Category Archive Digital Marketing Tools

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Points to keep in mind while choosing a domain name | SEO Basics | Slidescope

Points to keep in mind while choosing a domain name

Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.

Search Engine Optimization

One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.

For e.g.

If you are providing marketing services you can go for

www.marketingbrand.com

And for any specific location

www.marketinginlucknow.com

Easy to remember

Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.

e.g.  Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.

Meaningful Domain

Domain name should be meaningful that means it should represent your business in complete or specific manner.

e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.

Avoid using hyphen in the domain name

Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.

e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.

Use only top level domain for business

.com for commerce

.net for technical

.in for specific to Indian region

.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.

 

Review the Domain name plan

While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.

Finding the same name as Username in Social Media Marketing is also very important.

BySlide Scope

Pop-Up Form Tools for Conversion and Email Lists

Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.

We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.

All of these tools provide a JavaScript code that can be added just before the Closing </body> tag. After adding the tag pop-up forms start working.

Pop-Up tools are very important in getting:

  1. More Subscribers
  2. Increased Traffic
  3. More Leads
  4. Reduced Bounce Rate
  5. More average time per visitor.

Some of those tools are listed below:

  1. Hello Bar  – Free and Paid Options Available

Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:

  • Liking a Facebook Page.
  • Clicking on a Shop Now Link.
  • Navigating to Some URL etc.

You can see Hello bar Customization window here:

hello bar pop up form setup

You can see Hello Bar in Action on this screenshot:

2. Mailerlite – Free and Paid.

Mailerlite is an alternative to Mail-Chimp.

Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
You will get a JavaScript code that you have to paste in the HTML of your website to finish the setup.

Pop-Up Form Tools

3. Wishloop – Paid Plans

Wishloop is also a famous conversion online engine software.

It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.

4. Mailchimp – Email Marketing Platform

Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up  or Static forms.

These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.

We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.