Ultimate Steps Needed for Digital Marketing of Any Project

BySlide Scope

Ultimate Steps Needed for Digital Marketing of Any Project

In this article we will discuss about all the steps needed for Digital Marketing of any project.

It will include keyword research On Page SEO, off Page SEO, Social Media Optimization(SMO) and Marketing(SMM), Website Indexing in search engines and web data analytics for future plans.

We will share name and links of useful tools with steps.

This article will be useful for revision of Digital Marketing Course as well.

Note: Basic understanding of all the modules is necessary to understand the steps mentioned in this article.

Here are the Steps Needed for Digital Marketing of Any Project

Step 1 – Analyze the technology in which the website is developed.

You can this tool – www.builtwith.com

This tool will give you a list of programming languages in which the website is created. – Eg: HTML5, CSS3, Bootstrap | PHP, ASP.Net etc.

It will also tell you the name of CMS. – Eg: WordPress, Magento, Opencart etc.)

Most of the websites are built using languages like:

CASE A – HTML, CSS, JS. (Including Bootstrap)

CASE B – WordPress / Magento

CASE C – PHP with MySql

CASE D – ASP.NET with MSSql Server

On Page SEO for CASE A

Consider this template :

<html>

<head>

<!– SEO TAGS ARE WRITTEN HERE –>

<!—Go to SEO Meta Tags Generator Tool  and Generate SEO Tags and Paste here

Eg : <meta charset=”utf-8″>

<title>Digital Marketing Executive</title>

<meta name=”description” content=”This is description”>

<meta name=”author” content=”Ankit”>

Important : Title Tag has focused keywords separated by , or | or – or any other separator.

These keywords can be obtained from Keyword Research Based on the Services of Website.

For Keyword Research: Go to https://keywordtool.io/google , search targeted keywords and get suggestions.

Use suggested keywords you want to target, in your:

  • Meta Title
  • Meta Description
  • Headings
  • Opening Paragraphs
  • Image Alternate Text

–>

</head>

<body>

<h1>Targeted Keyword</h1>

<img src=”path of image” alt=”Targeted Keyword” title=”Targeted Keyword Variation”>

<p>First line of First Paragraph – Targeted Keyword</p>

<h2>Suggested Keywords or Secondary Keywords </h2>

<img src=”Path” alt=”Secondary Keyword” title=”Secondary Keyword Variation”>

<p>Paragraph explaining Keyword used in respective H2 </p>

Note: There can be more than one Secondary Keywords and hence we can use many H2 Tags containing secondary keywords.

</body>

</html>

Pretty Urls – Save the page with focused keyword in its name.

Eg: best-website-designing-company.html

Note: Do not use spaces in page name.

Image Optimization: After adding Images make sure that image size should not exceed 100 KB

For this compression of size you can use following tool:

Image Compression Tool

Social Media Optimization

Facebook has developed a Protocol Named – Open Graph Protocol (OG)

It enables website developers to control the information that is automatically fetched from website urls when they are shared on Social Media Sites like: Facebook, Google Plus, Linked In and even whatsapp.

Twitter has it’s own SMO protocol known as Twitter Cards.

For OG Meta Tags

Go to OG Meta Tags Generator

Eg:

<meta property=”og:title” content=”Title for Social Media”>

<meta property=”og:description” content=”Description for Social Media “>

<meta property=”og:image” content=”Image to be displayed in Social Media”>

<meta property=”og:url” content=”URl Where you will paste this code”>

Note: Image dimensions should be 2(Width):1(height). Eg: 800px * 400 px

For Twitter Card Meta Tags

Go to Twitter Cards Generator 

Eg:

<meta name=”twitter:card” content=”summary”>

<meta name=”twitter:site” content=”@slide_scope”>

<meta name=”twitter:title” content=”Slidescop Digital Marketing Tutorial”>

<meta name=”twitter:description” content=”This is a twitter card description”>

<meta name=”twitter:image” content=”https://slidescope.com/wp/wp-content/uploads/2018/06/slidescope-logo-digital.png”>

<meta name=”twitter:image:alt” content=”Digital Marketing Tutorial”>

Note: Twitter card is of 4 types – Summary, Summary With Large Image, App Card, Player Card

For Summary with large image use image with 2(Width):1(height).

For Summary use square image.

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Slide Scope Posts are written by experts from Core Information Technology and Digital Marketing Industry. We have assistants from Management Science as well.

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