Search Engine Optimization Basics will deal with the following topics :
- What are Search engines and how they work ?
- Architecture of Google Search
- Process and Technique of Ranking
- Basics if Search Engine Results Pages (SERP)
- Search Operators for various types of Searches
- Updates in Search Algorithms.
- Panda, Penguin, Humming Bird and Pigeon Update
Search Engine Optimization Basics is the Part 2 of our Step By Step Digital Marketing Tutorial. Part 1 is Digital Marketing Basics
We will deal with the topics Lesson by Lesson in our Part 2. In this current article ( Lesson 8 ) we will learn –
What are Search engines and how they work ?
Search Engine as the name suggests is a web tool that is used to Search Information about something we are looking for.
You can have a look at following image :
This will explain you the working of Search Engines.
Search engines have virtual web crawlers (code) called web spiders. These spiders are programmed to crawl the Data in the meta tags and content of the website to understand the meaning and genre of web page.
Tags like <title> <meta name=”keywords”> <meta name=”description”> are detected and read by the crawlers mostly. The content in these tags is displayed in the search results as well .
Search results are ranked according to the relevancy with the searched keyword.
