SEO Tutorial Syllabus
Module 1: Introduction to SEO
- What is SEO?
- Definition and Importance
- How Search Engines Work
- Organic vs Paid Search
- Types of SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Module 2: Keyword Research
- Importance of Keywords
- Understanding Search Intent
- Short-Tail vs Long-Tail Keywords
- Tools for Keyword Research
- Google Keyword Planner
- Ahrefs, SEMrush, Moz
- Google Trends
- Finding the Right Keywords
- Keyword Volume, Competition, and Difficulty
- Latent Semantic Indexing (LSI) Keywords
- Competitor Analysis
- Identifying Competitors’ Keywords
Module 3: On-Page SEO
- Content Optimization
- Writing for Users and Search Engines
- Content Length and Quality
- Keyword Placement
- HTML Tags
- Title Tags
- Meta Descriptions
- Header Tags (H1, H2, etc.)
- Image Optimization
- ALT Text
- File Names and Compression
- Internal Linking
- Importance of Anchor Text
- Structuring Links for Better Crawlability
Module 4: Off-Page SEO
- Backlink Basics
- What are Backlinks?
- Types of Backlinks (DoFollow vs NoFollow)
- Link Juice
- Building Quality Backlinks
- Guest Blogging
- Broken Link Building
- Social Bookmarking
- Social Media Integration
- Role of Social Media in SEO
- Using Social Media Platforms for Engagement
Module 5: Technical SEO
- Website Architecture
- Sitemap Creation
- Robots.txt File
- URL Structure
- Core Web Vitals
- Page Speed Optimization
- Mobile-Friendliness
- Structured Data and Schema Markup
- Importance of Schema
- Writing Basic Schema Queries
- Handling Website Issues
- Fixing Broken Links
- Avoiding Duplicate Content
Module 6: Local SEO
- Optimizing Google My Business
- Setting Up and Verifying GMB
- Adding Business Information and Photos
- NAP Consistency
- Name, Address, Phone Across Platforms
- Local Keywords
- Finding and Targeting Localized Keywords
- Managing Reviews
- Importance of Positive Reviews
- How to Respond to Reviews
Module 7: Analytics and Performance Monitoring
- Introduction to Google Analytics
- Setting Up and Understanding Key Metrics
- Traffic Sources and Audience Insights
- Google Search Console
- Submitting Sitemaps
- Fixing Crawl Errors
- Tracking SEO Performance
- Measuring Keyword Rankings
- Click-Through Rate (CTR) and Bounce Rate
- A/B Testing for SEO
Module 8: Advanced SEO Strategies
- Voice Search Optimization
- Adapting Content for Voice Queries
- Using Long-Tail Conversational Keywords
- Video SEO
- Optimizing Video Content for Search Engines
- YouTube SEO Basics
- International SEO
- Using Hreflang Tags
- Managing Multilingual Content
- E-Commerce SEO
- Optimizing Product Pages
- Creating User-Friendly Category Structures
Module 9: SEO for Emerging Trends
- AI and SEO
- How AI Is Changing Search
- Using AI Tools for SEO
- Future of SEO
- SEO in a Cookie-Less World
- Predicting Trends in Search Algorithms
Module 10: Final Project
- Hands-On SEO Campaign
- Choose a Website to Optimize
- Perform Keyword Research and Competitor Analysis
- Create an SEO Plan
- Measure and Report Results
Ankit Srivastava is an IT trainer, technology educator, and digital skills mentor with expertise in programming, data analytics, AI, and software development. He has successfully trained thousands of learners, with more than 10,000 student enrollments on Udemy. His practical teaching approach empowers students and professionals to build in-demand technical skills. Colorstech channel where Ankit posts video tutorials has more than 8000 Subscribers.
