Category Archive Digital Marketing

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What is DA and PA in SEO

What is DA in SEO

DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names: with DA 60/100 and with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.

What is PA in SEO

PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.

DA and PA depend on following factors:

Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.

डोमेन अथॉरिटी क्या होता है – डीए फैक्टर क्या होता है

डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |

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How to Use Instagram for Effective Digital Marketing

Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.

This article is dedicated to instagram users who own or manage marketing activities for any business.

 Here is a list of activities that you can do to use Instagram for Effective Digital Marketing:

  1. Start Using Instagram as a Business Profile rather than Personal Account

In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:

“Switch to business profile”.

A business profile can publish ads directly from instagram without the help of facebook ads manager.

  1. Use Instagram Insights to Analyze Data

You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.

You can see:

  • Increase in number of followers
  • Percentage increase in reach of your content
  • Number of Actions performed during a particular period
  • Total number of profile visits lately
  • Discovery Information
  • Data about Impressions
  1. Use Instagram to Promote your Products

You can use tools like to create beautiful and eye catching images of your products, latest offers etc.

You can create short promotional videos as well and post stories about the products or services you want to promote.

You can post information about upcoming products to keep your audience engaged.

You can use images to create polls and get reactions from your followers.

An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.

You can create contests and give some gifts or discounts to your followers.

  1. Create Paid Ads on Instagram

Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.

You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.

Data like:

Age Group you want to target


Hobbies or Interest you want to target

Location of user etc.

5. Go Live On Instagram

Go live on intagram to promote events, seminars and product launches.

Instagram to promote your business live


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How to host a website for free

How to host a website for free

In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :

  • .tk
  • .ml
  • .ga
  • .gq etc

These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.

Here is the list of free web hosting providers :

  • 000webhost by Hostinger
  • Awardspace

Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.

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What is Retargeting and Remarketing

In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.

In general Retargeting and Remarketing are same.

A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.

In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.

You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.

How can we re-target clients online?

All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
We can paste a simple javascript code in our website and this code will save cookies in the browser of visitors when he/she visits our website for the first time.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.

If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.

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सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है ?

सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है  यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :

सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |

सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना

इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |

सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :

  • गूगल
  • बिंग
  • याहू

ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |

यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |

यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |

उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |

आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |

इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |

सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |

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List of top 5 Social Bookmarking websites

Social Bookmarking is a method in which people bookmark links or files which they would like to read again. This bookmarking can be done in web browsers but some websites offer the service of bookmarking favorite content online as well. These websites are termed as Social Bookmarking websites. These websites can be used for Digital Marketing and increasing traffic to those links by publicly sharing what you were reading.

We are providing our picks for the top 10 Social Bookmarking Websites on internet:

  1. Reddit

reddit social bookmarking site

Reddit is an American website for aggregation of news socially, giving rating to web content and as a discussion forum as well. You can share images, videos and other website links with others.  Other people can like or dislike your content. Reddit is one the oldest and biggest Social Bookmarking website.

  1. BibSonomy is not just a social bookmarking website; it is also a team work flow based E-Publication management system.  It is online since 2006. This famous blue social bookmarking website is developed using Java.

  1. Diigo is a freemium social bookmarking website that can be used to tag web pages and share and access educational social bookmarks. It provides the functionality of online sticky notes as well.

  1. Citeulike is a free website and as the name suggests it can be used to share interest and like based content with other scholars and researchers. It uses the content of social bookmarking to share links of scientific and research based content on web.

  1. Sharethis provides free clickable buttons that can be posted on any site to let people share the content with billions of internet users via email, AIM or simple text messages.

It will clear to you after reading this article that social bookmarking is primarily done in order to tag content on internet that others can read as well. It can increase traffic to the bookmarked url.

If you are using any social bookmarking tool for digital marketing please let us know by commenting on this article.

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What is a Cornerstone Content ?

Cornerstone content or articles are a way of representing the most powerful and well written articles on your website.
If you are proud of any articles and think that article can represent your website then it is your cornerstone article.

If you are using WordPress and for SEO you are using Yoast SEO then you will find a small checkbox asking –
Is this your cornerstone article ?

As per the automated suggestions provided by yoast the minimum words per article should be 900 if you want it as your cornerstone article.

The focused keyword in your cornerstone post or article should not be used with any other post.

You must include the focused keyword in your Page Title and Meta Description.

You can take help of this pyramidal shape to understand the concept of Corner Stone article.

Cornerstone Content articles

In this shape home page is the entry point of our website. Entry page is the most important page.
After homepage you can see two pages in the next level. These two pages are Cornerstone Content of your website.

This feature was introduced in WordPress 4.6 Update.

This image tells us that the corner stone or most important articles of our website should be visible or clickable on the home page.

Navigation should be clear and easy.

If you have articles belonging to various categories like we have on our website, you can assign cornerstone articles for respective categories.

Read Our 101 Digital Marketing Articles

Read more about this topic on official website of Yoast

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Top 10 SEO techniques for 2018

In this article we are discussing top 10 seo techniques for 2018 that are going to work perfectly.

1. Content Marketing

Create quality content with some unique information.
Avoid grammatical mistakes. Use small and meaningful sentences.
Content has always been king for SEO. Use professional images in your content for keywords optimization.

2. Optimize Website Speed

Your website should load within 5 seconds.
Use minified Css, Html and Javascript to achive fast loading speed.
Use tools like google page speed insights to regularly monitor you page speed. Rectify issues mentioned in the google website speed tool.
Use compressed images to make your website faster.

3. Mobile Friendly Websites

Most of the users are using mobile devices to access internet.
Responsive websites are very important for better user experience and faster loading time.

4. Social Media Marketing and Optimization

Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.

Social media optimization of website is essential step in controlling the content that will be shared on social networks.

5. Use Long Tail Keywords in articles and posts

Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.

6. Voice Search Optimized Keywords

We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.

SEO professionals should do proper research on these keywords and use them in articles creatively.

7. Use HTTPS instead of HTTP

If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.

Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.

After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.

Migrating to HTTPS will help you in :

  • Data Encryption
  • Data Integrity
  • Authentication

Work on Security of your website

Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.

8. Historical Optimization of posts

Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization

9. Work on better UX and UI

You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:

  1. Look and feel of website
  2. Content Quality
  3. Website’s loading speed, etc.

Last Point in this list but not the least

10. Gain Quality Backlinks

There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks

There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.

If you think you can suggest any other method for SEO please share your thoughts in the comment section.

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How to Monetize Facebook Audience Network Instant Articles

Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.

In order to enable Instant Articles on any facebook page you have to sign up on

Signup with a facebook ID that has admin rights of Facebook Fan Page as well.


After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.


Here you have to select your page which receives good traffic.

After selecting the page you will be redirected to Publishing Tools tab of your page.


Here you have to open this tab.

Then you will see new menu of Instant Articles in your page, see this image.


Here you have to go to the Configuration section.

In Configuration section go to Tools Section and Click – Connect Your Site


You site will work as a source of articles.

Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.

To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.

<meta property=”fb:pages” content=”12212121″ />

Here content is your Facebook Page ID. Replace it accordingly.


If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.

After verification you will see Your Registered URLs as you can see in my image.

In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.

In WordPress Simply Put /feed after your home url.

In Blogger Put /rss.xml to get the feed url.


If you are on PHP or website then you have to create and XML feed from your database and enter here.

Once you will put feeds correctly you will see you latest articles in the Production Articles Section.

These are you instant articles.

Articles will be in Unpublished state because they must be reviewed and approved by facebook.

After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.

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Pop-Up Form Tools for Conversion and Email Lists

Signup Newsletter forms are commonly used for Increasing Conversion and Emails Lists now a days. Many websites are using Pop-Up forms to increase engagement on their website and getting more subscribers to their emailing lists.

We have tested an used many Pop-Up form tools which provide Static HTML forms that can be used in pages or side-bars also.

All of these tools provide a JavaScript code that can be added just before the Closing </body> tag. After adding the tag pop-up forms start working.

Pop-Up tools are very important in getting:

  1. More Subscribers
  2. Increased Traffic
  3. More Leads
  4. Reduced Bounce Rate
  5. More average time per visitor.

Some of those tools are listed below:

  1. Hello Bar  – Free and Paid Options Available

Hello Bar is an interesting and creative Pop Up form for your website.
It appears as a menu bar with your form field.
Form field can be:

  • Liking a Facebook Page.
  • Clicking on a Shop Now Link.
  • Navigating to Some URL etc.

You can see Hello bar Customization window here:

hello bar pop up form setup

You can see Hello Bar in Action on this screenshot:

2. Mailerlite – Free and Paid.

Mailerlite is an alternative to Mail-Chimp.

Note – All new Accounts in Mailerlite are approved by them, they usually disapprove accounts for spamming reasons.
In mailer lite you have to add your residential address.
You must verify your domain name on which you want to use popup code.
Mailerlite will send emails to account of your domain name only.
For Example – [email protected]
There is no option of adding free email providers email.
You have to click on the confirmation email sent to your website’s email to verify the domain name.
Create your subscriber group to receive data of your subscribers.
You must click on the Forms Tab to create your first popup form.
Chose Popup Pr-Styled from E-Commerce, Travel, Full Screen etc. categories.
You can customize the design by changing color theme, text and images.
Once you are done editing you can chose the trigger to show the popup.
You will get a JavaScript code that you have to paste in the HTML of your website to finish the setup.

Pop-Up Form Tools

3. Wishloop – Paid Plans

Wishloop is also a famous conversion online engine software.

It can be used to convert your website visitors into customers by providing suitable call to action buttons and Pop-Up forms.

4. Mailchimp – Email Marketing Platform

Mailchimp is one of the most popular tool used for online conversions. It gives u a codr e which can be embedded on any website to output Pop-Up  or Static forms.

These forms can be used to populate your subscriber list which can be used for re-marketing and conversion.

We are using Mailchimp on many websites and it works smoothly. It has a wordpress plugin as well.