As a business owner most important marketing goal is sales. If you have an online store built with Shopify, Woocommerce or any other technology you aim to get more visitors and hence more sales of your products. Google Ads (or Adwords) offers Google Merchant Center which can be used to list all your products on Google Shopping.
What is Google Shopping?
Google Shopping makes it easy for shoppers to find, compare, and buy products online. It\’s simple to start selling on Google Shopping.
It is a free and advertising-supported catalogue of thousands of products on Google.com and across the web.
Google Shopping is a cost-per-click (CPC), pay-per-click (PPC) and performance-based marketplace for Google advertisers. Merchants bid on keywords to show ads alongside product search results. When a customer clicks on one of these ads, the advertiser pays Google a small amount for that click.
What is Google Merchant Center?
The Google merchant center is a great way to advertise your company\’s products to people searching the internet. This application helps you connect with customers that are interested in your type of business.
How to create shopping ads
Once you have listed your products on Google Merchant Center, you can link your Merchant Center account with your Google Ads account. After linking Google Merchant Center with Google Ads you can create a new advertising campaign in Google Ads. At the time of creating a campaign chose “Sales” as your goal and then Select Shopping Ads. You will be asked to select you products feed from the Merchant Center account link.
You can add Google Conversion tracking code from Google ads in your website as well.
Conversion tracking will help you in optimising your campaigns for better conversion and remarketing or retargeting as well.
In you campaign setting chose the audience in your targeted location and chose the demographics for the type of products you have.
Google helps the searchers in comparing products, prices and store availability all in one place. Compare prices and special offers from hundreds of top retailers and find the best price for what you\’re looking for, whether it\’s a laptop or a pair of jeans.
When searchers post any query on Google Search and the query is of any products you will Google Shopping ads with Image of Product, Price, Brand Name and Rating. Whenever someone will click on any ad you will be charged an amount on the basis of your campaign goal and bidding settings.
Do not forget to integrate Google Analytics code in your website. Link your Google Analytic with Google Ads and get more meaningful insights from your Google Analytics. You can create audience using Google Analytics and you can chose that Audience in the Audience setting of your Shopping Ad Campaign. Whenever you will receive conversions a new audience will be created in your Google Ads account.
How Google Conversion Tracking Works
Put the Conversion Tracking Code onto every page that you want to track. The Conversion Tracking Code will send events to your Google Analytics account, tracking the actions users take on your website after they click your AdWords ad.
The Google Conversion Tracking tool is a JavaScript tag that you add to your website. Choose the kind of conversions you want to track, whether it\’s a purchase or another significant decision point on your site. (Google supports over 100 different conversion actions, including downloads, form completions, sign-ups, phone calls, and visits to custom URL\’s). Once you\’ve implemented the Google Conversion Tracking code on your site, when someone takes the action you\’ve defined (downloads an ebook or sign-ups for example), Google automatically sends us an anonymized digital identifier.
If you want to learn More About Setting Up Google Shopping Ads campaign You can refer to this Digital Marketing Course https://slidescope.com/digital-marketing-training-lucknow/
