Group you want to target

Gender

Hobbies or Interest you want to target

Location of user etc.

5. Go Live On Instagram

Go live on intagram to promote events, seminars and product launches.