In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.
Research shows that 93-94% of people who are into digital marketing use Facebook.
If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.
One part of facebook marketing strategy is very simple and it includes following steps:
Finding relevant groups is very important in Facebook Marketing.
Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.
Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.
Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.
If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.
You can write blogs having answers to the questions of these group members.
You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.
Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.
Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.
To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.