What is SEO and Why it is Important?

BySlide Scope

What is SEO and Why it is Important?

SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.

People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.

  1. SEO helps in Growing a Business.
  2. SEO helps in Meeting Business Objectives.
  3. SEO helps in improving Online Reputation of any brand.
  4. SEO helps in getting more visitors to your website.

Search engine optimization is classified into two parts:

  1. On-Page SEO Topics:

These optimizations are fully in our control

Optimizing Website Structure or Architecture

Knowledge:

Understanding Domain Names and Extensions

Understanding Basic HTML Structure

Better UX and UI.

Activities:

Optimizing HTML Code

  • Analyzing Deprecated Tags and replacing them.
  • In-page, in-line and external CSS & JavaScript

Optimizing Meta Tags

  • Title Tag
  • Meta Description
  • Social Media Optimization Meta Tags

Optimizing Content

  • Keyword Density
  • Use of Heading Tags
  • Optimized Paragraph Tags
  • Optimized Images

Images Optimization

  • Alternate Text Attribute
  • Title Attribute
  • Image Compression

Website Speed Optimization

  • Compressed HTML
  • Compressed CSS
  • Minified JavaScript

Optimized Page URLs

  • Pretty Permalinks Setup

Optimized File URLs

Google Analytics Integration

Sitemaps Creation

  • Dynamic Sitemaps
  • Static Sitemaps

RSS, Atom, Comments Feeds – XML

Optimizing Robots.txt

Canonical attribute in link tags of web pages for duplicate content.

 

Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website

 

  1. Off-Page SEO Topics

Understanding Domain Authority & Page Authority

Understanding Page Rank

Back-link Building Strategies

Google Business Page Optimization

Directory Listing

Classified Advertisement that works

Linking website to Social Media Profiles

Forum Participation

Commenting on Blogs (Non –Spam)

Webmaster Tools for Submitting Websites to Search Engines

  • Google Webmasters
  • Bing Webmasters
  • Yandex Webmaster

Online Reputation Management

Guest Blogging Concept

We have a Module of Search Engine Optimization in our Digital Marketing Course.

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Slide Scope Posts are written by experts from Core Information Technology and Digital Marketing Industry. We have assistants from Management Science as well.

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