Broad Match – Shows ads for related searches, even if they don’t contain the exact keyword. Example: “digital marketing” can trigger searches like “online advertising” or “SEO services”.
Phrase Match – Ads appear for searches that include the keyword phrase in the exact order but may have words before or after. Example: “digital marketing services” can trigger “best digital marketing services near me”.
Exact Match – Ads only show for searches that match the keyword exactly or with very close variations. Example: [digital marketing services] may trigger “digital marketing services” or “digital marketing service”, but not “best digital marketing services”.
Ankit Srivastava is an IT trainer, technology educator, and digital skills mentor with expertise in programming, data analytics, AI, and software development. He has successfully trained thousands of learners, with more than 10,000 student enrollments on Udemy. His practical teaching approach empowers students and professionals to build in-demand technical skills. Colorstech channel where Ankit posts video tutorials has more than 8000 Subscribers.
