Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.
One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.
If you are providing marketing services you can go for
And for any specific location
Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.
e.g. Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.
Domain name should be meaningful that means it should represent your business in complete or specific manner.
e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.
Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.
e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.
.com for commerce
.net for technical
.in for specific to Indian region
.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.
While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.
Finding the same name as Username in Social Media Marketing is also very important.
Designing a website is crucial point in every business. It is the first impression that you create on your clients on a Digital Marketing platform. By the first look of your website customers judges your brand or business. Your website is your introduction to your clients about. So it is very important for you to give a closer look on every detail of the site rather than just relying on the designer or developer.
Here I am going to suggest you only the best of the tips that are based on facts & figures which I have learnt in past few trends.
Color plays a vital role in the perception and decision making of viewer about your website. Statistically color alone has 75% to 80% of the total impact. With the first look of your website one can easily perceive your brand and your approach towards business. There is some psychology behind liking or disliking of any particular color. According to study on various factors like age, gender, product type there are several colors or color schemes that are most popular.
• Blue: Facebook, Twitter, LinkedIn, Skype, Flickr.
• Red: YouTube, CNN, Adobe, Coca Cola, Gmail.
• Black: Amazon, Wikipedia, Apple, Honda, Nike, Times, Jobs & Exams.
• Pink: Instagram, Myntra, Barbie, Cosmopolitan.
• Green: Watsapp, Android, Animal Planet, Starbucks, Slidescope.
• Brown :
• Orange: Firefox, Avast antivirus, Blogger, VLC.
• Purple: Yahoo!, Cadbury, Monster, Orkut.
• Yellow: Flipkart, Shell, IMDb, Nikon.
Now you may think that why orange or yellow is not a good option for the website development.
Tats a good question! Color plays an important role in decision making but there are several other factors that are also relevant in buying behavior. Every color induces several emotions in human behavior which drives them to make decision regarding the same. Go thru a bit background research while targeting your audience.
In the designing part of website the layout matters the most. The layout which has all the necessary elements are most preferable one. An ideal layout has two main sections
• Logo: Logo of the company is should be place at the top of the site either Left or Center, You can also go for right but that would be a bit awkward!! Right..??
• Header: The header should provide your important details in an abstract form like your business, your approach, company name, Header generally includes slider which features your most important aspects of business.
• Primary Call to Actions
• Approach them or vis-a-vis
• Let them Socialize with you
You should mention your services and all the important features of your organization.
• Footer Area: the footer area is generally divided into 4 section it is ideal to mention
Fonts of the website matters in the design. If you are going for a business oriented website
Then you can go for:
If you are going to make creative website you can go for
Sidebar has a specific role in the website. You can showcase your important pages/ posts in the sidebar and in a chronological manner. It also plays a major role in improving bounce rate.
“An Image speaks thousand words”. Images are the most important and attractive features of any website. Placement of Images
• Slider Post
• Featured Post
• Featured Icons
Images can represent your message easily and can convey your message in an efficient and effective manner.
Readability of the website also plays a vital role in the design and appearance of the website. Human eye has a tendency to read the text from top to bottom and left to right.
Like a F like structure.
These are some basic points to remember before choosing a website layout.
Hope this Article helps.
Blogging is gaining popularity exponentially as we are approaching 2018. We are discussing about Ad Networks for Bloggers. This is a list of Top 10 Ad networks that will pay bloggers and website owners for their content and visitors. Advertisers love blogs with decent or heavy amount of traffic.
Facebook Audience Network is a unique way of monetizing the traffic on your Facebook App or Page. You can create Instant Articles by writing new articles directly on facebook or by connecting RSS feed of your website as a source of Facebook Instant Articles.
Read this article for Step By Step Setup Guide of Facebook Audience Network Instant Article Monetization.
Media.net is the best alternative to Google Adsense. Media.net prefers traffic from US, UK and Canada location. It is a contextual ad network.
It is hard to qualify for this ad network.
Infolinks is used by many bloggers and it is very popular because it can work in conjunction with adsense or Media.net. It has many Ad formats. It is one of the oldest alternative to adsense. It uniqueness is in its In-text ads.
Content.ad is a native advertising solution. It is best for bloggers because the advertisements look like blog posts and usually have a higher CTR.
Adclickmedia has banner ads, text ads and various other ad formats that can be displayed alongwith your website’s content. Fill rate of Adcickmedia is good. CPC is decent.
Propeller Ads usually approve small and medium websites also. They have banner ads and Popunder ads with CPM model of payment. They have many advertisers and their payment threshold is 100$ which is hard to achieve for new bloggers.
Taboola is growing at a fast rate and is a native advertising solution. Taboola requires a minimum of 1 million page views per month. Many famous blogs are using Taboola as their main source of monetization.
Google Adsense was the Best Ad Network and will be the best Ad Network for Bloggers in 2018 as well.
Why is Google Adsense Best?
Answer is simple, “it is owned by Google.”
Ad blockers are hurting advertising networks and their business strategy. Bloggers are receiving huge amount of traffic but the traffic is not being converted in revenue because of Ad Blocker scripts and browser addons. AdRecover can be used to monetize your Ad Block impressions
Minimum traffic requirement is 50 Thousand page views per day.
Just like other native ad networks mentioned in this list Tread.tv is also a native ad network. It works with video ads. It can monetize European, USA, and Canadian traffic.
Bonus Ad Networks for 2018
Small and medium websites are also accepted.
Minimum Payment 10$ – Paypal.
Facebook Insights to Google Data Cloud Studio has been live for some time and it has some amazing features.
Google Data Studio can be used to fetch data from other sources.
Google Data Cloud can fetch Graphical Data from Facebook Insights.
We will guide you step by step how to create stunning Graph and Chart Reports using Google Data Cloud.
Open this url and login with your existing Gmail ID.
Step 1 – Click on Start a New Report.
Step – 2 Click on Create New Data Source
Step – 3 Go to the Connectors panel on the left Sidebar
Step – 4 Click on Explore Connectors
You will see many Data Sources here that will be listed alphabetically. Like – Adobe Analytics, Adwords etc.
Here you have to look for Facebook Insights
After Clicking Facebook Insights it will appear in the left Connectors Sidebar.
(You can additionally connect to facebook ads as well.)
You will see a message – Data Studio requires authorization to use this community connector.
Click on Authorize Button.
You have to select Facebook Insights by Supermetrics.
Next you will see this message
Facebook Insights requires authorization to connect to data.
Login to Facebook and give permissions.
Sepermetrics will now fetch the data from your Facebook Pages.
You will be asked to select pages. You can select one page or select all using the check boxes.
You will see a list of selected Pages.
Now click on CONNECT in the top right corner.
In the next screen you will see fields that you can select for detailed report.
You can additionally create your own calculated fields as well.
Now you have to click ADD To Reports
You will see a popup and here also you have to click add to reports.
Once all the data is loaded you will be able to customize the reports and analyze it at one place. You can also show these reports to your clients.
Team Slidescope is excited to share a comprehensive list of free online seo tools for Digital Marketing Professionals. These tools are free to use and you can apply them in your daily digital marketing tasks.
This tool is for Analysis of Web Page Loading Speed for Mobile and Desktop devices with suggestions to improve overall speed performance.
SEO is one of the most exciting tasks in Digital Marketing. Webmaster Tools help you in proper indexing of your website in respective search engines and analytics of traffic from search results. These tools also help you in detecting problems in your website which can be rectified to get a Good SEO score.
Analyze related search terms, Cost Per Click rates for Keywords, Search Volume etc. for all major search engines.
Spyfu – For Competitor Analysis and Keyword Research
Graphical Analysis of Search Traffic and Data for Search Terms and Topics
If you are trying to generate Microdata for a Local Business you can use this tool as well –
To know the position of your website for respective keywords in Search Engine Results you can use these tools.
Check Upto 5 Keywords
Note: You can chose Search Engine Country and Specific area or location to know the position of any website in search results for respective search queries.
Reports show average monthly searches for that keyword as well. It will help you in analyzing the potential of that keyword.
If you are using a CMS like WordPress, you can plugins like W3 Total Cache or Autoptimizer for the same job.
Image compression is an important task for SEO and Web Development professionals. It is always a good practice to compress your Images before uploading them to articles and pages. This tool will help you in compressing the images in bulk and one by one as well.
Sitemap files are very important for proper indexing of website urls in search engines. There are many sitemap generator tools that can automatically create a Siitemap.xml or Sitemap.html file for your website which can be submitter in Google and Bing Web-Master tools.
If you are not using any famous CMS like WordPress, Drupal, Joomla etc. then you can use this tool to generate sitemap for your website.
Or this tool
These tools will generate static sitemap file. If your content change frequency is low then only this method is recommended.
CMS tools like WordPress have famous plugins like Yoast SEO, All in one seo pack etc. to generate dynamic sitemaps for you.
Know the local seo score of your website in Search Results.
Download Royalty free images for commercial use.
Schema.org markup can be used to create and manage Schemas for Structured Data on website pages, emails etc.
Schema.org markup can be implemented on websites using RDFa, Microdata and JSON-LD formats.
Google, Yahoo, Microsoft and Yandex are founders of Schema.org markup.
All the content creators on internet have their own set of vocabulary terms to define and structure their content. It is very difficult to synchronize vocabularies of these many users. Analyzing and processing the structured data will be very difficult for Search Engine Companies.
Schema.org provides a vocabulary that everyone can use to create Structured Data on websites.
Schema.org markup can be applied for articles or content of any type and the structured data can be easily fetched by search engines.
For Example: If you writing about a Recipe on your website you will refer to – Schema.org/Recipe and you will find various properties like Preparation Time, Cooking time, Ingredients, Nutrition Facts lie fat and calories and much more.
You can modify the article content using any format like RDFa, Microdata or JSON-LD.
We have tested and applied Microdata and JSON-LD methods on various articles and now we are seeing some changes in the appearance of our web pages on search results.
Look at the image given below:
Here you will see that the search result has an Image, Star Rating, Cook Time and Nutrition Facts.
Statistics show that more regular searchers click on these results rather than results without structured data.
By Applying Schema.org markup on your website you are letting search engines to decorate your search results with some extra information. This extra information attracts searchers and the probability of getting visits on your article increases.
Schema.org is also helpful in showing Rich Cards of your content on search results. These Rich Cards appear different than regular results and can be used for showing extra information about a business.
And many other properties can also be displayed on the knowledge panel:on search results
If someone searches for a brand name and he/she sees a knowledge panel on the search engine results page (serp), a positive image about that brand is created in his/her mind.
Information in the Knowledge Panel of a brand is fetched from the Structured Data code.
Websites with huge amount of articles or product have an advanced search tool of their own on the website. Sitelinks Searchbox is a tool that appears on the search engine results page itself and can be used to search data on the website only. Sitelinks Search box helps users in searching the article of their choice on the search page.
Follow These Steps to Initiate an SEO Project
A website can be built using Client Side Technologies or with the help of Server Side Programming Languages.
SEO procedure is different for different technologies.
You can check all technologies behind a website using this tool:
Every page will have a separate Page Title and Meta Description. You can customize them accordingly. ( i.e, as per the content).
You can include Schema.org markup as well according to the type of post content.
You can also include Social Media Optimization – SMO tags:
OG: Title, Og: Description, Og: Image etc. and Twitter Card Tags.
CASE 2 – PHP Web Applications
If a website is developed using PHP or any other server side coding script.
You have to use the concept of Master Pages.
In PHP A page is divided into three or four parts:
This is done because same header and footer code is written again and again in all the pages of any website.
Example: If a website has 6 pages then the same header code with TITLE TAG, META TAGS, CSS LINKS, JS LINKS and NAVIGATION MENU CODE will be written again and again in all the pages, also the same static footer Information is written repetitively. This can be avoided by using website structure as follows:
Here every page contains a code that includes header code and footer code in it.
Dynamic page titles and Meta Tags are used as per the content of code.
This can be done by connecting your application to a database.
Create a Database Table which contains ID of your page, SEO Title, SEO Description and URL of page.
Whenever a page browsed by a user its ID and URL are changed and hence respective SEO Title and SEO Description are fetched and placed inside Header.php file code.
There can be two types of pages in these websites:
Dynamic pages are virtually created when ID of Posts change in URL. These pages are not present in our website folder as static pages are present in our website root folder.
Dynamic Pages are called when URLs are opened by visitors.
These URLs are hyperlinked using our Website Navigation Menu.
CASE 3 – ASP.net Web Applications
If a website is developed using C# – ASP.NET Framework, (Web forms) you will get Master Pages and dynamically changing page titles.
In Visual Studio Tool -2013 at the time of creation of a project you can select an empty website or a Asp.net Web Application which comes with inbuilt Pages and a Site Master for Desktop and Mobile respectively. It has Bootstrap library included for responsive websites.
Pretty URL structure is already there and you will get dynamic SEO Title as per page name.
If you want to further customize SEO Title and SEO description you can connect your application with a database and fetch SEO Tags dynamically as explained above for PHP.
This is a screenshot of dashboard for managing a post in an application built using ASP.Net framework and C#:
Here users can manage SEO tags for all posts separately.
CASE 4 – CMS TOOLS
If your website is developed using a CMS tool Like WordPress, Magento, Joomla, Drupal, Blogger etc.
In these CMS tools there are many modules and plugins that can be added to get SEO functionality ready.
You can install: Yoast SEO or All in One SEO pack Plugin.
Magento has an inbuilt basic SEO management module.
If you are not using a SEO plugin or module then also you will have dynamic SEO titles and Description in these CMS tools.
Blogger websites have Schema.org markup for Type: Blog – posting already included in its code. They have Open Graph Meta Tags inbuilt as well. Content in these SEO, SMO and Shema.org markup tags is changed dynamically.
For other CMS tools, SEO Plugins will let you include SMO and Schma.org functionally to your website.
These are some cases to analyze conditions and initiate an SEO project.
Free E-Book by Slidescope – SEO Approach and Digital Marketing – Free Ebook