Category Archive Digital Marketing

BySlide Scope

सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है ?

सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है  यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :

सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |

सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना

इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |

सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :

  • गूगल
  • बिंग
  • याहू

ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |

यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |

यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |

उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |

आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |

इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |

सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |

BySlide Scope

List of top 5 Social Bookmarking websites

Social Bookmarking is a method in which people bookmark links or files which they would like to read again. This bookmarking can be done in web browsers but some websites offer the service of bookmarking favorite content online as well. These websites are termed as Social Bookmarking websites. These websites can be used for Digital Marketing and increasing traffic to those links by publicly sharing what you were reading.

We are providing our picks for the top 10 Social Bookmarking Websites on internet:

  1. Reddit

reddit social bookmarking site

Reddit is an American website for aggregation of news socially, giving rating to web content and as a discussion forum as well. You can share images, videos and other website links with others.  Other people can like or dislike your content. Reddit is one the oldest and biggest Social Bookmarking website.

  1. BibSonomy

BibSonomy.org is not just a social bookmarking website; it is also a team work flow based E-Publication management system.  It is online since 2006. This famous blue social bookmarking website is developed using Java.

  1. Diigo

Diigo.com is a freemium social bookmarking website that can be used to tag web pages and share and access educational social bookmarks. It provides the functionality of online sticky notes as well.

  1. Citeulike

Citeulike.org is a free website and as the name suggests it can be used to share interest and like based content with other scholars and researchers. It uses the content of social bookmarking to share links of scientific and research based content on web.

  1. Sharethis

Sharethis.com provides free clickable buttons that can be posted on any site to let people share the content with billions of internet users via email, AIM or simple text messages.

It will clear to you after reading this article that social bookmarking is primarily done in order to tag content on internet that others can read as well. It can increase traffic to the bookmarked url.

If you are using any social bookmarking tool for digital marketing please let us know by commenting on this article.

BySlide Scope

What is a Cornerstone Content ?

Cornerstone content or articles are a way of representing the most powerful and well written articles on your website.
If you are proud of any articles and think that article can represent your website then it is your cornerstone article.

If you are using WordPress and for SEO you are using Yoast SEO then you will find a small checkbox asking –
Is this your cornerstone article ?

As per the automated suggestions provided by yoast the minimum words per article should be 900 if you want it as your cornerstone article.

The focused keyword in your cornerstone post or article should not be used with any other post.

You must include the focused keyword in your Page Title and Meta Description.

You can take help of this pyramidal shape to understand the concept of Corner Stone article.

Cornerstone Content articles

In this shape home page is the entry point of our website. Entry page is the most important page.
After homepage you can see two pages in the next level. These two pages are Cornerstone Content of your website.

This feature was introduced in WordPress 4.6 Update.

This image tells us that the corner stone or most important articles of our website should be visible or clickable on the home page.

Navigation should be clear and easy.

If you have articles belonging to various categories like we have on our website, you can assign cornerstone articles for respective categories.

Read Our 101 Digital Marketing Articles

Read more about this topic on official website of Yoast

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Top 10 SEO techniques for 2018

In this article we are discussing top 10 seo techniques for 2018 that are going to work perfectly.

1. Content Marketing

Create quality content with some unique information.
Avoid grammatical mistakes. Use small and meaningful sentences.
Content has always been king for SEO. Use professional images in your content for keywords optimization.

2. Optimize Website Speed

Your website should load within 5 seconds.
Use minified Css, Html and Javascript to achive fast loading speed.
Use tools like google page speed insights to regularly monitor you page speed. Rectify issues mentioned in the google website speed tool.
Use compressed images to make your website faster.

3. Mobile Friendly Websites

Most of the users are using mobile devices to access internet.
Responsive websites are very important for better user experience and faster loading time.

4. Social Media Marketing and Optimization

Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.

Social media optimization of website is essential step in controlling the content that will be shared on social networks.

5. Use Long Tail Keywords in articles and posts

Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.

6. Voice Search Optimized Keywords

We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.

SEO professionals should do proper research on these keywords and use them in articles creatively.

7. Use HTTPS instead of HTTP

If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.

Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.

After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.

Migrating to HTTPS will help you in :

  • Data Encryption
  • Data Integrity
  • Authentication

Work on Security of your website

Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.

8. Historical Optimization of posts

Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization

9. Work on better UX and UI

You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:

  1. Look and feel of website
  2. Content Quality
  3. Website’s loading speed, etc.

Last Point in this list but not the least

10. Gain Quality Backlinks

There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks

There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.

If you think you can suggest any other method for SEO please share your thoughts in the comment section.

BySlide Scope

How to Monetize Facebook Audience Network Instant Articles

Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.

In order to enable Instant Articles on any facebook page you have to sign up on https://instantarticles.fb.com/

Signup with a facebook ID that has admin rights of Facebook Fan Page as well.

instant-article-signup

After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.

select-page-name-instant-article

Here you have to select your page which receives good traffic.

After selecting the page you will be redirected to Publishing Tools tab of your page.

go-to-publishing-tools-in-page

Here you have to open this tab.

Then you will see new menu of Instant Articles in your page, see this image.

instant-article-setup-in-facebook

Here you have to go to the Configuration section.

In Configuration section go to Tools Section and Click – Connect Your Site

connect-website-to-instant-articles

You site will work as a source of articles.

Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.

To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.

<meta property=”fb:pages” content=”12212121″ />

Here content is your Facebook Page ID. Replace it accordingly.

fb-page-id-setting-in-instant-articles-setup

If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.

After verification you will see Your Registered URLs as you can see in my image.

In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.

In WordPress Simply Put /feed after your home url.

In Blogger Put /rss.xml to get the feed url.

facebook-instant-articles-feed-setup

If you are on PHP or Asp.net website then you have to create and XML feed from your database and enter here.

Once you will put feeds correctly you will see you latest articles in the Production Articles Section.

These are you instant articles.

Articles will be in Unpublished state because they must be reviewed and approved by facebook.

After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.

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Pop-Up Form Tools for Conversion and Email Lists

Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.

We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.

All of these tools provide a JavaScript code that can be added just before the Closing </body> tag. After adding the tag pop-up forms start working.

Pop-Up tools are very important in getting:

  1. More Subscribers
  2. Increased Traffic
  3. More Leads
  4. Reduced Bounce Rate
  5. More average time per visitor.

Some of those tools are listed below:

  1. Hello Bar  – Free and Paid Options Available

Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:

  • Liking a Facebook Page.
  • Clicking on a Shop Now Link.
  • Navigating to Some URL etc.

You can see Hello bar Customization window here:

hello bar pop up form setup

You can see Hello Bar in Action on this screenshot:

2. Mailerlite – Free and Paid.

Mailerlite is an alternative to Mail-Chimp.

Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
You will get a JavaScript code that you have to paste in the HTML of your website to finish the setup.

Pop-Up Form Tools

3. Wishloop – Paid Plans

Wishloop is also a famous conversion online engine software.

It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.

4. Mailchimp – Email Marketing Platform

Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up  or Static forms.

These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.

We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.

 

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What is Dwell time and how it affects SEO?

Dwell time is an important metrics for SEO auditors; it helps them in analyzing how their website is performing on search results.

Dwell time can be evaluated with the help of mainly three factors:

  1. Average Session Duration
  2. Bounce Rate Percentage
  3. Click through rate in Search Engine Results Page

Let me explain these factors one by one-

  1. Average Session Duration is the mathematical average of amount of time that users spend on a website. Example: If there are three visitors who spend 2 Minutes, 3 Minutes and 4 Minutes on a website before closing it or going back to the search engine, the average time will be 3 Minutes.
  2. Bounce Rate Percentage represents the amount of visitors that leave our website without visiting the second page. If 100 users visit our website and 60 of them leave the website by closing the page, clicking back button of the browser or opening some other tab then the bounce rate will be 60 %.

What is Dwell time in SEO and how it affects SEO?

You can see Average Session Duration and Bounce Rate Percentage in the Google Analytics report Dashboard for any website.

  1. CTR in the SERP is very important for determining what percentage of visitors clicks our links in the search results as compared to other links. If you will search any keyword on google you will find 10 organic results on the SERP by default. If 1 result Out of those 10 results is of your website then user may or may not click your link from the SERP.

You get impressions in search results and out of every 100 impressions the number of times your website’s URL gets clicked by a user is the CTR in the SERP.

You can see CTR in Google Webmasters Tools >> Search Analytics section.

These three factors are very important for computing the DWELL TIME.

Lower bounce rate good CTR value and higher Average Time Per User for our website will help our website in gaining better ranking and SEO.

Please comment below if you have any doubt or suggestions.

Enroll in our Digital Marketing Course if you want to learn Digital Marketing.

If you want to participate in free exams and quiz related to dwell time go to – Jobs and Exams

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List of Best Tools for ASO

App store optimization will help your mobile app in getting more installs and popularity. We are publishing our list of best Tools for ASO.

TheTool:

App Store Analytics - TheTool

TheTool is a Mobile App Marketing & ASO Tool, It is used for App Stores Analytics.

It has a free trial of 14 days.

It can be used to track and analyze –

  • Keywords rankings
  • Top charts
  • Conversion rate
  • User ratings
  • Installs

App Annie –

App Store Optimization Tool - App Annie

It is the oldest App Analytics and App Data Company based at San-Francisco, California.

It is available on Software as a Service Model.

You can get started for free and contact sales for paid plans.

It is not only app store Analytics Company but also have a specified module for App Stores Optimization.


Sensor Tower –

sensor tower app store optimization tool

Sensor Tower is a Mobile App Store Marketing Intelligence Software / Web Application.

It provides Sales Metrics, Store Intelligence and other insights. It can be used for App Stores Optimization related suggestions and planning.

It is available for Apple iOS Store and Google Play Store.

Pricing starts from 79USD. Free trial is available.

AppFollow:

appfollow app store optimization tool

Just like other tools Appfollow is a Reviews & Updates Monitor available for App Store & Google Play. It works on SaaS model.

You will get

  • App reviews
  • keywords
  • ranks
  • reports

It can be used by AppFollow API and Google Sheets.

For 2 Apps and 2 Countries it is free. For Small Business it has a plan of 9 USD per month and for companies and publishers 99 USD.

ASOdesk –

asodesk free app store optimization tool

ASOdesk is an App Store Optimization (ASO) Tool that works with data driven marketing technologies.

Its key points are:

  • Accurate Keywords Traffic Score Related Data
  • Competitor Analysis Reports
  • Notifications regarding app updates, etc.

It has a forever free plan and there are plenty other plans as per your requirements.

It you want APP Store Optimization Service You can contact us.

 

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List of best SEO auditing tools

SEO auditing tools are very important for digital marketing professionals.

You must analyze SEO score of websites regularly.

Analysis and Auditing of SEO score will help you in taking business growth related decisions.

SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.

You can take insights from these reports and present it to your clients as well.

Here are some of the most famous SEO auditing tools :

1. Seo Site Checkup

Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.

 seo report and score of slidescope

Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.

2. Small SEO tools

SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.

3. SEO Optimer

Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.

4. SEO Mator

Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.

5. SEM Rush

Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.

6. Reportgarden SEO Report Tool

Reportgarden.com/seo-reports is a free SEO reporting tool for clients.

There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.

SEO Score tells us that how well a website can perform in search engine results ranking.

If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us

BySlide Scope

App Store Optimization Checklist – Complete ASO Guide

This article will cover all the points that are needed to optimize an App.

What are App Stores?

Google Play, Apple Itunes, Blackberry and Windows Store are famous and official repositories where mobiles apps are kept for smartphone users.

What is APP Store Optimization?

ASO is the process of optimizing a mobile app’s performance on its respective play store.

It increases and encourages users to download the app.

Number of downloads represent the popularity of any mobile app. Overall Sales and Profit are directly proportional to the number of downloads.

Here are all those points that must be kept in mind while uploading an app on app store:

  1. Do a research on customer and competitor analysis.

As an owner of app you must have a survey report about your targeted customers. The report will help you in building the buyer persona. You must ask some important questions to yourself or your team:

  1. Who will download your App.?
  2. Why will they download your App.?
  3. What are my focused keywords?
  4. What languages do my targeted clients speak?

Start thinking like your customer and try to get as many statistics as possible.

Competitor analysis will help you in understanding which users are downloading the app of your competitors and why.

You can use tools lie www.keywordtool.io for Keywords Research.

Tool like Spyfu can be used for Competitor Analysis and research.

  1. Optimize your APP’s Title with focused keywords

Most of the app owners do not put their focused keywords in the title of their app. On an average an APP can keep up to 100 characters. If your brand name is of 5 – 10 characters then you can use your primary focused keyword followed by a separator.

Your app’s ranking in Store Search depends upon the Name of your APP. Keywords in your app title can increase your search ranking upto 12 %.

  1. Create a convincing app description

If your app has a convincing description and your targeted keywords are used in your app’s description, your app will be able to compel app users and crawlers both.

  1. Use creative and attractive Store Icons

You have to provide icons for devices of different orientation and size. You can keep the size of your icons as per technical specifications but the creativity in your icons and its relevancy with your business or business name will catch the eyes of customers and users.

  1. Create a stunning introduction video for your app

An introduction video can attract your customers might compel them to download and use the app. If you are introducing a Mobile Game App then you can include Gameplay videos to let users know about the graphics and gaming experience.

If you are optimizing an app about an ERP, CRM or any other software then you can provide some tutorial guide videos in your introduction.

  1. Take screenshots of your APP for all devices

You have to take screenshots of your app for all devices like Smartphone, Tablet, TV, watches etc. Screenshots will give a clear idea of graphics and user experience to the users. You have to keep the dimensions of these apps as per standard sizes mentioned in app publishing center.

  1. Work on Localization of your APP for native audience

You can provide descriptions and screenshots as per the location of searchers. Users prefer apps with localized descriptions and images which helps them in understanding the purpose and benefits of the app clearly.

  1. Encourage people to rate and leave reviews about your APP

You can use push notification or pop up forms to encourage your users about rating your app. Apps with genuine reviews and ratings drive more downloads.

  1. Use SEO to drive more traffic to your APP.

You can write about your app in your blog or website and do seo of that post with the focused keywords for your app. Provide app download buttons and icons as call to action in your article and websites.

Search Engine Results Page also display APP download links with rating and description of app.