Google Ads Tracking Template and Final URL Suffix explained

In Google Ads, the “Tracking template” and “Final URL suffix” fields are used for tracking and analytics purposes. Here’s how to use them:

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1. Tracking Template

Purpose:
This tells Google Ads how to assemble the URL for tracking when someone clicks your ad.

Example Entry:

https://tracker.example.com/?url={lpurl}&utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}

Explanation:

• https://tracker.example.com/ → Your tracking domain.
• url={lpurl} → This is replaced by the final URL of your ad.
• utm_source=google → UTM parameter for source.
• utm_medium=cpc → UTM for paid ads.
• utm_campaign={campaignid} → Dynamic campaign ID.
• utm_term={keyword} → Keyword that triggered the ad.

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2. Final URL Suffix

Purpose:
Appends parameters to the final URL after the ?.

Example Entry:

utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Usage Scenario:
If your final URL is:

https://example.com/product

and your suffix is:

utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Then the final clickable URL becomes:

https://example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

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When to Use Each:

• Use the Tracking Template if you’re using a third-party tracking system or want to construct URLs dynamically.
• Use the Final URL Suffix if you just want to append tracking parameters without rewriting the entire URL.