Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.
One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.
If you are providing marketing services you can go for
And for any specific location
Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.
e.g. Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.
Domain name should be meaningful that means it should represent your business in complete or specific manner.
e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.
Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.
e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.
.com for commerce
.net for technical
.in for specific to Indian region
.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.
While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.
Finding the same name as Username in Social Media Marketing is also very important.
We are sharing our view on latest google algorithm updates in January 2019. These updates are based on our research and assumptions.
This is a step by step or a Complete Facebook Page Setup Guide and Tutorial which covers following steps:
This video tutorial will guide in setting up your blogspot blog.
In this article we will discuss about all the steps needed for Digital Marketing of any project.
It will include keyword research On Page SEO, off Page SEO, Social Media Optimization(SMO) and Marketing(SMM), Website Indexing in search engines and web data analytics for future plans.
We will share name and links of useful tools with steps.
This article will be useful for revision of Digital Marketing Course as well.
Note: Basic understanding of all the modules is necessary to understand the steps mentioned in this article.
Step 1 – Analyze the technology in which the website is developed.
You can this tool – www.builtwith.com
This tool will give you a list of programming languages in which the website is created. – Eg: HTML5, CSS3, Bootstrap | PHP, ASP.Net etc.
It will also tell you the name of CMS. – Eg: WordPress, Magento, Opencart etc.)
Most of the websites are built using languages like:
CASE A – HTML, CSS, JS. (Including Bootstrap)
CASE B – WordPress / Magento
CASE C – PHP with MySql
CASE D – ASP.NET with MSSql Server
On Page SEO for CASE A
Consider this template :
<!– SEO TAGS ARE WRITTEN HERE –>
<!—Go to SEO Meta Tags Generator Tool and Generate SEO Tags and Paste here
Eg : <meta charset=”utf-8″>
<title>Digital Marketing Executive</title>
<meta name=”description” content=”This is description”>
<meta name=”author” content=”Ankit”>
Important : Title Tag has focused keywords separated by , or | or – or any other separator.
These keywords can be obtained from Keyword Research Based on the Services of Website.
For Keyword Research: Go to https://keywordtool.io/google , search targeted keywords and get suggestions.
Use suggested keywords you want to target, in your:
<img src=”path of image” alt=”Targeted Keyword” title=”Targeted Keyword Variation”>
<p>First line of First Paragraph – Targeted Keyword</p>
<h2>Suggested Keywords or Secondary Keywords </h2>
<img src=”Path” alt=”Secondary Keyword” title=”Secondary Keyword Variation”>
<p>Paragraph explaining Keyword used in respective H2 </p>
Note: There can be more than one Secondary Keywords and hence we can use many H2 Tags containing secondary keywords.
Pretty Urls – Save the page with focused keyword in its name.
Note: Do not use spaces in page name.
Image Optimization: After adding Images make sure that image size should not exceed 100 KB
For this compression of size you can use following tool:
Social Media Optimization
Facebook has developed a Protocol Named – Open Graph Protocol (OG)
It enables website developers to control the information that is automatically fetched from website urls when they are shared on Social Media Sites like: Facebook, Google Plus, Linked In and even whatsapp.
Twitter has it’s own SMO protocol known as Twitter Cards.
For OG Meta Tags
Go to OG Meta Tags Generator
<meta property=”og:title” content=”Title for Social Media”>
<meta property=”og:description” content=”Description for Social Media “>
<meta property=”og:image” content=”Image to be displayed in Social Media”>
<meta property=”og:url” content=”URl Where you will paste this code”>
Note: Image dimensions should be 2(Width):1(height). Eg: 800px * 400 px
For Twitter Card Meta Tags
Go to Twitter Cards Generator
<meta name=”twitter:card” content=”summary”>
<meta name=”twitter:site” content=”@slide_scope”>
<meta name=”twitter:title” content=”Slidescop Digital Marketing Tutorial”>
<meta name=”twitter:description” content=”This is a twitter card description”>
<meta name=”twitter:image” content=”https://slidescope.com/wp/wp-content/uploads/2018/06/slidescope-logo-digital.png”>
<meta name=”twitter:image:alt” content=”Digital Marketing Tutorial”>
Note: Twitter card is of 4 types – Summary, Summary With Large Image, App Card, Player Card
For Summary with large image use image with 2(Width):1(height).
For Summary use square image.
In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.
Research shows that 93-94% of people who are into digital marketing use Facebook.
If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.
One part of facebook marketing strategy is very simple and it includes following steps:
Finding relevant groups is very important in Facebook Marketing.
Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.
Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.
Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.
If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.
You can write blogs having answers to the questions of these group members.
You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.
Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.
Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.
To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.
This post will guide you and let you know How to integrate Facebook analytics on website.
Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.
These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.
If you are unable to integrate facebook analytics on your website you can Contact Us.
We have successfully integrated analytics on our new website Ghar jaisa khana.
Please share your experience in the comments below.
Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.
This can easily improve your engagement stats and you might get more interactions with your visitors.
Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.
While providing their contact information they feel a little bit worried or bored.
Logged In users can now chat with your Official Facebook Business Page directly from your website.
DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.
PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.
Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.
डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |