Category Archive Digital Marketing

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Points to keep in mind while choosing a domain name | SEO Basics | Slidescope

Points to keep in mind while choosing a domain name

Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.

Search Engine Optimization

One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.

For e.g.

If you are providing marketing services you can go for

www.marketingbrand.com

And for any specific location

www.marketinginlucknow.com

Easy to remember

Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.

e.g.  Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.

Meaningful Domain

Domain name should be meaningful that means it should represent your business in complete or specific manner.

e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.

Avoid using hyphen in the domain name

Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.

e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.

Use only top level domain for business

.com for commerce

.net for technical

.in for specific to Indian region

.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.

 

Review the Domain name plan

While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.

Finding the same name as Username in Social Media Marketing is also very important.

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Latest Google Algorithm Updates – January 2019

We are sharing our view on latest google algorithm updates in January 2019. These updates are based on our research and assumptions.

Here are the Latest Google Algorithm Updates

  1. Articles with content of 800 Words or more are performing better in search results.
  2. Google Business Pages with more than 5 punctuation marks – (Eg – Social, Web-Designing, Web-Development, Hosting, Digital Marketing Company . In this company name more than 5 punctuation marks are used.) are getting suspended by google team.
  3. Do not use | symbol in your google business name.

Latest google algorithm changes

Google algorithm updates explained

 

Contact Us

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Complete Facebook Page Setup Guide and Tutorial

This is a step by step or a Complete Facebook Page Setup Guide and Tutorial which covers following steps:

  1. Creating a Facebook Business Page
  2. Basic settings of a Facebook Page.
  3. Roles Management in Facebook Page
  4. Automatic Message Responding in Facebook Business Page.
  5. Settings Link Tabs
  6. Choosing the best template as per the type of business.
  7. Setting Cover Images in FB Page.
  8. Setting Logo Image in FB Page.
  9. An overview of insights in Facebook Page.
  10. Posting images and videos in a Facebook page.

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Setup and Configuration of a Blogspot blog on Blogger.com

This video tutorial will guide in setting up your blogspot blog.

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Ultimate Steps Needed for Digital Marketing of Any Project

In this article we will discuss about all the steps needed for Digital Marketing of any project.

It will include keyword research On Page SEO, off Page SEO, Social Media Optimization(SMO) and Marketing(SMM), Website Indexing in search engines and web data analytics for future plans.

We will share name and links of useful tools with steps.

This article will be useful for revision of Digital Marketing Course as well.

Note: Basic understanding of all the modules is necessary to understand the steps mentioned in this article.

Here are the Steps Needed for Digital Marketing of Any Project

Step 1 – Analyze the technology in which the website is developed.

You can this tool – www.builtwith.com

This tool will give you a list of programming languages in which the website is created. – Eg: HTML5, CSS3, Bootstrap | PHP, ASP.Net etc.

It will also tell you the name of CMS. – Eg: WordPress, Magento, Opencart etc.)

Most of the websites are built using languages like:

CASE A – HTML, CSS, JS. (Including Bootstrap)

CASE B – WordPress / Magento

CASE C – PHP with MySql

CASE D – ASP.NET with MSSql Server

On Page SEO for CASE A

Consider this template :

<html>

<head>

<!– SEO TAGS ARE WRITTEN HERE –>

<!—Go to SEO Meta Tags Generator Tool  and Generate SEO Tags and Paste here

Eg : <meta charset=”utf-8″>

<title>Digital Marketing Executive</title>

<meta name=”description” content=”This is description”>

<meta name=”author” content=”Ankit”>

Important : Title Tag has focused keywords separated by , or | or – or any other separator.

These keywords can be obtained from Keyword Research Based on the Services of Website.

For Keyword Research: Go to https://keywordtool.io/google , search targeted keywords and get suggestions.

Use suggested keywords you want to target, in your:

  • Meta Title
  • Meta Description
  • Headings
  • Opening Paragraphs
  • Image Alternate Text

–>

</head>

<body>

<h1>Targeted Keyword</h1>

<img src=”path of image” alt=”Targeted Keyword” title=”Targeted Keyword Variation”>

<p>First line of First Paragraph – Targeted Keyword</p>

<h2>Suggested Keywords or Secondary Keywords </h2>

<img src=”Path” alt=”Secondary Keyword” title=”Secondary Keyword Variation”>

<p>Paragraph explaining Keyword used in respective H2 </p>

Note: There can be more than one Secondary Keywords and hence we can use many H2 Tags containing secondary keywords.

</body>

</html>

Pretty Urls – Save the page with focused keyword in its name.

Eg: best-website-designing-company.html

Note: Do not use spaces in page name.

Image Optimization: After adding Images make sure that image size should not exceed 100 KB

For this compression of size you can use following tool:

Image Compression Tool

Social Media Optimization

Facebook has developed a Protocol Named – Open Graph Protocol (OG)

It enables website developers to control the information that is automatically fetched from website urls when they are shared on Social Media Sites like: Facebook, Google Plus, Linked In and even whatsapp.

Twitter has it’s own SMO protocol known as Twitter Cards.

For OG Meta Tags

Go to OG Meta Tags Generator

Eg:

<meta property=”og:title” content=”Title for Social Media”>

<meta property=”og:description” content=”Description for Social Media “>

<meta property=”og:image” content=”Image to be displayed in Social Media”>

<meta property=”og:url” content=”URl Where you will paste this code”>

Note: Image dimensions should be 2(Width):1(height). Eg: 800px * 400 px

For Twitter Card Meta Tags

Go to Twitter Cards Generator 

Eg:

<meta name=”twitter:card” content=”summary”>

<meta name=”twitter:site” content=”@slide_scope”>

<meta name=”twitter:title” content=”Slidescop Digital Marketing Tutorial”>

<meta name=”twitter:description” content=”This is a twitter card description”>

<meta name=”twitter:image” content=”https://slidescope.com/wp/wp-content/uploads/2018/06/slidescope-logo-digital.png”>

<meta name=”twitter:image:alt” content=”Digital Marketing Tutorial”>

Note: Twitter card is of 4 types – Summary, Summary With Large Image, App Card, Player Card

For Summary with large image use image with 2(Width):1(height).

For Summary use square image.

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How to Create Shopping Ads in Google Adwords

Follow these Steps to Create Shopping Ads in Google Adwords

  1. Create a Google Merchant Center Account and provide your shopping website url.
  2. Verify your Domain Name with any of the provdied methods like Meta Tag Update or Verification file upload.
  3. Go to your merchant center dashboard and click list to find out your shopping products.
  4. Initially this list will be empty.
  5. Go to feeds and Click new Add New to populate your products list.
  6. You can chose Any Type of feed. For simplicity we can chose Google Spreadsheets Method.
  7. Google will create a template file for you where you can simply put product data.
  8. ID of Product, URL of Product, Image URL, Price with Currency Code, Brand, Availability and Condition are required fields.
  9. You will also see Gtin, mpn and brand in Google Sheet Colums.
  10. If you dont have gtin, mpn and brand values then add a new column named “identifier_exists” and put a value “no” .
  11. Go to feeds section and click on feed name and click fetch now.
  12. Wait for 2-5 minutes for processing.
  13. After 5 – 10 minutes you will see your products in Lists option.
  14. Now go to Adwords Manager Account and create a new Client Account >> Create a campaign, if client account already exists Create a Campaign.
  15. In type of ads section click Shopping Ads.
  16. Select your goal, for example – Sales.
  17. You will get a warning – No Merchant Center Account is connected.
  18. In Your Merchant Center Account Click on Three Dots on the top right corner.
  19. Click on Account Linking.
  20. Here you have to post the Adwords Client ID and you will then place a Linking Request to Adwords.
  21. In your adwords account Click on the Setting Icon >> Linked Accounts.
  22. Find your Merchant Center Request and accept it.
  23. After accepting the request you will be able to create a campaing with shopping ad.
  24. In your shopping ads you will see the list of products from Merchant Center Account.
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How to Increase Organic Reach on Facebook

In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.

Research shows that 93-94% of people who are into digital marketing use Facebook.

If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.

One part of facebook marketing strategy is very simple and it includes following steps:

  • Write quality content on your blog or website
  • Create Eye Catching Creative Images and Banners
  • Post your content on your Facebook page.
  • Share the content from Facebook Page in relevant groups.

Finding relevant groups is very important in Facebook Marketing.

Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.

Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.

Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.

If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.

You can write blogs having answers to the questions of these group members.

You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.

Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.

Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.

To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.

 

 

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How to integrate Facebook analytics on website

This post will guide you and let you know How to integrate Facebook analytics on website.

  • First of all Go to http://developers.facebook.com.
  • Login with fb id.
  • Go to Create a new App
  • Give display name to your App
  • In app dashboard go to settings
  • Click on basic settings.
  • Go to Add platform.
  • Select Website Icon.
  • Enter Your Website URL.
  • In the Chose new product section
  • Chose Analytics and click on setup.
  • Chose Web from this setting.
  • Facebook will give a Javascript code.
  • Copy that code and replace your APP ID on the code.
  • Paste the code in body of every page you want to track.
  • Click next and you will be asked to enter the url of your website.
  • Click save and then click continue.
  • In 3. Log App Events you will see the version of API – Eg. v2.10.
  • Replace the version in your website’s code.
  • You can go to analytics settings to get latest API version
  • In 4. Logging Web Activity you will see some javascript functions
  • To track button clicks and similar events. These are optional.
  • Now save and update your Website’s code and click View Analytics button to see the graphical analysis of traffic on your website.

Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.

You can analyze following Data with Facebook analytics on website

  1. Number of Unique Users
  2. Gender Of Users
  3. Age Group of Users
  4. Location of Visitors
  5. Average Session Time
  6. Create Click Funnels
  7. Analyze Cohorts
  8. Track overall revenue
  9. Track User Retention
  10. Technology of users device

These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.

If you are unable to integrate facebook analytics on your website you can Contact Us.

We have successfully integrated analytics on our new website Ghar jaisa khana.

Please share your experience in the comments below.

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How to Enable Facebook Messenger Chat on Website

Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.

This can easily improve your engagement stats and you might get more interactions with your visitors.

Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.

While providing their contact information they feel a little bit worried or bored.

Logged In users can now chat with your Official Facebook Business Page directly from your website.

We will guide you in setting up Facebook Messenger Chat on Website for free.

      1. Make Sure your website is running with SSL. i.e https://slidescope.com
      2. You must have a Fan Page on Facebook.
      3. Login to your facebook and open your Facebook page. You must be the editor or admin of the page.
      4. On the top right hand corner click Settings.
      5. In the backend of your facebook page’s setting go to Messaging Settings. Here you can set your auto-responder messages.For example – We will get back to you asap.
      6. After Setting your messaging auto responses go to Messenger Platform Setting.messenger-chat-plugin-for-webssite-how-tomessenger-chat-plugin-for-webssite-how-to-whitelist
      7. In Messenger Platform scroll down to White Listed Domain Names and add your website’s name here. Only white-listed websites will be allowed to run facebook messenger.
      8. Click the Setup Button in the Customer Chat Plugin Setup Option.Click next on the screen that says “Add Messenger to your website”Chose language and Change Default message. Click next.
    1. Chose reply option from the radio buttons and click next.
    2. Add website domain here to make sure only specified websites are using your plugin.
    3. Click Next and your will get the HTML Code that can be pasted in your website’s HTML.
    4. After Placing the code you will be able to see the messenger in your website as shown in the Featured image.

     

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What is DA and PA in SEO

What is DA in SEO

DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.

What is PA in SEO

PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.

DA and PA depend on following factors:

Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.

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