SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.
Search engine optimization (SEO) is the art and science of placing pages in search engines like Google well. Search is one of the most important ways for people to discover content, and a good ranking in a search engine can lead to increased traffic to a website. Search engine optimizers improve the SEO of websites by ensuring that key pages contain links and relevant anchor text that helps improve page relevance for certain terms.
People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.
SEO involves optimizing your website content for relevant keywords that receive many searches and improving your ranking in search results for those keywords. This makes your website more visible to searchers and brings its own benefits. Site SEO is how you deal with the structure of your website. It is where keywords, internal links, images, alt attributes and other techniques help search engines analyze and evaluate the content of your site.
Here is a list of the key benefits of SEO and SEO content to help you understand how to use it effectively. The overall goal of a website is to use SEO to bring your content and features to the top of the results chain.
Why is SEO Important for a business
- SEO helps in Growing a Business.
- SEO helps in Meeting Business Objectives.
- SEO helps in improving Online Reputation of any brand.
- SEO helps in getting more visitors to your website.
- According to a case study of our Marketing Team, Advanced SEO has helped its clients improve their ranking by an average of 25 positions in nine months. SEO helps small business owners build robust, user-friendly websites that are highly valued in search engines, which in turn helps attract more qualified potential customers to their site and increase conversion rates. SEO also helps to increase brand awareness of your business among search engine users who are more likely to trust websites that have a brand on the first page of search engine results pages (SERPs) than websites that do not.
- If you are a small business owner you can use SEO to build a strong web presence, bypass your competition, attract new customers to your business and take your business to the next level. SEO helps small business owners create a faster, smoother and more user-friendly website. SEO makes your site search engine friendly by improving the experience of customers who visit your site.
- A better user experience can lead to more clicks, more leads, better recalls of the brand and higher conversion rates. If you strive to create useful, high-quality content, make your website responsive and add backlinks to improve each page, you will have an excellent site in addition to a site optimized for search engines.
- SEO helps you establish authority over your website by getting backlinks to other reputable websites in your area, optimizing pages and content, detecting crawl errors and broken links and improving user experience of your websites. Being at the top of Google\’s search results means that Google sees you as a relevant, useful, and genuine source of information and content, and prefers you to other sites that just walk around.
- If you rank well, it helps people trust you, get more traffic and take advantage of SEO. A major advantage of SEO, which many companies overlook, is that it improves your credibility with consumers. SEO can help your site rank higher in promoted searches and connect better with the products and services you sell if you use it correctly.
How is SEO Different from SEM (Search Engine Marketing)
SEM is a comprehensive concept that includes both SEO and PPC, but in a general sense it is a marketing strategy that includes managing a brand website and total presence in search engines. The aim of SEM is to increase the visibility of the website through the use of paid search, contextual advertising and organic search rankings. The goals of experienced SEO are to create a strong foundation with a beautiful website, a clean and effective user experience and a searchable search thanks to trust and credibility of the brand and its digital characteristics.
Search engine optimization is classified into two parts:
- On-page SEO
- Off-page SEO
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On-Page SEO Topics:
A better user experience can lead to more clicks, more leads, better recalls of the brand and higher conversion rates. If you strive to create useful, high-quality content, make your website responsive and add backlinks to improve each page, you will have an excellent site in addition to a site optimized for search engines.
Different search engines such as Yahoo, Ecosia and Bing have different ranking factors and more complex algorithms that sort billions of possible results. The engine you want to address most can change the way you structure your SEO content.
These optimizations are fully in our control.
It is important to Optimize Website Structure or Architecture.
Knowledge:
Understanding Domain Names and Extensions
Understanding Basic HTML Structure
Better UX and UI.
Activities:
Optimizing HTML Code
- Analyzing Deprecated Tags and replacing them.
- In-page, in-line and external CSS & JavaScript
Optimizing Meta Tags
- Title Tag
- Meta Description
- Social Media Optimization Meta Tags
Optimizing Content
- Keyword Density
- Use of Heading Tags
- Optimized Paragraph Tags
- Optimized Images
Images Optimization
- Alternate Text Attribute
- Title Attribute
- Image Compression
Website Speed Optimization
- Compressed HTML
- Compressed CSS
- Minified JavaScript
Optimized Page URLs
- Pretty Permalinks Setup
Optimized File URLs
Google Analytics Integration
Sitemaps Creation
- Dynamic Sitemaps
- Static Sitemaps
RSS, Atom, Comments Feeds – XML
Optimizing Robots.txt
Canonical attribute in link tags of web pages for duplicate content.
Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website
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Off-Page SEO Topics
Understanding Domain Authority & Page Authority
Understanding Page Rank
Back-link Building Strategies
Google Business Page Optimization
Directory Listing
Classified Advertisement that works
Linking website to Social Media Profiles
Forum Participation
Commenting on Blogs (Non –Spam)
Webmaster Tools for Submitting Websites to Search Engines
- Google Webmasters
- Bing Webmasters
- Yandex Webmaster
Online Reputation Management
Guest Blogging Concept
We have a Module of Search Engine Optimization in our Digital Marketing Course.
