Highlights of Syllabus
Digital Marketing Syllabus Key Contents :
- Website Marketing Module
- Basics of Traditional Marketing
- Basics of Digital Marketing
- Basics of Search Engine Optimization
- Usage of Google Webmaster Tools
- Keywords Research and Analysis
- WordPress / Drupal / Blogger CMS with HTML/CSS Basics
- On-page Optimization
- Strategies of Link Building
- Local SEO
- Reports and Info-graphics
- Website Monetization
- Google Analytics for SEO
- Search Engine Marketing
- Introduction to Search Engine Marketing
- Introduction to Google AdWords, Bing Ads Etc.
- Campaign Setup
- AdGroup and Keywords Setup
- Understanding AdWords Bidding
- Ad Format and Guidelines
- Ad Extensions
- Campaigns, Ad groups and Keywords Dashboard
- Conversion Tracking
- Display Ads / Remarketing / Mobile Marketing
- Video Marketing
- Shopping Campaign
- AdWords Tools
- AdWords Exam Guidelines
- AdWords Mock Exam + Live AdWords Project
- Social Media Marketing & Optimizatio
- Video Marketing using YouTube
- FACEBOOK, TWITTER, LINKEDIN Marketing
- Email Marketing
- Brand Reputation Management
- In-Depth Traffic Analysis using Google Analytics, Bing Webmaster Tools etc.
This is an overview of the elements that are taught in the complete Digital Marketing Training. Digital Marketing is not a just course, it is a a complete process. In cities like Lucknow, Kanpur, Allahabad, Hardoi, Unnao, Sitapur, Delhi, Noida etc.
Digital Marketing or Online Marketing also known as Internet Marketing is becoming a famous professional course. People with sound knowledge of digital marketing can open their own marketing company or they can work for other companies as a employee or a freelancer. This Digital Marketing Syllabus is prepared after thorough Research and reference of many posts and articles are taken to prepare it.
