Highlights of Syllabus
Digital Marketing Syllabus Key Contents :
- Website Marketing Module
- Basics of Traditional Marketing
- Basics of Digital Marketing
- Basics of Search Engine Optimization
- Usage of Google Webmaster Tools
- Keywords Research and Analysis
- WordPress / Drupal / Blogger CMS with HTML/CSS Basics
- On-page Optimization
- Strategies of Link Building
- Local SEO
- Reports and Info-graphics
- Website Monetization
- Google Analytics for SEO
- Search Engine Marketing
- Introduction to Search Engine Marketing
- Introduction to Google AdWords, Bing Ads Etc.
- Campaign Setup
- AdGroup and Keywords Setup
- Understanding AdWords Bidding
- Ad Format and Guidelines
- Ad Extensions
- Campaigns, Ad groups and Keywords Dashboard
- Conversion Tracking
- Display Ads / Remarketing / Mobile Marketing
- Video Marketing
- Shopping Campaign
- AdWords Tools
- AdWords Exam Guidelines
- AdWords Mock Exam + Live AdWords Project
- Social Media Marketing & Optimizatio
- Video Marketing using YouTube
- FACEBOOK, TWITTER, LINKEDIN Marketing
- Email Marketing
- Brand Reputation Management
- In-Depth Traffic Analysis using Google Analytics, Bing Webmaster Tools etc.
This is an overview of the elements that are taught in the complete Digital Marketing Training. Digital Marketing is not a just course, it is a a complete process. In cities like Lucknow, Kanpur, Allahabad, Hardoi, Unnao, Sitapur, Delhi, Noida etc.
Digital Marketing or Online Marketing also known as Internet Marketing is becoming a famous professional course. People with sound knowledge of digital marketing can open their own marketing company or they can work for other companies as a employee or a freelancer. This Digital Marketing Syllabus is prepared after thorough Research and reference of many posts and articles are taken to prepare it.
Ankit Srivastava is an IT trainer, technology educator, and digital skills mentor with expertise in programming, data analytics, AI, and software development. He has successfully trained thousands of learners, with more than 10,000 student enrollments on Udemy. His practical teaching approach empowers students and professionals to build in-demand technical skills. Colorstech channel where Ankit posts video tutorials has more than 8000 Subscribers.
