SEO stands for Search Engine Optimization, it is the process of optimizing a website or a blog by updating its programming code and content such that it gets indexed in the top ranking search results.
People Trust Search Engines for their queries, getting amongst top results for search queries will help any business in getting potential customers.
Search engine optimization is classified into two parts:
These optimizations are fully in our control
Optimizing Website Structure or Architecture
Understanding Domain Names and Extensions
Understanding Basic HTML Structure
Better UX and UI.
Canonical attribute in link tags of web pages for duplicate content.
Understanding Schema Markup and writing Microdata & JSON-LD scripts to implement Rich Data and Structured Data on Your Website
Understanding Domain Authority & Page Authority
Understanding Page Rank
Back-link Building Strategies
Google Business Page Optimization
Classified Advertisement that works
Linking website to Social Media Profiles
Commenting on Blogs (Non –Spam)
Webmaster Tools for Submitting Websites to Search Engines
Online Reputation Management
Guest Blogging Concept
We have a Module of Search Engine Optimization in our Digital Marketing Course.
Corporate Contact information helps business owners in displaying various contact numbers and details on the search engine results page in the Google Knowledge Panel for business.
Let’s consider a simple example If you have a business and you want to display your company’s Customer Support Number to the searchers with and information about toll charges on the number then you can use the Structured Data code on your website at prescribed locations.
If a user searched for Customer Care Number of Flipkart, the SERP on desktop web appeared as follows:
You can see the Card Result with customer care number and also the Customer Service number in Orange Circle which is Google Knowledge panel in searches.
Also look at this result in mobile based search for same query and here also you can see the number clearly display in bold and increased font size.
This is done to help searchers in finding accurate results without much hassle. It saves time of searchers as well.
Business owners publish these Corporate Contact information numbers in order to help their customers in finding correct information.
Here you can see Logo of the Organization as well and in order to publish it you have to use following code in your website:
“contactType”: “customer service”
You have to replace your details with our contact details.
You can also add the Area Served Option and Type of Contact Number as well:
Note: You can see that last entry is written without a comma. Remember this to avoid mistakes.
You can place the above given JSON-LD code in the HTML of your Contact Us page or About Us Page.
Please make sure that your code is correct as per the standards of Structured Data Schema Markup.
You can use the Schema Markup Testing Tool to verify the correctness of your code:
If you want to learn Digital Marketing Please Contact Us
In order to get a Fully enhanced Rich Card for video objects in your website you have to use the Structured Data Markup for Videos.
If your website supports AMP – Accelerated Mobile Pages, then Google Search will work as an entry point for Searching and viewing videos and you will see rich cards of your video in search results.
There are three conditions or solutions to Add Video Structured Data in your website.
1. IF you are Using AMP and want to use JSON-LD code.
2. IF you are not using AMP and want to use JSON-LD code.
3. If you want to use the Microdata code for video objects which is the Standard video markup.
Video Markup results appear with a badge which encourages users to click on them.
“name”: “Website Development Training Using Php and MySql”,
“description”: “Learn website development from scratch. Learn the concepts of Core and Advanced PHP with MySql Database Management”,
You have to replace the content of your video with our content.
Change – Name, Description,
ThumbnailUrl – Web address of the Video Thumbnail you want to show,
date of video upload in the format given above,
duration of the video in the format given – 2 minutes and 56 seconds is PT2M56S,
“name”: “Your video title here”,
“description”: “Your Video description here”,
<div itemscope itemtype=”http://schema.org/VideoObject”>
<span itemprop=”name”>Title of your video</span>
<span itemprop=”description”>Your Video description here</span>
<img itemprop=”thumbnailUrl” src=”https://www.example.com/thumbnail1.jpg” alt=”thumbnail text”/>
<meta itemprop=”uploadDate” content=”2015-02-05T08:00:00+08:00″/>
<meta itemprop=”duration” content=”PT1M33S” />
<link itemprop=”contentUrl” href=”https://www.slidescope.com/video567.mp4″ />
<link itemprop=”embedUrl” href=”https://www.slidescope.com/videoplayer.swf?video=567″ />
<meta itemprop=”interactionCount” content=”4321″ />
In all the cases the interaction count is the number of times the video has been interacted.
You can refer to official Google Help Page for Structured Data Type = Videos – https://developers.google.com/search/docs/data-types/videos
Before Applying for Adsense or any other ad network consider these points :
I am sharing these points based on my experience with ad networks for more than a decade.
1. Use a website / blog that is atleast 1 months old. In some cases the minimum duration is 6 months.
2. Write atleast 20 Unique Articles (to avoid insufficient content issue) with a minimum of 300 Words Per Article.
3. Provide an About Us, Contact Us pages which will give more authencity to your website.
5. Use images in your articles for better user experience and use compressed images to ensure faster page loading.
6. Add your website to Google Webmaster, Bing Webmaster, etc and submit sitemaps as well.
This will help your website in getting search engine indexing. Properly indexed websites have better chance of approval in ad networks like adsense.
7. Test your website for broken URLs.
8. Check your website for grammatical errors and correct them.
Accelerated Mobile Pages is a project of Google for making user experience better and faster on mobile devices. User count of mobile devices like smartphones, tablets etc. is increasing rapidly. Number of visitors from mobile devices is a serious number to consider. If your website is not optimized for mobile then you might be losing potential clients. Google and other search engines are also taking the mobile compatibility factor seriously for evaluating the search engine rankings of website.
In simple words – Websites that are optimized for mobile viewing will get advantage in search engine ranking methodology and algorithms.
Why are Mobile Compatible Websites so important afterall?
There are many other factors that conclude importance of mobile devices for searching information on internet and visiting websites.
Mobile Data Charges are considerably high and users get a limited amount of data in a month. Desktop version of website consumes more data and all the components are really not required to be loaded on mobile version of the same website.
Media size, page size, etc can be reduced and compressed for mobile screen which will save data and hence data consumption charges.
AMP – Accelerated Mobile Pages is a technology that can be used to build separate mobile pages for your website with the same content that is already created for the main website. The only difference will be the page size and removal of unnecessary scripts and media.
In short – AMP produces lightweight and fast loading pages for mobile devices.
You will get a better chance of ranking your website higher in search engines for mobile originated searches.
Users will be automatically redirected to your AMP enabled website if they are searching from their mobile devices.
You can see a Desktop Version of my website:
& the Amp enabled version of the same website.
You will notice that the AMP version loads much faster than the Desktop version but the desktop version is way prettier than the AMP version.
I am keeping both of them and majority of users on my website are from Web (Desktop).
After installing and configuring AMP for my website I am able to see a small AMP logo besides my listing on Google search result from my android smartphone.
In order to check number of AMP pages indexed in search engine you can see your Google Webmaster Tool Dashboard.
If you are using a CMS like WordPress then it is a lot more easier to setup AMP on your website by using a plugin that will do almost everything for you.
If you have website which is not built on any CMS tool then you have to do some basic coding to get things done.
You can get started by following this documents:
If you want AMP enabled for your website you can Contact Us
“ Fred Update ” is Google’s unconfirmed search engine ranking update in March 2017. Web analysts and many bloggers have collected data from 100 + websites that claimed about sudden drop in search engine ranking after 7 and 8th of March 2017.
It has been a couple of weeks since this New Algorithm Update in the working of Google’s search engine.
This update was considered to target “LINK SPAM” mainly but it has also targeted those websites which have low value content on their blog with too many ads.
Search engines are focusing on providing higher ranks in search results to those links which have trustworthy and useful content with some unique information.
There are many websites on internet which have blog posts written for monetization purpose mainly. The content in these websites is considerably not up-to the mark for many readers and they are also annoyed by sponsored banners and affiliate links.
Bloggers and article writers put a lot of effort while preparing a good content. They need some monetary benefits for keeping things going for them. Bloggers might think :
Placing Affiliate links and Sponsored banners etc it good; overdoing it is not acceptable by google or other search engines.
As per the latest Fred update a blog post should be of high value and a proper answer for searched queries, preferably with statistical and analytical data supporting the answer or solution.
Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).
Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.
There are ad networks which register “influencers” and “advertisers”.
Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.
Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.
The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.
Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.
The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.
Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)
Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.
You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :
If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.
E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.
1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.
As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing
From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.
2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports
3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.
If you are looking for E-Commerce Web Development Services – Contact
Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries. You can use these operators for preparing reports as well.
To search something within a given domain name or to see the number of urls indexed for a site
example – site:slidescope.com
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com
If you want to find which websites are using a particular keyword in their title tag you can use this operator.
example – intitle:digital marketing
Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.
Use this operator If you are looking for websites with some text that should be there in the page content.
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.
example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava
Find sites that belong to the same category as entered sites.
Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.
For example – intitle:digital marketing AND intext:Lucknow
SERP Stands for Search Engine Results Page. It is important part of Digital marketing course.
SERP is the web-page that appears when we place queries on search engines like Google, Bing, Yahoo, Yandex etc. The webpage has mainly following elements :
These are paid results by search engines and Advertisers are charged on mainly Pay Per Click (PPC) basis.
Organic search results are obtained by search engines on the basis of Search Engine Optimization. These are relevant results that match the query entered in search box.
Map results are graphical map based business results that appear when searchers are looking for a particular type of business or a specific place.
These results often appear in the sidebar of search engine results page. These are similar to results mentioned in point 1. Sometimes users will see Sponsored Shop Results when they are searching for a particular product like – Solar Panel, Inverter etc.
These results are mainly displayed in google search results page and are fetched from the official Google + profile of business / organization. It becomes an important step in digital marketing to create google + profile.
Business wiki page appears in the sidebar with company’s information like Founder, Turnover, Headquarters etc. These pages appear for famous website and search engines must be convinced from various reliable sources (like authentic business listings, social media profiles, schema meta data etc. ) that business is real.