What Is Revenue Operations (RevOps)?
After aligning sales, marketing, and customer success for 50+ companies—from IT consultancies to e-commerce giants—I’ve witnessed a brutal pattern: Companies leaking 27% of potential revenue due to operational silos. Revenue Operations (RevOps) fixes this. Here’s your battle-tested blueprint. 1. What RevOps Really Is (Beyond the Hype) ❌ Myth: “Just sales ops renamed.”âś… Reality: RevOps is …