Monthly Archive July 2016

BySlide Scope

Step By Step Digital Marketing & SEO Tutorial

Slidescope has published a Step By Step Digital Marketing & SEO Tutorial For Students, Working Professionals, Bloggers, Authors and People who want to work from home. In this tutorial you will learn about all the technologies and methods that are covered in Digital Marketing.

The Syllabus

Here is an overview of what will be taught in the tutorial –

Our Tutorial is divided in various Lessons . You can start learning by studying :

Lesson 1 – Basics of Advertising –


BySlide Scope

Basics of Advertising – Digital Marketing Lesson 1

Digital Marketing Lesson 1

Basics of Advertising

The Definition – Advertising is the paid process of sharing information of offers, benefits and applications etc. of any particular business or service in a non-personal way of communication by identified sponsors.

Some Key Points about Basics of Advertising –

  1. Advertising is done using Eye Catching Images, Decorative Texts and Creative Videos etc.
  2. Advertising is not personal. The communication in advertising is not a “face to face communication”.
  3. There is a sponsor who pays for sharing the ideas, service information, usage benefits and anything he wants to communicate to potential customers.
  4. Advertising is targeted towards potential customers / consumers.
  5. Advertising is done for providing Information and notifications.

What are Key Functions of Advertising?

  1. Advertising improves image of a Brand.
  2. Advertising provides information about products and services of a brand.
  3. Advertising brings customer and client to a business and hence increases sales and profit.
  4. Advertising provides Official Notifications

Classifications of Advertising:

From the points mentioned above it is clear that advertising is directed or targeted towards a particular group of customers/ consumers / clients / people. Based on the genre of potential clients and advertisers ,  advertising can be classified as:

  1. Consumer Advertising – It is directed towards the users of Fast Moving Consumer Goods, daily usage products.
  2. Business to Business Advertising (B2B) – B2B advertising is directed towards those clients that are business owners. Schools, Colleges, Industries etc. belong to this category. Advertising products that are needed by these clients to run their organizations efficiently.
  3. Global Advertising – Many organizations and companies operate on a large international scale. They utilize global advertising techniques to attract customers. Their clients can be industries, organizations or a single consumer.
  4. Local Advertising – Local Advertising is targeted to a particular region, city or an area. For Example a Garments Store. A garment store will mostly get local clients hence the advertisements will be targeted to some areas only.
  5. Non – Profitable Advertising – We are using the term nonprofit because this type of advertising is done for a social cause or creating awareness in the society about something that can affect is a society in a good or a bad way. For Example – Creating Awareness about diseases etc.
  6. Political Advertising – Advertisers in this type of advertising are political parties or an individual candidate. Clients are the people who vote for them. Political advertising is done to inform people about the plans, schemes, activities and other things that are done for the welfare of the society.

These are some points related to Basics of Advertising. Users can discuss about advertising in great detail in the comment section below. We will do our best to answer all queries and respond to suggestions.

BySlide Scope

Job Oriented Training Asp .net

Hello Friends, Slidescope introduces Job Oriented Training Asp .Net.

What is Asp .NET ?

Asp . Net is a powerful technology, it is a Framework that can be used to build Web Applications using Html, CSS, Javascripts and Server side Scripts.

Asp .NET basically works on 3 Development Models. These development models are selected initially in the project development.

  • Web Forms
  • Modal View Controller (Often referred to as MVC)
  • Web Pages

Which Software is Needed to Start web development using Asp . Net ?

It is a technology developed by Microsoft. It is advisable to use Visual Studio or Visual Web Developer Express to develop applications on Asp .Net Framework.

Why you should chose us as YOUR Mentor ?

  1. We provide complete training on Asp . Net framework from basic introduction to advanced applications.
  2. Our training is Job oriented, you will not only learn the basics but also the practical implementation in Software and Web Development industry.
  3. You will be ready to join any software or web development company as a experienced and skilled personnel.
  4. You will be ready to face difficult and tricky interview questions and situations.
  5. You will work on live projects and interact with clients for updates in requirement, demo sessions etc.
  6. You will learn about all the documentations involved in IT Projects practically.

Course Duration : 3 Months.

Center Location : Lucknow

Course Name :  Job Oriented Training Asp .Net

For More Details Call us on : +91 – 8604000569 or write to [email protected]


BySlide Scope

Central Cabinet has approved the Prime Minister Skill Development Scheme

13 July 2016 – Delhi, India – A Skill Development Scheme initiated and headed by the Prime Minister of India Shri Narendra Modi which is dedicated towards the technological skills development of youth of India has been approved by the Central Cabinet. This scheme abbreviated as PMMKVY  – Pradhan mantra Kaushal Vikas Yojna. This scheme aims at providing quality skill development training to 1 Crore + people of nation. An amount of 12000 Crore Rs has been approved for this scheme.

This scheme will play an important role in the fight of our nation with unemployment. Skilled personnel will get jobs easily and will prove to be an asset to the recruiting organization.

Prime Minister Skill Development Scheme
BySlide Scope

Government will sell 15 % Shares of NBCC India Limited

Central Cabinet has decided  to sell 15% shares of the Public Sector Undertaking NBCC India Limited in INR 1706 Crores. The purpose is to meet the target of INR 56,500 Crores in the financial year 2016 -2017. NBCC has witnessed a drop of 12% in the shares after this decision of Central Cabinet.

The information about this decision of Central Cabinet was provided by Law Minister Shri Ravi Shankar Prasad.  Currently the shares of Government in the PSU are 90 %. They have decided to reduce their shares to 75 % to meet the target mentioned above. Current Market cap of the company is INR 14274 Crores .

BySlide Scope

डिजिटल मार्केटिंग क्या है ?

ये लेख हिंदी में लिखने का मेरा मुख्य उद्देश्य मेरे ब्लॉग के उपभोक्ताओं को डिजिटल मार्केटिंग की व्यक्ख्या हिंदी में करना है | इस लेख को पढने के बाद आप जानेंगे कि :

  • डिजिटल मार्केटिंग क्या है ?
  • सभी लोग अचानक ऑनलाइन क्यों जा रहे हैं ?
  • डिजिटल मार्केटिंग से क्या लाभ होता है ?
  • डिजिटल मार्केटिंग आखिर किन अन्य विषयों से मिल कर बनी है ?
  • डिजिटल मार्केटिंग किस प्रकार से विकसित हुई ?
  • सर्च इंजन ऑप्टीमाईज़ेशन क्या होता है ?
  • पे पर क्लिक मार्केटिंग का क्या अर्थ है ?
  • सोशल मीडिया मार्केटिंग क्या होती है ?
  • डिजिटल मार्केटिंग का मूल्याङ्कन कैसे किया जाता है ?

डिजिटल मार्केटिंग क्या है ?

डिजिटल मार्केटिंग दो मुख्य शब्दों से मिल के बना है –

डिजिटल और मार्केटिंग | सबसे पहले हम इन शब्दों के अर्थ को समझते हैं –


डिजिटल क्या है ?

यहाँ पर डिजिटल का अभिप्राय इलेक्ट्रॉनिक और कंप्यूटर से है और मुख्य रूप से इन्टरनेट से है जो एक इलेक्ट्रॉनिक नेटवर्क है जिस नेटवर्क का हिस्सा दुनिया का हर वो व्यक्ति है जो किसी भी डिजिटल उपकरण के द्वारा इन्टरनेट का प्रयोग करता है |


मार्केटिंग क्या है ?

मार्केटिंग का शाब्दिक अर्थ है विपणन | किसी भी बिज़नस या सर्विक को सबसे पहले उसके उत्पादक ही जानते है उसके बाद वो लोग जानते हैं जो लोग उस उत्पाद से जुड़े हुए हैं और जान्ने वाले लोगों का दायरा काफी सीमित होता है | उपभोक्ताओं को जब तक उस उत्पाद या सर्विस के बारे में सूचना न मिले तब तक उन्हें पता भी नहीं चलेगा की ऐसी कोई सर्विस या उत्पाद बाज़ार में उपलब्ध है |

नए या पहले से मौजूद उत्पादों या सर्विस की सूचना मौखिक और लिखित प्रारूप में लक्षित उपभोक्ताओं तक पहुचने की प्रक्रिया को मार्केटिंग कहते हैं |

डिजिटल का अभिप्राय इन्टरनेट से है, मार्केटिंग का अर्थ है विपणन | अपने व्यवसाय एवं सेवओं को इन्टरनेट (ऑनलाइन) के माध्यम से अपने ग्राहकों के समक्ष प्रस्तुत करने की प्रक्रिया को डिजिटल मार्केटिंग कहते हैं | इस प्रक्रिया को कई खंडो में विभाजित किया जा सकता है :

१. अपने व्यवसाय एवं सेवाओं के सारांश को एक विज्ञापन में संजोना |

२. अपने विज्ञापन को अपनी वेबसाइट या किसी अन्य ऑनलाइन समुदाय, वर्गीकृत, इत्यादि वेबसाइट में प्रकाशित करना |

३. प्रकाशित विज्ञापन या लेख का लक्षित दर्शको / उपभोक्ताओ तक पहुचना

इन्टरनेट संभावित उपभोक्ताओं का भंडार है | इन्टरनेट मार्केटिंग के माध्यम से आपका विज्ञापन जितने अधिक से अधिक लोगों तक पहुचता है आपकी सफलता की प्रायिकता उतनी ही बढ़ती जाती है |

सभी लोग अचानक ऑनलाइन क्यों जा रहे हैं ?

  • नए उत्पादों, सेवाओं एवं स्थानों की जानकारी हेतु
  • अपने प्रश्नों के उत्तर हेतु
  • किसी प्रकार की सहायता हेतु
  • किसी व्यक्ति विशेष की जानकारी हेतु
  • व्यवसाय के नए अवसरों की तलाश में
  • ऑनलाइन व्यापर करने हेतु
  • अपनी संस्था के लिए कर्मचारियों को नियुक्त करने के लिए
  • ऑनलाइन बिल का भुगतान करने के लिए

इसके इलावा अन्य कई कारण है जिनकी वजह से लोग अपने अधिकतर कार्य ऑनलाइन ही कर लेते है | ऐसा करने से उनके समय एवं पैसे , दोनों की बचत होती है | छोटे व्यवसायों के लिए लोगो तक पहुचना आसन हो जाता है | जिस प्रकार लोग अन्य वेबसाइट तक पहुचते है उसी प्रकार आपकी वेबसाइट तक भी पहुच सकते है |

डिजिटल मार्केटिंग से क्या लाभ होता है ?

पारंपरिक मार्केटिंग की तुलना में डिजिटल मार्केटिंग निम्नलिखत कारणों से उपयोगी है :

  • किफायती होता है
  • इसका विश्लेषण किया जा सकता है
  • नियंत्रण उपभोक्ताओं के हाथ में रहता है
  • अधिक सुविधाजनक है
  • अधिक संतुष्टि प्रदान करता है
  • ब्रांड की निष्ठा को बढ़ाता है
  • बिक्री की प्रक्रिया को तेज़ करता है
  • बिक्री के समस्त खर्चो को कम करता है
  • ब्रांड के शशक्तिकरण में सहायक होता है
  • लक्षित परिणाम मिलते है

डिजिटल मार्केटिंग किन मूल तत्वों से मिले के बना है ?

निम्नलिखित विषयों को डिजिटल मार्केटिंग की आधारशिला माना गया है :

  • वेबसाइट के पृष्टों के साथ उपभोक्ताओं का अनुभव
  • एस . ई. ओ ( search engine optimizaton )
  • पे पर क्लिक विज्ञापन
  • व्यवसाय के लिए सोशल मीडिया का प्रबंधन
  • लेखों के द्वारा उपभोक्ताओं तक अपने व्यवसाय एवं अपनी सेवाओं की जानकारी पहुचना
  • इन्टरनेट पे बैनर द्वारा विज्ञापन करना
  • अपने ब्रांड की छवि का इन्टरनेट पे प्रचार, प्रसार एवं प्रबंधन

डिजिटल मार्केटिंग किस प्रकार से विकसित हुई ?

डिजिटल मार्केटिंग की आवश्यकता १९९९ – २००० में हुई जब कई लोगो की वेबसाइट ऑनलाइन हो चुकी थी | लोगों द्वारा बनायी गयी वेबसाइटस को उनके निर्माता या उनके संपर्क में रहने वाले लोग ही जानते थे | किसी भी वेबसाइट के मालिक के लिए उसकी वेबसाइट तब तक किसी काम की नहीं जबतक लक्षित ग्राहकों तक वो वेबसाइट नहीं पहुच जाती है | अपनी वेबसाइट तो अन्य लोगों तक पहुचने के लिए लोगों ने :

  • ऑनलाइन विज्ञापन का सहारा लिया और
  • अन्य प्रसिद्ध वेबसाइट पर अपनी वेबसाइट को लिंक किया
  • या किसी से चैट करते वक़्त अपनी वेबसाइट को प्रमोट किया
  • ईमेल के माध्यम से लोगों ने अपनी वेबसाइट का लिंक और लोगों को भेजना शुरू कर दिया

यह डिजिटल मार्केटिंग की शुरुआत थी |

सर्च इंजन ऑप्टिमाइजेशन क्या होता है ?

कृपया ऊपर दिए लिंक को क्लिक करें जिसमे हमने विस्तार में समझाया है की SEO क्या होता है |

For English Version of Digital Marketing (The Topics) –
ऑनलाइन मार्केटिंग क्या है ?

BySlide Scope

Competitive Exams Coaching

Slidescope is associated with a pool of teaching professional & experts for coaching of all competitive exams in India. Competitive exams coaching for Banking, Staff Service Commission (SSC), Railway Selection Examinations, Engineering Services, State Government Recruitment etc.

We have a reputed faculty staff with almost 6 + years of experience in coaching for banking exams, railway exams, ssc exams, ias exams, ips exams etc.

Many Students have taken advantage of our coaching for IBPS Banking Examinations, RRB Exams, PSU exams and other state government and central government exams.

For more details call us : 8604000569 or write to : [email protected] , [email protected]

BySlide Scope

Top 10 Characteristics of Successful Entrepreneurs

If you are wondering how successful businessman & entrepreneurs deal with the challenging situations then you must read these

10 Characteristics of Successful Entrepreneurs :

  1. They are Independent

    Being independent means they do not rely on others for their regular tasks. They take the decisions on their own .

  2. Highly Optimistic & Passionate

    They are Enthusiastic and Optimistic about their ideas and never hesitate in backing those ideas. Their passion for their work is unparalleled to anything else.

  3. They do not hesitate in taking risks:

    There are many entrepreneurs who have risked it all for the sake of their ideas and business. Everyone of them did not succeed. Difference between successful and unsuccessful entrepreneurs is the analytical and logical risk taking ability.

  4. They have the hunger to learn new things:

    They always have desire of learning and accepting new technologies and their practical applications to make things easier.

  5. Not Afraid of Failure & Rejection

    Successful entrepreneurs are never afraid of failure and rejection. They learn from their mistakes and come strong and well prepared for their another attempt.

  6. They do not take shortcuts:

    They always follow the protocol and never follow unlawful paths. Shortcuts are always harmful for the longevity of business.

  7. They are social

    Being professional is always considered a good trait for entrepreneurs but the ability to manage Social Networks for the betterment of their business makes them more successful. It includes activities like: Going to parties and events, wishing people on special occasions, respecting everyone etc.

  8. Planning and Management Skills:

    Successful entrepreneurs always plan their moves before execution. Remember, too much planning for anything can be harmful sometimes. Optimum Management of resources is necessary for success of an enterprise.

  9. Not afraid to get their hands dirty:

    They do not hesitate in doing frustrating and irritating tasks no matter how small or big they are for their organization. They lead from the front and always set examples .

  10. Not Jealous of other peoples success

    This is one of the most important quality of successful people. They always learn from the success of others and try to focus on improvement.  If a team member learns some new traits and want to perform for the company they always encourage them instead of demotivating them. They give full credit to the work of team members no matter how big or small the contribution is. People who are jealous of success of their team members, colleagues etc. can never succeed.

Do you agree with my points ?

What do you think are the Top 10 Characteristics of Successful Entrepreneurs?

Please comment below with you suggestions, answers or thoughts.

Post Written By Ankit Srivastava

BySlide Scope

Qualitative Reasoning Coaching in Lucknow

Qualitative Reasoning is one of the four major sections that are covered in the banking and other competitive examinations. Qualitative as the name suggests requires Qualitative information for solving problems rather than Quantitative Information. Slidescope provides professional coaching in Lucknow on all problems related to Reasoning asked in examinations. Our coaching is beneficial for students belonging to Kanpur, Unnao, Sitapur, Itaunja, Barabanki, Rae Bareli etc.

What is meant by Qualitative ?

Qualitative is originated from Latin word “Qualitas” ; it was recalled as Qualitativus in the Late Latin vocabularies. It is equivalent to English word “Quality” and in Later English vocabularies is called “Qualitative” i.e
“relating to, measuring, or measured by the quality of something rather than its quantity.”

(Reference :Google Search result for Meaning of Qualitative )

What is the Syllabus of Qualitative Reasoning for bank, railway, engineering, ssc, pcs and other competitive exams ?


  • Number series
  • Letter & Symbol Series
  • Statement and argument
  • Logical problems
  • Verbal reasoning
  • Analysis Blood relations
  • Coding & decoding
  • Number ranking
  • Making judgments
  • Detection of Themes
  • Seating Arrangement etc.

We provide Qualitative Reasoning Coaching for :

  • Banks PO
  • Bank Clerks
  • Staff Selection Commission (SSC)
  • Railway Examinations
  • CTET
  • TET
  • GATE / PSU

If you want to Learn Qualitative Reasoning in Lucknow whether individually or in a class contact us at +91-8604000569 or write to [email protected] Or Simply Fill this form :




BySlide Scope

Quantitative Aptitude Coaching in Lucknow

We at Slidescope provide best coaching for General Aptitude training in LUCKNOW and nearby areas like Kanpur, Unnao, Hardoi, Sitapur, Sandila, Barabanki, Rae-Bareli etc.

General Aptitude is all about professional guidance and tricks that are required for faster calculation of problems. Many times a simple trick can solve a big problem in extremely short time. You will learn General Aptitude with problems that are asked previously in examinations with logical explanations to everything.

Why Slidescope for Quantitative Aptitude Coaching ?

  1. We have Experienced faculty with 10 Years of Teaching Experience.
  2. We deal with the basic problems of student individually.
  3. We will answer each an every query of of students.
  4. We will cover all the syllabus of General Aptitude asked in competitions in time.
  5. You will participate in mock tests to check your speed and knowledge.

Syllabus of Quantitative Aptitude for Competitive Exams is as follows :

  • Area
  • Compound Interest
  • Average
  • Problems on Age
  • Alligation or Mixture
  • Problems on Percentage
  • Banker’s Discount
  • HCF and LCM related problems
  • Boats and Streams
  • Simple Interest
  • Surds and Indices
  • Problems on Trains
  • Ratio and Proportion
  • Profit and Loss
  • Pipes and Cisterns
  • Square Root and Cube Root
  • Partnership
  • Time and Distance
  • Volume and Surface Area
  • Time and Work

Quantitative Aptitude Coaching is helpful for banking exams, po exams, ibps clerk exams, ssc exams, railway exams, Gate, IAS exams, PCS exams and IES etc.