Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.
One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.
If you are providing marketing services you can go for
And for any specific location
Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.
e.g. Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.
Domain name should be meaningful that means it should represent your business in complete or specific manner.
e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.
Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.
e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.
.com for commerce
.net for technical
.in for specific to Indian region
.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.
While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.
Finding the same name as Username in Social Media Marketing is also very important.
Designing a website is crucial point in every business. It is the first impression that you create on your clients on a Digital Marketing platform. By the first look of your website customers judges your brand or business. Your website is your introduction to your clients about. So it is very important for you to give a closer look on every detail of the site rather than just relying on the designer or developer.
Here I am going to suggest you only the best of the tips that are based on facts & figures which I have learnt in past few trends.
Color plays a vital role in the perception and decision making of viewer about your website. Statistically color alone has 75% to 80% of the total impact. With the first look of your website one can easily perceive your brand and your approach towards business. There is some psychology behind liking or disliking of any particular color. According to study on various factors like age, gender, product type there are several colors or color schemes that are most popular.
• Blue: Facebook, Twitter, LinkedIn, Skype, Flickr.
• Red: YouTube, CNN, Adobe, Coca Cola, Gmail.
• Black: Amazon, Wikipedia, Apple, Honda, Nike, Times, Jobs & Exams.
• Pink: Instagram, Myntra, Barbie, Cosmopolitan.
• Green: Watsapp, Android, Animal Planet, Starbucks, Slidescope.
• Brown :
• Orange: Firefox, Avast antivirus, Blogger, VLC.
• Purple: Yahoo!, Cadbury, Monster, Orkut.
• Yellow: Flipkart, Shell, IMDb, Nikon.
Now you may think that why orange or yellow is not a good option for the website development.
Tats a good question! Color plays an important role in decision making but there are several other factors that are also relevant in buying behavior. Every color induces several emotions in human behavior which drives them to make decision regarding the same. Go thru a bit background research while targeting your audience.
In the designing part of website the layout matters the most. The layout which has all the necessary elements are most preferable one. An ideal layout has two main sections
• Logo: Logo of the company is should be place at the top of the site either Left or Center, You can also go for right but that would be a bit awkward!! Right..??
• Header: The header should provide your important details in an abstract form like your business, your approach, company name, Header generally includes slider which features your most important aspects of business.
• Primary Call to Actions
• Approach them or vis-a-vis
• Let them Socialize with you
You should mention your services and all the important features of your organization.
• Footer Area: the footer area is generally divided into 4 section it is ideal to mention
Fonts of the website matters in the design. If you are going for a business oriented website
Then you can go for:
If you are going to make creative website you can go for
Sidebar has a specific role in the website. You can showcase your important pages/ posts in the sidebar and in a chronological manner. It also plays a major role in improving bounce rate.
“An Image speaks thousand words”. Images are the most important and attractive features of any website. Placement of Images
• Slider Post
• Featured Post
• Featured Icons
Images can represent your message easily and can convey your message in an efficient and effective manner.
Readability of the website also plays a vital role in the design and appearance of the website. Human eye has a tendency to read the text from top to bottom and left to right.
Like a F like structure.
These are some basic points to remember before choosing a website layout.
Hope this Article helps.
It has become mandatory to link or attach your Aadhar Card Number your mobile phone number. Various telecom services like Wifi Dongles, Mobile Phone etc. that have SIM cards in them need verification of user.
By linking your mobile to your AADHAR CARD you will be able to verify your phone numbers. A biometric verification was also required alongwith phone number verification. This biometric verification was the finger print verification which was also provided at the time of AADHAR CARD application.
Banking Services and all Telecom services need AADHAR Verification. Users were facing a lot of difficulties in biometric verification. Scanners were not working well. Scanned Finger prints were required to be submitted to local SIM card retailers.
But there is a relief in the process. UIDAI has tweeted from their official profile that – “From December 1, 2017 there will be no need of providing your biometric information to local SIM card retailers. Users will be able to link the mobile numbers from the comfort of their home. Users will receive OTP on their mobile phone and they can enter the OTP to verify phone numbers.”
Last Date to Link your AADHAR CARD to mobile number is 6th of February 2018
Luis von Ahn is the founder of reCAPTCHA
Invented in 2003 to stop spamming on internet.
He is a professor and his research includes CAPTCHAs and Human Computation.
Completely Automated Public Turing test to tell Computers and Humans Apart.
Turing test – is a test of a machine’s ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human.
When millions of people started solving reCaptcha, their founders started thinking about applying the power of human brain for something more useful.
They decided to use it for scanning and converting old books to digital books
This Project Was Named reCaptcha and its slogan was – “Stop Spam and Read Books”
In the year 2009 Google Acquired Recaptcha to use its digitizing power and converting old books and
news papers to digital.
Power of computers is increasing at a rapid rate and some bot programs were able to solve these CAPTCHA images.
Hence a new and improved reCAPTCHA was introduced which was called as No Captcha reCAPTCHA.
CAPTCHA Images were imposiible to be solved by blind people.
CAPTCHA Images for also super annoying for dyslexic people.
We have prepared a video presentation on reCaptcha as well :