Category Archive Training

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What is DA and PA in SEO

What is DA in SEO

DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names: with DA 60/100 and with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.

What is PA in SEO

PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.

DA and PA depend on following factors:

Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.

डोमेन अथॉरिटी क्या होता है – डीए फैक्टर क्या होता है

डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |

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How to Use Instagram for Effective Digital Marketing

Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.

This article is dedicated to instagram users who own or manage marketing activities for any business.

 Here is a list of activities that you can do to use Instagram for Effective Digital Marketing:

  1. Start Using Instagram as a Business Profile rather than Personal Account

In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:

“Switch to business profile”.

A business profile can publish ads directly from instagram without the help of facebook ads manager.

  1. Use Instagram Insights to Analyze Data

You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.

You can see:

  • Increase in number of followers
  • Percentage increase in reach of your content
  • Number of Actions performed during a particular period
  • Total number of profile visits lately
  • Discovery Information
  • Data about Impressions
  1. Use Instagram to Promote your Products

You can use tools like to create beautiful and eye catching images of your products, latest offers etc.

You can create short promotional videos as well and post stories about the products or services you want to promote.

You can post information about upcoming products to keep your audience engaged.

You can use images to create polls and get reactions from your followers.

An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.

You can create contests and give some gifts or discounts to your followers.

  1. Create Paid Ads on Instagram

Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.

You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.

Data like:

Age Group you want to target


Hobbies or Interest you want to target

Location of user etc.

5. Go Live On Instagram

Go live on intagram to promote events, seminars and product launches.

Instagram to promote your business live


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How to host a website for free

How to host a website for free

In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :

  • .tk
  • .ml
  • .ga
  • .gq etc

These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.

Here is the list of free web hosting providers :

  • 000webhost by Hostinger
  • Awardspace

Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.

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First Time WordPress Setup for SEO

Follow these steps for First Time WordPress Setup for SEO

Create a Page named Home and add introduction
Sometimes while creating a page, wp asks us to chose page template
Common page template name are – Homepage, Full Width, Default
Create a Page named Blog
Yoast >> Features >> Enable Advanced Setting Pages
Yoast >> First Time COnfigration
-> Necessary Schema will be added

Wp Dashboard >> Settings >> Permalinks Setting >> Post name

Themes >> Customize >> Set Home Page
settings >> reading >> set home pagee

Home page settings are in customize

Menu Mangement >> Go to appearance >> menu and create a new menu named “anything”
Set it as primary menu or header menu

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How to Host a Website for Free with a free domain name

This video demonstrates the Step by step process of Hosting a Website for Free using a free domain name.

Benefits of This Video

You will learn how to buy a free domain name and host it for free

Step1: Go to 000webhost and make an account

Step 2: It will give you a free subdomain on 000webhostapp and file manager and cpanel hosting.

Step 3: Go to freenom and register a free domain name

Step 4 : 000webhost has an option to add custom domain name there you have to add your new domain name and then 000webhost will give you

2 nameservers

Step 5: Paste the nameservers in your domain name’s DNS settings

Step 6 : Your free domain name is now connected to free web hosting and now you can install wordpress or any other website as demonstrated in the step by step video tutorial on free website hosting.

If you are facing difficulties in installing Please Contact us


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What is Retargeting and Remarketing

In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.

In general Retargeting and Remarketing are same.

A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.

In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.

You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.

How can we re-target clients online?

All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
We can paste a simple javascript code in our website and this code will save cookies in the browser of visitors when he/she visits our website for the first time.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.

If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.

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Variables in PHP – Core PHP Tutorial Chapter 4

Variables are used in PHP and other programming languages to store dynamic values.

Variables can be used in any PHP program to store information.

How to create or declare a variable in PHP?

Variables are declared using $ (dolar) sign followed by _ (underscore) or alphabets.

If we want to declare a variable named First Name we can write it as:


A variable name can contain Alpha Numeric Characters with or without underscores.

A variable can store values of any data type like strings, bool, float, double or integer.

Remember that in PHP the variables are declared in the same line where a value is assigned to them.

Unlike other programming languages there is no need to firstly declare a variable and then assign a value to it.

You can assign values and declare a variable at the same time.

Here is an example:


$firstName = “Manish”;


If we want to print this variable we can simply write


$firstName = “Manish”;

echo $firstName;

//Outputs : Manish


Variables in PHP are case sensitive.

Note : In the example given above we have not used single quotes or double quotes while echoing or printing $firstName. But a string cannot be assigned to a variable without the use of double or single quotes.

Consider the example given below


$lang = “PHP”;

echo   “We are studying $lang”;

//Outputs : We are studying PHP.


In this example we have written $lang inside double quotes. We will not get any error because the assigned value to $lang variable was a string.

You can watch out Step by Step Tutorial About Variables in PHP

You can join out Php Training in Lucknow

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Top 5 Free WordPress themes for Business Websites 2018

Top 5 Free WordPress themes for Business Website Development

  1. Enlighten by AccessPress Themes

Enlighten is a free theme by Accespress. This theme has an impressive homepage template. The homepage template contains a Posts Slider which can be used to showcase your top articles or categories.

Another 3 column slider Is there in the home page which is perfect for latest posts or Products & services

You can showcase your achievements which come with auto loading numbers. This section can also be used to showcase your skills.

Below achievements section there is a Introduction Video section. It can be connected with Youtube.

There is a beautiful call to action section with orange background just below the video section.

Client testimonials create a good impact on readers and potential clients. It can be added in the section below call to action section.

A very creative part of this theme is the latest news section with Author or Owner Info that can be connected with the twitter feeds.

You can showcase a client logo carousel as well.

This theme has a multicolumn footer as well.

You can see a live demo of this theme at

Top 5 Free WordPress themes

  1. Hashone

Hashone is developed by Hashthemes and it is a very professional looking theme with Red progress bars and icons. It is a multipurpose theme.

It has following Sections:

  • About section with progress bars.
  • Four columns section – Our Features Section with Icons. This section can be connected with pages of website.
  • Portfolio Section to provide tab wise projects.
  • Two Column section for why chose us.
  • Lastest Blog, Client Carousel and Contact Us section.

This theme can work as a single page theme as well as a multi-page theme.

Best wordpress themes for 2018 business websites

  1. Travel Eye by WenThemes

Travel blogging is one of the trending career options. Travel Eye is a theme dedicated to travel bloggers and Tour & Travel Service Providers.

  • It has stunning slider.
  • Easy to use Page builder with drag and drop feature.
  • Portfolio and recent blog section.
  • Service section with icons.

You can see a website developed using  this wordpress theme on this URL –

  1. Promote Theme by Themezwp

Promote theme is a treat to eyes. You can configure menu color as per your business logo and see the magic. It can be used with creative icons to create and impression on visitors.

It has a unique world map section that can be use to showcase number of clients and their locations.

This theme is suitable for Startups, Corporate Business and Digital Marketing Agencies.

This wordpress theme is installed and working fine on this website –

  1. Education Hub Theme by Wenthemes

As the name suggests this theme is suitable for Educational Institutes and Communities.

Education hub has a unique color combination of Blue and Yellow which makes the look and feel of this theme magical.

It has a Slider on homepage that can carry some text in the heading and a short paragraph.

You can see this screenshot to see the slider:

Just below the slider there are grids which look really beautiful. This theme is responsive and we have used it to create a Book Swapping Website.


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How to create a WordPress website in less than 25 minutes

Create a WordPress website in less than 25 minutes

Worpress is one of the best Content Management tool on internet. I am sharing this simple step by step tutorial for creating fast and attractive WordPress website in less than 25 minutes.

Step 1. Buy a domain name for your website. If you don’t want to pay you can start with a dot TK domain name as well. We recommend Bigrock for buying paid domain name. Domain name is important for branding of any website.

Step 2 – Buy a WordPress or Linux Hosting plan. It comes at a cheap price of 70 Rs per month also. We recommend Hostgator to buy WordPress hosting. CPANEL hosting is best for WordPress websites.

Step 3 – Hosting provider will give you 2 or four NAME Servers which look like –, etc. Go to your domain control panel and paste the name servers in DNS setting.

Step -4 Inside your hosting panel Go to ADD NEW DOMAIN name section and enter the domain name is bought in step 1.

Step – 5 – Search for Script autoinstaller in your hosting. Softaculous is the most famous autoinstaller and all good hosting panels have it. In the Autoinstaller window look for WordPress script and click install.

Step 6 – Select the domain name on which you want to install wordpress.

Step 7 – Select your website title and tagline. Give a unique admin name and enter a secure wordpress password. The password should be alphanumeric with 10-15 characters.

Step 8 Click Install WordPress button and after some seconds wordpress installation will be finished.  You will get wordpress files in your public_html or root folder.

A new database will also be created automatically. You can see all databases in phpMyadmin section.

Step 9 – Go to  , here replace examplecom with your domain name.

Step 10 – Enter Admin ID and password you created earlier.

Step 11 – Install your desired theme and your wordpress website will be ready after its configuration.

We provide Professional WordPress Training as Well.

You can download wordpress from and install it in locahost also. You can later migrate your website to web hosting.

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सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है ?

सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है  यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :

सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |

सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना

इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |

सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :

  • गूगल
  • बिंग
  • याहू

ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |

यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |

यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |

उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |

आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |

इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |

सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |