In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.
In general Retargeting and Remarketing are same.
A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.
In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.
You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.
All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.
If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.
सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :
सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |
सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना
इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |
सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :
ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |
यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |
यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |
उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |
आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |
इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |
सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |
Social Bookmarking is a method in which people bookmark links or files which they would like to read again. This bookmarking can be done in web browsers but some websites offer the service of bookmarking favorite content online as well. These websites are termed as Social Bookmarking websites. These websites can be used for Digital Marketing and increasing traffic to those links by publicly sharing what you were reading.
We are providing our picks for the top 10 Social Bookmarking Websites on internet:
Reddit is an American website for aggregation of news socially, giving rating to web content and as a discussion forum as well. You can share images, videos and other website links with others. Other people can like or dislike your content. Reddit is one the oldest and biggest Social Bookmarking website.
BibSonomy.org is not just a social bookmarking website; it is also a team work flow based E-Publication management system. It is online since 2006. This famous blue social bookmarking website is developed using Java.
Diigo.com is a freemium social bookmarking website that can be used to tag web pages and share and access educational social bookmarks. It provides the functionality of online sticky notes as well.
Citeulike.org is a free website and as the name suggests it can be used to share interest and like based content with other scholars and researchers. It uses the content of social bookmarking to share links of scientific and research based content on web.
Sharethis.com provides free clickable buttons that can be posted on any site to let people share the content with billions of internet users via email, AIM or simple text messages.
It will clear to you after reading this article that social bookmarking is primarily done in order to tag content on internet that others can read as well. It can increase traffic to the bookmarked url.
If you are using any social bookmarking tool for digital marketing please let us know by commenting on this article.
Cornerstone content or articles are a way of representing the most powerful and well written articles on your website.
If you are proud of any articles and think that article can represent your website then it is your cornerstone article.
If you are using WordPress and for SEO you are using Yoast SEO then you will find a small checkbox asking –
Is this your cornerstone article ?
As per the automated suggestions provided by yoast the minimum words per article should be 900 if you want it as your cornerstone article.
The focused keyword in your cornerstone post or article should not be used with any other post.
You must include the focused keyword in your Page Title and Meta Description.
You can take help of this pyramidal shape to understand the concept of Corner Stone article.
In this shape home page is the entry point of our website. Entry page is the most important page.
After homepage you can see two pages in the next level. These two pages are Cornerstone Content of your website.
This feature was introduced in WordPress 4.6 Update.
This image tells us that the corner stone or most important articles of our website should be visible or clickable on the home page.
Navigation should be clear and easy.
If you have articles belonging to various categories like we have on our website, you can assign cornerstone articles for respective categories.
Read Our 101 Digital Marketing Articles
Read more about this topic on official website of Yoast
Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.
Social media optimization of website is essential step in controlling the content that will be shared on social networks.
Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.
We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.
SEO professionals should do proper research on these keywords and use them in articles creatively.
If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.
Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.
After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.
Migrating to HTTPS will help you in :
Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.
Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization
You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:
Last Point in this list but not the least
There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks
There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.
If you think you can suggest any other method for SEO please share your thoughts in the comment section.
Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.
In order to enable Instant Articles on any facebook page you have to sign up on https://instantarticles.fb.com/
Signup with a facebook ID that has admin rights of Facebook Fan Page as well.
After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.
Here you have to select your page which receives good traffic.
After selecting the page you will be redirected to Publishing Tools tab of your page.
Here you have to open this tab.
Then you will see new menu of Instant Articles in your page, see this image.
Here you have to go to the Configuration section.
In Configuration section go to Tools Section and Click – Connect Your Site
You site will work as a source of articles.
Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.
To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.
<meta property=”fb:pages” content=”12212121″ />
Here content is your Facebook Page ID. Replace it accordingly.
If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.
After verification you will see Your Registered URLs as you can see in my image.
In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.
In WordPress Simply Put /feed after your home url.
In Blogger Put /rss.xml to get the feed url.
If you are on PHP or Asp.net website then you have to create and XML feed from your database and enter here.
Once you will put feeds correctly you will see you latest articles in the Production Articles Section.
These are you instant articles.
Articles will be in Unpublished state because they must be reviewed and approved by facebook.
After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.
Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.
We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.
Pop-Up tools are very important in getting:
Some of those tools are listed below:
Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:
You can see Hello bar Customization window here:
You can see Hello Bar in Action on this screenshot:
2. Mailerlite – Free and Paid.
Mailerlite is an alternative to Mail-Chimp.
Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
3. Wishloop – Paid Plans
It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.
4. Mailchimp – Email Marketing Platform
Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up or Static forms.
These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.
We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.
Dwell time is an important metrics for SEO auditors; it helps them in analyzing how their website is performing on search results.
Dwell time can be evaluated with the help of mainly three factors:
Let me explain these factors one by one-
You can see Average Session Duration and Bounce Rate Percentage in the Google Analytics report Dashboard for any website.
You get impressions in search results and out of every 100 impressions the number of times your website’s URL gets clicked by a user is the CTR in the SERP.
You can see CTR in Google Webmasters Tools >> Search Analytics section.
These three factors are very important for computing the DWELL TIME.
Lower bounce rate good CTR value and higher Average Time Per User for our website will help our website in gaining better ranking and SEO.
Please comment below if you have any doubt or suggestions.
Enroll in our Digital Marketing Course if you want to learn Digital Marketing.
If you want to participate in free exams and quiz related to dwell time go to – Jobs and Exams
App store optimization will help your mobile app in getting more installs and popularity. We are publishing our list of best Tools for ASO.
TheTool is a Mobile App Marketing & ASO Tool, It is used for App Stores Analytics.
It has a free trial of 14 days.
It can be used to track and analyze –
It is the oldest App Analytics and App Data Company based at San-Francisco, California.
It is available on Software as a Service Model.
You can get started for free and contact sales for paid plans.
It is not only app store Analytics Company but also have a specified module for App Stores Optimization.
Sensor Tower is a Mobile App Store Marketing Intelligence Software / Web Application.
It provides Sales Metrics, Store Intelligence and other insights. It can be used for App Stores Optimization related suggestions and planning.
It is available for Apple iOS Store and Google Play Store.
Pricing starts from 79USD. Free trial is available.
Just like other tools Appfollow is a Reviews & Updates Monitor available for App Store & Google Play. It works on SaaS model.
You will get
It can be used by AppFollow API and Google Sheets.
For 2 Apps and 2 Countries it is free. For Small Business it has a plan of 9 USD per month and for companies and publishers 99 USD.
ASOdesk is an App Store Optimization (ASO) Tool that works with data driven marketing technologies.
Its key points are:
It has a forever free plan and there are plenty other plans as per your requirements.
It you want APP Store Optimization Service You can contact us.
SEO auditing tools are very important for digital marketing professionals.
You must analyze SEO score of websites regularly.
Analysis and Auditing of SEO score will help you in taking business growth related decisions.
SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.
You can take insights from these reports and present it to your clients as well.
Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.
Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.
SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.
Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.
Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.
Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.
Reportgarden.com/seo-reports is a free SEO reporting tool for clients.
There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.
SEO Score tells us that how well a website can perform in search engine results ranking.
If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us