In Google Ads, the “Tracking template” and “Final URL suffix” fields are used for tracking and analytics purposes. Here’s how to use them:
1. Tracking Template
Purpose:
This tells Google Ads how to assemble the URL for tracking when someone clicks your ad.
Example Entry:
https://tracker.example.com/?url={lpurl}&utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}
Explanation:
https://tracker.example.com/→ Your tracking domain.url={lpurl}→ This is replaced by the final URL of your ad.utm_source=google→ UTM parameter for source.utm_medium=cpc→ UTM for paid ads.utm_campaign={campaignid}→ Dynamic campaign ID.utm_term={keyword}→ Keyword that triggered the ad.
2. Final URL Suffix
Purpose:
Appends parameters to the final URL after the ?.
Example Entry:
utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
Usage Scenario:
If your final URL is:
https://example.com/product
and your suffix is:
utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
Then the final clickable URL becomes:
https://example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
When to Use Each:
- Use the Tracking Template if you’re using a third-party tracking system or want to construct URLs dynamically.
- Use the Final URL Suffix if you just want to append tracking parameters without rewriting the entire URL.
