In this article we will discuss about all the steps needed for Digital Marketing of any project.
It will include keyword research On Page SEO, off Page SEO, Social Media Optimization(SMO) and Marketing(SMM), Website Indexing in search engines and web data analytics for future plans.
We will share name and links of useful tools with steps.
This article will be useful for revision of Digital Marketing Course as well.
Note: Basic understanding of all the modules is necessary to understand the steps mentioned in this article.
Step 1 – Analyze the technology in which the website is developed.
You can this tool – www.builtwith.com
This tool will give you a list of programming languages in which the website is created. – Eg: HTML5, CSS3, Bootstrap | PHP, ASP.Net etc.
It will also tell you the name of CMS. – Eg: WordPress, Magento, Opencart etc.)
Most of the websites are built using languages like:
CASE A – HTML, CSS, JS. (Including Bootstrap)
CASE B – WordPress / Magento
CASE C – PHP with MySql
CASE D – ASP.NET with MSSql Server
On Page SEO for CASE A
Consider this template :
<!– SEO TAGS ARE WRITTEN HERE –>
<!—Go to SEO Meta Tags Generator Tool and Generate SEO Tags and Paste here
Eg : <meta charset=”utf-8″>
<title>Digital Marketing Executive</title>
<meta name=”description” content=”This is description”>
<meta name=”author” content=”Ankit”>
Important : Title Tag has focused keywords separated by , or | or – or any other separator.
These keywords can be obtained from Keyword Research Based on the Services of Website.
For Keyword Research: Go to https://keywordtool.io/google , search targeted keywords and get suggestions.
Use suggested keywords you want to target, in your:
<img src=”path of image” alt=”Targeted Keyword” title=”Targeted Keyword Variation”>
<p>First line of First Paragraph – Targeted Keyword</p>
<h2>Suggested Keywords or Secondary Keywords </h2>
<img src=”Path” alt=”Secondary Keyword” title=”Secondary Keyword Variation”>
<p>Paragraph explaining Keyword used in respective H2 </p>
Note: There can be more than one Secondary Keywords and hence we can use many H2 Tags containing secondary keywords.
Pretty Urls – Save the page with focused keyword in its name.
Note: Do not use spaces in page name.
Image Optimization: After adding Images make sure that image size should not exceed 100 KB
For this compression of size you can use following tool:
Social Media Optimization
Facebook has developed a Protocol Named – Open Graph Protocol (OG)
It enables website developers to control the information that is automatically fetched from website urls when they are shared on Social Media Sites like: Facebook, Google Plus, Linked In and even whatsapp.
Twitter has it’s own SMO protocol known as Twitter Cards.
For OG Meta Tags
Go to OG Meta Tags Generator
<meta property=”og:title” content=”Title for Social Media”>
<meta property=”og:description” content=”Description for Social Media “>
<meta property=”og:image” content=”Image to be displayed in Social Media”>
<meta property=”og:url” content=”URl Where you will paste this code”>
Note: Image dimensions should be 2(Width):1(height). Eg: 800px * 400 px
For Twitter Card Meta Tags
Go to Twitter Cards Generator
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@slide_scope”>
<meta name=”twitter:title” content=”Slidescop Digital Marketing Tutorial”>
<meta name=”twitter:description” content=”This is a twitter card description”>
<meta name=”twitter:image” content=”https://slidescope.com/wp/wp-content/uploads/2018/06/slidescope-logo-digital.png”>
<meta name=”twitter:image:alt” content=”Digital Marketing Tutorial”>
Note: Twitter card is of 4 types – Summary, Summary With Large Image, App Card, Player Card
For Summary with large image use image with 2(Width):1(height).
For Summary use square image.
In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.
Research shows that 93-94% of people who are into digital marketing use Facebook.
If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.
One part of facebook marketing strategy is very simple and it includes following steps:
Finding relevant groups is very important in Facebook Marketing.
Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.
Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.
Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.
If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.
You can write blogs having answers to the questions of these group members.
You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.
Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.
Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.
To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.
This post will guide you and let you know How to integrate Facebook analytics on website.
Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.
These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.
If you are unable to integrate facebook analytics on your website you can Contact Us.
We have successfully integrated analytics on our new website Ghar jaisa khana.
Please share your experience in the comments below.
Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.
This can easily improve your engagement stats and you might get more interactions with your visitors.
Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.
While providing their contact information they feel a little bit worried or bored.
Logged In users can now chat with your Official Facebook Business Page directly from your website.
DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.
PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.
Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.
डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |
Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.
This article is dedicated to instagram users who own or manage marketing activities for any business.
In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:
“Switch to business profile”.
A business profile can publish ads directly from instagram without the help of facebook ads manager.
You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.
You can see:
You can use tools like www.Canva.com to create beautiful and eye catching images of your products, latest offers etc.
You can create short promotional videos as well and post stories about the products or services you want to promote.
You can post information about upcoming products to keep your audience engaged.
You can use images to create polls and get reactions from your followers.
An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.
You can create contests and give some gifts or discounts to your followers.
Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.
You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.
Age Group you want to target
Hobbies or Interest you want to target
Location of user etc.
Go live on intagram to promote events, seminars and product launches.
How to host a website for free
In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :
These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.
Here is the list of free web hosting providers :
Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.
In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.
In general Retargeting and Remarketing are same.
A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.
In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.
You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.
All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.
If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.
सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :
सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |
सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना
इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |
सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :
ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |
यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |
यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |
उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |
आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |
इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |
सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |