What is SEO

What is SEO and Why it is Important?

SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.

Search engine optimization (SEO) is the art and science of placing pages in search engines like Google well. Search is one of the most important ways for people to discover content, and a good ranking in a search engine can lead to increased traffic to a website. Search engine optimizers improve the SEO of websites by ensuring that key pages contain links and relevant anchor text that helps improve page relevance for certain terms.

People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.

SEO involves optimizing your website content for relevant keywords that receive many searches and improving your ranking in search results for those keywords. This makes your website more visible to searchers and brings its own benefits. Site SEO is how you deal with the structure of your website. It is where keywords, internal links, images, alt attributes and other techniques help search engines analyze and evaluate the content of your site.

Here is a list of the key benefits of SEO and SEO content to help you understand how to use it effectively. The overall goal of a website is to use SEO to bring your content and features to the top of the results chain.

Why is SEO Important for a business

  1. SEO helps in Growing a Business.
  2. SEO helps in Meeting Business Objectives.
  3. SEO helps in improving Online Reputation of any brand.
  4. SEO helps in getting more visitors to your website.
  5. According to a case study of our Marketing Team, Advanced SEO has helped its clients improve their ranking by an average of 25 positions in nine months. SEO helps small business owners build robust, user-friendly websites that are highly valued in search engines, which in turn helps attract more qualified potential customers to their site and increase conversion rates. SEO also helps to increase brand awareness of your business among search engine users who are more likely to trust websites that have a brand on the first page of search engine results pages (SERPs) than websites that do not.
  6. If you are a small business owner you can use SEO to build a strong web presence, bypass your competition, attract new customers to your business and take your business to the next level. SEO helps small business owners create a faster, smoother and more user-friendly website. SEO makes your site search engine friendly by improving the experience of customers who visit your site.
  7. A better user experience can lead to more clicks, more leads, better recalls of the brand and higher conversion rates. If you strive to create useful, high-quality content, make your website responsive and add backlinks to improve each page, you will have an excellent site in addition to a site optimized for search engines.
  8. SEO helps you establish authority over your website by getting backlinks to other reputable websites in your area, optimizing pages and content, detecting crawl errors and broken links and improving user experience of your websites. Being at the top of Google\’s search results means that Google sees you as a relevant, useful, and genuine source of information and content, and prefers you to other sites that just walk around.
  9. If you rank well, it helps people trust you, get more traffic and take advantage of SEO. A major advantage of SEO, which many companies overlook, is that it improves your credibility with consumers. SEO can help your site rank higher in promoted searches and connect better with the products and services you sell if you use it correctly.

How is SEO Different from SEM (Search Engine Marketing)

SEM is a comprehensive concept that includes both SEO and PPC, but in a general sense it is a marketing strategy that includes managing a brand website and total presence in search engines. The aim of SEM is to increase the visibility of the website through the use of paid search, contextual advertising and organic search rankings. The goals of experienced SEO are to create a strong foundation with a beautiful website, a clean and effective user experience and a searchable search thanks to trust and credibility of the brand and its digital characteristics.

Search engine optimization is classified into two parts:

  • On-page SEO
  • Off-page SEO
  1. On-Page SEO Topics:

A better user experience can lead to more clicks, more leads, better recalls of the brand and higher conversion rates. If you strive to create useful, high-quality content, make your website responsive and add backlinks to improve each page, you will have an excellent site in addition to a site optimized for search engines.

Different search engines such as Yahoo, Ecosia and Bing have different ranking factors and more complex algorithms that sort billions of possible results. The engine you want to address most can change the way you structure your SEO content.

These optimizations are fully in our control.

It is important to Optimize Website Structure or Architecture.


Understanding Domain Names and Extensions

Understanding Basic HTML Structure

Better UX and UI.


Optimizing HTML Code

  • Analyzing Deprecated Tags and replacing them.
  • In-page, in-line and external CSS & JavaScript

Optimizing Meta Tags

  • Title Tag
  • Meta Description
  • Social Media Optimization Meta Tags

Optimizing Content

  • Keyword Density
  • Use of Heading Tags
  • Optimized Paragraph Tags
  • Optimized Images

Images Optimization

  • Alternate Text Attribute
  • Title Attribute
  • Image Compression

Website Speed Optimization

  • Compressed HTML
  • Compressed CSS
  • Minified JavaScript

Optimized Page URLs

  • Pretty Permalinks Setup

Optimized File URLs

Google Analytics Integration

Sitemaps Creation

  • Dynamic Sitemaps
  • Static Sitemaps

RSS, Atom, Comments Feeds – XML

Optimizing Robots.txt

Canonical attribute in link tags of web pages for duplicate content.

Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website

  1. Off-Page SEO Topics

Understanding Domain Authority & Page Authority

Understanding Page Rank

Back-link Building Strategies

Google Business Page Optimization

Directory Listing

Classified Advertisement that works

Linking website to Social Media Profiles

Forum Participation

Commenting on Blogs (Non –Spam)

Webmaster Tools for Submitting Websites to Search Engines

  • Google Webmasters
  • Bing Webmasters
  • Yandex Webmaster

Online Reputation Management

Guest Blogging Concept

We have a Module of Search Engine Optimization in our Digital Marketing Course.

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