Digital Marketing Syllabus

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Digital Marketing Syllabus

Digital Marketing Syllabus Key Contents :

  1. Website Marketing Module
  • Basics of Traditional Marketing
  • Basics of Digital Marketing
  • Basics of Search Engine Optimization
  • Usage of Google Webmaster Tools
  • Keywords Research and Analysis
  • WordPress / Drupal / Blogger CMS with HTML/CSS Basics
  • On-page Optimization
  • Strategies of Link Building
  • Local SEO
  • Reports and Info-graphics
  • Website Monetization
  • Google Analytics for SEO
  1. Search Engine Marketing
  • Introduction to Search Engine Marketing
  • Introduction to Google AdWords, Bing Ads Etc.
  • Campaign Setup
  • AdGroup and Keywords Setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad groups and Keywords Dashboard
  • Conversion Tracking
  • Display Ads / Remarketing / Mobile Marketing
  • Video Marketing
  • Shopping Campaign
  • AdWords Tools
  • AdWords Exam Guidelines
  • AdWords Mock Exam + Live AdWords Project

 

  1. Social Media Marketing & Optimization
  • Video Marketing using YouTube
  • FACEBOOK, TWITTER, LINKEDIN Marketing
  1. Email Marketing
  2. Brand Reputation Management
  3. In-Depth Traffic Analysis using Google Analytics, Bing Webmaster Tools etc.

This is an overview of the elements that are taught in the complete Digital Marketing Training. Digital Marketing is not a just course, it is a a complete process. In cities like Lucknow, Kanpur, Allahabad, Hardoi, Unnao, Sitapur, Delhi, Noida etc.

Digital Marketing or Online Marketing also known as Internet Marketing is becoming a famous professional course. People with sound knowledge of digital marketing can open their own marketing company or they can work for other companies as a employee or a freelancer. This Digital Marketing Syllabus is prepared after thorough Research and reference of many posts and articles are taken to prepare it.

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Slide Scope Posts are written by experts from Core Information Technology and Digital Marketing Industry. We have assistants from Management Science as well.

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