In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.
Research shows that 93-94% of people who are into digital marketing use Facebook.
If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.
One part of facebook marketing strategy is very simple and it includes following steps:
Finding relevant groups is very important in Facebook Marketing.
Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.
Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.
Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.
If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.
You can write blogs having answers to the questions of these group members.
You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.
Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.
Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.
To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.
This post will guide you and let you know How to integrate Facebook analytics on website.
Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.
These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.
If you are unable to integrate facebook analytics on your website you can Contact Us.
We have successfully integrated analytics on our new website Ghar jaisa khana.
Please share your experience in the comments below.
Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.
This can easily improve your engagement stats and you might get more interactions with your visitors.
Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.
While providing their contact information they feel a little bit worried or bored.
Logged In users can now chat with your Official Facebook Business Page directly from your website.
DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.
PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.
Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.
डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |
Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.
This article is dedicated to instagram users who own or manage marketing activities for any business.
In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:
“Switch to business profile”.
A business profile can publish ads directly from instagram without the help of facebook ads manager.
You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.
You can see:
You can use tools like www.Canva.com to create beautiful and eye catching images of your products, latest offers etc.
You can create short promotional videos as well and post stories about the products or services you want to promote.
You can post information about upcoming products to keep your audience engaged.
You can use images to create polls and get reactions from your followers.
An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.
You can create contests and give some gifts or discounts to your followers.
Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.
You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.
Age Group you want to target
Hobbies or Interest you want to target
Location of user etc.
Go live on intagram to promote events, seminars and product launches.
How to host a website for free
In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :
These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.
Here is the list of free web hosting providers :
Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.
In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.
In general Retargeting and Remarketing are same.
A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.
In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.
You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.
All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.
If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.
सर्च इंजन ऑप्टिमाइजेशन SEO क्या होता है यह जानने से पहले आपको इसके प्रयोग होने वाले शब्दों को समझना चाहिए :
सर्च इंजन ऑप्टिमाइजेशन या SEO प्रायः तीन शब्दों से मिल के बना है |
सर्च का अर्थ है – किसी व्यक्ति, वस्तु, जगह या अन्य जानकारी को खोजना
इंजन का अर्थ है – यूजर द्वारा एन्टर की जाने वाली जानकारी को डेटाबेस में पोस्ट करने और उस जानकारी के अनुसार उत्तर को यूजर को दिखने की तकनीक |
सबसे अधिक प्रयोग होने वाले सर्च इंजन हैं :
ऑप्टिमाइजेशन का अर्थ है – अपनी वेबसाइट की कुशलता को इस प्रकार से बढ़ाना की वो यूजर के सवाल के अनुसार सबसे सटीक उत्तर दे सके |
यूजर द्वारा पूछे जाने वाले सवालों में आने वाले प्रमुख शब्दों को KEYWORDs या मुख्य शब्द कहा जाता है | “डिजिटल मार्केटिंग क्या है” में कीवर्ड है “डिजिटल मार्केटिंग” और इस पूरे वाकय को KEYPHRASE कहते हैं |
यदि आप किसी व्यवसाय के माध्यम से किसी को सेवा प्रदान करते हैं तो उस सेवा के लिए आपको keywords भी सोचने पड़ते हैं | ये keyword आपके व्यवसाय से सम्बंधित ही होते हैं | हमें रिसर्च करनी पड़ती है की इसी व्यवसाय से जुडी कौन सी सूचना गूगल, बिंग, याहू इत्यादि सर्च इंजन पर यूजर खोज रहे हैं और उस सूचना को ढूँढने के लिए वो कौन से keyword का प्रयोग कर रहे है |
उन KEYWORDS को अपने वेब पेज में हम TITLE टैग के अन्दर लिखते हैं | अपने वेब पेज के META DESCRIPTION टैग में भी उस कीवर्ड को लिखना चाहिए |
आपके वेब पेज में HEADING टैग भी प्रयोग होते हैं जिसमे से सबसे बड़ी heading में सबसे प्रमुख कीवर्ड का प्रयोग कोना चाहिए और यदि आप इमेज का प्रयोग कर रहे हैं तो इमेज टैग के एट्रिब्यूट में भी उस कीवर्ड का प्रयोग अनिवार्य है |
इस प्रक्रिया को सर्च इंजन ऑप्टिमाइजेशन कहते हैं |
सर्च इंजन ऑप्टिमाइजेशन से वेबसाइट पर आने वाले विजिटर की संख्या बढ़ जाती है और व्यवसाय को लाभ पहुचता है |
Social Bookmarking is a method in which people bookmark links or files which they would like to read again. This bookmarking can be done in web browsers but some websites offer the service of bookmarking favorite content online as well. These websites are termed as Social Bookmarking websites. These websites can be used for Digital Marketing and increasing traffic to those links by publicly sharing what you were reading.
We are providing our picks for the top 10 Social Bookmarking Websites on internet:
Reddit is an American website for aggregation of news socially, giving rating to web content and as a discussion forum as well. You can share images, videos and other website links with others. Other people can like or dislike your content. Reddit is one the oldest and biggest Social Bookmarking website.
BibSonomy.org is not just a social bookmarking website; it is also a team work flow based E-Publication management system. It is online since 2006. This famous blue social bookmarking website is developed using Java.
Diigo.com is a freemium social bookmarking website that can be used to tag web pages and share and access educational social bookmarks. It provides the functionality of online sticky notes as well.
Citeulike.org is a free website and as the name suggests it can be used to share interest and like based content with other scholars and researchers. It uses the content of social bookmarking to share links of scientific and research based content on web.
Sharethis.com provides free clickable buttons that can be posted on any site to let people share the content with billions of internet users via email, AIM or simple text messages.
It will clear to you after reading this article that social bookmarking is primarily done in order to tag content on internet that others can read as well. It can increase traffic to the bookmarked url.
If you are using any social bookmarking tool for digital marketing please let us know by commenting on this article.